Entertainment, I only like to make movies

Chapter 462 Let you dance happily, you deserve it!
[Do purchasing groups represent justice? 】

On Weibo, the vice president of Dahua District of Nuohua Pharmaceutical Group followed suit.

"In "I'm Not the God of Medicine", the protagonist becomes the exclusive agent of the Indian generic drug "Glenin" from a male health product vendor who can't pay the rent, and is honored as the "God of Medicine.

What a joke!
As a person in the medical field, in my opinion, the movie is overly beautifying the generic drug purchasing group in India, and the Chiguoguo is whitewashing the smugglers.

I want to warn everyone that the daigou group is an extremely complicated circle. Some people do things with "feelings", some because of their own illness, and more people use smuggling of Indian generic drugs out of profit to make money!
It is pitiful for leukemia patients to go bankrupt due to treatment, but protecting genuine drugs and cracking down on pirated drugs is the foundation of maintaining social order, the basic condition for a virtuous circle of pharmaceutical research and development, and the foundation of harmonious development of mankind.

Let's imagine that human beings can survive until now. In addition to the establishment of civilization, the continuous development and breakthrough of medicine have played a vital role.

From ancient plagues, smallpox, to the current Black Death, Ebola virus, AIDS, and various types of cancer, the effective treatment of every serious disease is not the result of human beings investing huge resources in research and development of new drugs.

The reason why we humans can dominate the world and have a population of tens of billions is the vast effect brought about by genuine medicines.

Genuine high-priced medicines are not easy to be true and must be protected! "

The vice president first affirmed the procedural justice of expensive medicines, pointed out that the purchasing agent group is not as good as the public imagined, and insinuated that the purchasing agent group is mostly profit-seeking.

Then, he changed the subject and pointed the finger at Cheng Yong, the hero of the movie!

"I have personally experienced the birth process of Glenin, and I know how much energy and money this special drug needs to spend from project approval, research and development, and production, which is a huge investment that ordinary people can't imagine.

Every patient who has lost their fortune is contributing to the good treatment of future leukemia patients and the complete eradication of the disease in the future.

In the same way, the diseases that have been suppressed by the medical field are also the result of the countless wealth of the predecessors.

If there were no predecessors who bought genuine medicines and took expensive medicines, perhaps you and I who are sitting in front of computers and mobile phones at this moment have already been ravaged by many diseases, and we would have passed away long ago!
Therefore, what Cheng Yong did is very shameful and hateful!
In order to save the current thousands of hundreds of patients and destroy the hard-won good medical ecological environment, he may kill thousands or even more new patients in the future.

As a pharmaceutical businessman, I would like to solemnly thank the patients who bought genuine medicines. It is your selflessness and your contribution that have enabled our pharmaceutical companies to survive. Let us have greater determination and courage to continue researching new medicines and create a better future. Contribute to the health of all mankind and seek well-being! "

[The research and development of new drugs has always been a process of trial and error! 】

The third article was issued by a professor surnamed Hong, director of the clinical research department of a cancer hospital in Lingnan.

He first started with a saying circulated in the medical circle; "The reason why the special medicine is so expensive that it costs tens of thousands of yuan is because the second medicine is already available to the public. It is really not expensive, because the first The price of the medicine is billions of dollars, or even tens of billions of dollars!"

The implication of Professor Hong's words is that the sky-high price of drugs cannot be attributed to the greed of pharmaceutical companies, but the huge cost of research and development.

"From synthetic route planning, pharmaceutical process development, to pharmacokinetic and toxicological verification, and finally making "live" drugs is only the first step of the Long March, and subsequent clinical trials will cost even more.

Statistics show that a new drug needs to invest 20 billion to 30 billion U.S. dollars in research and development costs. In the past 20 years, this figure has continued to grow. In the future, a specific drug will cost tens of billions of dollars in research and development costs.

As a clinician, I admit that it is bound to be a luxury to let everyone use the sky-high price of new drugs.

However, we need to know that the patent protection period of the original drug is generally 10-20 years. When the patent is released, all Chinese people and all human beings will naturally enjoy cheap special drugs!
During the patent period, it is the time for pharmaceutical companies to earn profits and recover R&D costs. If they do not earn enough profits, it will be difficult for a pharmaceutical company to maintain subsequent research and development of new drugs.

If the popularity is taken into account and the price is lower than the cost price, it will benefit the current patients, but in return, the new drugs under research and the future patients will be sacrificed.

More than ten years later, this medicine will belong to all mankind, but if they don’t respect patents, they will make imitation medicines and eat generic medicines, so pharmaceutical companies will have no motivation to make new medicines. Is this the result everyone wants to see? "

The three Weibo posts contain more content than one, and they progress layer by layer, directly attacking "I'm Not the God of Medicine" and the leading actor Cheng Yong.

Duplex!
Fang Ziheng hugged Sister Lin, and after reading Weibo for three days in detail, he showed a genuine expression.

Just to put it bluntly, the movie is so popular, how come the pharmaceutical companies have been indifferent, so they are waiting for the opportunity!

Ha ha!

Specific drugs are developed by pharmaceutical companies with countless efforts and beauty, and their prices and benefits must be protected.

Cheng Yong's worst disease is a shameless thief!

They are going to make it big!

In an instant, Fang Ziheng guessed the intention of the pharmaceutical company, and it was nothing more than worrying that Huaguo would take this opportunity to reform the pharmaceutical system and worry that their own interests would be damaged.

"Convert right and wrong, avoid the important and take the light!"

"Hehe, taking medicine and eating bankruptcy deserves it. It's an honor to go bankrupt. Without their drug dealers, the entire human race will be extinct. Civilization cannot progress. These pharmaceutical companies are really shameless and shameless!!"

Fang Ziheng satirized the cunning nature of the drug dealer in a cold voice, with a look of contempt on his face.

"The face of the drug dealer has always been like this!"

Concubine Lin was also very angry, and she thought of more. She pointed to the rising hot searches on Weibo, frowned and said: "This is well prepared, and there will definitely be many voices speaking for drug dealers on the Internet in a short time. Let's prepare, don't be caught off guard."

"No, they can't make any waves!"

Fang Ziheng sneered and shook his head, not advocating a direct collision with pharmaceutical companies.

One is that it is not necessary, Hengyu Media is just a film and television company after all, and it is not in the same industry as Nuohua and other pharmaceutical companies.

Second, Nuohua is a large international company with a total market capitalization of US$1500 billion and ranks in the top 20 in the world. It is even stronger than Ali and Tengxun. Once it meets Hengyu, it may not be able to take advantage.

The third and most important point is that the positive effect of "The God of Medicine" has been achieved. After Yang Ma and the People's Daily reported the characterization, hundreds of millions of people in Huaguo sided with the movie and Cheng Yong.

No need for Hengyu to act, someone will teach Nao Hua to be a man!

Fang Ziheng is not worried at all, Huaneng has dealt with netizens on Huaguo Network, even the media that boasted "I am not the God of Medicine" before.

The fact is as he expected.

An hour later, Noh Hua's accusations increased, and countless new media jumped up and down to help them speak out.

But they were all limited to the movie itself, and did not target Hengyu Media, the director, Xu Zheng and others.

After all, the movie did not vilify pharmaceutical companies, but also helped to beautify Nova.

Well, there is only one card that Hua can play now, starting with the movie actor Cheng Yong, mobilizing public opinion to turn the world around.

"Resist "I'm Not the God of Medicine", the research and development of any new drug requires the investment of tens of billions of dollars, and you have to be lucky enough to succeed.

Drug development, production costs, labor costs, sales links, which one must not cost a lot of money, in addition, there is a 20% increase in tariffs on imported drugs, is it not expensive?

The sales price is reviewed by the government, and the government didn't say it was expensive. If you make a movie expensive, can it be that the movie is better than the government! "

"Hehe, I just laughed, the representative of Nova Pharmaceuticals in "I'm Not the God of Medicine" turned into a cold and mercenary villain, and Cheng Yong, who smuggled counterfeit medicines and lived a superior life, turned into a hero.

I just want to ask everyone, are you all blind?Where does the medicine we usually take come from? When we go to the clinic or hospital when we are sick, isn’t the medicine prescribed by the doctor a little bit of painstaking research and development by pharmaceutical companies?
Just watching a movie, the people who don’t know the truth are brainwashed, and they want to unanimously condemn pharmaceutical companies. I want to say that this is the sorrow of our people. They can’t tell right from wrong, can’t think independently, and just follow the crowd! "

"The movie has indeed passed, and it has been misleading the audience. A new drug will inevitably consume a lot of resources to develop it. It is completely understandable that the price is more expensive in the early stage. You can't pick up the bowl to eat, put down the bowl and scold your mother, and you can't think of it as a counterfeit drug dealer. It's an act of justice."

One soft article after another, under the compilation of new media, flooded the Internet, quite a bit of the momentum of replacing Wang Daqi with the head of the city.

It's a pity that Hua missed it this time! !
In addition to dozens of new media that have not gone offline, large media such as Tengxun Entertainment and Sohu Entertainment have not followed suit.

The reason is very simple. The big media just followed Yang Ma to tout the film, and now they are slapping themselves in the face by biting back.

Unless the wind changes and the film is re-scheduled, it will be nothing more than a penny of publicity money for the big media.

And "The God of Medicine" is about to reach 30 billion, so it's not too late for Hua to fight back at this time?

The large media did not make a move, and Hengyu Media even pretended not to see it.

Fang Ziheng asked Xu Zheng and the others to stop the promotion and book a flight back to the imperial capital. During this period, they should not accept interviews from the media, let alone participate in tonight's conflict.

Everything, leave it to the people of Huaguo!

eight pm.

Just when many large-scale entertainment media and mainstream media reported the conflict between pharmaceutical companies and "The God of Medicine" in an 'objective and fair' manner as a theater watcher.

The Internet army arrived, killing three popular posts and Nuo Hua's official blog.

"Shameless, the three hot searches on Weibo are the most shameless reports I have ever seen in my life."

"Fuck, here are the black-hearted capitalists in China, what I told you is superfluous, I wish you all go bankrupt as soon as possible!"

"It's really funny, I haven't seen you for a long time, and the new media that takes money to do things has come out to embarrass me again!"

"Tsk tsk, I didn't expect that it's already the 21st century, and our country of Hua still hides so much money!"

"Hey Hua, I'll go to your uncle, sell the sky-high price of medicine with you, we ordinary people have to kneel down to thank, and give all our wealth with both hands, right?"

"What the hell, if you say [-], it's [-], and if you say [-], it's [-]. Patients go bankrupt and take medicine, so they deserve it!"

"It's reasonable to say that the sky-high price of medicine is reasonable. I hope someone in your family will get cancer. I really want to see how much medicine you can afford for a bottle of [-]!"

"It's another group of kneeling and licking dogs. You don't know your surname if the capitalists give you a little sweetness. You are beasts!"

"Beasts in clothes, you thieves who shouted for the black-hearted pharmaceutical industry will be punished one day!"

As soon as the netizens appeared on the stage, the situation escalated in an instant, and the group of medical professionals and new media who sprayed movies were defeated.

Even though Nuohua recruited a lot of sailors, he still couldn't resist the army of millions of netizens.

In the Internet army, most of them have watched "I'm Not the God of Medicine", and they are ordinary people. After watching the movie, they are full of resentment towards pharmaceutical companies.

Well, if Hua doesn't stand up, he'll be dumb!

Why do you dare to come out to express your dissatisfaction, dare to insult Movies and Cheng Yong, I can only say that you are really daring.

This action hit the hearts of the netizens. With the indignation of watching the movie, the big guys vented all their anger on Nuo Hua.

Ten p.m.

An anonymous netizen who had worked in the pharmaceutical industry posted a piece of data on Weibo, which dealt a fatal blow to Nuohua.

[The profit of the pharmaceutical industry is far higher than that of other industries! 】

"The average profit margin of the world's top ten pharmaceutical companies is 22.5%, and CDH Pharmaceuticals occupies the top spot, with an astonishing 33.6% profit!

The average profit margin of the world's top ten media companies is 15%!

The average profit margin of the top ten banks in the world is 25%!

The average profit margin of the world's top ten car companies is only 8%!

For most industries in Huaguo, according to statistics, the average profit margin is only 10%.

We can see from the data that the income of the pharmaceutical industry can be called huge profits, far higher than other industries, infinitely close to the world's number one industry bank!

Next, let’s take a look at Nova Pharmaceuticals and see the company’s profits.

21%!

Such a high profit margin is very impressive in any industry and any company.

Last year, the total cost of Nova's research and development was as high as US$100 billion.

Is it tall?

Very high!

Then, let's look at Nova's total revenue last year.

600 billion U.S. dollars, net profit of 120 billion U.S. dollars.

600 million dollars!
One year's revenue is equivalent to the total assets of a giant company!
Some people may have seen the problem, 600 billion in revenue, 100 billion in research and development costs, why there is only a net profit of 120 billion US dollars.

Where did the rest of the money go?

Let me tell you, in addition to research and development costs, production, sales, transportation, and marketing costs.

Nova Pharmaceuticals, or in other words, all pharmaceutical companies in the world also have a huge public relations cost. "

"Yes, it's PR!

I won’t go into details on how to do public relations, I understand everything! "

Good guy, the whole internet exploded as soon as the article came out, it was even crazier than stabbing a hornet's nest.

Within minutes, the anonymous article was retweeted a million times and became the central focus of the entire internet.

In the next few days, public opinion completely exploded!
Noah's face was exposed, and the profits as high as 120 billion US dollars aroused the panic and anger of the general public, which almost reached the point of condemnation by the whole people.

Once the huge profits of the pharmaceutical companies were exposed, those medical professionals who defended the pharmaceutical companies on the Internet and complained about the reasonableness of selling sky-high prices were flooded in minutes.

Countless ordinary people, after learning about the situation, joined the army of condemning Nova.

On the Internet, more and more professionals have come forward and dumped data to prove the huge profits of pharmaceutical companies.

At the same time, the actual retail price of Glenin around the world has also been revealed!
The United States, Europe, and other countries in Asia only buy about 1 soft sister coins, while China sells 2.5.

As soon as the news came out, not to mention the patients who could not afford the medicine, even those rich people who could afford the genuine medicine could not sit still!

I'm going!

Other countries sell it for 2.5 yuan, but our country sells it for [-] yuan. This is to treat consumers of genuine drugs in China as pigs!
All of a sudden, the major entertainment media, mainstream media, and major TV stations across the country all stood up and bombarded Ye Huahao.

Until August 8th!
"I'm Not the God of Medicine" rushed to the box office of 30.6 billion, the day Hengyu Media held a grand celebration banquet.

First, on the night of the 9th, Yang Ma commented and criticized Nuohua and the domestic medical professionals who made a fuss, saying that they should not disregard the basic sentiments of the 14 billion Chinese people and the lives and health of millions of leukemia patients for the sake of interests.

Then, on the morning of the 10th, the Propaganda Department issued an inclusion document to include "I'm Not the God of Medicine" in the 100 Excellent Chinese Movies.

"I'm Not the God of Medicine", excellence should not be tarnished!

So far, this massive action spontaneously launched by netizens has been crowned with a name of justice.

The meaning of Yang Ma and Xuanbu's action was captured by Fang Ziheng in time.

Glenin's specific drug may not be included in the medical insurance so quickly, but Nuohua Pharmaceutical, this pharmaceutical company is about to be robbed!

Let you dance happily, you deserve it!
(End of this chapter)