The Ten Years of Rebirth

Chapter 111 The Germination of the Mobile Game Market
"Let's first clarify a problem, which is the difference between mobile games and end-games." Xu Xing raised a chopstick and looked at Li Zhibin, asking, "Do you know the number of people who own or have access to computers in the world and in China?" How much are they?"

Li Zhibin shook his head, then looked at Yao Yuanyuan, and the latter also shook his head, but still tentatively said: "I don't know about the world, but there are probably hundreds of millions of people in China, right?"

"Well." Xu Xing nodded, "The current number of Internet users in China is about [-] million, which is already the number one in the world. Among them, excluding light users and other non-game users, the number of people who actually play end games is about [-] million. Only tens of millions of people."

"If you exclude players who just prostitute and pirate without spending money, then the number of people who actually pay for the game may be only a few million."

"And among these millions, most of them are mixed with pirated and genuine games. Those who really fully support genuine games may only have a pitiful [-] or [-] yuan."

"This is also the reason why the buyout system game was lonely, and the free in-app purchase system terminal game rose in China."

Li Zhibin nodded, but still couldn't help asking: "But what does this have to do with our game?"

"Don't worry." Xu Xing glanced at him and continued to ask, "Then let me ask you again, what is the root cause behind the outbreak of domestic end-games?"

"I know this!" Yao Yuanyuan next to him suddenly opened his eyes and raised his hand and said, "My mother told me! The rise of client games has a lot to do with the gradual popularity of Internet cafes at the beginning of the century! Everyone has a computer to play, and the client Games can have players."

"Well, but you can look at it at a deeper level." Xu Xing nodded and added, "The deeper reason behind it is that our country has laid a more complete infrastructure to ensure the coverage of the Internet. With the rapid expansion of Internet cafes, This has rapidly increased the number of domestic Internet users.”

"At this time, it should be noted that it is the computer device that carries the terminal game, and the mobile phone that carries the mobile game."

"So the next question is, what is the current number of smart touch-screen phones in China?"

This time, Xu Xing directly asked and answered himself: "Probably [-] to [-] million."

"In fact, this year's computer shipments have begun to decline, while mobile phone shipments have continued to soar."

"You know, there are a total of [-] billion people in China. Although it is impossible for everyone to buy a computer, it is entirely possible for everyone to have a mobile phone."

Hearing this, Li Zhibin understood a little bit: "No wonder we want to make mobile games, so in the future there will be more people who can play mobile games than those who can play computer?"

"That's for sure, sooner or later."

"Then what does this have to do with the fact that we want to send the game abroad?" Li Zhibin is still struggling with this point. Since the domestic mobile game market has such a good prospect, why bother to compete with more mature foreign competitors?

Xu Xing rolled his eyes at him, and then said: "Because the domestic market is still developing, although it looks like a huge number of people, there are actually very few people who are willing to pay for the game."

"Without any reputation and any publicity channels, it is difficult for our small studio to have a chance to stand out in the domestic game market environment."

"On the contrary, in foreign countries, especially in Laomei, although the game competition is relatively fierce, it is only for the end game market. In the mobile game market, everyone is still on the same starting line, and no manufacturer can occupy an absolute position. Dominance."

In fact, there is another point that Xu Xing didn't say, that piracy is rampant in the country right now, and the pay-and-buyout system doesn't have much room for survival for small workshops like them.

Especially for mobile games like Fruit Assassin, it is relatively easy to crack. Once the paid buyout is confirmed, it will become a little popular. It is estimated that various free cracked versions will appear on the market soon.

Relatively speaking, the ecology of Laomei at this time is relatively healthy in this respect.

And this point is quite familiar to Yao Yuanyuan, who has stayed in Internet cafes for a long time: "It is indeed better to go abroad first, otherwise, once you upload this game, you will be able to find pirated copies on the Internet the next day." Resources, and even many Internet cafes directly provide those pirated games.”

"Then will it be difficult for us to send the game abroad in the future?" Li Zhibin was reluctantly persuaded by Xu Xing, so he asked another question, obviously a bit worried about the fact that their studio made a game but couldn't put it on the shelves in China .

"You can export it first, and then switch to domestic sales." Xu Xing glanced at him, hehe laughed twice, and he didn't know whether it was sarcasm or a sigh in his tone, "Think about it, an unknown studio in China, with only five people A small team has made the mobile game Fruit Assassin popular in North America, and the youngest member is only 18 years old!"

"Then let's play some domestic mobile games, cheer up the Chinese people, and the game has gone overseas. Do you think Fruit Assassin will sell better?"

"At least it's better than we put it on the shelves in China, right?"

Hearing what Xu Xing said, Li Zhibin was a little dumbfounded, never thought that there was such a wonderful routine.

But after listening carefully, it is really the style of this kid Xu Xing.

It's pretty cheap.

But when he thought about it again, when the title "Light of Domestic Mobile Games" came to his mind, he suddenly felt very moved.

But the crux of the problem here is, how can Xu Xing ensure that the Fruit Assassins in their studio can achieve very good results in foreign markets?
Otherwise, just sell a little share outside, and then go back to China to promote the glory of domestic mobile games. If someone exposes the lie again, it will not be a disgrace, but a loss of face, and even be beaten and scolded as a bereaved dog.

Therefore, although Xu Xing gave him a lot of popular science, Li Zhibin still felt a little unreliable when he thought that this game was only made by Xu Xing and the others in just one or two months.

At least it is not realistic to want to achieve the level of "light of domestic mobile games".

However, Li Zhibin now believes that relying on this fruit assassin, at least Xu Xing should be able to earn back the cost of the initial investment.

After all, it is a game that can make him addicted to it for a while, no matter how bad his grades are, it shouldn't be too bad.

"Well, it's enough to recover the cost and make a small profit. Let's not aim too high." Li Zhibin comforted Xu Xing, "Before I was afraid that you would not be able to recover the cost."

"It's not your money that was spent." Xu Xing patted him on the shoulder and said, "But I have an opportunity here, if there is a little more money in publicity, then there will be more hope, do you think you are interested in investing? "

"Go away." Hearing this, Li Zhibin quickly waved his hands, "That's all my pocket money, and you still want to play tricks on me?"

"I can vote, can I take a share?" Yao Yuanyuan asked happily, raising her hand, feeling that this matter is very interesting.

"No, it's my brother who gave him a chance, so forget it." Xu Xing raised his hand and declined, "Let's leave it as it is, and we'll talk about it after the game is released."

Yao Yuanyuan curled her lips in dissatisfaction: "I'm also supporting you, okay? I'm not worried that you will lose money if I give you money."

"You're a little rich woman, so of course you're not afraid of losing money." Xu Xing patted his buttocks and got up after eating, "I'm still busy fixing bugs, and I'm trying to get the game on the shelves before school starts."

Seeing that he was about to start working, Yan Chijiu quickly cleaned up the rest of the rice, then got up and sat back in front of the computer, and soon entered the working state.

Yao Yuanyuan looked at the backs of these two people working hard, sighed quietly, then glanced at Li Zhibin next to him, suddenly rolled his eyes, and said quietly: "Hey, I will lend you the money, and then you go invest in him." How about the game?"

When Li Zhibin heard this, he quickly shook his head and waved his hands to refuse: "This is not acceptable. If I lose money, I can't pay you back."

"It's a pity that you don't need to pay it back."

"That's even worse!" Li Zhibin still has a bottom line, and Xu Xing is not really short of money, so after thinking about it, he still thinks it's okay.

After being rejected, Yao Yuanyuan felt a little depressed, so she asked Yan Chijiu to download a test version of Fruit Assassin for her, and finally sat on the bed to play.

And at this moment, Xu Xing's cell phone rang.

It was Xu Niannian's call.

"Hey?"

"Hello! Xu Xing!" Xu Niannian's voice was a little anxious, "Your parents are arguing! I don't know what happened, but uncle broke the TV set!"

Hearing these words, Xu Xing's heart skipped a beat.

Memories of the past flooded into my mind.

(End of this chapter)