The Ten Years of Rebirth
Chapter 211 Tencent's Acquisition Intent
Chapter 211 Tencent's Acquisition Intent
The innocent Xu Xing and Xu Niannian really felt awkward for several days after having a not-so-innocent experience.
But Xu Niannian kept pretending that he didn't care about what happened that night, and didn't even mention it, making Xu Xing even think that it was just a dream.
Originally, Xu Xing planned to find a way to deal with this matter, but all kinds of things on Qunxing Company have already come one after another.
On December 12th, Weibo's trending entries about people nearby jumped from a dozen at noon to the fourth place on the 13th.
And the criticism of Weixin on the Internet has also quickly risen several levels, from the function of simply complaining about people nearby, all the way to Weixin copying various chat and social functions of QQ.
Although this kind of copying behavior regards QQ as the victim is quite funny, but the voice of a little more rational on the Internet will be drowned out almost instantly when it appears.
All of a sudden, I don't know who created the concept, and the phenomenon of "everyone screams for micro powder" on Weibo was created out of thin air.
In addition to Weibo, other platforms including Tieba and Hupu quickly set off a wave of enthusiasm.
"What's your situation?"
Inside Ali, Liu Huan, the person in charge of the acquisition of WeChat, sat in the meeting room, frowning and looking at the people below, "The heat is out of control? Why did it explode all of a sudden?"
"It should be more than our family." The people below quickly explained, "Originally, it was only limited to a dozen or so hot searched places, and it was just a test, but it seems that other sailors have followed suit."
Liu Huan rubbed his forehead and felt a little headache.
Originally sent to buy Weixin, he had enough headaches, but now that the situation has become like this, he is even more troubled.
Logically speaking, if a start-up company like the WeChat team can grow to tens of millions of people in just a few months, countless investment companies will be willing to invest in it.
Not to mention a giant like Ali that is extremely lacking in social software integrated traffic resources. Once it can obtain a product like WeChat that can hopefully compete with Tencent QQ, its own ecological chain will be greatly strengthened immediately.
but.
The fuck is in this matter, this Tianquan Weixin network company is backed by the rookie Qunxing company that just rose this year.
And one of the companies under the jurisdiction of Qunxing Company is the well-deserved new star in the domestic mobile game field-Tianshu Game Entertainment Company.
At present, the monthly revenue of Tianshu Games can reach hundreds of millions, and the business is not as complicated as that of Ali Tengxin. The net profit is frighteningly high, so the hematopoietic ability should not be too strong.
In other words, the current WeChat is a multi-million-level software that does not lack cash flow support at all.
If you want to acquire such a product, you can't just start from the money, but you have to be able to give more critical things.
But the most damning thing is that he, Liu Huan, is not Boss Ma. Even if Mr. Xu from Qunxing Company really wanted something, he couldn't possibly get it.
If Liao Qinyu, who was reading WeChat, really wanted to talk, he wouldn't have been in ink with the other party for so long.
The test of public opinion this time is simply to see if Weixin is sensitive to this aspect. If the public opinion is not handled properly, such as Weixin officials end up rebuttal, it will easily trigger the rebellious psychology of the masses.
And the subsequent series of chain reactions will be Liu Huan's bargaining chip to persuade the other party at the negotiating table.
But everything has a degree.
As with negotiations, so with public opinion.
When the popularity of the nearby people incident rose rapidly, climbing all the way to the top five in the hot search, and the popularity of related topics on other platforms continued to rise, Liu Huan realized something was wrong.
Someone else is doing something here.
"Could it be Tencent?" Someone speculated, "Weixin has developed so rapidly recently, it's normal for QQ to make some countermeasures."
"A fool would do that on QQ!" Liu Huan couldn't help cursing, "What's the logic of bundling marketing between the boss and the second? Now the popularity of the entire platform remains high, and WeChat has been completely hyped."
"Do you think it would be useful to have so many people scolding on the Internet? If it is really in the hands of the users themselves, the data will not lie."
"Fewer people scolding QQ? Fewer people scolding our own Taobao? The number of users and stickiness are not increasing year by year."
"Weixin's popularity has exceeded expectations, and its size is not small. Once it is benchmarked against QQ, Weixin will only make money and not lose money."
After all, the size of QQ is there, with hundreds of millions of user registrations. Unless the Internet is further popularized and those people in towns and rural areas who do not know how to use the Internet are further included, the room for growth is already very limited, and most of them may be Trumpet of the same person.
But WeChat is different.
Compared with QQ, Weixin’s current volume is more than [-] million. Although it can already be called a behemoth, compared with QQ, there is not much room for growth.
As long as there are no principled problems with WeChat, then social software is just what people need in the Internet age. You can use WeChat even if you use QQ, and there is no conflict at all.
But once Weixin further erodes the QQ market, it is equivalent to dispelling the usage time of some users who originally belonged to QQ.
After all, in the Internet age, whoever can occupy more time spent using mobile phones by users will be able to dominate the tide.
Of course, once the current public opinion environment of WeChat takes shape, it cannot be said that it is all good.
After all, word-of-mouth is a mysterious thing, and it may completely collapse one day.
Under the premise of having QQ as a benchmark product, the living environment of Weixin is still worrying.
"Let's do this for today." Liu Huan rubbed his forehead in distress, "Our navy has withdrawn first, and we will continue to pay attention to the data of WeChat."
After the memories were dissolved, Liu Huan returned to the office.
As a result, someone soon came to report to him.
"Mr. Liu, there is a new problem on the Internet." Liu Huan's subordinate said to him with a serious face, "Quickly check the hot searches on Weibo. The news about Ali's plan to acquire Weixin has been topped."
Liu Huan: "?"
Hearing this information, he immediately turned on the computer, logged on to Weibo, and checked the trending searches on it.
Among them, hashtags related to people nearby on WeChat have rushed to the third place.
And at the bottom, Liu Huan quickly found the 15th hot search ——【Ali Acquisition of WeChat】
After clicking in, Liu Huan's face was covered with black lines.
I saw the title of the most popular article read like this - [Ali is about to acquire Weixin, competing with Tencent QQ, social networking and e-commerce, Ali may become the only giant of the domestic Internet! 】
The horoscope of stepping on a horse has not even been written off, but it turned out to be fired.
And the popularity of this hot search, because it is related to the popularity of the third related topic above, the increase of this hot search is amazing.
Looking at this posture, Liu Huan frowned.
Whether it is a hot search or not, it doesn't have a big impact on him. The key is what is behind this hot search.
"Withdraw our navy immediately. In addition, contact Weibo for me." Liu Huan stood up immediately before he sat down in his chair, and hurried out, "I'll talk to Mr. Ma. chat."
……
"Mr. Xu."
"Ok?"
"There's something I need to tell you."
On the afternoon of the 18th, Liao Qinyu approached Xu Xing, with a strange expression on his face, and said to Xu Xing.
"What's the matter? Is it from WeChat?" Xu Xing looked away from the computer screen and looked at Liao Qinyu, "The situation is not bad now, is it?"
In fact, it was Xu Xing who deliberately allowed the public opinion to grow wildly, and even added fuel to the flames.
After a few days, even though the scolding on Weibo was in full swing, the number of registered people on Weixin continued to rise.
Man, that's it.
In particular, functions such as people nearby are naturally attractive for people to use.
No matter how many disadvantages there are, these people can't resist downloading one and giving it a try.
Anyway, there is no need to spend money, and there is nothing to do when you are free, so use the people nearby to find fun.
Once in, it is basically difficult for users to leave.
Tired of people nearby?There are shakers and drift bottles waiting for you.
Think pure chatting is boring?You can play games online. The game center of Weixin is full of casual and lightweight mobile games suitable for men, women and children.
After playing more games, people have become acquainted, so we can chat naturally.
The top priority of WeChat now is very simple, which is to attract more people and stick to it.
As long as we retain people, increase stickiness, and allow users to initially establish a social relationship chain on WeChat, then Xu Xing's goal will be achieved.
So after the negative news about people nearby appeared on Weibo's trending searches, Xu Xing didn't immediately think of a way to lower the heat, but watched the fire burn more and more.
After the goal of attracting volume was achieved, the news of Ali's acquisition of Weixin was thrown out.
According to the logic of normal people, a little bit of conspiracy theory is that Weixin was attacked by public opinion from Tencent QQ, and had no choice but to find a thigh with the same level as Tencent to hug.
Now open Weibo again, and the trending search for [Ali's acquisition of WeChat] has already reached the fourth place, but the previous trending search about people nearby has dropped to the 19th place.
At the same time, just this morning, another related hot search rushed to the 9th place, with the tag [QQ's ambush on WeChat]
After clicking in, the article with the most likes and retweets had the title "Tencent manipulates public opinion, about QQ's method of suppressing WeChat, and WeChat's helpless choice"
It reads—[Recently, in the past few days, the negative comments about WeChat have become very popular, and you can see related discussions almost by clicking on a social platform at random]
[But the interesting thing is that at the end of last month, QQ has quietly launched the "nearby" function, the effect is similar to that of WeChat]
[The people who are cursing WeChat now, shouldn't they also scold QQ? 】
[In fact, I specifically went to read the original complaint about people nearby. When the comment area below exploded, there were hundreds of comments about various cases, almost all of which appeared within 12 hours. 】
【This is very interesting】
[The original blogger of this article is just an ordinary user with only a few hundred fans, but why can he get such a huge amount of traffic and comments in just 12 hours? 】
[The benevolent sees the benevolent and the wise sees wisdom, so I won't say more, everyone who understands understands]
[And after that, the news that Ali wanted to acquire Weixin came out]
[Obviously, Weixin is worried that it will always be stumbled by QQ envoys in the future. Instead of being beaten all the time, it is better to find a backer to be safe]
[In fact, this is also the current dilemma of the domestic Internet. The three bat companies almost control the vast majority of innovative Internet companies]
[As long as you make achievements, you have to choose a team, otherwise the public opinion of the giants alone can set you on fire]
[Under such circumstances, WeChat’s choice of Ali seems to be an inevitable choice in desperation]
[Once Ali owns Weixin, he will drain and develop Weixin with his size, and Weixin may not be able to really compete with QQ and carve up the instant messaging and social software market that belongs exclusively to Tencent]
【…】
This article is a long one, and the point of view is actually completely unsustainable. The whole article is full of conspiracy theories and output emotions, but it has easily won a large number of likes and supports from netizens.
It doesn't matter if such a guess is logical or not, the key is whether it conforms to netizens' understanding of Internet capital.
As long as they describe a matter according to what they think in their hearts, they can easily turn black and white and reverse public opinion.
At this moment, the original crusade against Weixin gradually weakened.
On the contrary, scolding capital and helplessness about the future of Weixin gradually occupied the mainstream voice.
Regardless of how rich Qunxing Company is now, in the eyes of netizens, this company is just a new company that has just been established every six months.
Although the several mobile games under his hand are quite popular, they are all mobile games after all. In everyone's current perception, they don't think that mobile games can make much money.
Especially since they are all free games, the things that really need to be recharged and bought are skins that do not affect the balance of the game.
What money does this make?
Therefore, in the eyes of many people, Qunxing, represented by WeChat, suddenly became a victim of the game between giant capitals, and was manipulated by both Ali and Tencent.
In the end, it is inevitable to be forced to join one of the endings.
As a result, Weixin inexplicably changed from a harmful software to a pitiful victim in just a few days.
But Xu Xing, who was controlling and completing all of this behind the scenes, still couldn't help but feel a little bit astonished after hearing what Liao Qinyu reported.
"Mr. Xu, there is an email from Tencent." Liao Qinyu's own face was also quite weird and funny, and he laughed, "Well, the content of the email is very simple, just like Ali's side, they also hope to acquire WeChat invite."
When Xu Xing heard the news, his face was stunned for a moment, and then he became playful: "It's really their style."
"Then Mr. Xu, how should we reply?"
"How else can I reply?" Xu Xing laughed, "If someone comes to negotiate with good intentions, let's talk about it."
(End of this chapter)
The innocent Xu Xing and Xu Niannian really felt awkward for several days after having a not-so-innocent experience.
But Xu Niannian kept pretending that he didn't care about what happened that night, and didn't even mention it, making Xu Xing even think that it was just a dream.
Originally, Xu Xing planned to find a way to deal with this matter, but all kinds of things on Qunxing Company have already come one after another.
On December 12th, Weibo's trending entries about people nearby jumped from a dozen at noon to the fourth place on the 13th.
And the criticism of Weixin on the Internet has also quickly risen several levels, from the function of simply complaining about people nearby, all the way to Weixin copying various chat and social functions of QQ.
Although this kind of copying behavior regards QQ as the victim is quite funny, but the voice of a little more rational on the Internet will be drowned out almost instantly when it appears.
All of a sudden, I don't know who created the concept, and the phenomenon of "everyone screams for micro powder" on Weibo was created out of thin air.
In addition to Weibo, other platforms including Tieba and Hupu quickly set off a wave of enthusiasm.
"What's your situation?"
Inside Ali, Liu Huan, the person in charge of the acquisition of WeChat, sat in the meeting room, frowning and looking at the people below, "The heat is out of control? Why did it explode all of a sudden?"
"It should be more than our family." The people below quickly explained, "Originally, it was only limited to a dozen or so hot searched places, and it was just a test, but it seems that other sailors have followed suit."
Liu Huan rubbed his forehead and felt a little headache.
Originally sent to buy Weixin, he had enough headaches, but now that the situation has become like this, he is even more troubled.
Logically speaking, if a start-up company like the WeChat team can grow to tens of millions of people in just a few months, countless investment companies will be willing to invest in it.
Not to mention a giant like Ali that is extremely lacking in social software integrated traffic resources. Once it can obtain a product like WeChat that can hopefully compete with Tencent QQ, its own ecological chain will be greatly strengthened immediately.
but.
The fuck is in this matter, this Tianquan Weixin network company is backed by the rookie Qunxing company that just rose this year.
And one of the companies under the jurisdiction of Qunxing Company is the well-deserved new star in the domestic mobile game field-Tianshu Game Entertainment Company.
At present, the monthly revenue of Tianshu Games can reach hundreds of millions, and the business is not as complicated as that of Ali Tengxin. The net profit is frighteningly high, so the hematopoietic ability should not be too strong.
In other words, the current WeChat is a multi-million-level software that does not lack cash flow support at all.
If you want to acquire such a product, you can't just start from the money, but you have to be able to give more critical things.
But the most damning thing is that he, Liu Huan, is not Boss Ma. Even if Mr. Xu from Qunxing Company really wanted something, he couldn't possibly get it.
If Liao Qinyu, who was reading WeChat, really wanted to talk, he wouldn't have been in ink with the other party for so long.
The test of public opinion this time is simply to see if Weixin is sensitive to this aspect. If the public opinion is not handled properly, such as Weixin officials end up rebuttal, it will easily trigger the rebellious psychology of the masses.
And the subsequent series of chain reactions will be Liu Huan's bargaining chip to persuade the other party at the negotiating table.
But everything has a degree.
As with negotiations, so with public opinion.
When the popularity of the nearby people incident rose rapidly, climbing all the way to the top five in the hot search, and the popularity of related topics on other platforms continued to rise, Liu Huan realized something was wrong.
Someone else is doing something here.
"Could it be Tencent?" Someone speculated, "Weixin has developed so rapidly recently, it's normal for QQ to make some countermeasures."
"A fool would do that on QQ!" Liu Huan couldn't help cursing, "What's the logic of bundling marketing between the boss and the second? Now the popularity of the entire platform remains high, and WeChat has been completely hyped."
"Do you think it would be useful to have so many people scolding on the Internet? If it is really in the hands of the users themselves, the data will not lie."
"Fewer people scolding QQ? Fewer people scolding our own Taobao? The number of users and stickiness are not increasing year by year."
"Weixin's popularity has exceeded expectations, and its size is not small. Once it is benchmarked against QQ, Weixin will only make money and not lose money."
After all, the size of QQ is there, with hundreds of millions of user registrations. Unless the Internet is further popularized and those people in towns and rural areas who do not know how to use the Internet are further included, the room for growth is already very limited, and most of them may be Trumpet of the same person.
But WeChat is different.
Compared with QQ, Weixin’s current volume is more than [-] million. Although it can already be called a behemoth, compared with QQ, there is not much room for growth.
As long as there are no principled problems with WeChat, then social software is just what people need in the Internet age. You can use WeChat even if you use QQ, and there is no conflict at all.
But once Weixin further erodes the QQ market, it is equivalent to dispelling the usage time of some users who originally belonged to QQ.
After all, in the Internet age, whoever can occupy more time spent using mobile phones by users will be able to dominate the tide.
Of course, once the current public opinion environment of WeChat takes shape, it cannot be said that it is all good.
After all, word-of-mouth is a mysterious thing, and it may completely collapse one day.
Under the premise of having QQ as a benchmark product, the living environment of Weixin is still worrying.
"Let's do this for today." Liu Huan rubbed his forehead in distress, "Our navy has withdrawn first, and we will continue to pay attention to the data of WeChat."
After the memories were dissolved, Liu Huan returned to the office.
As a result, someone soon came to report to him.
"Mr. Liu, there is a new problem on the Internet." Liu Huan's subordinate said to him with a serious face, "Quickly check the hot searches on Weibo. The news about Ali's plan to acquire Weixin has been topped."
Liu Huan: "?"
Hearing this information, he immediately turned on the computer, logged on to Weibo, and checked the trending searches on it.
Among them, hashtags related to people nearby on WeChat have rushed to the third place.
And at the bottom, Liu Huan quickly found the 15th hot search ——【Ali Acquisition of WeChat】
After clicking in, Liu Huan's face was covered with black lines.
I saw the title of the most popular article read like this - [Ali is about to acquire Weixin, competing with Tencent QQ, social networking and e-commerce, Ali may become the only giant of the domestic Internet! 】
The horoscope of stepping on a horse has not even been written off, but it turned out to be fired.
And the popularity of this hot search, because it is related to the popularity of the third related topic above, the increase of this hot search is amazing.
Looking at this posture, Liu Huan frowned.
Whether it is a hot search or not, it doesn't have a big impact on him. The key is what is behind this hot search.
"Withdraw our navy immediately. In addition, contact Weibo for me." Liu Huan stood up immediately before he sat down in his chair, and hurried out, "I'll talk to Mr. Ma. chat."
……
"Mr. Xu."
"Ok?"
"There's something I need to tell you."
On the afternoon of the 18th, Liao Qinyu approached Xu Xing, with a strange expression on his face, and said to Xu Xing.
"What's the matter? Is it from WeChat?" Xu Xing looked away from the computer screen and looked at Liao Qinyu, "The situation is not bad now, is it?"
In fact, it was Xu Xing who deliberately allowed the public opinion to grow wildly, and even added fuel to the flames.
After a few days, even though the scolding on Weibo was in full swing, the number of registered people on Weixin continued to rise.
Man, that's it.
In particular, functions such as people nearby are naturally attractive for people to use.
No matter how many disadvantages there are, these people can't resist downloading one and giving it a try.
Anyway, there is no need to spend money, and there is nothing to do when you are free, so use the people nearby to find fun.
Once in, it is basically difficult for users to leave.
Tired of people nearby?There are shakers and drift bottles waiting for you.
Think pure chatting is boring?You can play games online. The game center of Weixin is full of casual and lightweight mobile games suitable for men, women and children.
After playing more games, people have become acquainted, so we can chat naturally.
The top priority of WeChat now is very simple, which is to attract more people and stick to it.
As long as we retain people, increase stickiness, and allow users to initially establish a social relationship chain on WeChat, then Xu Xing's goal will be achieved.
So after the negative news about people nearby appeared on Weibo's trending searches, Xu Xing didn't immediately think of a way to lower the heat, but watched the fire burn more and more.
After the goal of attracting volume was achieved, the news of Ali's acquisition of Weixin was thrown out.
According to the logic of normal people, a little bit of conspiracy theory is that Weixin was attacked by public opinion from Tencent QQ, and had no choice but to find a thigh with the same level as Tencent to hug.
Now open Weibo again, and the trending search for [Ali's acquisition of WeChat] has already reached the fourth place, but the previous trending search about people nearby has dropped to the 19th place.
At the same time, just this morning, another related hot search rushed to the 9th place, with the tag [QQ's ambush on WeChat]
After clicking in, the article with the most likes and retweets had the title "Tencent manipulates public opinion, about QQ's method of suppressing WeChat, and WeChat's helpless choice"
It reads—[Recently, in the past few days, the negative comments about WeChat have become very popular, and you can see related discussions almost by clicking on a social platform at random]
[But the interesting thing is that at the end of last month, QQ has quietly launched the "nearby" function, the effect is similar to that of WeChat]
[The people who are cursing WeChat now, shouldn't they also scold QQ? 】
[In fact, I specifically went to read the original complaint about people nearby. When the comment area below exploded, there were hundreds of comments about various cases, almost all of which appeared within 12 hours. 】
【This is very interesting】
[The original blogger of this article is just an ordinary user with only a few hundred fans, but why can he get such a huge amount of traffic and comments in just 12 hours? 】
[The benevolent sees the benevolent and the wise sees wisdom, so I won't say more, everyone who understands understands]
[And after that, the news that Ali wanted to acquire Weixin came out]
[Obviously, Weixin is worried that it will always be stumbled by QQ envoys in the future. Instead of being beaten all the time, it is better to find a backer to be safe]
[In fact, this is also the current dilemma of the domestic Internet. The three bat companies almost control the vast majority of innovative Internet companies]
[As long as you make achievements, you have to choose a team, otherwise the public opinion of the giants alone can set you on fire]
[Under such circumstances, WeChat’s choice of Ali seems to be an inevitable choice in desperation]
[Once Ali owns Weixin, he will drain and develop Weixin with his size, and Weixin may not be able to really compete with QQ and carve up the instant messaging and social software market that belongs exclusively to Tencent]
【…】
This article is a long one, and the point of view is actually completely unsustainable. The whole article is full of conspiracy theories and output emotions, but it has easily won a large number of likes and supports from netizens.
It doesn't matter if such a guess is logical or not, the key is whether it conforms to netizens' understanding of Internet capital.
As long as they describe a matter according to what they think in their hearts, they can easily turn black and white and reverse public opinion.
At this moment, the original crusade against Weixin gradually weakened.
On the contrary, scolding capital and helplessness about the future of Weixin gradually occupied the mainstream voice.
Regardless of how rich Qunxing Company is now, in the eyes of netizens, this company is just a new company that has just been established every six months.
Although the several mobile games under his hand are quite popular, they are all mobile games after all. In everyone's current perception, they don't think that mobile games can make much money.
Especially since they are all free games, the things that really need to be recharged and bought are skins that do not affect the balance of the game.
What money does this make?
Therefore, in the eyes of many people, Qunxing, represented by WeChat, suddenly became a victim of the game between giant capitals, and was manipulated by both Ali and Tencent.
In the end, it is inevitable to be forced to join one of the endings.
As a result, Weixin inexplicably changed from a harmful software to a pitiful victim in just a few days.
But Xu Xing, who was controlling and completing all of this behind the scenes, still couldn't help but feel a little bit astonished after hearing what Liao Qinyu reported.
"Mr. Xu, there is an email from Tencent." Liao Qinyu's own face was also quite weird and funny, and he laughed, "Well, the content of the email is very simple, just like Ali's side, they also hope to acquire WeChat invite."
When Xu Xing heard the news, his face was stunned for a moment, and then he became playful: "It's really their style."
"Then Mr. Xu, how should we reply?"
"How else can I reply?" Xu Xing laughed, "If someone comes to negotiate with good intentions, let's talk about it."
(End of this chapter)
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