The Ten Years of Rebirth

Chapter 213 The Quotation of 10 Billion Dollars

If you really want to make a game, it is not difficult to say, and it is not easy to say simple.

If, like Xu Xing, he has a ready-made idea and framework in his mind, he knows all the shapes of the final result, and the desired effect is very clear, and the production team does not take detours, the actual development process will be extremely smooth. .

But if you are a newcomer like Mihuyou Studio who has just started, even if you have accumulated a certain technical strength before, if you really want to make games by yourself, you will still stumble.

It took them nearly a year to make a "Broken Campus", and the labor cost alone had to be hundreds of thousands.

This is also thanks to the excellent strength of Cai Haoyu and Liu Wei, who have won many prizes from entrepreneurial competitions, and also received various subsidies from the school and the government, so they barely survived.

Even so, they still had to accept the investment from Qunxing Company in order to maintain it until now and make this game.

But even at this point, after the finished game comes out, they still can't sit back and relax. They still need to accept the test from the market. At least they can make profits and offset the costs, so that the studio can go further.

Otherwise, once the game sales fail to meet expectations, unless they continue to accept external investment and continue to lose their dominance over the studio, it is possible to maintain the operation and development of the studio.

This is a very difficult choice for all start-up companies, and no one will be willing to make a wedding dress for others.

But now, the only thing that makes Mihuyou Studio more fortunate is that Mr. Xu of Qunxing Company doesn't have much interest in the dominance of their game production, and he didn't even interfere with their game production process from the beginning to the end.

Apart from asking them to switch from the buyout system to the free in-app purchase system at the time of the initial investment, Mr. Xu really did not intervene.

The game company that accepts investment is most afraid of outsiders to point fingers. Investors like Qunxing, which only invest, are of course the most comfortable.

Not to mention being able to provide high-quality channels such as WeChat Game Center.

The original plan of Mihuyou was just to log in on the App Store.

Now with the blessing of WeChat, in the eyes of Liu Wei and Cai Haoyu, their prospects are already bright.

"Try it and see."

Xu Xing followed Liu Wei into their office, got the demo phone, and handed it to Yan Chijiu beside him.

Yan Chijiu took the phone curiously, and after entering the game, there were the logo of Mihuyou and the icon of "Collapse Campus".

The gameplay is very simple. It is to manipulate the Q version of the two-dimensional cute girl protagonist, shoot and shoot through the level to fight zombies. After getting rewards, strengthen the characters and equipment, and then continue to fight zombies.

From the perspective of future generations, it is indeed relatively simple, but in the current period when the carrying capacity of mobile phones is weak, the two-dimensional painting style of the Q version of Mihuyou mobile phone is indeed a boutique.

But if you want people to spend six yuan to buy it to play...

Thinking of the buyout system for this game, Xu Xing was a little dumbfounded, not knowing how to evaluate it.

"How does Mr. Xu feel?" Liu Wei asked Xu Xing from the side with some apprehension and anticipation.

His own children are always the most caring and loving. Of course, Liu Wei also hopes that "Collapsed Campus" will be well received.

Xu Xing didn't want to hit the other party either, this kind of thankless matter should be left to the market and players.

So he just smiled and said: "There is no problem with the quality. Although the gameplay is relatively common, it doesn't pay much attention to this in mobile games. Just do a good job of numerical values. The key is your buyout system."

"It may be okay on the App Store, but you'd better be mentally prepared in advance for the effect on Weixin Game Center and Biz.com."

"After all, the Weixin Game Center is currently free games, and there are a large number of prostitute users on the site. It is still somewhat difficult to get them to support the buyout of the game."

Liu Wei straightened his face and nodded to express his understanding. As long as the quality of the game is fine, the rest can only be left to the players.

Whether a game is good or not, if you analyze it from various angles, you can get various results.

But for a game company, there is only one key factor for a game to be good or bad, and that is whether it makes money or not.

Especially for a start-up company like Mihuyou, the dream of any game and the quality of 3A masterpieces have to be delayed a little bit.

Let's survive first.

After being said by Xu Xing, Liu Wei's excitement about the game's upcoming launch also got a little relief, and he began to think about these issues.

"Mr. Xu doesn't think it's okay?" This question is a bit strange, but Liu Wei still asked worriedly.

It’s different in the past.

At the beginning, Liu Wei, Cai Haoyu and others thought that the buyout system like that in foreign countries was the right way, and free of charge would not be on the table after all.

But after these few months, Qunxing Company, a game company that has emerged as a free mobile game in China, has changed the minds of Liu Wei and others.

It seems... In China, is the free in-app purchase system more likely to survive?

"It's mainly due to the different markets." Xu Xing shrugged helplessly and explained, "If your game is released abroad, then I fully support the buyout system, but the domestic market attributes are here, and user habits have not been cultivated. , piracy is out of control, and the buyout system is difficult to scale.”

Of course, Xu Xing doesn't think that there is really no way to make a buyout system in China.

As long as the national economy continues to develop, the national disposable income continues to rise, the diversification of entertainment methods and the soundness of laws and regulations will further promote the development of the game industry.

The biggest difference between buyout games and free games is that.

Buyout games don’t need to consider the user’s desire for gold in the game, just make a fun game.

And free-to-play games rely on free to attract players who don’t want to spend money, and there will inevitably be an irreconcilable conflict with the players before—you want players to spend money, but players don’t want to, so you can only use various means to make players krypton gold.

It is also because of this that the domestic game industry has developed a completely different path from foreign countries, that is, to tap human nature, and set up cards through layers of restrictions on various values ​​​​and props, so that players will always be stuck in an uncomfortable game experience superior.

Whenever players need to improve their game experience, they must spend money to buy it first, otherwise they will have to spend a lot of time.

Even some specific levels, specific bosses, specific environments, and specific characters cannot be solved without spending money.

This is an irreconcilable conflict between the game company and the players. At most, they can only think of various ways to alleviate it.

"In short, let's do it this time, maybe there will be a miracle?" Seeing him lost in thought, Xu Xing comforted him a little, "Whether it succeeds or not depends on the effect of the day after tomorrow."

"At that time, I have to trouble Mr. Xu to take care of him." Liu Wei said sincerely.

……

After sending off Xu Xing and Yan Chijiu, Liu Wei sighed, sat down at the desk, and said to Cai Haoyu: "I was wondering if the original direction was really wrong? Maybe we really shouldn't insist on the buyout system. .”

"Whether right or wrong, there is no room for change." Cai Haoyu was a little more determined than Liu Wei, "And what Mr. Xu said is just a family opinion. Our main market is still on the App Store."

"If you can afford a pineapple phone, at least your spending power is not a problem. The key is in publicity and promotion."

"The first is the recommendation on the App Store, the second is the push of the Weixin Game Center, and the third is the promotion of Two-dimensional users on the beep station."

This time they were putting all their eggs in one basket. Xu Xing invested one million at the beginning, but now they only spent about one hundred thousand, which was the personal salaries and daily expenses of several members.

The office space is still the reward won in the entrepreneurship competition, but there is a lot of rent left.

However, in terms of promotion and publicity, Mihuyou has to invest at least several hundred thousand in order to make a splash in the market.

Don't think that Weixin is owned by Qunxing Company, but Mihuyou is only the investment target of Qunxing Company after all, not the parent company, so it is impossible to treat them like their own sons.

So even if Mihuyou wants to advertise on Weixin or Tianshu games, it still has to spend money.

At most, it's a little cheaper, and I'll give you a friendly price.

But even if it is a friendly price, with the current volume of several games under Weixin and Tianshu, just one opening screen advertisement costs tens of thousands of yuan a day.

This is still only limited to pineapple mobile phone users.

If the sales of "Broken Campus" cannot guarantee profitability, then their follow-up research and development funds will only be around [-] yuan, and they don't know if they can support the development of the next game.

"With the buyout price of six yuan, our operating costs are not high, and the total cost of a month is probably tens of thousands of yuan." Liu Wei said, "If the monthly sales can reach [-] to [-] yuan, we can guarantee break even."

……

"Are you not very optimistic about this game of Mihuyou?" Yan Chijiu asked strangely after leaving with Xu Xing, "If they didn't do well, why did you invest in them in the first place?"

In Yan Chijiu's view, Xu Xing is a genius at making games, and he is familiar with all kinds of game types. In this case, investing in Mihuyou but not intervening in the game content is really not like Xu Xing's style.

"I'm interested in people." Xu Xing couldn't tell the real reason, so he could only explain in an ambiguous way, "It doesn't matter whether this game makes money or not, as long as their ideas can change, it will become our next game in the future." An important weapon for conquering cities in the Two-dimensional field."

Yan Chijiu has long been accustomed to Xu Xing's determination in this regard, but still couldn't help asking: "Then can't we do it ourselves?"

"How should I say this..." Xu Xing was a little confused, "Two-dimensional has a unique taste, which is difficult for ordinary people to understand. I'm not good at this kind of thing."

Reluctantly fooling Wanyanchi into jealousy, the two returned to the company smoothly in the afternoon.

Yan Chijiu went to prepare for the launch of "Junjiu Dress Up Diary", while Xu Xing returned to the office, and soon Liao Qinyu was waiting.

"Mr. Xu."

"Well, how's the situation?"

"Tencent's offer is 10 billion."

"10 billion?"

"Yes, Mei Dao."

"Oh." Xu Xing's expression was a little playful, "And then?"

"I shared this quotation with Ali." Liao Qinyu laughed, "There was a new quotation, $12 billion."

"Money is just a number to them, I'm more curious about other conditions." Xu Xing shook his head and asked.

You have to ask whether it is worth the billions of dollars. For ordinary companies, it must be a premium acquisition. After all, Weixin is still the number two in the industry, and there are hundreds of millions of dollars between it and QQ. user gap.

But for Tencent and Ali, WeChat obviously has strategic significance, and a billion dollars is completely within the acceptable range for them, or even higher.

"Alibaba is tougher and needs absolute control." Liao Qinyu said with a smile, "The advantage is that the traffic of Taobao and Alipay will be fully imported into WeChat, and the accounts of these three parties will be opened to complete the social-e-commerce- The payment triangle stabilizes the ecology."

"As for Tencent, the conditions are much more relaxed. As long as we accept the acquisition, the control will still be handed over to us, but we need to cooperate with Tencent's overall strategy in the general direction, which can be regarded as a supplement to QQ's social ecological niche."

"Moreover, Tencent doesn't have to make a complete acquisition. Simple investment can also be discussed. As long as Tencent can take a share and occupy a seat on the board of directors, it doesn't matter if it doesn't buy."

Xu Xing smiled and nodded after listening: "It really has a distinctive style."

"Then Mr. Xu, what's next?" Liao Qinyu asked.

"Go on, don't worry." Xu Xing said, "How can we not talk about this important negotiation for a month or two?"

"Weibo continued to increase the size, and revealed the news that Tencent has also joined the ranks of acquisitions."

"Such a good publicity opportunity cannot be wasted."

……

After watching Liao Qinyu leave, Gong Ao couldn't wait to run into the office again, and asked Xu Xing about the follow-up game development plan with a look of dissatisfaction.

"Mr. Xu, the new game is about to be launched, what should we say next?"

"Which company do you see is about to launch a new game, so you turn around and develop the next project?" Xu Xing looked at him speechlessly, "At any rate, let the people under him relax, and follow up with game maintenance and version first. Renewal is the main thing.”

"Then what about the three directions you mentioned earlier?"

"Which three?"

"Cards, MOBA, Battle Royale."

"If you really have nothing to do, first get a team to make a card system." Xu Xing said after considering, "Train your ability and skills in this area, and then establish specific projects after the Chinese New Year."

"No problem!" Gong Ao nodded vigorously, but he didn't leave, and stood eagerly in front of the desk, looking at Xu Xing's drawer from time to time.

Xu Xing: "..."

"Okay, okay, I'll give you the planning plan in a few days."

"okay!"

Hearing Xu Xing's assurance, Gong Ao was finally satisfied and obediently left the office.

Finally sent this guy away, Xu Xing smiled helplessly, and took out a blank document from the drawer.

But just when Xu Xing was about to write the plan from scratch, the phone vibrated.

Picking it up, I found that it was Pei Qinglan calling personally.

"Hello? Aunt Pei?"

"What should I call you?" Pei Qinglan said with a smile on the other end of the phone, "President Xu?"

"Ahem...not really." Xu Xing said with a chuckle.

"It doesn't matter, I won't take advantage of you." Pei Qinglan said politely, "In business, Mr. Xu should call this."

"Boss Pei was joking."

Pei Qinglan pondered for a while on the other end of the phone, and then said, "How about we meet for dinner on New Year's Day?"

"can."

"At that time, I will bring someone over." Pei Qinglan thought for a moment, and then said, "There is someone who wants to meet you."

"Huh?" Xu Xing was a little strange, "Who is it?"

"On the Shanghai stock market, some people are very interested in the founders of local emerging Internet companies." Pei Qinglan said euphemistically, "The person who came to see you is a secretary."

Hearing this, Xu Xing's expression froze immediately.

　[Friendship py]: "Rebirth, let's be a male god" --- city, rebirth, harem, system (partial daily) updates are powerful, interested can take a look.

　　
　
(End of this chapter)