The Ten Years of Rebirth

Chapter 226 What is the most important thing in the mobile era?

Liu Huan walked into the scene of the WeChat 2.0 conference with his assistant.

After taking out his invitation letter, he followed the waiter's guidance all the way to find the frontmost seat and sit down.

Within a few minutes, another person was ushered over a seat away from him. Liu Huan turned his head to look over and smiled immediately.

"President Wang, are you here too?"

"After all, he may be a colleague in the future, so it's normal to come and see." Wang Dongcheng from Tencent who was in charge of acquiring WeChat said with a chuckle, "And Mr. Liu is also here?"

Liu Huan from Ali, who was in charge of the acquisition case, curled his lips: "You can laugh now. When Ali really handles the social aspect, you Tencent probably won't know whether to laugh or cry."

"They're all beating workers, why are you talking so badly?" Wang Dongcheng shrugged.

At this time, another middle-aged man was guided over and sat in the middle between Liu Huan and Wang Dongcheng, which immediately attracted their attention.

"What's your name?" Wang Dongcheng was the first to greet him and asked, "I'm Wang Dongcheng from Tencent."

"Liu Wenwu."

"Oh? We are from the same family." Liu Huan on the other side reached out to shake his hand with a smile, "I am Liu Huan from Ali, what do you do?"

Liu Wenwu greeted the two of them flatly, and then said simply: "Make a small investment."

Several people started chatting.

But while Liu Wenwu was dealing with it, he took out his mobile phone and looked at it, as if he was contacting someone.

[Liu Wenwu]: Where are you?The front row doesn't seem to see you?
[Secretary Zhao]: I'm with Mr. Xu, just watch the press conference in front.

After receiving the instructions, Liu Wenwu withdrew his thoughts and looked at the press conference site that was built in front of him.

At 2.0:[-] in the afternoon, the WeChat [-] press conference officially opened.

The originally bright lights in the hall suddenly dimmed, leaving only a beam of light falling from overhead, shining on the entrance to the stage in the backstage lounge.

Accompanied by a burst of music playing, Liao Qinyu walked up to the podium under the attention of everyone, and walked all the way to the center. After taking a deep breath, he bowed slightly to everyone with a smile on his face.

"It's a pleasure to meet you here." Liao Qinyu calmed down and said to everyone present, "I'm Liao Qinyu, the person in charge of Weixin."

"Today seems to be the first time we have such a formal meeting, and it is also Weixin's first official press conference prepared solely for it."

"However, since it is called Weixin 2.0, it is natural to take everyone back to review what we have done during Weixin 1.0."

Speaking of this, Liao Qinyu pressed the remote control in his hand, and the big screen behind him also started to play the PPT at the right time, and the corresponding content popped up.

At this moment, the audience was quiet. Xu Xing and Secretary Zhao sat at the very back, like two ordinary spectators, watching Liao Qinyu's next performance.

"The 1.0 era of WeChat is very simple." Liao Qinyu showed the original interface of WeChat on the PPT, "But this simplicity is also what we deliberately did."

"Our President Xu's request for WeChat is very simple, just two points."

"One, it carries the basic functions of the mobile game center."

"Second, let users rely on simple mobile games to achieve basic communication."

"In the initial WeChat, everything revolved around these two points."

"A social software, no matter how rich its functions are, the first question is the same, which is where to cut in."

"Unfortunately and fortunately, as a start-up company that has just been established for about half a year, Qunxing has no experience in other fields. Only in the field of mobile games, it has barely laid a foundation."

"So naturally, we chose to cut in from the perspective of mobile games, quickly accumulated our first batch of loyal users, and cultivated users' habit of using WeChat to communicate through the strong interaction between our mobile games and WeChat."

After hearing this, Secretary Zhao in the audience turned to Xu Xing and asked softly, "Is it really that simple? Just because the game is fun, doesn't mean the bound social software is also easy to use, right?"

"Of course." Xu Xing nodded, "So at first, we can only cultivate users' habit of using WeChat through activities such as forwarding the game to friends to get resurrection coins, but this method will not last long."

"After that, the most critical step is." Liao Qinyu continued, "We have activated the function of inviting and adding friends to the address book."

"You know, mobile phones are different from computers. Although the functions they seem to carry are gradually becoming homogeneous, the difference in carriers means that there are various differences in them after all."

"The address book is the difference point of the first mobile Internet era captured by WeChat."

"Using a mobile phone number to register a WeChat account, and then using a large number of acquaintances in the user's address book to complete the rapid fission of the number of users, this is the most critical step since the launch of WeChat."

Under the stage, Secretary Zhao continued to ask: "Since you can use the function of contact list friends, others can also use it? For example, on QQ."

"Of course." Xu Xing smiled, "This is only used to quickly expand the number of users in the short term, but it is not effective for a long time."

"As for QQ, in the era of PCs, QQ's user relationship network has accumulated a large number of friends, and the demand for address books is not so great."

"To put it bluntly, WeChat is the position of the chaser, so any expansion of the user relationship network can bring huge profits, but for QQ, which already has hundreds of millions of users, the role of the address book is minimal."

"As long as this thing has a greater effect on Weixin than QQ, then Weixin will always be able to continue to narrow the gap between the two."

"Then how do we catch up?" Secretary Zhao asked.

"You think highly of me." Xu Xing smiled modestly, "Even if QQ is temporarily dissatisfied with the mobile terminal, it is not something that WeChat can surpass in a short time, and the market ecology of competition will be healthier. , isn't it?"

"Heh." Secretary Zhao shook his head and laughed, and didn't continue to ask.

Wang Dongcheng, who was sitting in the front row, was listening to Liao Qinyu's sharing of WeChat development experience with a serious face.

Liu Huan on the other side also had the same idea, following Liao Qinyu's train of thought, nodding his head from time to time.

Instead, it was Liu Wenwu who was sitting between the two of them. After looking around, he asked Liu Huan: "Weixin has tens of millions of users, is it considered powerful?"

"That's for sure." Liu Huan nodded, "And it's not just because it has tens of millions of users. The most important thing is that these users are accumulated by it in just three or four months. That's true. Outrageous."

"It's all made by crooked methods. If 2.0 doesn't have any bright new things, then that's it." Wang Dongcheng over there couldn't help but say.

"Ah, yes, yes, yes." Liu Huan curled his lips, "Don't compete with us for the acquisition if you have the ability."

Wang Dongcheng ignored his words and continued to listen to Liao Qinyu on the stage.

"After that, we successively launched functions such as People Nearby, Shake, and Drift Bottle. The purpose is very simple, that is, to allow users to add new friends as much as possible, and further consolidate their habit of using WeChat."

"In addition, Tianshu Games, a subsidiary of Qunxing Company, has also successively brought you several high-quality mobile games, further strengthening the functions of the game center."

"Among them, it is the first time that we have tried to introduce games from other manufacturers and join them in our game center to continuously improve the experience of gamers."

"And when we look away from the game center and come to the [My] page, if all of you here have users from universities in Shanghai or Kyoto, you should be able to see a service page below."

Liao Qinyu then showed the follow-up PPT, on which several software icons immediately popped up.

Among them are two more eye-catching icons - Eat Me Takeaway and Didi Taxi.

"As a product in the mobile Internet era, our team has been thinking about a problem." Liao Qinyu walked to the front of the podium while talking, leading everyone to think together, "What is the difference between a mobile phone and a computer?"

"Actually, when everyone here hears this question, they should be able to quickly find many answers."

"The answer from our team is simple, it's convenience."

"This should be the consensus of the vast majority of people. After hearing this answer, you may even feel a little disappointed."

"But the most important thing is, how to make a software on a mobile phone to adapt to the so-called convenience as much as possible?"

"Is it just to copy the software functions of the PC to the mobile phone?"

"Certainly not!"

"It's like the earliest computer in history, a machine that only the top scientists in this field can figure out."

"Later, the computer had a screen, and its scope of use was further expanded."

"After that, it is the mouse, the keyboard, the old desktop, the further evolved LCD computer and notebook, and then the more compact and convenient ipad, and our current smartphone."

"Every step forward means that the users of the Internet are expanding rapidly."

"In the past, only a few dozens of top scholars in the world could touch the field, and now billions of people around the world can operate it through a small mobile phone."

"What's the most important thing here?"

"It's human!"

"A person who has received a good education and the baptism of modern thoughts, and a person who has not gone to school since childhood and basically does not know how to operate a computer."

"Both of these groups of people, or more, will now enjoy the same convenience of the smartphone age."

"but!"

"The premise here is that the software on the smartphone should not only allow the former to use and love it, but also allow the latter to quickly learn and accept it."

"This is the mobile Internet era, what a social software for the whole people really needs to do."

Speaking of this, Liao Qinyu's originally agitated tone paused for a while, and he took half a step back from the front of the podium, hesitantly coughed, and then suddenly laughed.

"I suddenly have a good idea, everyone."

While talking, Liao Qinyu took a few steps back, walked to the edge of the podium, said a few words to the staff below, and then returned to the center of the podium again.

The people below started whispering, wondering what Liao Qinyu was trying to trick.

Secretary Zhao also asked, "What are you preparing for?"

Xu Xing blinked: "I don't know either."

He has read Liao Qinyu's manuscript, and there are basically no mistakes in the previous ones. After talking about the current stage, we can start to introduce the version 2.0 of Weixin.

But for some reason, Liao Qinyu seemed to have changed his mind midway.

Soon, Xu Xing's WeChat received a message from the staff.

[Mr. Liao wants to invite his mother to come on stage and demonstrate the function of WeChat in person. Mr. Xu, what's your opinion? 】

Seeing this news, Xu Xing raised his eyebrows and immediately laughed.

【Xu Xing】: Do as he said.

【Alright Mr. Xu. 】

"What?" Seeing his movements, Secretary Zhao couldn't help asking curiously, "Is there something wrong?"

"Heh." Xu Xing chuckled, and just said, "Let me keep it a secret, if the effect is good, there may be surprises."

Having said that, Xu Xing was stunned for a moment, and then as if thinking of something, he took out his mobile phone and told the staff.

[Xu Xing]: Prepare a few more cameras, and record the entire interaction between Mr. Liao and his mother later, with multiple angles and a clearer view, including a close-up perspective.

On the stage, when Liao Qinyu returned, he looked at everyone present with a smile on his face, and then said: "In fact, most of the people who came here today are from the PC era. I don’t have much feeling for what I said earlier.”

"However, there happened to be a person who is very suitable to demonstrate Weixin 2.0 version with me today."

Speaking of this, Liao Qinyu paused for a moment, took a deep breath, and then continued: "My family is in the countryside north of Hangzhou. Because it is in the coastal area, it is not considered poor. My father has worked hard for half his life to bring us A family moved from the countryside to the city."

"I also followed my parents' wishes and was successfully admitted to Zhejiang University. It's just that our two generations have very different views and opinions on the choice of major and the direction of future development."

"My parents hope that I will do my best. After I am admitted to a good university, I will take the civil service examination seriously and live my life in peace and stability."

"But I prefer computers and the Internet, and I took this path resolutely. My relationship with my parents was relatively poor during college."

"It wasn't until I got a job after graduation, got on the right track, and earned a salary far higher than that of ordinary civil servants, that the two of them slowly accepted this reality."

"But because of this, they don't always like to use electronic products, including computers and mobile phones."

"Although I changed a smartphone for my parents, it is basically used for making calls in their hands, and other functions are basically not used."

"Today is just right, and my mother herself is on the scene."

"I would like to invite her to come on stage and personally introduce to her the WeChat software and how to use it."

As soon as the words fell, a beam of light above everyone's heads fell, focusing on a middle-aged woman in the front row.

The eyes of everyone around him were focused in an instant.

　[Friendship py]: "From the Beginning of Love"——

　　Tang Zhichu woke up and found that he had come to another world and was in the middle of a romance.

　　He doesn't seem to know how to do anything else, so let's use romance as a springboard to enter the entertainment industry.

　　Coincidentally, there is a female guest who is from a girl group. Since she is not an amateur, let's go to you for a month.

　　After half a year of dormancy, Chen Siyang, who was born in a girl group, finally got a resource for a romantic drama.

　　If you are in love with Zong Zong, let’s go for Lian Zong, then find the best-looking one for a month, and act in a variety show version of a love idol drama.

　　
　
(End of this chapter)