The Ten Years of Rebirth

Chapter 289
When Xu Hang and Minhang University reached a further cooperative relationship, many things happened in April at the same time.

Inside Qunxing Company, on the surface, the most glamorous thing is that the total number of registered users of WeChat has exceeded the [-] million mark.

But what is hidden under this matter is the hot news column attached to Weixin. Today's daily viewing data has reached the order of tens of millions.

For WeChat users, the habit of turning on their mobile phones to check messages every day has gradually developed.

When reading the news, the hot news interspersed in the middle can often hit the key points of many users.

According to each user's reading habits and the frequency and time period of clicking on WeChat, the big data push system behind the hot news can create a personal portrait for each user.

On this basis, according to the user profile, three news items are pushed each time, and one of the news that is most likely to attract users is used as the front page and placed on the display page of the user chat interface.

After clicking in, you can see the three news pushed this time.

This kind of push is averaged three times a day. If some users like to watch it, the system will push it a few more times. For some users who don’t like to watch it, it will be once a day.

With such slow progress, the hot news has accumulated a large number of user portraits, which have become another important weapon for publicity and promotion.

Under such circumstances, hot news has basically achieved profitability.

In addition to providing promotional channels for the group's internal products, Hot News began accepting advertisements from external companies as early as the beginning of the year.

With the huge traffic of WeChat and hot news today, this part of the income will become more and more considerable.

It's just that Xu Xing didn't want to let the advertisements flood too much for the time being, so he asked Dai Zhuoshan to strictly control the number of advertisements received, so as to maintain a certain degree of profit.

In fact, the biggest source of income for Weixin at present is definitely not the advertising fee for hot news, but the channel share from the game center.

Even for games within the company, WeChat will charge channel fees.

It's just that compared to the standard contract of [-]% for external games, internally, WeChat only charges [-]% of the channel fee.

After Weixin announced the opening of the game center channel last year, so far, the game center has successively introduced hundreds of new mobile games from home and abroad.

Although most of the mobile games here have fallen into the sand, there are also some small hits that have emerged and brought a lot of income to Weixin.

As a result, Weixin's game center is already on the right track and has begun to play a huge value.

There is one thing to say, it is much more comfortable to be a channel than to simply be a game.

After working so hard to make a game, I don't know if it will be popular or not, and if I can rely on income to support the team, I have to be skinned by various channels in advance.

It’s okay for WeChat. In addition to the [-]/[-] share for foreign games, for the previously proposed game studio support plan, all games produced by studios invested by WeChat and Tianshu Games will have a corresponding share in the share. preferential treatment.

Especially for some small games, if the total income does not reach a certain threshold, Weixin will not even collect a share, and the income that exceeds the specified total will enter the share category.

This can be regarded as a disguised form of encouraging studios to put all their minds on making good games.

In the Tianshu game, the development of "Myth Comes into the World" has entered the middle stage. On the one hand, various card characters are being produced, and on the other hand, the card system is being debugged to ensure the initial balance.

As for "PUBG Mobile" after the establishment of the project, it is still in the early stage. Xu Xing is not in a hurry. It is also the first time for Gong Ao to lead the Tianshu team to make a client game. Everyone needs a period of time to improve and adapt.

In addition, some small mobile games that were approved earlier, as May is approaching, are about to enter the final stage.

After the "Million King Arthur" agent of Biz.com officially entered the closed beta stage, some up masters who participated in the closed beta have released some demo videos of the actual machine after being reviewed.

With the official release of the leading film, "Millions of King Arthur" has initially set off a small upsurge in Biz.com.

At the same time, Chen Rui also released news in the industry, and soon, domestic investment institutions got the news that Bizhan will launch the first round of financing plan in the near future.

All of a sudden, many international investment institutions sent inquiries, wanting to reserve a seat in advance, expressing that they are very optimistic about the prospects of Bizhan.

In the previous life, when there was Aizhan, Bizhan could obtain financing in the early stage, it is entirely because the capital is optimistic about Chen Rui himself, just like Xiaomi in the early days, everyone just believed in Lei Jun.

But now, the situation is completely different.

First, after the merger of Bizhan and Aizhan in this life, it has become the largest two-dimensional website in China at present. Compared with other niche two-dimensional websites, the number of users and stickiness is completely crushed.

Second, there are stars behind the station, and it is the huge WeChat users who are diverting.

In the case of Qunxing's unified account for all products, all users who have registered in other products can log in directly without any obstacles.

It seems that there is no chance of meddling in the WeChat of the stars.

However, other subsidiaries under Qunxing may not be able to get involved.

Since Qunxing is willing to release a project with great potential like Bizhan, it is impossible for investment institutions to give up their bite.

It's just that after listening to Xu Xing's suggestion, Chen Rui just released the news to test it out, and didn't plan to take any further actions for the time being.

On the side of Eat Me’s takeaway, the expansion speed has accelerated.

After taking a leave of absence from school, Zhang Nong brought his original team to Sino-Ocean International Building, promoted the three with the best performance under him, and temporarily established him as the head of the business department in the three regions of east, west and south.

In mid-March, several responsible persons had already led their teams to Rongcheng and Pengcheng, using these two cities as a base to develop the food delivery business in the surrounding university market.

The person in charge of the eastern business department is centering on the Shanghai stock market and further expanding the university market in the direction of Hangzhou, Jiangcheng and other directions.

In addition to supervising the development of the three business divisions, Zhang Nong also needs to lead a team to attack the white-collar market.

At least for now, although the resistance is much greater than that of the university market, the progress is still smooth.

At least in the area around Qunxing Company, many companies in Sino-Ocean International Building have employees who have begun to order takeaway meals by themselves.

With the support of WeChat and hot news, coupled with the early burn of various coupons, combined with the previous successful experience in the university market, the cost of convincing merchants to settle in is also decreasing.

Once a certain scale effect is formed, then instead of going to find merchants after eating, merchants will take the initiative to find them and seek to settle in.

At the same time, Didi Dache received another round of financing in April. In addition to Qunxing Investment, the investors also included a number of investment institutions led by Shenglan International Investment, all of which were Pei Qinglan's channel relationship.

The scale of financing this time is quite large. In addition to the 2000 million US dollars from Qunxing Investment itself, several investment institutions led by Pei Qinglan invested a total of 6000 million US dollars to complete the B round of 8000 million US dollars for Didi Dache.

Didi Dache, as the current leading domestic taxi-hailing software, launched a nationwide expansion as early as last year. After the financing this time, it has accelerated the pace of territory expansion.

However, in April, Ali also announced that it would raise 2000 million US dollars for Kuaidi Taxi in Hangzhou.

Almost at the same time, it was also reported that Tencent had decided to invest in shaky cars, with a financing scale of 1500 million US dollars.

All of a sudden, the domestic taxi-hailing market suddenly became treacherous, and many people could smell the imminent war.

However, in mid-April, there was an unfavorable news from Alipay.

An order came from above, and a clear notice was issued, announcing the suspension of the QR code payment business.

This is not a big blow to Ali's AliPay.

Although this does not affect Taobao's business, it still has a considerable impact on Ali's plan to enter the offline payment business.

But now PayTong can almost be said to be the dominant company during the Chinese New Year, so Ali didn't take this matter too seriously.

While sending people to communicate with the government on QR code payment, we will continue to study the payment mode and technical mode of QR code payment in depth, and strengthen its security guarantee.

But at the same time, Ali also began to make two-handed preparations, putting the treasure on the special payment pass POS machine, as a substitute after the QR code payment was suspended.

However, when the time came to Labor Day, May [-]st.

Ali and AliPay suddenly discovered that a potential threat seemed to be born.

……

August 5, 1:12 noon.

On Weibo, the official account of WeChat, the official account of Tianshu Game, the official account of Eat Me, the official account of Beep Station, the official account of Didi Taxi...

All of a sudden, all software companies including Qunxing, as well as other companies that have entered into a strategic partnership with Qunxing, announced the birth of WeChat Pay at the same time.

In just half an hour, Weixin Pay was on the top of the hot search list, and No. 3 below is the hot search that Weixin Pay challenged Alipay.

Suddenly the situation changed.

Especially this time, in addition to Qunxing's internal products, there are also partners like JD.com that have joined the WeChat payment channel.

As a result, WeChat Pay has directly covered various fields including games, e-commerce, food delivery, and taxis as soon as it was launched.

Relying on the huge traffic blessing of its own WeChat, it instantly became a competitor that cannot be underestimated.

However, as time goes by, the usage rate of WeChat Pay has increased slowly.

Although WeChat has spent a lot of effort to promote it, the number of people who are willing to use WeChat payment has increased by only a few hundred thousand within half a month.

Almost many people are blocked at the initial threshold by the operation of "binding bank cards", which is also the most difficult part of online payment promotion.

Earlier, Ali and AliPay were nervous for a long time, thinking that this would be a fierce tiger.

But after more than half a month passed, everyone realized that, just like Ali’s huge traffic but could not make a social software, perhaps Qunxing could only do WeChat, and could not go through the path of online payment.

So much so that in an interview with Ali’s President Ma, when the reporter talked about Qunxing and WeChat payment, Ma also said with a smile: “Rather than trying his best to make payment, Mr. Xu of Qunxing might as well join forces with Ali. "

"I met Mr. Xu before, and I felt that the future of this young Mr. Xu is boundless, but after his career grows, it is inevitable that he will be too high-spirited."

"If he is really willing to reach a deep cooperative relationship with Ali, I am even willing to make an exception and invite him to join Ali's partner team."

"At his current age, after I retire, he can completely take over my position, holding Ali and the stars in his hands."

As soon as these words came out, there was a storm on the Internet.

On the one hand, it is the verbal promise made by Mr. Ma to Mr. Xu of Qunxing. The combination of Ali and Qunxing alone can make people have infinite reverie.

On the other hand, how young is the so-called "young Mr. Xu" in Mr. Ma's mouth?
After all, Ma Yun is not yet 50 years old, and he may be able to do it until he is 70 or [-] years old in the future.

If Mr. Xu from Qunxing can take over by that time, that Mr. Xu must be at least under 50 years old by then, right?

In this way, Mr. Xu may only be in his early 30s now?
After such an analysis, many media directly climaxed on the spot, and the mysterious Mr. Xu of Qunxing Company immediately set off another wave on the Internet.

It's just that under such heat, the brilliance of WeChat payment was covered up in an instant, and it didn't play a role in encroaching on the AliPay payment market at all.

In this way, Ma Yun's goal is basically achieved.

Everyone is going to discuss the young Mr. Xu, who cares about a payment function that has just been born.

As long as we don’t pay too much public attention to WeChat, Ali still has great confidence to continue to maintain the leading position of AliPay.

As for what Ma Yun said, it is not purely for a gimmick.

If Xu Xing was really willing to join Ali, Jack Ma would probably be the first to agree with it.

It's just that when the time comes, it's hard to say whether Xu Xing will hold Ali and Qunxing, or Ali will annex Qunxing.

Right now, facing this situation, Liao Qinyu of WeChat is staying up late and working overtime almost every day, looking for possible ways to further promote WeChat payment.

But Xu Xing was not in a hurry. Instead, he secretly ordered Liao Qinyu to find a few trustworthy employees to form a project team and develop a new function of WeChat according to his requirements.

Originally, Liao Qinyu's energy was focused on WeChat payment and the subsequent development of official accounts.

Seeing that Xu Xing was so mysterious and said that this new project was dedicated to promoting WeChat payment, Liao Qinyu quickly said that he would take the lead in developing the new project.

But Xu Xing just shook his head, saying that he is too conspicuous as the general manager, and the function of the new project itself is very simple, and there is no need to invest too much energy.

Internally, it is just a small project that is easy to do, so don't make a fuss about it.

Ok.

The name of the new program is simple, called Weixin Red Packet.

(End of this chapter)