This star is wrong

Chapter 175 Lanhai's Endorsement Contract
The work efficiency of Lanhai Wardrobe is very high.

Knowing that Fang Xing is willing to represent Lanhai Wardrobe, Lanhai CBO (Chief Brand Officer) Zhou Yalei brought the team to Donghai the next day to meet and discuss in detail.

The next morning, when Fang Xing received a call from Qiao Yinghong, he was still a little surprised.

"Boss, Zhou Yalei, the top executive of Lanhai Group, is here to talk about the endorsement. Do you have time to come and meet?" Qiao Yinghong asked directly on the phone.

Fang Xing blinked his eyes and asked, "So suddenly?"

"Yes, this morning, the Lanhai Group heard that you wanted to endorse Lanhai Wardrobe. Zhou Yalei immediately canceled the morning schedule and flew over with the team to negotiate. I have already met Mr. Zhou, if you can come over It will be better." Qiao Yinghong briefly explained the matter.

Lan Hai Group's response was quick.

Since the other party's directors have all flown over, it is still necessary to meet.

Fang Xing simply tidied up, put on a T-shirt and went out.

When they came to the conference hall of the hotel, Qiao Yinghong quickly led Fang Xing and introduced, "Come on, this is Mr. Zhou Yalei, Chief Brand Officer of Lanhai Group."

Fang Xing reached out to shake hands: "Hi."

Zhou Yalei looked at Fang Xing and praised: "It's better to be famous than to meet. Mr. Fang is more kind than expected."

Zhou Yalei looked 50 years old, wearing a dark blue suit, very formal attire.

Fang Xing was wearing a T-shirt, looking a little casual.

"I'm sorry, I didn't have any travel plans today, although I'm dressed casually."

Zhou Yalei quickly apologized: "We were too presumptuous. We came here suddenly without saying hello. Originally, we thought that Mr. Fang might be busy, so we might not be able to see him. It would be fine if we could meet Mr. Qiao to discuss cooperation. I didn't expect Mr. Fang to come here in person. my pleasure."

As the chief brand officer of Lanhai Group, Zhou Yalei is basically required to participate in decision-making for the spokesperson of Lanhai Wardrobe.

Therefore, he has seen many stars.

Usually, celebrity announcements are scheduled one month in advance, and sudden invitations are usually invisible.

Therefore, when Zhou Yalei came here this time, he didn't expect to see Fang Xing, but just came to meet and chat with Qiao Yinghong, so as to advance the endorsement matter.

However, he didn't expect Fang Xing, a top star, to be so salty, lying flat at home in broad daylight.

Qiao Yinghong was more pragmatic. After sitting down, she began to praise her boss: "Mr. Zhou, to tell you the truth, there are two big blue blood brands chasing us to sign, but the boss thinks that he still prefers national brands."

It's not a secret that Fang Xing talked about endorsement with a big international luxury brand.

People in the industry only need to ask a little bit to know.

As the CBO of Lanhai Group, Zhou Yalei still has a channel for this information.

At the beginning, Zhou Yalei just had an attitude of giving it a try, trying to contact Fang Xing's studio to see if there was a chance to cooperate.

Even if we can't cooperate, we can build a good relationship, and there will be opportunities in the future.

As for why Fang Xing didn't endorse a big luxury brand, Zhou Yalei could also guess the reason.

Being able to sit on the CBO position of the group, Zhou Yalei naturally has his shrewdness. He knew that Fang Xing was going to the Spring Festival Gala soon. At this time, endorsement of luxury goods might be a joke.

Therefore, Zhou Yalei knew very well that the reason why Fang Xing gave up the big luxury brand was not because of Lanhai Wardrobe, it was just that he was not suitable for endorsement of luxury goods.

Of course, Zhou Yalei is also very clear that there are countless brands now chasing Fang Xing to discuss cooperation.

If Lan Hai's wardrobe can sign Xia Xing at this time, it must be a treasure.

Therefore, Zhou Yalei received a reply from Fang Xing's studio, immediately changed his schedule and flew over to meet him.

Lanhai Group has done a survey, and now Fang Xing's popularity, topicality, and traffic are definitely top in the country.

If there is anything Fang Xing lacks, it is qualifications and nationality.

Nationality alone is not enough to rely on traffic, it must be known to many ordinary people who do not pay attention to celebrities, and this can be called nationality.

What is the best way to improve citizenship?
Of course it is the Spring Festival Gala.

As long as there is a performance on the Spring Festival Gala, then the nationality will be there.

Therefore, Lanhai Group has now signed Fang Xing as an endorsement. After the Spring Festival Gala is broadcast, it will be of great help to the brand promotion of Lanhai Wardrobe.

For this reason, it is worthwhile to offer the top domestic endorsement contracts.

……

Zhou Yalei has already investigated these news.

However, it does not prevent Qiao Yinghong from continuing to brag about her boss: "Mr. Zhou, I am tired of dealing with invitations from hundreds of brands every day. No, I have to meet the brand officer of honor mobile phone tomorrow to talk about endorsement of new music Mobile phone contract."

Zhou Yalei hurriedly cheered and said: "Mr. Qiao must be very busy. It is our honor to find time to meet you."

"Don't dare to take it, it's all about cooperation." Qiao Yinghong waved her hand cheerfully.

"I don't know Mr. Fang, what are the requirements for the endorsement contract? I came here this time mainly to understand Mr. Fang's needs." Zhou Yalei kept his posture relatively low.

Fang Xing thought for a while and replied: "Actually, it's nothing, just try to minimize offline activities."

Qiao Yinghong helped explain: "Mr. Zhou may not know yet. Our boss usually likes to stay in a quiet place to make music, so the boss has not taken over a commercial performance since his debut."

Zhou Yalei was a little surprised when he heard this.

It is really rare for a star not to accept a commercial performance.

Zhou Yalei nodded quickly and replied: "I understand, that's for sure. We can guarantee that there will be no more than three brand endorsement activities per year, and these will be written in the contract."

Fang Xing can understand that he still has to participate in a major event like the brand new product launch.

However, Fang Xing did not intend to participate in the offline push event.

If there are three brand events per year, Lanhai Wardrobe is indeed very sincere.

Qiao Yinghong lowered her voice, as if whispering to Zhou Yalei: "Mr. Zhou, let me tell you secretly that our boss has received a notice for the Spring Festival Gala.

"Signing the endorsement contract now, the Lanhai Group will definitely make money. If we wait until next year, we will probably queue up."

Fang Xing listened to him, and felt that Qiao Yinghong's ability to sell melons as a "Wang Po" was too strong.

Although what she said was true, Fang Xing began to feel embarrassed by this way of bragging.

However, this is the difference between engaging in literature and art and engaging in business.

Why do celebrities need agents?That's why.

Fang Xing couldn't bear to brag about himself like this.

Qiao Yinghong is different, as long as there is a way to increase Fang Xing's status, she will try.

All to be honest, this is already the most honest broker.

Zhou Yalei quickly echoed: "Of course, of course, that's right. As soon as I heard that I could cooperate, I flew over without stopping."

In fact, from the perspective of commercial negotiations.

Zhou Yalei shouldn't have said that.

He should try to increase the brand value of Lan Hai's wardrobe, and then devalue Fang Xing's endorsement value.

Only by talking in this way can the endorsement fee be kept down.

However, there is a prerequisite for using this strategy.

The two sides are in equal negotiating position, so they can talk like this.

However, Fang Xing is completely in charge now.

Fang Xing had too many choices when choosing an endorsement.

If you feel dissatisfied with Lanhai Wardrobe, you can change it immediately and sign a contract on the same day.

Under this unequal negotiating position, Zhou Yalei could only nod in agreement.

As long as the endorsement contract can be won, other requirements can no longer be raised.

"I was in a hurry today, and I didn't entertain Mr. Zhou well. I'm really sorry."

After chatting for more than an hour, some important endorsement rules were finalized, and Qiao Yinghong was ready to end today's negotiations.

"Blame me, blame me for coming too suddenly. Then come here today first. After I go back, I will send someone to send the contract. Mr. Fang and Mr. Qiao will have a look at it first. If there is no problem, we will make an appointment to sign the contract." Zhou Yalei's work Also very crisp.

"Okay, let's do this first."

Qiao Yinghong got up and shook hands with Zhou Yalei.

Fang Xing also stood up, shook hands, and then went back to prepare to sign the contract.

Lanhai Group is very efficient.

The first version of the contract was sent out that afternoon.

Qiao Yinghong approached the company's legal counsel, and after reading the contract, she raised a few more details.

Lan Hai Group also made modifications according to Qiao Yinghong's intention.

At [-]:[-] in the afternoon, the final version of the contract was sent, and both parties confirmed that there was no problem.

Therefore, Zhou Yalei made an appointment three days later to hold a press conference at the Donghai World Trade International Media Center, and the signing ceremony will be held on the spot.

After the endorsement contract was negotiated, Qiao Yinghong called the consulting company again and got the information of Lan Hai Group. After confirming that there was no problem, she notified Fang Xing to attend the signing conference three days later.

After the two parties confirmed the itinerary, they posted Weibo updates together to announce the news, and invited friends from the media to attend the signing conference three days later.

this morning.

The press conference and signing ceremony began at ten o'clock.

Fang Xing came to Donghai World Trade International Media Center at nine o'clock, and changed into the clothes of Lan Hai's wardrobe in the dressing room.

Luo Xiaoyan, the CBO assistant of Lanhai Group, personally helped arrange the suits: "Mr. Fang, I am Mr. Luo's assistant, and I will be in charge of your clothes in the future. When Mr. Fang attends the event, you can use whatever clothes you need with me." Contact, I have given the contact information to your agent."

"Okay." Fang Xing agreed casually.

Since I have served as the image spokesperson of Lanhai Wardrobe, those who can wear Lanhai Wardrobe's clothes at the event will naturally wear more.

Of course, if the clothes in Lan Hai's closet don't fit, it doesn't have to be forced.

For example, Lanhai Wardrobe cannot provide many stage costumes.

After the press conference started, Fang Xing came out to meet with the media reporters.

Then the signing ceremony was held on the spot, and finally the reporters asked questions.

Although it was the endorsement signing ceremony of Lanhai Wardrobe, most of the questions asked by the reporter were related to "Song".

Because Fang Xing hadn't appeared in the public eye since he won the championship in "The Voice of Songs", the reporter couldn't find anyone to ask.

Every time Fang Xing finished answering the reporter's questions, he would add a sentence at the end: "I'm already the spokesperson of Lanhai Wardrobe, please try to ask questions that are related to Lanhai Wardrobe, thank you everyone."

(End of this chapter)