This star is wrong

Chapter 213 Ultra-high conversion rate, the prototype of a big hit drama
As one of the three major video platforms, Penguin Video has a complete platform operation department.

The background data of the platform operation department is very complete, which can refine the behavioral portrait of each member.

Among them, the member conversion rate of a drama is the most important data in the background data.

Member conversion rate refers to the ratio of non-members who subscribe to continue watching dramas after watching the free part.

If you are a member of Penguin Video and continue to watch VIP episodes, it will not be counted in the membership conversion rate.

In the first quarter of this year, the total number of paid members of Penguin Video was 1.24 million.

Among so many domestic video platforms, Penguin Video can have 1.24 million paid members, which is already a very large number.

Therefore, most of the viewers watching "Wulin Biography" are members themselves.

Therefore, the base of non-members who watch dramas is actually not large.

The audience who may be transformed into VIP members in the "Wulin Biography" episode is only tens of thousands of members, which is only a fraction of the total number of members of Penguin Video.

But the conversion rate is as high as 33.1%, which is an exaggeration.

The next morning.

Seeing this data, Li Xueying had a playful look in her eyes, and asked her subordinates, "What about the membership conversion rate of "Blood Rain Jianghu"?"

"This statistic is a bit complicated, because "Blood Rain Jianghu" has a large number of VIP members added in half an hour, but these VIP members did not watch the two free episodes before they opened the VIP. The operation department gave Behavioral portraits believe that these VIP members are fans." The subordinate replied.

Li Xueying waved her hand and said, "It doesn't matter if you are a fan or not, as long as you pay, you are a VIP. What is the overall conversion rate?"

The subordinate glanced at the data and reached: "31.3%, which is very close to the conversion rate of "Wulin Biography"."

Li Xueying nodded, and then asked: "Then after watching the first two episodes of "Blood Rain Jianghu", what is the conversion rate of opening VIP at the end of the second episode?"

"This..." The subordinate didn't know how to answer.

"Can't the statistics come out?" Li Xueying frowned. The data of the operation department has always been very detailed.

"Only 4.7%." The subordinate had no choice but to answer.

"Is it only 4.7%? Are you sure there is no statistical error?" Li Xueying asked with a frown.

The member conversion rate of Penguin Video is about 10% on average.

The conversion rate of 4.7% is less than half of the average. This data is very low, even a bit ridiculously low.

Just because this data is too low, Li Xueying has to suspect that there is a problem with the statistics.

The subordinate had no choice but to explain: "Maybe the fans activated the VIP in advance, which lowered the VIP conversion rate at the end of the second episode."

Li Xueying is not in a hurry, this is only the data of the first day, and the data samples are not sufficient.

When "Blood Rain Jianghu" continues to broadcast, the subsequent data will become normal.

Li Xueying then asked: "What about the overall data of "Wulin Biography"?"

The subordinate looked at the data table and replied: "The first episode of "Wulin Biography" has a broadcast volume of 1097 million, just reaching the passing line of an A-level drama."

The number of views is not particularly high, but Penguin Video's promotion resources for "Wulin Biography" are A-level.

It is normal to get A-level broadcast results with A-level resources.

The subordinate went on to say: "However, there is one statistic that is also very important. The number of views of the second episode of "Wulin Biography" also reached 1013 million, and the two episodes are very close to each other."

When Li Xueying heard this data, a smile appeared on her face.

She has also been the vice president of Penguin Video for five or six years. She has been in charge of film selection and knows the data of a drama too well.

Under normal circumstances, when viewers are looking for dramas to watch, they usually click on the dramas recommended on the homepage first.

Watch the first episode first, if you think it is not good, you will turn it off and continue to find other dramas.

If the first episode is okay, after watching it, there is a high probability that you will watch the second episode.

Compared with the first episode, the playback volume of the second episode of "Wulin Biography" has not decreased much.

It shows that the audience had a good viewing experience in the first episode, so they watched the second episode.

This is a performance that attracts the audience very much.

Li Xueying has a keen grasp of the data, and immediately smelled the breath of a hit drama, and said directly: "Notify the operation department to increase the promotion resource level of "Wulin Biography"."

"Did you mention the A+?" the subordinate inquired.

"No, directly mention the S-level, which is the same level as "Blood Rain Jianghu". "Wulin Biography" is our exclusive broadcast, and the data is so good, there is no reason that the promotion resources are worse than the simulcast series. Just push me to the S-level and increase the number of views. Pull me up." Li Xueying only looked at the data of the first day, and made a decisive decision.

"Yes, I will communicate with the operation department." The subordinate nodded in agreement, and went down to arrange the vice president's order.

……

Noon.

Fang Xing was at home preparing the opening song for the girl group season of "Rising Star", and then received a call from Yan Lan.

On the phone, Yan Lan's tone was very excited: "Have you received the news? Penguin Video is going to increase the promotion level of our drama?"

"Uh, I haven't heard of it yet. Did Director He make the deal?" Fang Xing asked.

"No, it was the promotion level that Penguin Video took the initiative to help us. I have a friend who works in the operation department of Penguin Video. She told me quietly that it was Li Xueying who decided to raise the level. Looking at it this way, last night's broadcast data should be very good .” Yan Lan’s tone was very happy.

"That's pretty good." Fang Xing replied casually.

"However, I looked at Penguin Video's hit list, and our ranking is not high, only 11th, and none of them entered the homepage. Is this data good?"

Yan Lan has been paying attention to the broadcast data of "Wulin Biography".

She can't see the background data, so she can only watch the hit list of Penguin Video.

"Wulin Biography" started broadcasting yesterday, and the number of broadcasts has been increasing until today, but it has only reached the 11th position on the hit list.

This data is actually not very good.

Because there will be new dramas broadcast every month, and the dramas that cannot be ranked in the top ten are actually average.

Moreover, there will be promotional resources for the first episode of the series, so the number of broadcasts of many dramas is the highest on the first day, and will gradually decrease later.

Fang Xing didn't care about this. "Wulin Biography" is not a big production, and it didn't invest a lot of promotional resources, so naturally it won't have a high broadcast volume in the early stage.

However, as long as the quality is sufficient, the playback volume will naturally increase gradually.

"Isn't Penguin Video going to increase the promotion level? Maybe today's broadcast volume will increase." Fang Xing said.

"That's right, it depends on how much it can rise tonight. It should be able to break into the top ten of the hot list, right?" Yan Lan's psychological expectations are not high, and she is very satisfied to be in the top ten of the hot broadcast.

……

The next night.

Saturday is the peak season for watching dramas.

Fang Xing and Lu Xianger wanted to watch TV together again, Ning Xiaoyun couldn't bear it anymore and decided to intervene.

Therefore, the original two-person world has become a three-person world.

Moreover, Ning Xiaoyun took a slanted approach and insisted on watching "Blood Rain Jianghu".

"You've all watched "Wulin Biography". Tonight, it's time to watch "Blood Rain Jianghu". The fans on Weibo are really blowing it up." Ning Xiaoyun brought large bags of snacks.

Lu Xianger stared at Ning Xiaoyun, and complained: "You want to watch "Blood Rain Jianghu", can't you go home and watch it by yourself?"

"Lu Xiangxiang, what do you mean? Tonight you have enjoyed the treatment of being hugged from left to right, shouldn't you be happy?" Ning Xiaoyun complained.

Lu Xianger turned to Fang Xing and asked, "Want to watch "Blood Rain Jianghu"?"

"Let's see. See if they do well."

Even if the two of them didn't ask to watch "Blood Rain Jianghu", Fang Xing might find time to watch a few episodes.

So, the three of them started to watch the first episode of "Blood Rain Jianghu".

Since it started broadcasting last night, you can watch it without waiting until [-]:[-] pm.

The first episode of "Blood Rain Jianghu" began to play.

First of all, Li Siqi, the male lead, played the role of Leng Wuxin, the master of the Tianxin Jiange Pavilion. He wore night clothes when he appeared on the stage, and assassinated Li Wentian, the leader of the martial arts alliance.

As a result, when Leng Wuxin broke into Li Wentian's closed room, he found that Li Wentian was dead, collapsed in his deeds, with a sword in his chest, and his blood was not cold yet.

Immediately afterwards, Li Wangchuan, played by Chen Wenhan, the leader of the male second youth, rushed into the quiet room, found his father killed, and decided that the male lead, Leng, had done it unintentionally.

The first male and the second male began to fight, and the special effects of swords and swords were not bad, obviously spending a lot of money.

See here.

Ning Xiaoyun took the potato chips and commented: "The special effects are not bad."

Followed by.

No matter how Li Siqi explained, the second male Chen Wenhan didn't believe it.

After the two exchanged more than a dozen moves, the first male Li Siqi escaped from Lijiapu with lightness kung fu.

As soon as the scene changed, Li Siqi, the first male, went to a painting boat on the lake, and met the first female.

In order to avoid being followed by the second male, Li Siqi hid in the painting boat. As soon as he entered the painting boat, he threw himself on the female first and covered her mouth.

After the pursuers passed by, the first male, Li Siqi, picked up the female first's chin to tease him, and even played handsome, tearing off the female first's skirt with martial arts.

The female one fought back, but couldn't beat the male one Li Siqi.

Li Siqi raised her chin, smiled lightly and said, "Are you wanting to refuse or welcome?"

When playing to this paragraph, the barrage of fanatic fans swiped the screen:

【So sweet!so sweet! 】

The corner of Lu Xiang'er's mouth twitched, she looked at Ning Xiaoyun, and asked, "Do you think it's sweet?"

Ning Xiaoyun retched and said, "I want to vomit, I'm so greasy."

Next.

Chen Wenhan, the second male, also met Song Yutong, the second female.

The two also started to interact with each other.

In front of the female second, the male second, Chen Wenhan, showed the style of a martial arts leader and began to flirt with her.

Fan barrage is usually [so sweet].

Ning Xiaoyun complained while watching: "It's so greasy, what a bad show. The first male is oily, and the second male is also oily, what a bad thing.

"Hey! Second man, what the hell are you? Your father just died yesterday, and halfway through chasing your enemy, you started flirting with your sister. Is it your own?
"All the actors, let's kneel down to the special effects team. The special effects are really good, but the actors are too hot-eyed.

"Actually, I quite liked Song Yutong's previous two web dramas.

"What the hell is it here? Why has her acting skills regressed?"

When Fang Xing was filming "Wulin Biography", it was filming at the same time and there was a competition.

The crew will hear a lot of news about "Blood Rain Jianghu".

There are actually a lot of connections between the crew, and the things on the set are not many secrets to the crew next door.

Therefore, Fang Xing has heard a lot of gossip about "Blood Rain Jianghu":

"I heard from the casting director that the director asked other actors who played with Chen Wenhan to be more careful."

Lu Xiang'er stared and said, "Is there such a thing? Shouldn't you try your best to act well in filming?"

Ning Xiaoyun picked up the potato chips and began to talk eloquently: "I've heard about this, many top stars will have this kind of request when they act.

"A lot of old actors will be asked to charge a little when playing against the top players.

"Because if the old actors perform with all their strength, the top performers will basically not be able to catch the drama.

"When two people are filming scenes against each other, it will appear that top-notch acting skills are rubbish.

"So, in order to ensure that the acting skills of top-tier leading actors will not appear too clumsy, the director and the management will ask the old drama talents to be more restrained, and the acting skills should not overwhelm the popular stars."

When Ning Xiaoyun said this, she bumped Lu Xianger's arm suddenly and said, "Hey! Didn't this Chen Wenhan go to the competition with you? He actually went to film."

"Um, I don't know, I haven't seen him since the game is over." Lu Xianger shrugged, not caring about it.

She turned to ask: "I got goose bumps watching it, do you want to continue watching?"

Ning Xiaoyun put down the potato chips, picked up the remote control and said, "Look at my legs, what is this "Blood Rain Jianghu", it is obviously "Greasy Jianghu", hurry up and change to "Wulin Biography" to wash your eyes."

The three of them watched an episode of "Blood Rain Jianghu", and it happened to be [-]:[-], just in time to continue watching "Wulin Biography".

While watching, Lu Xianger said to Ning Xiaoyun, "Don't blink your eyes when you watch this show. After watching it, if you don't find the key point, our friendship boat will be unstable."

Ning Xiaoyun frowned and asked in doubt: "What do you mean? What's wrong with this drama?"

"Anyway, you read it first, and you'll know later." Lu Xiang'er kept a mysterious smile, whetting her appetite.

Ning Xiaoyun started to tickle her: "Say it or not, what the hell are you doing?"

"Don't tell me, anyway, if you don't find Huadian, we will break up." Lu Xianger resolutely refused to say.

The two started to fight and wrestle.

Fang Xing who was on the side wanted to join in.

……

at the same time.

After the free update of the third and fourth episodes of "Wulin Biography", Penguin Video began to provide S-level promotion resources for "Wulin Biography".

Multiple platforms including TV platform, mobile APP, and PC website started to be promoted at the same time.

The broadcast volume of "Wulin Biography" began to soar.

Many passers-by viewers who watched the first and second episodes also began to recommend this drama to their friends around them.

"Wulin Biography" began to rush to the homepage hit list, and rushed to the sixth place in one breath.

"Blood Rain Rivers and Lakes" relied on the flow of S-level major productions, and once occupied the number one hit list.

It's just that after the third and fourth levels were broadcast, it began to drop from the number one hit to the second.

Under normal circumstances, this kind of S-level production will definitely dominate the rankings under the impact of heavy traffic in the first few days.

Moreover, "Blood Rain Rivers and Lakes" broke through [-] million views on the first day, and rushed to the top of the hit list, but fell off the next day.

The popularity has not dropped, but the playback volume has dropped. This is a very dangerous signal.

People in the film and television industry saw this situation and knew that "Blood Rain Jianghu" might be about to collapse.

as predicted.

The next day, after the statistics of the playback data came out.

The number of views of "Blood Rain Jianghu" exceeded 4000 million on the first day, but dropped to [-] million on the second day.

4000 million is the passing line for S-level dramas.

However, playing data is very real, once it starts to fall, there is no salvation.

In contrast.

"Wulin Biography" had 1000 million views on the first day, and with the help of promotional resources on the second day, the number of views doubled to 2000 million, and it also rushed to fifth place on the hit list.

Fans of Li Siqi and Chen Wenhan on Weibo are still talking about statistics:

["Blood Rain Rivers and Lakes" has 4000 million views, so that's not something a B-level drama with 2000 million views can touch. 】

As a result, the third day.

The number of views of "Blood Rain Jianghu" continued to decline, falling to 2500 million, which is already on the verge of collapse.

However, "Wulin Biography" is full of stamina. On the third day, the number of broadcasts increased again, reaching 3000 million, and rushed to the third place on the hit list, completely overtaking "Blood Rain Jianghu".

From the third day, fans on Weibo began to shut up.

Another topic rushed to the hot search:

[B-level small drama, overturning S-level big production, is this the end?Are there any inversions? 】

(End of this chapter)