This star is wrong

Chapter 258 Playing data overtakes, "Unfortunately" is out of the circle again

9pm.

The broadcast starts at 8 o'clock, and the program is watched at normal speed. This time is just right to finish watching.

Therefore, the effective playback volume at this point in time is usually used as an important data.

"The Taste of Love 4" broke through 9 million views at 2000:[-] p.m., a very good result.

According to the calculation of this playback volume, as long as the word-of-mouth is not too bad, the first-day playback volume of "Taste of Love 4" is expected to exceed 4000 million.

Since the variety show is updated every week, the final average broadcast volume will be three to four times that of the first day.

This means that the average broadcast volume of "Taste of Love 4" will basically exceed [-] million.

This amount of playback is close to the genre ceiling in Lianzhong.

the other side.

An hour and a half after "Let's Sing" started, Donghai Satellite TV had already finished broadcasting, and at the end, a preview of the next episode was released.

The audience rating of the first episode was not bad, with a rating of 0.9%, which is already an excellent level.

With the current satellite TV environment, if the ratings can reach 0.5%, it is already considered a passing level, and if it reaches 0.8%, it is considered an excellent level.

You can celebrate if the ratings break 1%.

Therefore, the opening ratings of "Singing and Singing" are not bad.

Of course, this is only the first issue.

The ratings of the first episode can only show that the previous publicity has attracted viewers, but whether they can retain them is another matter.

There are some programs that had high ratings at the beginning of the broadcast, but the second episode began to decline all the way.

This kind of program is obviously driving high and low.

When this happens, it is usually because the publicity effect is good and the audience is attracted, but the quality of the program is mediocre. After watching the first episode, the audience is not very interested in the second episode, so when the second episode is broadcast next week, some The audience stopped watching.

Or the quality of the program is so-so, and it belongs to the type that can be watched or not.

As long as this happens, the ratings will drop all the way.

Therefore, if the ratings of the first episode were good, it can only be said that it started off well, but whether the ratings can be stabilized is another matter.

In addition to Donghai Satellite TV, "Singing and Singing" is broadcast simultaneously on Penguin Video.

At 9:1000 in the evening, the playback volume of "Singing and Singing" reached [-] million.

This playback volume is considered acceptable.

Calculated according to the broadcast volume curve of variety shows, if the word-of-mouth has not exploded or collapsed, there is a high probability that the number of broadcasts on the first day will reach 2000 million.

And the final average playback volume will be three to four times that of the first day.

In other words, the final playback volume is expected to reach 8000 million.

The qualified playback volume of S-level variety shows is 4000 million, and the qualified playback volume of S+-level variety shows is 6000 million.

The final investment of "Let's Sing" is 1.8 million, which is an S-level investment. According to the calculation of the broadcast volume that night, the result is a pass, or even better than a pass.

only.

Fans of Lianwei 4 and Feng Heyu on Weibo insisted on comparing "Lianwei 4" and "Singing with Sound".

It is believed that "Love Taste 4" beats "Let's Sing" in an all-round way.

At 9:[-] in the evening, the premiere of the first episode came out, and fans of Lianwei began to carnival.

And the topic of "Lianwei 4" and "Let's Sing" ranked first in the hot search.

[Sure enough, Donghai Satellite TV has no vision, and even gave the schedule of "Lian Wei 4" to "Fang Song", it's all right now.Are you on the street? 】

The ratings and broadcast volume of "Let's Sing" are both at an excellent level, which is not close to hitting the street.

However, this can't stop fans from carnival with broadcast data.

only.

The situation began to reverse after 9:[-].

After the show ended, "It's a pity that there is no such thing" rushed into the hot search.

Due to the program, this song was only played once.

Especially for viewers who watch Donghai Satellite TV, they can only listen to it once, even if they want to go back and listen.

Therefore, after the audience watched the show, they began to search for this song on the Internet.

As a result, "It's a pity that there is no such thing" quickly rushed to the hot search, and the hot search value soared all the way.

at the same time.

The hot search about [Wu Junchen and Fang Xing sharing the same stage again] also rushed into the hot search.

There are a large number of fun people and sand sculpture netizens who like to watch this kind of topic the most.

Moreover, the topic of [Wu Junchen and Fang Xing will be on the same stage again] will be most effective if it is eaten in conjunction with the song "Unfortunately".

These two hot searches began to support each other and soared all the way.

At 10 o'clock in the evening, the hot search terms of "Unfortunately No If" surpassed "Lianwei 4", and directly rushed to the top of the hot search terms, squeezing "Lianwei 4" down.

……

Not only that.

Audiences don’t necessarily watch variety shows twice or three times, but when they hear a good song, they will definitely repeat it.

Therefore, viewers who watched "Singing and Singing" on Donghai Satellite TV want to listen to the song again, so they can only look for it on the Internet, and they naturally found the Penguin video.

This made the playback volume of the Penguin video "Let's Sing" still grow rapidly after 10 o'clock.

Originally, the broadcast volume of the variety show in the first two hours was the fastest growing, and it would slow down later.

However, after 10 o'clock, the playback volume of "Let's Sing" continued to skyrocket.

At 9:1000, the playback volume of "Singing and Singing" reached [-] million.

At that time, the broadcast volume of "Taste of Love 4" was 2000 million.

At 10 o'clock, the playback volume of "Singing and Singing" reached 1500 million. "Taste of Love 4" has 2200 million views.

At 11 o'clock, the number of views of "Singing and Singing" exceeded 2200 million, and the number of views of "Taste of Love 4" was 2400 million.

The opening volume of "Taste of Love 4" is twice that of "Singing Out".

Weibo fans rushed to tell each other excitedly, and all the excited "Love Taste 4" crushed "Let's Sing".

However, the broadcast volume advantage of "Lianwei 4" did not even persist until the next day.

At 12 o'clock that night, the broadcast volume of the two programs both reached 2600 million, which is already the same.

The number of views of "Lianwei 4" is only four hours ahead.

It was flat at 12pm.

Moreover, this is because Donghai Satellite TV's first broadcast has affected the webcast data, otherwise the opening data of "Lianwei 4" would not be so much ahead.

That night.

"It's a pity if there is no such thing" rushed to the top of Weibo's hot search, and then the song began to spread to all major online platforms.

the next day.

The popularity of "Unfortunately No If" began to attract passers-by and viewers to flock to Penguin Video to watch the show.

After a good song is out of the circle, passers-by and audiences will be curious. Since this show has a good song, then this show should be good too.

After having this idea, passers-by viewers will naturally click into the Penguin video, take a look at the show, and see if it looks good.

Coupled with Fang Xing's own popularity and Mr. Tang Songhua's nationality, the viewers who clicked in continued to watch without knowing it.

For major video platforms, the standard of playback volume is not that the audience clicks on the video, and the playback volume will be calculated.

Because the full name of playback volume is effective playback volume, the statistical standards of major video platforms are similar, and it is also necessary to watch a video for more than 6 minutes before it is considered effective playback volume.

Of course, the same member account can generate multiple effective playback volumes.

For example, if you watch a program on the first day and watch it for more than 6 minutes, calculate an effective playback volume.

The next day, the viewer clicks on the program again, and the viewing time also exceeds 6 minutes, so it will be counted as effective playback volume again.

therefore.

Many viewers couldn't find the CD version of "Unfortunately No If" on the Internet. If they wanted to listen to this song the next day, they had to click on the program again.

Or in the Penguin video, look for the pure premium version to watch.

The pure version of the program will also be counted in the number of program broadcasts.

therefore.

The growth rate of "Let's Sing and Sing" on the second day has not slowed down much, and is still increasing at a rapid growth rate.

On the contrary, the playback volume of "Taste of Love 4" on the second day began to grow at a rapid rate.

24 hours after the show started.

The broadcast volume of the first issue of "Let's Sing" exceeded 5000 million.

The broadcast volume of "Taste of Love 4" is only 3600 million, which does not reach the average standard of the variety show broadcast volume curve.

According to the calculation of the variety show broadcast curve, the broadcast volume of "Taste of Love 4" reached 2000 million in one and a half hours.

Theoretically, the playback volume in 24 hours should reach 4000 million.

However, the 4-hour broadcast volume of "Taste of Love 24" is only 3600 million.

This shows that the stamina of "Taste of Love 4" is insufficient.

This is also the characteristic of the fan flow brought by top stars. The opening data is hot, but it is not attractive to passers-by audience, so the stamina is insufficient.

Even if many fans, in order to watch their idols, they clicked on the show many times the next day.

But a variety show is not a song. A song can be repeated for a whole day. If you use a variety show for a second time, you can be considered a diehard fan.

therefore.

The 4-hour playback volume of "Taste of Love 24" is only 3600 million, which is far lower than the 5000 million playback volume of "Sing and Sing".

last night.

Fans of Lianwei 4 and Feng Heyu reveled on Weibo, holding data comparison charts, and waking up fans' faces in various ways.

However, the arrogance of these fans did not last until the next day.

Since the early hours of that night, the number of broadcasts of "Singing and Singing" has equaled that of "Love Taste 4".

Go-ahead directly the next day.

The 24-hour playback volume surpassed 1400 million.

This contrast is too tragic.

Fang Xing's group of fun fans are not easy to save fuel, and they were exported by Feng Heyu's fans the night before.

How to get rid of the face the day before, how to get rid of the face the next day.

[Weren't you very arrogant last night?It also crushed "Sing and Sing" twice, why did the 24-hour playback volume collapse like this? 】

[I didn't make it to the second day. I opened the champagne at halftime, and I was so happy. 】

[I still can't help beating, it's been less than a day, and I was laid to the ground.Can't make it to the second period? 】

【Last night, there were fans throwing me in the face with the data graph, why didn't they shake me today?If you don't throw away the pictures, it will be my turn. (Comparison Chart of Playback Volume.jpg)]

After "Let's Sing" surpassed the broadcast volume on the second day, the gap between the two programs' broadcast volume has widened.

After the traffic effect of "Lianwei 4" on the first day, its stamina is getting worse and worse.

It can be seen from the fact that the 24-hour playback volume is lower than the average level, and it may be a problem that the final average playback volume exceeds [-] million.

"Let's Sing" is different. The number of broadcasts continues to grow and is very stable.

They didn’t even wait for the second episode to start broadcasting. On the third night, Penguin Video increased the promotion level of "Singing and Singing", and the number of views officially exceeded [-] million that night.

the other side.

Pea Video was not reconciled to the defeat of "Taste of Love 4", and also increased its promotion efforts.

However, the stamina of "Taste of Love 4" is getting worse and worse. Even if the promotion is stepped up, the growth of broadcast volume is very slow.

On the third day, when "Let's Sing" exceeded 4 million views, "The Taste of Love 5000" managed to barely reach [-] million views, thanks to a large amount of promotional resources.

Comparing the two, the contrast becomes more and more tragic.

On the first night of the two programs, fans of "The Taste of Love 4" rushed to tell each other, announcing that "Love Taste 4" had doubled the number of views of "Sing and Sing".

Now, three days have passed.

"Let's Sing" surpassed the number of broadcasts, and with a tough attitude, crushed "Love Taste 4" twice.

"Love Taste 4" took the lead in the number of broadcasts from the beginning, until it was flat at 12 o'clock that night, and three days later, it was doubled.

This kind of change and contrast makes Lianwei fans and Feng Heyu fans feel sad.

……

"Let's Sing" not only exploded in the number of broadcasts on the Internet platform, but also showed great growth potential in the ratings of Donghai Satellite TV.

After the TV station broadcast the variety show the night before, there will be a rebroadcast at noon the next day.

Usually, the ratings of the reruns are only a quarter of the ratings of the first broadcast, or even less.

After all, the rebroadcast time period is at noon, and the ratings are not high, plus it is a rebroadcast.

Most viewers have already seen it, and few will watch it again.

However, the ratings of the rebroadcast of "Let's Sing" unexpectedly reached 0.3%, which was one-third of the ratings of the first broadcast.

A third may not seem like a high rating at first glance, but it's midday ratings.

Moreover, many prime-time TV dramas have passed the ratings if they reached 0.3%.

The audience rating of the noon replay reached 0.3%, which is a very scary statistic.

After Donghai Satellite TV saw the rebroadcast data, it smelled that "Singing and Singing" might continue to explode.

Therefore, in other time slots, we started to increase the advertisements of "Singing and Singing", broadcast the preview of the second episode, and prepare to increase the ratings of the second episode.

at the same time.

"It's a pity that there is no if" began to ferment on the entire network, and music anchors on many live broadcast platforms began to cover this song during the live broadcast.

The spread of the short video platform is also very strong, and this song has already become popular.

Due to the increasing popularity of "Let's Sing" and "Unfortunately", there are constant hot searches.

The fans of "Lianwei 4" and Feng Heyu were completely beaten into autism, and they didn't dare to shout around on Weibo like they did on the first day.

However, Feng Heyu's fan base is still holding back their counterattack, and is preparing to hit a wave of ratings when the second episode of "Love Taste 4" starts broadcasting. As long as they can overtake "Let's Sing" it will be a victory.

The high popularity of the first episode of variety shows does not represent the popularity of the entire season.

There are also some variety shows that have mediocre starting data, but in the mid-term they rely on word-of-mouth to make a comeback.

Therefore, if the program has not been broadcast to the last episode, the outcome will not be determined.

(End of this chapter)