This star is wrong

Chapter 291 "The Beginning" is out of the circle, tap water spreads

Wednesday at eight o'clock.

Both "The Beginning" and "The Evil on the Pillow" will be updated with the latest two episodes, and they will be updated for free and VIP at the same time.

In other words, after tonight's update, "The Beginning" can watch four episodes for free, while VIPs can watch the fifth and sixth episodes.

Eight episodes were aired on the first day of "The Evil on the Pillow", so after the update tonight, you can watch four episodes for free, and VIPs can watch six more episodes, for a total of ten episodes.

This also means that "The Evil in the Pillow" aired four more episodes than "The Beginning".

In contrast, the audience felt that the update speed of "The Beginning" was too slow.

And the better it looks, the slower it feels.

Therefore, tonight, while watching the fifth and sixth episodes of "The Beginning", the audience made barrage complaints:

[There are only two more episodes, who will watch it?Donkeys in the production team dare not rest like you. 】

[After watching the sixth episode, I just saw the handsome second-year-old Lu Di being interrogated by the police, so I stopped here again.Let's start an advanced on-demand broadcast. 】

[I've never seen such an uncomfortable experience of chasing dramas, and I can't watch it even if I turn on the VIP.Look at "Pillow" next door, there are ten episodes. 】

The audience complained while watching, and the more they watched, the more they wanted to complain.

Moreover, the sixth episode tells the story of Lu Di, and the characters gradually become fuller, making this drama more and more flesh and blood.

The audience watched it, and couldn't let it go.

This also makes the playback volume of "The Beginning" continue to rise.

On the contrary, "The Evil on the Pillow", the playback volume began to decline.

However, after all, this show has two top male protagonists who are leading the ratings, and the number of fans is very large, because although the number of broadcasts has declined, it has not avalanche.

Seeing this kind of data, Ruide Film and Television was not disappointed.

In fact, if a drama has strong publicity in the early stage and becomes popular before it is broadcast, the number of broadcasts on the first day will be high, and then the number of broadcasts on the second day will level off. If the quality is excellent, the subsequent broadcasts will pick up .

So far, the playback data of "The Evil on the Pillow" has not avalanche, and the follow-up word-of-mouth can still be used to increase the playback volume.

Therefore, Ruide Films continued to strengthen publicity, and organized fans of Feng Heyu and Xiao Lunsheng to increase the topic discussion on Weibo and other online platforms, and strive to get "The Evil by the Pillow" out of the circle.

Therefore, on Wednesday night, after the update of "The Evil by the Pillow", the CP stills of Feng Heyu and Xiao Lunsheng began to be swiped on Weibo, and there were several hot searches.

There are also various drama critics blowing up "The Evil by the Pillow", thinking that "The Pillow" is expected to become the king of suspense dramas this year.

Many passers-by viewers were attracted by the popularity of the hot search topic and went to the video platform to watch "The Evil by the Pillow".

It's just that most of the passers-by viewers saw the scene where the two male protagonists take a bath in the play, and then saw the fan's barrage, they felt hot eyes and immediately closed the web page.

Fans of "Pillowside" did not forget to step on "The Beginning" when promoting the drama.

[Small investment in bad dramas, things that Fang Xing uses to coax women, and data.Pooh!shameless. 】

Moreover, these fanatics also dug up the broadcast data from various corners, proving that the broadcast volume of "The Beginning" was average in the first two hours, but the broadcast volume in 24 hours exceeded the normal ratio. data.

In addition, "The Beginning" had already been dubbed a "bad drama" before it aired.

Therefore, at first glance, it seems that the whole Internet is spraying "The Beginning".

However, after "The Beginning" was updated to the sixth episode, the plot became more and more interesting, and the suspense was left sufficient.

Audiences who have watched the first six episodes of "The Beginning" generally feel that it is not bad.

Some viewers like to go online to discuss the plot with other viewers after watching the drama.

And there are too many hidden clues and suspense in "The Beginning".

There are countless topics to discuss.

But when these viewers swiped Weibo and Bean Sprouts, they found that there were many unidentified black fans who were blackmailing "The Beginning".

The audience is still very real. After falling in love with "The Beginning", seeing someone scolding "The Beginning", they couldn't help but go up to line up with these black fans.

Gradually, public opinion on the Internet began to polarize.

There is a wave of people who are trying their best to blacken "The Beginning", and another wave of people are trying their best to protect "The Beginning".

[Who said "The Beginning" sucks?I watched the six episodes in one go. If it wasn't for the strong recommendation from my friends, I would have been fooled by you black fans. 】

[That is, a few days ago, everyone was saying that "The Beginning" is a bad movie.I believed it, I didn't plan to watch it.As a result, my roommate was watching it in the dormitory, so I followed suit, and then I couldn't move my eyes away.Fang Xing really looks more and more handsome. 】

Fans of "Pillowside" began to buckle their hats everywhere:

[Shuijun, brushing data is not counted, "The Beginning" also invites the water army.Pooh! 】

[If you have money to hire a sailor, why don't you have money to hire a director?Actor? 】

[That is, the domestic film and television industry was ruined by a layman like Fang Xing.If the drama is not well filmed, you will know to hire the navy and brush up the data. 】

Many viewers who defended "The Beginning" were labeled as "Water Army".

As long as you say good things about "The Beginning" on the Internet, NC fans will immediately gather around and scold the "water army", and then they will report and block the chain.

……

Sun Xiaohui is a sophomore. She watched "The Beginning" and "The Evil at My Pillow" with her roommate yesterday.

The first thing they clicked on in their dormitory was "The Evil by the Pillow". After watching one episode, they felt that the plot was relatively average, not very good, but not too bad either.

So they decided to watch an episode of "The Beginning" for the sake of "Wulin Biography". If it was too bad, they ran back and continued to watch "The Evil at the Pillow".

However, after they clicked on "The Beginning", they couldn't escape and watched four episodes in one night.

The next day, I stayed in front of the computer, waiting for the "Beginning" to be updated.

After watching six episodes, all the roommates in the dormitory think "The Beginning" is very good, and the more they watch it, the more they like it.

Especially after Lu Di came out, this clean, two-year-old boy greatly increased their affection.

After watching two episodes, they tried to watch "The Evil on the Pillow", but after comparing it, they couldn't watch it anymore.

So, they lay on the bed and started checking Weibo.

Seeing some fans criticizing "The Beginning", Sun Xiaoting couldn't help defending a few words, and then was detained as a "naval army" and was besieged.

Sun Xiaohui was a little angry, and quickly posted a Weibo with her fingers:
【right!I am the navy, and I am tap water. "The Beginning" is just beautiful, what's the problem?I just want to say, continue to report me if you have the ability! 】

After this Weibo was sent out, it was immediately liked by the audience who had watched "The Beginning".

Many netizens have said:
[I don’t know if other people took the money, anyway, I didn’t take it. If you have to say that I am a navy, then I am also tap water. 】

[I also have tap water, and there is too much tap water around me, and my circle of friends has been swiped by "Beginning". 】

[Similarly, from yesterday to today, the circle of friends has seen "The Beginning" three times. 】

[Same as above, I only read "The Beginning" after seeing the recommendation from Moments of Friends, and after reading it, I only read one word.It's so hateful, why only six episodes? 】

[I am also tap water, I posted it on Moments. 】

【Tap water+1】

【Tap water+2】

Sun Xiaohui originally wanted to vent her unhappiness when she posted this Weibo, but she didn't expect it to attract the resonance of so many netizens.

More and more netizens began to forward and like her Weibo.

It turned out that this Weibo of hers was on the top of the trending list.

Sun Xiaohui didn't expect that she would be on the hot search one day, and shouted in the dormitory: "My God, I'm on the hot search."

All the roommates in the dormitory were surprised.

After Sun Xiaohui's Weibo became a hot search, the popularity of "tap water" on the Internet is getting higher and higher.

Everyone started to collect their own tap water certificates under various "tap water" speeches, and then began to discuss various suspense and various clues in "The Beginning".

It's Thursday.

"The Beginning" was updated to the eighth episode.

In three days, the topic of "The Beginning" became more and more popular, and it began to show a tendency to drown out the fans of "Pillowside".

Everyone is discussing the plot, discussing clues.

In three days, topics related to "The Beginning" were searched more than 200 times.

There is a big V on Weibo. After counting these hot searches, the topic once again exploded on the Internet.

With the fermentation of word of mouth, "The Beginning" gradually began to go out of the circle.

Many passer-by viewers who usually don't have time to watch dramas have begun to hear about "The Beginning", and they all have the idea that they must watch it when they have time.

On the third day, the single-day broadcast volume of "The Beginning" exceeded 1 million.

On the contrary, the number of broadcasts of "The Evil on the Pillow" continued to decline, with only 5000 million views left in a single day.

However, in the past three days, the publicity resources invested by Ruide Film and Television have not decreased at all, but it still cannot stop the downward trend of the broadcast volume of "The Evil by the Pillow".

According to this momentum, as long as the promotion stops, the playback volume will drop off a cliff.

People in the industry have already seen that it is difficult to increase the broadcast volume of "The Evil by the Pillow".

Anyone in the industry can see the problem, of course Red Film and Television can also see it.

Therefore, starting from the fourth day, Ruide Film and Television withdrew its promotion resources and did not continue to invest.

Also starting from this day, the number of views of "The Evil on the Pillow" began to drop precipitously, and the number of views in a single day dropped to 3000 million.

After falling to 3000 million, the rate of decline began to slow down.

Because of Feng Heyu and Xiao Luncheng, the fans of the two male protagonists are basically still there. Although the show is overwhelmed, the fans are still crazy, and some fans even play "The Evil by the Pillow" repeatedly for 24 hours.

Therefore, the follow-up broadcast volume of "The Evil by the Pillow" is basically between 2000 million and 3000 million. It has not collapsed to the bottom, but there is no hope of rising.

For an A+ online drama with an investment of 8000 million yuan, 4000 million views is a passing line.

Even with a large number of top-notch fans, "The Evil by the Pillow" still didn't reach the passing mark, and it took so many publicity resources, it was considered a thorough attack.

……

"The Beginning" is just the opposite. From the third day, after the single-day broadcast volume exceeded [-] million, it has been rising all the way.

Even in the few days when there was no update, the playback volume did not drop below 8000 million, and the data was very strong.

In comparison between the two, "The Evil by the Pillow" is a complete loser.

Also from this day on, "The Beginning" has become a popular drama in the circle of friends, and countless viewers are discussing this drama.

【Fang Xing can do it.I thought it would be a bad drama, but I didn't expect it to be so good. 】

[From "Wulin Biography" to "The Beginning", they are all good-looking.If this continues, the future dramas will be guaranteed. 】

[It's still self-written, directed and acted, it's so good-looking, Fang Xing is too strong.It doesn't matter if he is king in the music world, but he even runs sideways in the film and television industry. 】

[I was originally optimistic about "The Evil on the Pillow", but I didn't expect the gap to be so big. Now the number of views is only a fraction of that of "The Beginning". 】

[I declare, starting today.Add Fang Xing's drama to my must-see repertoire. 】

The ratings appeal is usually established one by one.

Only in "Wulin Biography", the passers-by and the audience didn't have much confidence when they saw Fang Xing's name.

Most of the passer-by viewers initially thought that they would watch an episode of "The Beginning" and throw it away if it didn't look good.

Now, "Wulin Biography" and "The Beginning", the two dramas have exploded in the circle, making Fang Xing popular in the TV drama circle.

……

After "The Beginning" came out of the circle, the 200 million manufacturers who originally refused to buy commercials regretted that the market was blue.

At the beginning, advertisers lacked confidence in "The Beginning" and felt that 200 million was the limit.

After all, there were only 150 million advertisements sold in the early stage of "The Evil by the Pillow".

Moreover, "The Evil by the Pillow" has Feng Heyu and Xiao Luncheng as two top stars, and it is an A-level investment, and they only sold for a price of 150 million.

"The Beginning" has no first-line actors, and there is no big investment. Advertisers offered a price of 200 million pieces, but Ark Culture refused to sell it.

Now "The Beginning" is completely popular, and it has exploded out of the circle.

The price of the interstitial ad directly skyrocketed to 500 million a piece, and even if you wanted to buy it, you couldn't buy it.

Because the number of episodes of "The Beginning" is too small, only 15 episodes.

According to Fang Xing's regulations, there is only one commercial in each episode.

In other words, "The Beginning" only has 15 slots for interstitial advertisements.

Rare things are more expensive, the less the quantity, the higher the value.

Originally, those advertisers regretted it a lot. If they had directly offered a high price at the beginning, at a price of 300 million a piece, they would definitely be able to win the interstitial advertisement of "The Beginning".

However, now the price has reached 500 million a piece, and they still have to compete with other advertisers.

Advertisers tried various methods, some used the channel of Penguin Video, and some went directly to the headquarters of Ark Culture to discuss cooperation.

Since "The Beginning" is updated every week.

The cooperation of interstitial advertisements cannot be delayed, because the value of interstitial advertisements is not so high after the number of episodes that have already been broadcast.

Therefore, Fang Xing knew that the advertisement for "The Beginning" should be sold as soon as possible, and it was best to sign it within three days.

Because there is still an advertisement to be made, it will be cut into the episode of "The Beginning".

Therefore, three days after "The Beginning" aired.

Fang Xing had a meeting with Penguin Video's executives and major advertisers, and sold the interstitial advertisement of "The Beginning".

Even for the first six episodes that have already been aired, there are advertisers who bought ad slots.

In the end, the commercials for the 15 episodes of "The Beginning" sold a total of 7000 million.

Among them, because the first six episodes have already been broadcast, the price of the interstitial advertisement will be lower.

The revenue from interstitial ads alone has already doubled the rate of return.

In the future, there will be VIP member share of Penguin Video, as well as CPM advertising share, and the final revenue will at least double.

(End of this chapter)