This star is wrong

Chapter 298 Selling Out Of Stock Headphones
"There has always been a metaphysical saying about earphones, that is, you need to burn the earphones."

In the evaluation video, Luo Mingzhe continued to evaluate the six earphones: "This time the video production time is a bit rushed, but the steps cannot be omitted.

"Let's first test the unboxing evaluation of six earphones, first of all, today's protagonist, the Sichuan Stream 2.0 wired earphone endorsed by violinist Ms. Lu Xianger.

"Speaking of this violinist, there is one thing to say. He won the gold medal in the Paganini Competition at such a young age. He is really awesome. This cannot be denied.

"Just talking about the professional level of this violinist, it must be the top in the country, and the ears are not comparable to ordinary people.

"In other words, she must be able to tell whether the sound quality of this pair of headphones is good or not.

"Of course, she can hear it, but it doesn't mean she will tell the truth, so we still need to conduct an assessment.

"First of all, let's unpack the box. The two pairs of earphones in my hand are from Xdong and Xbao respectively.

"Look at the exterior, it's no different, and look at the serial numbers on some of the boxes.

"Usually the product serial number will have special numbers or letters to represent the date of production. Looking at the serial numbers of these two pairs of headphones, they should be of the same batch.

"After all, the products just launched should be the first batch.

"The next step is to unpack the box. After unpacking, there is a pair of headphones, three pairs of replaceable silicone earmuffs, a warranty card and instructions.

"Judging from the outer packaging of the box, it is quite satisfactory.

"The highlight is the violin logo, which is really exquisite.

"Looking at the company's publicity strategy, it is planning to bind this series of products with violinists.

"If this series of products is overturned, then the reputation of the violinist should also be damaged.

"From this point of view, I am looking forward to this pair of headphones.

"Take apart two pairs of earphones purchased online from different channels, the earphones and accessories in the box are exactly the same, there is no problem.

"The packaging and accessories also meet the configuration of mid-range headphones.

"Next, I invited three students from the Conservatory of Music, plus two colleagues from our studio, to make up five people to give these six pairs of headphones a hearing test.

"Everyone knows that the sound quality of headphones is actually a very subjective thing.

"Especially for headphones above the mid-range, sometimes the sound quality is good or bad, it depends on personal preference.

"In order to be as professional as possible, we invited three students from the Conservatory of Music. These three students have come to participate in our assessment before, and they are all old friends.

"First of all, after unpacking the six pairs of earphones, the ear test was conducted directly without burn-in, and then the five testers scored from the three aspects of comprehensive bass texture, high-pitch texture and comprehensive hearing experience.

"At the same time as the ear test, we will also conduct a machine test to evaluate the sound performance of the earphones at different frequencies, and draw a map for analysis...

"After the first evaluation after unpacking, I will invite three students to eat, drink and have fun, and leave these six pairs of headphones in the studio to play music and burn them.

"After 24 hours of burn-in, we will conduct another ear test and machine test, and combine the data from the two tests to give a comprehensive score."

When the video reaches this point, the screen turns black, and a line of words "24 hours have passed" appears.

Then, Luo Mingzhe reappeared in the video and started the second assessment.

After the two evaluations are over, the evaluation conclusions are given.

"First of all, in the two evaluations, six pairs of earphones, some earphones, after 24 hours of burn-in, the sound quality has indeed changed significantly, and some earphones have not changed much..."

Luo Mingzhe picked up a pair of earphones and commented: "First of all, this pair of earphones has been burnt for 24 hours, and even I, who is deaf like me, can hear that the sound quality has changed.

"Some netizens may want to ask, isn't it just to improve the sound quality? Isn't it better if the sound quality changes?
"Earphone burn-in originally has some metaphysical elements, but it is not right to say that burn-in is completely unscientific.

"After all, the earphones are composed of many components. These components will undergo slight changes during use. The change of a single component will not have a great impact on the sound quality of the earphones, but the occurrence of multiple components Changes that will definitely have an impact.

"The so-called burn-in is to let the earphones reach a stable state through use, and this stable state is the final sound quality performance of the earphones.

"The burn-in will indeed lead to changes in sound quality, but for mid-range headphones, it is a good phenomenon that the change in sound quality of the burn-in is as small as possible.

"The greater the change in sound quality after the burn-in, the more unstable the sound performance of the earphones. When this change in sound quality can be heard even by my blind ears, then this earphone can only be said to be too fickle. ' up.

"The three students from the Conservatory of Music we invited had similar opinions, and finally gave this pair of earphones a score of 5 out of 10.

"Next, let's talk about our protagonist today, Chuanliu 2.0.

"Before announcing the score of this earphone, let me say a digression, "My Dream" has reached the top of the music list as expected.

"One thing to say, Fang Xing is really good at making songs, and the TV series are also popular.

"I like "The Beginning" very much. The violinist is really beautiful, and it has saved the average appearance of the new generation Xiaohua. My colleagues and I are looking forward to her image in ancient costumes.

"However, it is said that the violinist made "The Beginning" to save his family's company.

"If Dachuan Audio makes money in the future, the violinist may not make movies anymore.

"So, if we don't buy her earphones, Dachuan Audio will continue to lose money, and the violinist will have to come out to take the show. What do you think of my idea?"

The video played here, and the barrage began to dance wildly:
[Take the bamboo shoots! 】

[grabbing bamboo shoots +1]

[If you evaluate like this, aren’t you afraid of being beaten by Dachuan Audio when you go out? 】

[I've never seen such a shameless reviewer!Do you think I would agree with you... Yes, I very much agree with your idea of ​​letting Dachuan Audio go out of business so that you can watch her filming. 】

【Be yourself! 】

[I was already planted, but now that you say that, I suddenly started to hesitate again.Are you going to buy headphones?Or do you want to watch the violinist film?Suddenly caught in a dilemma. 】

[Hurry up and rate it, as long as the score is less than 6, then you needless to say, I will definitely not buy it. 】

The evaluation video continues to play.

Luo Mingzhe held up the Stream 2.0 wired earphones in his hand, and began to announce the scores: "According to the scores of five reviewers, the highest score and the lowest score were removed, and the final average score of Stream 2.0 is 8 points.

"Among the six earphones tested this time, the final score of two earphones is 8 points.

"That is to say, in this evaluation, the sound quality of Chuanliu 2.0 is in the first echelon.

"The remaining four earphones are scored 7.5 points, 7 points, 6.75 points and 5 points respectively.

"From the perspective of sound quality and sound performance alone, Chuanliu 2.0 performed well, at least it is the first echelon product among mid-range headphones.

"Of course, the scores of the ear test in this evaluation account for a high proportion, so the scores are relatively subjective. It may take a few months for the user to know how they feel about using the ear test.

"This is the end of this video, everyone is welcome to watch. If this video gets 10 likes, we will add a new one in a week, a simple evaluation of six pairs of headphones after a week of burn-in."

……

Since "My Dream" reached the top of the hot song list, the Chuanliu 2.0 earphones have also been pushed to the forefront.

The digital evaluations of major platforms have come out one after another, and the evaluations given are high and low, but the overall score belongs to the upper-middle level.

Coupled with the continued popularity of "The Beginning", many netizens immediately became interested in Chuanliu 2.0.

Many netizens said that they were planted grass.

The price of 298 yuan is not too high, but it is not cheap, especially for a pair of headphones, which is already the price of mid-range headphones.

Therefore, for most netizens, headphones at this price will not be bought out of curiosity.

Therefore, when Chuanliu 2.0 earphones were first launched, there were indeed sales, but they were not particularly popular.

Sales started to soar as digital reviews came out.

Netizens have long known about such a brand of earphones because of "My Dream" and "The Beginning", but they didn't buy them immediately, just worried about the quality.

After the digital evaluation comes out, read a few more evaluations, and you will basically have a good idea.

Although the evaluation scores are high and low, they are generally high-scoring headphones.

This score cannot be said to be invincible, but at least it will not be pitted.

Therefore, after the evaluation came out, the sales of online channels began to skyrocket.

In one month, the sales of Chuanliu 2.0 earphones reached 3, and the first batch of stocks were all sold out immediately, and even some channels were out of stock.

The sales volume of 3, just looking at this figure, does not seem to be an exaggeration.

But for a headset, this sales volume is already very strong.

The monthly sales volume is 3, which means that the monthly turnover of Chuanliu 2.0 headphones has reached 1000 million.

This sales volume can already rank in the top five in the best-selling list of mid-range headphones.

As long as quality control and after-sales can be stabilized, then this series has been successful.

The sales volume of Chuanliu 2.0 within one month of its launch is very good, and some channels are even sold out.

Lu Jianchuan immediately seized the time to produce the second batch. Subsequent OEM orders were not accepted, and priority was given to the production of Chuanliu 2.0.

At the same time, start preparing for the Bluetooth headset of the Chuanliu series.

In this era, consumers have high requirements for the portability and beauty of earphones.

This is why Bluetooth headsets are gradually becoming mainstream.

However, in terms of sound quality, it is much more difficult for Bluetooth headsets to reach the level of wired headsets.

The Chuanliu series has become famous in the first battle. After the popularity has risen, the next step is to enrich the products of this series.

From the very beginning, Lu Jianchuan planned to suffer for several years.

Dachuan Audio was founded by him and worked hard step by step.

He knows too well how difficult it is to build a brand in the highly competitive digital field.

Therefore, his original plan was to spend a few years slowly accumulating the background of the Chuanliu series, and then wait for the opportunity to accumulate and develop.

However, he never expected Fang Xing to be so fierce.

The song "My Dream" directly made the name Chuanliu hit the screens all over the Internet.

Almost overnight, the majority of netizens have heard of such a headphone brand.

He never thought that building a brand would be so simple, all it takes is one song.

It went so well that it didn't feel real to him.

Sometimes in his dreams he would sit up suddenly, ready to go to the factory to suffer with the workers, but after waking up, he realized that Chuanliu had already sold out.

The reason why Chuanliu 2.0 was sold out was that he had too little stock in the beginning.

In fact.

It is not the first time for Lu Jianchuan to create his own brand, but his previous attempts have basically ended before they even started.

When a new brand is launched on the market, consumers see the brand name and have no impression at all. The first impression is that it is a low-end miscellaneous brand, and naturally no consumers will buy it.

The more no one buys, the less well-known it is, the backlog of inventory cannot be sold, and digital products are inherently outdated quickly.

There will be gaps in all aspects between products a year ago and products a year later.

Once there is a backlog of inventory, as long as the backlog is half a year, basically no one wants this batch of inventory, and in the end it can only be sold at a high price.

And after the price goes down, the grade will also be pulled down. In the end, this brand is not a miscellaneous brand, but also becomes a miscellaneous brand.

Therefore, when Lu Jianchuan started to produce Chuanliu 2.0, he did not dare to press too much inventory, after all, the company's capital chain was still very tight.

In order to maintain the company's operations, he has to take a lot of OEM orders.

Therefore, the inventory of Chuanliu 2.0 this time is only more than 3, and it will be gone when it is sold out, so we can only produce the second batch quickly.

Fortunately, the production capacity of the new production line is good. After temporarily suspending OEM orders, the production capacity can keep up.

Two weeks after Chuanliu 2.0 was sold out, the stock finally restocked.

During these two weeks, many online channels only have pre-sales and no stock.

Many consumers who have been planted are very dissatisfied. There are even public opinions on the Internet, saying that Dachuan Audio deliberately engages in "hunger marketing".

However, Dachuan Audio was indeed a little wronged this time.

It's not that I don't want to sell it, but it's really out of stock.

After all, the boss never expected that Fang Xing's song was so powerful that it could sell out Chuanliu 2.0.

However, the increase in sales is only the beginning for Dachuan Audio.

Subsequent product after-sales and word-of-mouth maintenance are more important.

Lu Jianchuan has very strict requirements on quality control, after all, it is related to Lu Xianger's reputation.

Therefore, he is very strict about quality control, and would rather not sell than sell defective products.

Also because of the good quality control, after one and a half months after the launch of Chuanliu 2.0, the user feedback is relatively good, and there are occasional negative feedback, which basically has nothing to do with the quality of the earphone itself.

Dachuan Audio adheres to the practice of preferring not to sell or affect word-of-mouth, and always maintains user feedback at a relatively high level in the industry.

Of course, this will naturally increase the production and after-sales costs of the product.

However, Lu Jianchuan's goal is to make the Chuanliu series, even if the first product doesn't make a lot of money, it doesn't matter.

What's more, after the word-of-mouth fermentation of Chuanliu 2.0, the continuous sales volume is very stable, and it has firmly established itself in the mid-range earphone market, which has laid a good foundation for future series of products.

(End of this chapter)