This star is wrong

Chapter 309 The Heavenly King Celebration Party, Sales Breaking Over One Million, Head-to-head Competition

With the broadcast of "Laughing Weekend", other programs on Fang Xing's team also began to be broadcast one after another to promote the new album.

It's not just Fang Xing, Guo Keda, a variety show star who has successfully transformed, every time he is on a show, he has to promote the new album of the captain, boss and brother.

As big as satellite TV variety shows, as small as small investment network variety shows.

As long as he can make money and gain exposure, Guo Keda will not let it go.

Moreover, his social cow attributes make his variety shows very effective.

Inexpensive and easy to use, many production teams of small variety shows, whenever they want to invite guests, the first thing they think of is him.

Moreover, Guo Keda promoted Fang Xing's new album in the program, and the production team of these programs also welcomed it very much.

Because of this, a short MV clip of "Chrysanthemum Terrace" can be played in the program.

The quality of the MV of "Chrysanthemum Terrace" is very high, from the dance to the art, to the quality of the songs, they are all top-notch.

Moreover, for publicity, these small variety shows broadcast the MV of "Chrysanthemum Terrace" without paying, which is simply what they wished for.

Therefore, after the time enters August, the audience can always hear the singing of "Chrysanthemum Terrace" in various programs.

The graceful and beautiful tune seemed to have an indescribable magic power, engraved into the minds of the audience.

Many viewers want to find this song and listen to it from time to time.

Since the broadcast of "Laughing Weekend", the search volume of "Chrysanthemum Terrace" has remained high.

The pre-order data of "Chrysanthemum Terrace" on major music platforms keeps breaking records.

This made Magnum Records feel tremendous pressure.

Originally, Tan Zhiguan, as the king of Mai Lin, should be an existence that all singers in the music world should shy away from as long as they release a new album.

It's not just Tan Zhiguan, as long as the singer is a king-level singer, he basically has a one-month exclusive schedule to release a new album.

No record company would make fun of themselves and go to Gang Tianwang.

This is indeed the case.

After Mailin Records announced that the new album will be released on July 7, several record companies that originally planned to release new songs to their singers in July and August have changed the time wisely.

There is only Songshi Records, knowing that Tan Zhiguan will release an album on July 7th, and it will be released on August 28nd.

In fact, regarding the release date of the new album, the executives of Songshi Records held a meeting.

However, Fang Xing can already make his own decisions about releasing a new album.

So after the discussion, Fang Xing still decided to post on August 8 as originally planned.

As time entered August, the pre-sale data of Fang Xing's new album broke several records.

Mailin Records and Pengcheng Capital began to feel the pressure.

When two tigers fight, there must be one injury.

This time, when Tan Zhiguan released a new album, Pengcheng Capital wanted to use Tan Zhiguan's fame to make money through a series of operations.

From album sales, to concert tours, to online concerts, top variety show tutors, after a series of plans, Pengcheng Capital's goal is to earn one billion yuan in half a year with Tan Zhiguan.

As long as this project is successful, the losses of Pengcheng Capital in the past year can be made up.

Therefore, this time Tan Zhiguan's new album must dominate the music scene.

After seeing the popularity of Fang Xing's new album pre-orders, the Chen family sent out all the team in the company to increase the promotion of Tan Zhiguan's new album.

From TV programs, to roadshows and local promotions, no channel will be spared.

It also starts from this day.

The public found that when taking the bus or the subway, the promotion of Tan Zhiguan's new album "The Return of the King" can be seen on the advertising screen.

Tan Zhiguan, your iconic voice, echoing in the subway waiting hall, really aroused the feelings of many fans.

Crazy promotion, coupled with Tan Zhiguan's fame and singing ability, made the album sales of "The Return of the King" very impressive.

On the morning of August 8nd.

In order to welcome the release of Fang Xing's new album, Pengcheng Capital and Mailin Records held a celebration party in the morning and invited major domestic media to participate.

At the celebration party, the organizer pushed up a large prop.

The props were covered with red silk cloth, and then Tan Zhiguan, Xu Shangyan and several executives of Mine Records untied the silk cloth to reveal the things under the silk cloth.

This prop is a number "100 million".

The organizer of the celebration party loudly announced that to celebrate Tan Zhiguan, the king of Mai Lin, the sales of the new album exceeded 100 million.

The album sold 5 million copies within 100 days of its release.

This is a very high sales figure.

Because they are all released online now, and one or two songs are released a week.

Therefore, even if many fans want to support their idols, they will not buy them immediately. They will consider waiting for all the songs to be released before deciding whether to buy them or not based on the quality of the album.

Therefore, Tan Zhiguan's new album was released for 5 days, and only two songs were released, and the sales volume exceeded 100 million copies.

This result is the ceiling data of the current music scene.

The celebration will be broadcast live to the entire network in the form of a live broadcast.

Many netizens were very surprised when they saw the album sales announced by the host.

The live barrage starts to refresh:
[Worthy of being a heavenly king, this sales volume is incredible. 】

【Brilliant +1】

[Singing skills and singing business are double top, sales will definitely explode.When I heard the title song in "Talking About Culture", I knew this album was solid. 】

【Heavenly King has released an album, my youth is back.The last time I listened to Tianwang's new album, I was still a student party. If I couldn't afford it, I had to rely on the online disk. Now that I'm working, I must buy the new album. 】

[Yeqing back +1]

[The timing of this celebration is very delicate.Guess what else is going on today? 】

[What else can happen?Isn't it just that someone insists on hitting an egg against a rock.My assessment is... Suicide. 】

[Fortunately, it's time for Lu Lina to change the song, otherwise it will definitely be ugly now. 】

[SPK's new single has also been postponed, and the top streamers don't dare to touch the king of porcelain. 】

【We SPK fans respect the Heavenly King very much, we should give way to the Heavenly King. 】

[Someone is going to release a new album today, and the promotion is fierce.I just want to watch them fight with gods, fight... fight...]

[What kind of fight between gods, I think it's someone being pressed to the ground and rubbed.It's not good to choose a time, you have to touch the king of porcelain. 】

After so many chart-topping songs and two blockbuster dramas, Fang Xing's fandom has begun to take shape.

In the barrage of swiping screens, it is no longer a one-sided situation.

There were also many fans of Fang Xing who left messages to refute, and there were also many fun people mixed in.

【What is Porcelain King?It was as if Tan Zhiguan would definitely win. 】

[Tian Wang's album is of such high quality, why not win?Are you square fans too arrogant? 】

[Speaking as if Tan Zhiguan won in "Let's Sing". 】

[The champion and runner-up of "Let's Sing" release a new album together, it's not certain who will win. 】

[Then wait and see the sales.Two strong contenders, whoever loses is embarrassed. 】

[Even if you want to compare, let’s listen to the songs of both parties and then compare.I have listened to the two songs that Tan Zhiguan has released, and Fang Xing's "Chrysanthemum Terrace".I can only say that I like "Chrysanthemum Terrace" better, and this song will definitely dominate the charts.At least in the top three in the Chinese style, and the three songs in the top three are all sung by Fang Xing. 】

[Will Tan Zhiguan's new album have a Chinese style?I'm curious now.In the first half of the year, Mailin Records sent Chinese style songs to several singers, and the quality was not bad, provided that the songs of Kaishan Monster were blocked. 】

[Is there anyone in the industry breaking the news, is there any Chinese style in Tan Zhiguan's new album? 】

[I feel that there must be. In the first half of the year, Mailin Records released Chinese-style singles to several singers. It looks like a test of the Chinese-style genre, and the level of songs has improved.When it comes to Tan Zhiguan's new album, I feel that Mai Lin Records is already very mature in the production of Chinese style songs. 】

[If the king of heaven also has a Chinese style, then this contest will be interesting. 】

[The new week has begun, Tianwang's new album, the third song should be uploaded, right?The first song released by Fang Xing must be "Chrysanthemum Terrace".How about Tan Zhiguan's third song, go directly to the Chinese style and just go straight to the front. 】

【Good idea.Tianwang's Chinese style VS "Chrysanthemum Terrace", it is exciting to think about it.If the king of heaven wins this time, he can suppress Fang Xing's arrogance.This guy's life is really smooth, the only Chinese style, no competitors. 】

……

Among the discussions among many netizens, after the celebration meeting, the management of Mailin Records held a meeting immediately to discuss which song to release next.

Since this release is a digital album, it will be released one by one in order.

However, the order of releasing songs can be adjusted. If the order is properly arranged, it will have a great impact on album sales.

"Fang Xing's first title song must be the Chinese style "Chrysanthemum Terrace". Do you want to release our Chinese style as well to suppress the sales of Fang Xing's new album?" The marketing director of Mailin Records proposed this idea.

This strategy is feasible in terms of commercial competition.

When a competitor launches a product, the best countermeasure is to immediately launch a product of the same type.

If the same type of products launched can suppress competitors in terms of quality and word of mouth, then they will have an advantage in market sales.

Even if the same type of product is launched, it is slightly inferior to competitors, and it can break the monopoly of competitors on such products.

In short, in commercial competition, it is the most conventional and necessary means to launch similar products and squeeze competitors.

It's just that this kind of competition method may not be suitable in the record industry.

Tan Zhiguan frowned when he heard the marketing director's proposal: "We can't make a decision in such a hurry, we need to discuss it."

The recording business is not like other commodities.

Once two singers release songs of the same type at the same time, they will inevitably be compared.

As for the side that is being compared, the morale must have been hit hard.

Once Tan Zhiguan's Chinese style is released, in the eyes of the audience, it will not be comparable to "Chrysanthemum Terrace", but will become a stepping stone for "Chrysanthemum Terrace".

At that time, not only will they not be able to suppress the sales of Fang Xing's new album, but they will also help fuel the fire.

However, the opinions of the top executives of Minelin Records are very different.

Those who are in the market hope to release songs of the same type to directly compete with Fang Xing's new album, so as to suppress the sales of Fang Xing's new album.

However, the music production department headed by Xu Shangyan had a more solemn expression.

Tan Zhiguan didn't want any of his songs to be outmatched by Fang Xing, so he looked to Xu Shangyan, hoping to hear his advice.

In terms of music production, Xu Shangyan still has the right to speak.

"Director Xu, what do you think?"

After listening to the opinions of the marketing department, Chen Lipeng decided to listen to Xu Shangyan's opinions.

Xu Shangyan and Tan Zhiguan looked at each other with serious expressions, and said slowly, "I've heard Fang Xing's "Chrysanthemum Terrace" on Saturday.

"It was sung live in a variety show, and it was a funny variety show, the quality of the songs was really good.

"According to my estimation, the studio version, the sound texture, should be better.

"Using our Chinese style and "Chrysanthemum Terrace", it is more difficult to compete head-on.

"So, I still suggest to put our Chinese style back and release the second title song.

"Guarantee our sales, as long as Fang Xing is suppressed in terms of sales, we can win this battle.

"This time I'm releasing a new album. Fang Xing may be able to catch a song, but I'm still confident in the quality of the entire album."

After listening to Xu Shangyan's words, Chen Lipeng already understood the meaning behind these words.

To put it bluntly, Xu Shangyan recognized the quality of "Chrysanthemum Terrace" and knew that the Chinese style song he produced was not the opponent of "Chrysanthemum Terrace", so he had to use strategies to avoid it.

Which, is the right thing to do.

Besides, Fang Xing's Chinese style has already matured.

In a head-on confrontation, Mine Records does not have an advantage.

Chen Lipeng pondered for a moment, then decided: "Since that's the case, let's put our Chinese style back, release another title song first, and compete with Fang Xing for album sales."

……

12 o'clock noon.

It's time for Fang Xing's new album "Unconvinced" to be released.

The song has already been passed on to major music platforms, and the music platforms have set a release time.

At 8:2 noon on August 12, the audition and purchase channels will be opened at the same time.

Many listeners who pre-ordered "Chrysanthemum Terrace" put this song into the playlist early, but they couldn't listen to it until the time came.

When it was almost 12 o'clock, many listeners opened the music app, waiting to listen to the official version of "Chrysanthemum Terrace".

When the time came, the music apps on major platforms sent notifications to listeners who had pre-ordered "Chrysanthemum Terrace".

Listeners all over the country played "Chrysanthemum Terrace" at the same time.

That beautiful and sad singing voice came from the earphones:

Flower fall people heartbroken

I'm calm
north wind chaotic night is young
Your shadow keeps cutting

Leaving me alone on the lake in pairs...

……

In the dormitory of Donghai Conservatory of Music.

A girl who was lying on the bed preparing for her lunch break, after hearing the singing of "Chrysanthemum Terrace", sat up and said to her roommate, "You can listen to "Chrysanthemum Terrace". .”

The roommate who was going to sleep, heard that "Chrysanthemum Terrace" was available, immediately took out his mobile phone, plugged in the earphones, and prepared to listen to this song before going to bed.

At this time, the roommate sitting in front of the computer had already played the song through the speaker, and hummed along: "Your tears are so weak and hurt..."

"Damn it, you guys are tempting me to buy it too." In the dormitory, the girl who hadn't pre-ordered "Chrysanthemum Terrace" listened to the singing of her roommate, feeling a little sad.

"I still have a [-]% discount coupon for members. If you want to buy it, I'll give it to you." The girl sitting on the bed decided to share her discount coupon with her roommate.

"Hurry up, if you get a [-]% discount, you can buy this."

As soon as "Chrysanthemum Terrace" was released, many people suddenly found that their friends, colleagues, and classmates were all listening to it, and they could hear the graceful and beautiful singing from time to time, and couldn't help but want to turn on the music player.

(End of this chapter)