This star is wrong

Chapter 311 The Charm of "The Chrysanthemum Terrace"

Chapter 311 The Charm of "The Chrysanthemum Terrace"
"When the rain falls on the face, drenches the clothes, and exchanges the love of the whole life for the injury..."

In a dormitory in the student dormitory of Maritime University, Zhang Mingyang was playing the title song "You in the Rain" of Tan Zhiguan's new album through a Bluetooth speaker.

Zhang Mingyang is a third-year student at Maritime University. In junior high school and high school, many students in his class listened to Tan Zhiguan's songs.

Especially boys, like Tan Zhiguan's sad love songs with a mature man's voice.

Therefore, Tan Zhiguan is Zhang Mingyang's feelings in middle school.

Of course, Zhang Mingyang is not chasing stars, but Tan Zhiguan's singing can remind him of his youthful years in middle school.

After five years, Tan Zhiguan released a new album, and Zhang Mingyang decided to buy this album very early on.

Digital albums currently sold online usually cost 3 to 5 yuan per song. When there are discounts, the price of an album is only about 30 yuan.

This price is not expensive, so Zhang Mingyang is going to pay for the feelings of his middle school days.

As soon as Tan Zhiguan's new album "The Return of the King" was released, he directly bought the entire album.

That night, "You in the Rain" was repeated for one night.

With the familiar formula and familiar taste, Tan Zhiguan's voice became more mature and vicissitudes, and he sang the man's love to the fullest.

Moreover, listening to Tan Zhiguan's songs will produce different feelings as one grows older.

After repeating "You in the Rain" several times, Zhang Mingyang liked this song very much.

From time to time, I have to play it on speakers in the dormitory.

Roommates are not exclusive either, after all, they are all junior students.

Since Tan Zhiguan is Zhang Mingyang's feelings, it is naturally also the feelings of other students in the same dormitory.

Even if the preferences are not the same, at least they will not be disgusted.

Therefore, Zhang Mingyang played "You in the Rain" in the dormitory for a few days.

The four people in the dormitory can basically hum this song.

From time to time, someone howls: "Take the love of a lifetime for a wound..."

It's just that the boy who howled this song might not have been in a relationship at all, and he was just feeling sad about himself.

This lightness is all too common at the Maritime University.

Because most of the counterpart jobs after graduating from the Maritime University are in the marine field, so there are more boys than girls in the school, which can be called a temple of monks, so few boys in the school talk to each other, so they can only sing bitter love songs, Narcissism.

A new week begins.

Zhang Mingyang listened to "You in the Rain", opened the Music Billboard, and found that the number one hit song chart was no longer "You in the Rain", but another song.

"Damn it! Isn't this song topping the charts?" Zhang Mingyang blurted out.

He basically doesn't watch Xiangjiang Satellite TV, nor does he watch talent show variety shows.

I usually like to watch football and basketball, and spend a lot of time playing games. I don’t have time to pay attention to a certain singer’s new album.

Therefore, he was immediately surprised to see a song he had never heard appeared at the top of the hit list.

He immediately turned his head and said to his roommate: "This song is too aggressive. I just deleted Tan Zhiguan's new song. It's poisonous."

Bored, the boy lying on the bed picked up his mobile phone, clicked on the Music Billboard to take a look, then put it down, and said calmly, "I thought someone really checked the chart. If it's this song, then it's fine."

Zhang Mingyang was not happy when he heard it: "I've already deleted Tan Zhiguan's new song, so it's not counted as a new song? The new song of the king of heaven."

The male voice lying on the bed said calmly, "First take a look at who sang this song."

Zhang Mingyang frowned, clicked on the number one song on the hit list, and saw that the singer's name was "Fang Xing".

"It's him again." Although Zhang Mingyang didn't pay attention to someone's new album, he still heard the name.

With Fang Xing's popularity now, there are not many young people who haven't heard of it.

However, Zhang Mingyang was still unconvinced: "Even Fang Xing can't prove anything. The quality of "You in the Rain" only stayed at the top of the hot song list for a week, is this normal?"

The boy lying on the bed smiled and said, "To be precise, Tan Zhiguan's new song didn't stay in the first place for a week. It was squeezed out yesterday afternoon. If you ask me, Mai Lin Records shouldn't be with Fang Xing. By the way, this time I was beaten."

Zhang Mingyang suddenly became a little unhappy: "Tan Zhiguan is the king of heaven, how many people's feelings? Release a new album and lose to a newcomer? Do you have a problem with your appreciation level?"

Another boy in the dormitory who had been wearing earphones couldn't bear it anymore. He stood up, took off the earphones, and stuffed them into Zhang Mingyang's ears: "Will you die if you listen to "Chrysanthemum Terrace" first?"

The earphones were plugged into the ears, and the poignant and sad Chinese style song suddenly came: "Your tears are weak and hurt. The pale crescent moon hooks the past..."

"Hey... this song..."

Zhang Mingyang suddenly let out a doubt.

In fact, it's not like he hasn't heard the song.

"Chrysanthemum Terrace" has been released for a week. Occasionally in the school, I can hear singing from other students' mobile phones, but the sound quality of the external playback of the mobile phones is of war-damaged level, and I can't hear them completely.

So, he heard a few words before, but didn't feel much.

Now, the singing voice came from the earphones, and it felt completely different.

The roommate asked him to listen for 1 minute, then took the earphones back and sat back in his seat.

"I haven't finished listening yet." Halfway through Zhang Mingyang's hearing, the earphones were picked off, and he felt a little itchy.

"Try it yourself." The roommate replied impatiently.

"One person listens to the earphones at the same time." Zhang Mingyang discussed.

The roommate shook his head and said: "This song starts from the intro, and the combination of multiple instruments is very easy to hear. With headphones, the sound quality is far worse. Moreover, the violin player in the song is a bit powerful. The youngest Pagani in our country Winner of the Gold Medal in the Nigerian Competition."

Zhang Mingyang looked at his roommate on the bed and asked, "Are you listening too?"

The boy lying on the bed rolled his eyes and said: "Old Zhang, are you playing games and playing dumb? This song has been swiping the screen of Moments for a week, and it only rushed to the top of the hot song chart yesterday. It is considered that Tan Zhiguan is very good at it." Well, if you switch to other singers, you won’t be able to stand up on the third day.”

Zhang Mingyang scratched his head, and said with a smile: "This is not a new version of the game, I have been working with the group for a week, so I don't have time to browse Moments.

"Hey! Now that you said that, I remembered.

"Made! Last night, this song was played in the leader's voice."

He sat back in his seat, and clicked on the song "Chrysanthemum Terrace" on the computer's Penguin music.

"Chrysanthemum Terrace" needs to be purchased to play.

However, if you have not purchased it, you can listen to the first 1 minute of the song.

Zhang Mingyang ordered the trial listening, but it could only be played for 1 minute. Every time he sang half of the chorus, the singing stopped abruptly.

After listening to it a few times, he began to like this Chinese style song and immediately decided to buy it.

After the payment is successful, the full version can finally be played.

After listening to "Chrysanthemum Terrace", he began to feel that the emotions of "You in the Rain" are too straightforward.

The emotions are too straightforward, and it can indeed quickly mobilize the emotions of the audience, but "Chrysanthemum Terrace" expresses emotions through scenery, which is more clever and more listenable.

Zhang Mingyang has been repeating "You in the Rain" for a week, and he was a little tired, so he started repeating "Chrysanthemum Terrace" as a single.

Similar things happen in many places.

The popularity of "Chrysanthemum Terrace" continues to soar, and the songs are very listenable. After buying the songs, many listeners will choose to repeat the single.

This made the broadcast volume of "Chrysanthemum Terrace" increase exponentially.

"You in the Rain" has passed the peak of its broadcast volume and began to decline.

Therefore, starting from the new week, the broadcast volume of "Chrysanthemum Terrace" has been soaring all the way, but "You in the Rain" has been steady.

The difference in the popularity of the two songs is getting bigger and bigger, which is so big that there is no need to rescue it.

……

Since the release of Fang Xing's new album, the management of Mine Records has met every day to discuss countermeasures.

"Continuing like this, the performance of the new album will lose. We must find a solution as soon as possible. This new album project must win. No matter what you can do, immediately increase the sales and popularity of the album!" Chen Lipeng knocked on the table , gave the order in a stern tone.

In the conference room, all the executives of Maglin Records looked solemn.

Because the sales and popularity of Fang Xing's new album are too strong.

What's even more frightening is that Fang Xing has only posted "Chrysanthemum Terrace" now.

The Director of Operations Department of Mailin Records looked at his colleagues present, coughed and said, "Actually, judging from the data, there is not much difference in sales.

"It's true that Fang Xing's new album broke one million sales faster than us, but the difference in total sales is not that big.

"Furthermore, Fang Xing is considered a traffic star. It's normal for a top streamer like this to have high sales figures in the early stage.

"However, traffic stars have a fatal weakness, that is, they cannot go long-term.

"So, in terms of the long-term sales data of the album, we should still have an advantage."

Chen Lipeng knocked on the table and hummed: "What I want is not to have the upper hand, what I want is to reverse the situation now."

The Director of Operations of Mailin Records continued, "Mr. Chen, the next thing I want to talk about is the coping strategy.

"I think that the next song to be released must be of the hardest quality, and with the most effective publicity methods, it will detonate the album sales for the second time."

Chen Lipeng finally heard a nutritious sentence, and raised his hand to signal him to continue: "Continue."

The director of operations looked at Xu Shangyan, the head producer of Mai Lin, and said, "In order to cooperate with the next publicity strategy, I hope that the next song will be "One Life, One Life, One Couple."

Xu Shangyan frowned when he heard the title of the song.

Tan Zhiguan's expression on the side also moved slightly.

Because this song is the most powerful song in this new album.

The reason why it is the most powerful is because this song is a love song duet, and the duet female singer is Qi Xiuna.

That's right, this song "One Life, One Couple" is a duet love song jointly sung by Tan Zhiguan, the king of Mai Lin, and Qi Xiuna, the queen of Puxiang.

This song is the king of the whole album.

Originally, Xu Shangyan planned to put this song in the second half of the album and then release it as the finale of the album.

But now the director of the operation department wants to release this song in advance, which will disrupt the original plan.

"This song was originally planned to be placed in the second half of the album." Xu Shangyan said with a frown.

The Director of the Operations Department explained: "President Xu, if our new album sells well, we can indeed proceed according to the original plan.

"But the situation is different now, Fang Xing's new album is very strong.

"Moreover, according to his top-tier characteristics, he is fierce in the early stage.

"As long as we knock Wang Zha out in the early stage and suppress his new album, the long-term sales will surely win."

The proposal made by the Director of the Operations Department was approved by many senior executives present.

"Indeed, the early stage of the top stream is strong, as long as the early stage is suppressed, the second half will be easy. I agree to release the songs that the king and queen collaborated in advance." The director of the marketing department agreed with this proposal.

Xu Shangyan didn't have to follow the original plan, but if he wanted to release Wang Bo in advance, he needed a strong enough publicity strategy.

So, he looked at the director of the operation department and asked, "What is the operation strategy you just mentioned? If the publicity effect is not good enough, it won't be worthy of this song."

The director of operations had already prepared the publicity strategy for this time, and replied with burning eyes: "Don't worry, Mr. Xu, I have already prepared the publicity strategy, and it is guaranteed to be a Wang Zha-level publicity.

"We plan to do a promotional event for a new album.

"If you buy the whole album, you will have the chance to win tickets to Tian Wang's concert.

"Originally, a nationwide concert tour was also planned, and it is completely possible to link album sales with concert tickets.

"Buying albums and raking in concert tickets will definitely detonate album sales again.

"Combined with the duet of love songs co-operated by the Heavenly King and Queen, under the double blessing, the album sales will definitely have a very large increase.

"Also, we can also publicize that if Tianwang Tour will invite Qi Tianhou as a concert guest, the effect will be better."

The senior executives of Pengcheng Capital and Mailin Records who were present at the scene immediately lit up after hearing the promotion strategy of the operation director.

It is indeed a very good strategy to bundle album sales with concert tickets.

Coupled with the blessing of Pu Xiangtian Queen Qi Xiuna, the sales of the new album will definitely skyrocket.

Of course, the strategy of buying albums and drawing concert tickets needs to be discussed in advance with the team responsible for the national tour.

However, as long as the high-level officials present agree to the plan, the rest will be easy to handle.

After hearing the promotion plan, Chen Lipeng was very satisfied: "Yes, we will follow this plan, and all the teams will fully cooperate.

"While promoting the new album, we can also promote the upcoming national tour, killing two birds with one stone.

"Then it's decided, the next song to be released will be "One Life, One Life, One Couple".

"President Xu, do you have any objections?"

In terms of album production, Xu Shangyan still has a relatively large say.

Therefore, Chen Lipeng gave him enough face and asked him a question.

After Xu Shangyan listened to the promotion plan of the operation director, he had to admit that the plan was really good.

As for buying albums and drawing concert tickets, will it cause losses on concert tickets?

There is no need to worry about this at all. After all, concert tickets are not guaranteed, and the probability can be filled in by hand.

After careful consideration, Xu Shangyan nodded and agreed to the plan: "Yes, let's follow this plan."

He also hopes to suppress Fang Xing's new album in the early stage, otherwise he will worry about long nights and dreams later.

(End of this chapter)

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