This star is wrong

Chapter 315 Propaganda begins, return to the first place
"Boss, the sales of new albums have increased rapidly this week. According to the current conversion rate, this week is expected to exceed 200 million copies."

Qiao Yinghong's tone was full of joy. After the release of "Because of Love", the initial sales were very good.

Ark Culture can obtain audition conversion rate data from the music platform.

The audition conversion rate is a very important data on the music platform.

This data is actually similar to the VIP conversion rate of a video website.

When a video website broadcasts TV dramas, there will always be a few episodes for free. After watching the free episodes, if you want to continue watching the drama, you have to open a VIP membership.

Music platforms have a similar mechanism.

Paid songs launched on the music platform also have a trial listening function, usually the first minute of the song can be trial-listened.

This is a process for the listeners to understand the song. If they think the song is good, they can choose to buy it.

Therefore, dividing the number of people who bought the song after listening to it by the number of people listening to it will give you a percentage value.

This value is the audition conversion rate of this song on the music platform.

In fact, the conversion rate of trial listening payment on music platforms is very low, with an average conversion rate of only about 5%.

In the last quarter, the conversion rate of Penguin Music was only 4.8% in the quarter when there were no first-line singers releasing albums.

Generally speaking, in the quarter when there are new albums released by first-line singers, the conversion rate of auditions will be relatively high, but the high is also limited.

On major music platforms, there are conversion rate estimates for singers of all levels.

Generally speaking, the conversion rate of first-line singers’ audition payment is about 5%, that of super-first-line singers can reach 6%, and that of top-tier singers, the conversion rate is generally above 8%.

In addition, the popular music king may have a super high conversion rate.

In the music world, there are always a few special cases, the conversion rate cannot be estimated, and it often happens that other singers are doubled.

Anyone who sees these conversion rate data for the first time will be amazed by the data.

The average conversion rate of the music platform is actually 5%, while the songs of first-line singers have just reached the average conversion rate.

However, there are not many singers who can really reach the front line.

This is the fact that the conversion rate of songs on the music platform is so low.

There are many factors why this happens.

Seeing this data at first glance, many people will have a question.

First-tier singers can achieve the average conversion rate, but what about singers below the first-tier?
In the music world, there are a lot of new singers and [-]th-tier singers, but there are only a handful of singers who can become first-tier singers.

Then the conversion rate of these eighteenth-line singers should be lower, shouldn't the average conversion rate be pulled down very low?
This question, at first glance, seems reasonable.

But in fact, unknown singers usually don't charge for publishing songs, and they are directly free.

That's right, for most unknown singers, they don't even dare to expect the audience to pay, release it for free, and be happy if someone is willing to listen.

Suppose, there are two songs of the same quality, one is released for free and the other needs to be paid for.

The two songs are released at the same time. As a result, the playback volume of free songs will be dozens or even hundreds of times that of paid songs.

Therefore, most singers who are not famous will choose to release songs for free.

When the song becomes popular and popular, announcements, commercial performances, and various resources will be found automatically.

For this reason, most of the singers below the second tier will choose to release new songs for free, and wait for the songs to become popular before monetizing them in other ways.

Therefore, there is already an unwritten standard in the pop music circle, singers below the second tier are not eligible to charge.

Therefore, most of the songs of singers below the second tier are not charged, and naturally there is no such thing as conversion rate.

……

"What's the conversion rate?" Fang Xing didn't have time to ask the conversion rate of "Because of Love".

"15%, the conversion rate is very high, and the publicity campaign has not yet started. After the search volume increases, the conversion rate still has room to increase." Qiao Yinghong replied.

The conversion rate of 15% is already three times the average conversion rate of music platforms.

This conversion rate data is already very scary, and this is the conversion rate of the new song just released.

Follow up with the publicity later, and the conversion rate will increase.

Because after the promotion, it will attract many fans and fans, and the conversion rate of these users will be higher.

A smile appeared in Fang Xing's eyes, and he asked, "Do you know the conversion rate of your opponent?"

Qiao Yinghong also showed the same smile, and replied: "This is considered a commercial secret, and it is not easy for the platform to disclose the real data.

"However, I asked a friend. The specific data was not disclosed, but this friend said that the conversion rate is higher than ours, and it is more than one point higher."

Hearing this answer, Fang Xing could probably guess the conversion rate of "One Life, One Life, One Couple".

For singers at the king level, the conversion rate is usually above 8%.

"One Life, One Couple" is another collaboration between the Heavenly King and the Queen, and the conversion rate must be higher.

Therefore, the conversion rate of "One Life, One Life, One Couple" must be between 8% and 15%.

Coupled with the information Qiao Yinghong heard, it can be guessed that the conversion rate of "One Life, One Couple" should be about 13%.

A conversion rate of 13% is actually very high.

After all, the average conversion rate of major music platforms is only 5%.

"That should be 13%." Fang Xing expressed his inference.

Qiao Yinghong nodded: "I guess it was around twelve o'clock. And their song has been released for a week, and the conversion rate has basically been fixed. Our publicity campaign has not yet started, and there is still room for improvement."

Qiao Yinghong is very excited now.

Because data is a very real thing, high is high and low is low.

The paid conversion rate of "Because of Love" is so high, which shows that the audience recognizes this song.

Then in this contest with the king of heaven, the hope of winning is great.

……

Qiao Yinghong can inquire about the sales data of the opponent, and naturally, the opponent, Mai Lin Records, can also inquire about it.

After all, Mailin Records has stronger qualifications and strength, and is backed by capital, so there will only be more news that can be inquired about.

Therefore, one day after the release of "Because of Love", Mai Lin Records inquired about the approximate sales data.

In the sales data of the first day, the sales volume is actually not that important.

Because the sales volume on the first day was greatly affected by the publicity.

If the premise is a strong publicity campaign, the sales volume on the first day will definitely be very high, but it is hard to say whether it will be stable in the long run.

The conversion rate of trial listening payment is the most important data in the early stage.

The conversion rate of trial listening payment represents the audience's love for a song.

Listeners listen to a song and buy it if they like it.

This is the data purchased by real gold and silver, and the gold content is the highest.

Market data has also proven this countless times.

The higher the conversion rate of trial listening to songs, the better the long-term sales will be.

Songs with a conversion rate of more than 10% are all the hit songs of the season.

According to the data obtained by Mailin Records, the first-day conversion rate of "Because of Love" actually reached 15%.

This conversion rate is shockingly high.

Therefore, the executives of Mineline Records urgently held a meeting.

"The conversion rate of "Because of Love" is too high, and the situation is not good." The director of the marketing department who was in charge of inquiring about the data sent the data.

"15%? Are you sure the data is correct?" The artist director of Mailin Records looked at the data and frowned.

The conversion rate of a king-level singer is only 8%. Now a song with a conversion rate of 15% is really unbelievable.

The director of the marketing department said in a serious tone: "I have repeatedly confirmed that it is indeed 15%. I didn't believe it at first, so I asked my acquaintances in Cloud Music to find out that it was also 14.5%. So the data should not be wrong."

"This is more troublesome. When the conversion rate of "One Life, One Life, One Couple" reached 12.6%, I thought I would win. I didn't expect the opponent's conversion rate to be so high."

The executives of Mailin Records who were present all turned their attention to Xu Shangyan: "Mr. Xu, what should we do now? Unless Ark Culture collects data, otherwise the conversion rate of 15% may be worse."

Generally speaking, the data of the trial listening conversion rate has no value.

Because of this data, only the background of the music platform can see it, and it is not displayed on the user interface at all.

Swiping this data can only deceive the music platform.

If you have to say something valuable, the conversion rate of trial listening payment is high, and you can get more promotion resources from the music platform.

However, singers at the king level originally got the highest level of promotional resources, so it doesn't make any sense to use this data.

Therefore, the authenticity of the conversion rate data is the default in the industry.

When Xu Shangyan listened to "Because of Love" for the first time, he knew that this song should be popular, but it was hard to be sure how popular it would be.

Seeing the conversion rate of 15% now still makes him feel a sense of suffocation.

Tan Zhiguan and Qi Xiuna's duet love song unexpectedly lost to "Because of Love" in terms of conversion rate.

Xu Shangyan took a deep breath and said, "Since this is the case, there is no need to hide the following promotional strategies. The activities of buying albums and drawing concert tickets don't have to wait until next week, it will be launched this week."

The executives of Mine Records present also had the usual thoughts.

Since the opponent is so difficult to deal with, then directly use the big move to directly suppress the opponent.

……

the next day.

Magnum Records announced a big news.

Buy Tian Wang's new album, you can get a chance to draw concert tickets.

Moreover, the major music platforms launched this promotion at the same time.

Simultaneously.

Mailin Records announced the plan of Tan Zhiguan's national tour concert, planning to hold 36 concerts in 150 cities across the country.

Buy the concert ticket redemption code drawn by the album, which can be redeemed for any concert ticket.

As soon as the news came out, it immediately detonated the Internet.

Tan Zhiguan's fans were so excited that they went out to tell each other and promote their idol.

Originally, some listeners only bought one or two songs.

Now that the event is out, if you buy the whole album, you can get tickets for the concert, which immediately made many listeners start to buy the whole album and get tickets for the concert.

The event started in less than 10 minutes.

On Weibo, some netizens posted screenshots of winning concert tickets.

The popularity of the event is getting higher and higher. In less than three hours, it rushed to the top ten most searched, and it is still rising rapidly.

[Buy an album and draw tickets, Goddess of Luck will take care of me.Give me a ticket to the concert. 】

[Tan Zhiguan's concert tickets are too difficult to buy, and I can't get them every time, so give me one. 】

[Heavenly King is also very kind to his fans, even if he buys an album, he can get tickets. 】

[But I don't want to go to the concert, what if I get one?Isn't it wasteful? 】

【Are you kidding me?If you don't want to see it, give it to me.I V you 50.You not only get back your money, but also earn money. 】

[The front row is asking for a concert ticket redemption code, and you can buy it at the original price. 】

[The front row is asking for a concert ticket redemption code, which can increase the price. 】

After the activity of buying albums and drawing concert tickets started, the sales of Tan Zhiguan's new album "The Return of the King" began to skyrocket.

Moreover, the skyrocketing rate is very terrifying.

This publicity campaign is indeed a big move, so fierce that it makes people jaw-dropping.

Moreover, some fans even bought albums repeatedly just to get a ticket.

After the event came out, scalpers followed suit.

Due to the matter of drawing tickets, it depends entirely on luck.

Some people buy dozens of albums, but they may not be able to get tickets, but some people didn't intend to ask for tickets, but they got them.

There will definitely be people who get tickets but don't plan to go to the concert.

Therefore, scalpers began to buy ticket redemption codes, and then sold them at high prices.

Invisibly, the heat of the activity has been increased.

……

Within three days of the raffle for concert tickets, the sales of Tan Zhiguan's new album skyrocketed by 50, breaking through 200 million directly.

The conversion rate of the trial listening payment of "One Life, One Couple" also soared, reaching 18.7%, suppressing "Because of Love".

Time gradually approached Friday.

At [-] o'clock in the evening, the seventh episode of Jiangnan Satellite TV's weekend variety show "Songs of Time" will be broadcast.

Starting from the morning, Jiangnan Satellite TV, Ark Culture, Songshi Records, and Yao Liying's studio, through various promotional channels, announced that tonight's "Song of Time" will have a heavy guest appearance.

What's more, in the trailer of the satellite TV version of "The Years Are Like a Song", the silhouette of the flying guest was also released.

After seeing the preview, the majority of netizens are happy.

[This silhouette, do you still have to guess?You can directly report his ID number. 】

【Wow!It's hard to guess the silhouette, judging by the gesture, it's definitely not Fang Xing. 】

[It's not Fang Xing at first glance.The cooperator is definitely not Yao Liying, and the singer is definitely not "Because of Love". 】

[You guys have spoiled all the content of the show, so I still want to watch the game? 】

"Years Like a Song" has a high ratings and is the trump card of Jiangnan Satellite TV's quarterly variety show.

Each season of the show will invite four resident guests, and then each episode will also invite four flying guests to sing with the resident guests.

Yao Liying is the resident guest of this season of "The Years Are Like a Song".

Therefore, when netizens saw the preview of the show, they guessed who the flying guest was.

Because this flying guest was on the show, obviously to promote the new album.

And there is a song in the new album, which is a collaboration with Yao Liying, and I can only guess it with my toes.

But it was guessed, which made the audience want to watch it even more.

[This should be Fang Xing and Yao Liying's first collaboration, right?Really been waiting. "Because of Love" live version, I really want to hear it. 】

[Is it possible that Fang Xing is not the flying guest, Yao Liying is not the co-star, and "Because of Love" is not the singer? 】

【no way! 】

[Impossible +1]

At [-] o'clock on Friday night, the seventh episode of "The Years Are Like a Song" will be broadcast.

Many viewers wanted to see the collaboration between Fang Xing and Yao Liying, which made the ratings of "Songs of Time" skyrocket by 0.2%.

After the show started, it was as the netizens guessed.

Fang Xing stood on the stage, paired with Yao Liying, and sang "Because of Love".

Moreover, the arrangement of the live version is more passionate, Fang Xing's singing is also more vigorous, and his voice bursts out vividly: "Because of love, you will not be sad easily. So everything looks like happiness!"

After the show was broadcast, the live version of "Because of Love" went straight to the top of the hot searches, and it directly topped the top searches of Tan Zhiguan's ticket draw event.

Weibo began to refresh the screen:
[Fuck!The live version of "Because of Love" is even better, the voices of these two people are so well matched. 】

[I believe in love again. 】

[This is forcing me to buy an album. 】

With the broadcast of the seventh episode of "The Years Are Like a Song", other publicity attacks broke out.

The popularity of "Because of Love" has skyrocketed.

With the promotion of satellite TV variety shows, "Because of Love" began to go out of the circle, sweeping the screens of the whole network.

The listeners attracted by the variety show of Satellite TV have already heard this song, so the conversion rate of trial listening payment is very high.

By the end of the weekend, the trial fee for "Because of Love" had soared to 20%, and the momentum was very fierce.

Originally, there was a concert ticket event for "One Life, One Couple", and the sales soared a lot, widening the gap.

As a result, after the "Because of Love" publicity campaign broke out, it caught up at an even more terrifying speed.

Competition on the hit charts is also getting fiercer.

The popularity of the two songs is worth catching up with each other, and the fight was very fierce.

Until the last moment, the outcome is unpredictable.

On Saturday night, another variety show aired.

This time, Fang Xing and Lu Xianger participated in Donghai Satellite TV's weekend variety show. They sang, played games, and chatted about making an album.

In the show, the host asked: "Xiao Xiang, when the reporter asked you, you said that you sang the demo of "Because of Love", is that true?"

Lu Xianger nodded: "It's true, I sang it, but I didn't use that version in the end."

Host: "The news also said that your singing skills were criticized by Fang Xing, is that true?"

When the host asked this question, he even glanced in Fang Xing's direction with a strange expression on his face, clearly saying: You are really fat!
Lu Xiang'er giggled and said, "Actually, it's not considered criticism. We usually joke around."

Host: "What did Fang Xing say?"

Lu Xianger pursed her lips, with a very dissatisfied expression: "He said that I am at the KTV level, so he turned around and went to find other singers to record."

Host: "Aren't you angry if you dare to say that?"

Lu Xianger: "Angry!"

Host: "What do you do when you get angry?"

Lu Xiang'er raised her fist: "I'll punch him!"

Host: "Then the program team will give you a chance to prove yourself today, do you want to try it?"

Lu Xianger looked confused: "Prove what?"

Fang Xing interjected, "Of course it's to prove your singing skills...it's really not good."

Lu Xiang'er was so angry and funny, she turned her head and raised her fist to demonstrate.

The audience in front of the TV couldn't help laughing out loud when they saw this.

The barrage on the video website started to refresh the screen:
[If you hate your girlfriend like this, aren't you afraid to go back and kneel on the washboard? 】

[If you can't find the washboard, just kneel down on the keyboard. 】

[I respect you for being a man... Stainless steel keyboards are sold in the front row. 】

Host: "Next, let's move on to the third game of today, Happy Karaoke Room."

In the "Happy Karaoke Room" game, Fang Xing and Lu Xiang'er sang "Because of Love" together.

Lu Xianger's voice is very sweet, which is different from Yao Liying's ethereal and elegant, and she sings with a different flavor.

After the show was broadcast, netizens said that after being fed a mouthful of dog food, they still couldn't help but go to Buy Fangxing's new album.

The broadcast of two consecutive programs directly caused the popularity of "Because of Love" to soar like a rocket.

On Sunday afternoon, "Because of Love" directly surpassed "One Life, One Life, One Couple" and reached the top of the hit list.

The whole process took only a week.

The ferocity of "Because of Love" directly beat the management of Mailin Records to the ground. Even the early release of the event to draw tickets for the concert failed to stop Fang Xing from returning to the top of the hot song list.

(End of this chapter)