This star is wrong

Chapter 317

"Flastic" is a Cantonese song written by Huang Weiwen, composed and arranged by Jiang Zhiren, and sung by Eason Chan.

This song is written about a small character who stands on the stage and performs hard, screams hard, and strives to gain the attention of the audience.

The whole song is like the inner monologue of a clown.

People can only see the clown on the stage, using all kinds of funny and exaggerated performances to please the audience, but no one pays attention to the appearance of the clown off the stage, and may have been struggling on the verge of collapse.

Fang Xing likes this song very much, because he has also experienced such a period.

Performing on the stage maintains the state of the character, but when the performance is over and off stage, the helplessness and confusion about life will come out from the bottom of my heart.

Fang Xing has a very deep understanding of this song, and the emotions revealed in the subtleties of the singing are very easy to touch.

After the release of "Exaggerated", it quickly gained recognition from audiences in the Cantonese-speaking area.

Among Cantonese-speaking users, it has created a very high trial listening volume and payment rate, and even broke the records of Cantonese songs on many music platforms.

Many music critics also began to analyze the song word by word, and finally gave extremely high evaluation.

Moreover, after analysis by music critics, the things expressed in many lyrics are easier for the audience to understand.

……

The MV of this song was also released together with "Flastic".

Fang Xing's new album does not have a MV for every song, but several title songs of different genres have been filmed.

In the MV of "Flastic", some lens language of "Joker" is used.

Of course, the MV of a few minutes cannot have too much content, mainly expressing images and emotions through fast-moving shots.

After the MV of "Exaggerated" was released, it quickly became a trending search.

The popularity of the song continued to soar, and it was almost airborne to the top of the Cantonese classification list.

At the same time, netizens who don't think it's a big deal to eat melons are still discussing whether Mailin Records will take up the challenge.

The fun people went around @Mailin Records, Xu Shangyan, Tan Zhiguan and several Mailin executives on Weibo, asking when Tianwang's new album will be released in Cantonese.

However, there was no official response from Maglin Records.

In fact.

It's not that Mine Records doesn't want to respond, and the company's top management is also very concerned about this matter.

It was discussed several times.

In the end, Chen Lipeng made the decision to wait for Fang Xing's Cantonese song to be released, and then decide what song to release based on the quality of the song.

Therefore, two days after the release of "Flastic".

Mine Records held another high-level meeting to discuss countermeasures.

"The last time we had a meeting to discuss, wait for Fang Xing's Cantonese song to be released before deciding on countermeasures. Do you have any ideas now?" Chen Lipeng has actually read some data after the release of "Exaggeration", and already feels that the situation is not optimistic.

However, whether this song can be played or not depends on the producer Xu Shangyan's thoughts.

After all, the album was produced by Xu Shangyan, and he knew the level of the songs in the album best.

Xu Shangyan sat there very silently, without speaking.

The Director of Operations who was sitting on the other side released a data form on the projector and said, "This is the 48-hour data of "Flastic" released. Whether the song sounds good is a relatively subjective thing, but the data will not lie.

"Judging from the current popularity of "Flastic", the data released for 48 hours is basically the highest record for Cantonese songs in three years.

"Especially in the Cantonese-speaking region, the audition volume and payment rate are ridiculously high according to the data obtained.

"Of course, it is mainly due to the high audition volume and payment rate in the Cantonese-speaking region, and the average national data does not seem so outrageous.

"Even so, this song still brought a surge to Fang Xing's new album sales.

"Even the increase in album sales is not as low as that brought about by "Because of Love".

"The reason for this situation has been carefully analyzed by our operations department.

"The conclusion is that after the sales of an album enter a stable period, it is difficult to have a high growth rate.

"At this time, if you want to increase sales, the best way is to launch targeted products for specific markets.

"Cantonese songs are targeted products for specific niche markets. As long as the product quality is high enough, it can achieve extremely high sales in Cantonese-speaking regions, thereby increasing the overall sales of the album.

"And the Cantonese-speaking area is a province with a large population in China, so the sales of Fang Xing's albums are growing very fast. Looking at the trend of sales growth, it may be heading towards 300 million copies."

The executives of Mailin Records who were present couldn't help but gasp when they heard the data of 300 million copies.

Because 300 million copies were sold during the release period of an album, which is a very exaggerated figure.

Based on an album of 12 songs, the price of each song is 3 yuan.

300 million copies is 1 million sales.

And that's just sales of the entire album.

In fact, many listeners will not buy the entire album, but will buy the song individually if they like it.

This kind of single-purchase data for one song is not included in the sales of 300 million copies.

Of course, the data of individual song purchases will be calculated into the total sales of the album.

In today's music scene, how many singers can sell such achievements?

Even when Mailin Records produced an album for Tan Zhiguan, the king, the goal at the beginning was to keep 2 and fight 3.

That is to say, the new album has a minimum guarantee of 200 million copies and strives for 300 million copies.

For this reason, Mailin Records spent a lot of publicity funds.

Therefore, when the executives of Mai Lin Records present heard that Fang Xing's album sales were likely to exceed 300 million copies, they all looked at each other in blank dismay.

This is already the ceiling of the album sales of domestic singers, and even the head of the Mai Lin Records, dare not say that the new album will definitely reach this sales volume.

After listening to the data released by the operation director, Chen Lipeng and the executives of Mailin Records present all looked at Xu Shangyan.

In terms of music majors, the heads of other departments don't have much say.

After all, Xu Shangyan is professional in music.

"Mr. Xu, "Flastic" has been released, and we already know what the song is like. How should we respond? We need to make a decision. The next song of the album will be released tomorrow. Do you want to release a Cantonese song? "A high-ranking Mailin asked.

If you want to publish Cantonese songs to compete head-on, you need to arrange the promotion work immediately, otherwise it will be too late.

Now, it depends on whether Xu Shangyan has confidence in the Cantonese songs in Tan Zhiguan's new album.

Xu Shangyan remained silent.

Yesterday, he listened to "Flastic" all day, and the more he listened, the more he became silent.

Because the song "Exaggerated" belongs to the kind of song that can feel its uniqueness the more you listen to it, and the more you listen to it, the more flavorful it becomes.

Chen Lipeng pondered for a long time, and asked, "Director Xu, tell me your opinion."

When the big boss spoke, Xu Shangyan could only bite the bullet and replied: "From my personal point of view, I suggest that the release of the Cantonese songs in the album be postponed and other songs be released first."

Saying this sentence, although the expression is more euphemistic, but the senior executives of Mai Lin present can hear it, this is actually an admission of defeat.

If Xu Shangyan thinks that the Cantonese songs in Tan Zhiguan's new album can compete with "Flastic", there is no need to hold a meeting to discuss it. He asked the company to prepare to release Cantonese songs yesterday.

Now, Xu Shangyan suggested to postpone the release of the Cantonese songs in the new album, just to avoid "Flastic".

After all, last week, the duet of the same type of love song was rubbed against the ground by the opponent. At this time, releasing a Cantonese song to fight against "Flastic", it will really become a stepping stone for Fang Xing's new album.

Hearing this answer, Chen Lipeng pondered for a while: "That's how it is. From now on, in terms of publicity strategy, we will reduce the competition with Ark Culture and focus on fan feelings.

"The new album will be linked with the old songs, the promotion of concert tickets will continue to be promoted, the investment in tickets will be increased, the fans who have won tickets will be actively contacted, and the joy of winning tickets will be shared in the Internet community.

"That's all for today's meeting, everyone leave."

……

Originally, after the release date of Fang Xing's new album was confirmed, in order to improve the publicity effect, Mailin Records took the initiative to strengthen the competition in the publicity strategy.

In the beginning, Mailin Records wanted to use Fang Xing as a stepping stone, so as to increase the sales of Tan Zhiguan's new album and step on his opponent.

However, several title songs in a row were defeated.

Now, Xu Shangyan no longer dares to take the stage of Cantonese songs.

This meant that Xu Shangyan no longer had the confidence to beat Fang Xing in the song.

Chen Lipeng had no choice but to choose a conservative strategy, no longer using competition as a gimmick to promote, but prepared to take the emotional route.

After all, it is Uranus's new album, and the album will be released after five years. The former fans have already married and established businesses, and their spending power has also increased.

If it focuses on feelings, it will definitely make many fans who have families and start businesses pay for it.

……

Two days after the release of "Exaggeration", the next song of Tan Zhiguan's new album released by Mailin Records is a Mandarin song "My Heart Will Not Change".

After the song is released, it is equivalent to the fact that Mineline Records has not joined the battle.

Although Mailin Records officials did not express their official views on this so-called Cantonese song challenge, netizens who eat melons naturally believe that Mailin Records is cowardly.

Therefore, after the release of Tan Zhiguan's "My Heart Doesn't Change", the song comment area is full of comments from sand sculpture netizens and fun people.

[It's not a Cantonese song.Is this from the heart? 】

【Perhaps there are no Cantonese songs in Tian Wang's new album? 】

[It is best not to have Cantonese songs, otherwise it will be a real hit. 】

[It's really boring, the opponents are putting on their faces, and they dare not answer.What about the promised fairy fight? 】

【I've cut up the melon, so why don't you show me this? 】

In addition, this song "My Heart Doesn't Change" was not the title song in the album in the first place, and Mai Lin Records didn't think that this song could hit the charts.

Due to multiple factors, after the release of this song, the popularity was relatively mediocre, but relying on the popularity of Tian Wang, it dangled in the top ten of the hot song list, and then hurriedly dropped off the list.

……

Under the continuous bombardment of "Chrysanthemum Terrace", "Because of Love" and "Exaggerated".

Mai Lin Records completely changed its strategy, and the online promotional drafts about the new album confrontation of the two top singers disappeared overnight.

Instead, it turned into a sentimental propaganda for the heavenly king Tan Zhiguan, and various old songs were brought out for publicity, and began to sell feelings.

After Mailin Records changed its promotional strategy, the effect was really good.

Feelings are always valuable.

However, after Mailin Records changed its promotional strategy, it meant that it had conceded defeat in this new album showdown.

After Fang Xing heard the news from the company's operation department, he was still a little disappointed.

There are only three title songs and I can't stand it anymore. Could it be that I can't find a match for the following songs?
the next few weeks.

Fang Xing's new album continues to release new songs.

Then came the second love song duet "Coral Sea".

This song is a song sung by Jay Chou and Liang Xinyi, composed by Jay Chou, written by Fang Wenshan, and arranged by Zhong Xingmin.

After the release of "Coral Sea", it airborne on the new song list, and rushed to the top three of the hot song list within a week, directly squeezing the declining "One Life, One Life, One Couple" to fourth.

Fang Xing's album completely dominated August's Hot Song Chart.

With the release of new songs one after another, Mailin Records did not even dare to take a look at the hot song list, and chose to avoid all the new songs released.

Xu Shangyan, Tan Zhiguan, and the management of Mailin Records discussed several times, and finally even removed the Cantonese songs from the new album, and replaced it with another candidate song.

As if there were never any Cantonese songs in the new album, to avoid being seen by the fans that they deliberately avoided it.

Although Mailin Records removed the Cantonese songs from Tan Zhiguan's new album, it made it less ugly.

However, everyone in the industry knows the inside story. After all, it is not a secret that Tan Zhiguan's new album contains Cantonese songs.

However, Mailin Records finally removed this Cantonese song.

In the production of a new album, it is normal to repeatedly choose songs.

So it is not surprising that a certain song is removed before it is released.

In this way, the public and fans do not know the truth behind it, but everyone in the circle knows that in this contest, Mai Lin Records lost.

Pengcheng Capital and Mai Lin Records seemed to have completely forgotten about the competition. After the album was released, they immediately started Tan Zhiguan's national tour.

Fang Xing used an album to defeat the Heavenly King Tan Zhiguan head-on, completely dominating the August hit chart.

In the end, within a month and a half of the release period of the new album, the total sales reached 1.2 million, beating Tan Zhiguan's sales of 1 million.

With the huge sales of the album, Ark Culture's corporate strength has been further proved.

The industry's valuation of Ark Culture has also increased.

Originally, Dingsheng Capital valued Ark Culture at 2.5 million. After the album was released, in the investment industry, Ark Culture's valuation nearly doubled.

at the same time.

The third and final rehearsal for the opening ceremony of the Olympic Games is over.

This year's Olympic Games have officially started.

at the opening ceremony.

Fang Xing, Lu Xianger and professors from Dongyin No. [-] Symphony Orchestra collaborated on the violin concerto "Liang Shanbo and Zhu Yingtai", which became the most dazzling performance at the opening ceremony.

"Blessings of Love" also passed through the Olympic Games, resounding all over the world, showing the world the splendid culture of China.

In addition, Fang Xing also sang the theme song of the Olympic opening ceremony "You and Me" with a blond foreign female singer at the opening ceremony.

The one-and-a-half-hour opening ceremony performance incorporated many Chinese cultural elements, like a bright picture scroll, slowly unfolding before the eyes of the world.

After the performance of the opening ceremony, athletes from various countries entered the arena.

Fang Xing and Lu Xianger watched the athletes enter the arena, and when they saw the Huaxia athletes in red sportswear entering the arena, they stood up and applauded together.

After the opening ceremony, both of them took time off to watch the Olympic games together.

Every time I see athletes from my country winning gold, I feel happy from the bottom of my heart.

(End of this chapter)