This star is wrong

Chapter 328 Family Movie Watching Boom
On weekend nights, many families are watching "Laughing Weekend".

When guests play games, they always bring a lot of laughter.

Liang Xiaoting's home broadcasts "Laughing Weekend" every weekend. This habit started with her parents-in-law.

When she first got married, she was not interested in this show, but as she prepared for pregnancy, became pregnant, gave birth, and then went to kindergarten with a little padded jacket, she has become used to watching the show together with the whole family on weekends.

When the show was broadcast, I could hear the giggling of the little cotton-padded grandma from time to time.

As long as the elderly are happy, the family can easily be harmonious and happy.

Moreover, the little padded jacket also likes to watch this show, and sometimes she is asked to play games in the show together.

Today is the broadcast time of "Laughing Weekend".

The TV in the living room was playing programs as usual.

Liang Xiaoting's family has a rule that the cook does not wash the dishes.

Today's dinner was made by the little cotton-padded grandma, so after the grandma finished eating, she put her arms around her granddaughter to watch TV.

After washing the dishes, Liang Xiaoting put them in the disinfection cabinet for disinfection, then washed her hands and went back to the living room: "The bowls are put in and disinfected. After the disinfection cabinet automatically shuts off, it will take half an hour to open it."

After she finished speaking, she sat down, hugged her daughter on her lap, and pampered her a few times.

On TV, the program continued.

Teacher He started the cue process: "Just now I mentioned that Fang Xing voiced a character in "Spirited Away". I don't know if the audience friends who have watched the movie can tell which character is being dubbed?"

Since the film had not been officially released when it was recorded, the audience basically never watched it.

However, when it was broadcast, "Spirited Away" had been released for almost two weeks, and many viewers had watched it.

Teacher He continued: "How about this, let's let Fang Xing live, and how about adding another episode? Come, the director will play the movie clip."

The guests on the stage turned around and looked at the big screen.

A clip of "Spirited Away" began to play on the big screen.

Chihiro and her parents stray into a wonderful world, a place called Bathing Street, which provides services to gods.

Parents are attracted by the food and just gobble it up.

Chihiro felt that this world was unusual, and wanted to find the way home. While looking around, she came to a bridge.

At this time, the male protagonist Bailong in human form appeared.

Seeing that Qianxun does not belong here, Bailong immediately worried: "You can't come here, go back quickly. It's going to be dark soon, go back before dark. The lights are on, I'll buy time, you run to the other side of the river .”

Fang Xing held the microphone and dubbed live while Bai Long was speaking.

It fits so well that it sounds like it's playing a full video with audio.

On the TV, the screen is divided into left and right parts, the left side plays the clip of Spirited Away, and the right side plays a close-up of Fang Xing's live dubbing.

It's just that the dubbing fits the video too well, so it can't be seen that it was dubbed on the spot.

Teacher He joked, "Is this a live dubbing? Audience friends, if I hadn't stood so close and heard the voice coming from Fang Xing's mouth, I would have doubted it."

The movie clip continues playing.

Chihiro ran back in panic. As night fell, the streets began to become weird. The originally empty shops began to light up, and ghost-like things appeared on the street.

Chihiro panicked and ran back to the shop where her parents had dinner, but she didn't see her parents.

Where the parents were originally sitting, there were only two pig-headed monsters, continuing to swallow food.

Moreover, the clothes worn by these two pig-headed monsters were exactly the same as those of her parents.

Chihiro couldn't accept what she saw in front of her eyes, and ran back screaming, trying to escape back to the real world.

But she ran to the shore and stepped into the water, only to find the city lights in the distance, far apart, separated by an impassable river.

She squatted on the bank and cried, and she found that her body was slowly becoming transparent, as if it was about to disappear.

She didn't know what to do, she squatted on the bank and cried helplessly.

At this time, the hero Bai Long came over and patted her on the shoulder: "Don't be afraid, I'm here to help you. Open your mouth and eat this quickly. If you don't eat things from this world, you will disappear."

Because of Mr. He's complaints before, when the movie clips are played here.

Fang Xing's voice suddenly changed to an old and deep voice for dubbing.

Compared with the juvenile voice just now, there is a sharp contrast, and the effect of the program is full.

……

in front of the TV.

When Liang Xiaoting's family saw this, they all found it very interesting.

Liang Xiaoting elbowed her husband and said, "Isn't he a singer? He can even dub. It sounds pretty good."

"It's pretty good, not much different from a professional voice actor." The husband responded casually.

Soon enough, the dubbing game is over and the film sequence is over.

Sitting in Liang Xiaoting's arms, the little padded jacket couldn't get enough of it. She pointed to the TV and said, "I still want to watch cartoons. Mom will play the cartoons just now."

"I can't play it, it's a movie." Liang Xiaoting replied casually.

"No, no, I want to see it." The little padded jacket pouted and refused to give up.

Grandma also chimed in: "My dear grandson wants to see it, so you can let her see it."

Liang Xiaoting explained: "The one just now was a movie, but now you can't watch it on TV, only in movie theaters."

The little padded jacket immediately said, "I want to see, I want to see."

Liang Xiaoting glanced at her husband next to her, and asked, "Why don't you take your daughter to see it? Anyway, I'm free tomorrow, so let my parents go too. We haven't seen the movie together as a whole family yet. I heard from colleagues in the unit that this The movie is very good, suitable for the whole family to watch together.”

The husband nodded in agreement: "It's okay. I saw that many people in Moments said it was good-looking. It's just a cartoon. I didn't plan to watch it."

Liang Xiaoting looked at her father-in-law and her mother-in-law, and asked, "Mom and Dad, let's go to the movies together tomorrow. The whole family will go to the movies together."

The little cotton-padded jacket suddenly became happy, and stood up and down on the sofa: "Watch a movie together, watch a movie together."

……

After "Laughing Weekend" was broadcast, many families became interested in watching movies.

Coupled with the high evaluation of the movie by classmates, friends, and colleagues, many families plan to watch it on weekends.

On Saturday, October 10th, time entered the weekend of the second week.

The promotion for Spirited Away began to explode.

Fang Xing brought the main creative team of "Spirited Away" to appear on the weekend programs of Xiangjiang Satellite TV, Donghai Satellite TV, and many satellite TVs to promote it.

On Saturday and Sunday, the box office of "Spirited Away" began to soar.

The same is true for "Detective Rock 2". After the film producer Tianlong Film and Television increased its investment in publicity and distribution, the box office also began to grow.

On October 10th, "Detective Rock 14" took 2% of the film schedule, and the box office rose strongly to the level during the November holiday, earning 40 million box office.

The film schedule of "Spirited Away" also increased to 35%. On Saturday, it suddenly emerged, and the box office began to rise in a straight line, surpassing "Detective Rock 2" in one fell swoop, and won the highest single-day box office since its release, 1.68 million.

Moreover, the attendance rate of "Spirited Away" bucked the trend and increased. Two weeks after its release, the attendance rate returned to 52%.

This is a rare situation in the film industry.

Under normal circumstances, when a movie has the highest attendance rate, it is a few days before its release.

Two weeks after its release, it is already very good if the weekend attendance rate can be maintained at 30%, and if it can be maintained at 40%, it is a classic film in film history.

Two weeks after "Spirited Away" was released, the weekend attendance rate returned to 52%.

Even Zhang Changfeng was very surprised when he saw this data.

The reason why there is such a high attendance rate is that many families have entered the theater.

Because "Spirited Away" is really suitable for the whole family to watch together.

After programs such as "Laughing Weekend" were broadcast, many children were attracted.

There are many situations like Liang Xiaoting's family.

The babies in the family are all pampered by parents, grandparents.

Attracted by the animation clips played in the program, I begged to watch a movie. Naturally, the whole family went out on weekends to watch movies with their children.

If the word-of-mouth of this animated film is not good, it will not achieve such an effect.

However, if parents check the word-of-mouth of "Spirited Away" a little bit, coupled with the comments of colleagues and friends, they are naturally willing to take their children to watch it.

Therefore, two weeks after the release of "Spirited Away", the proportion of the film schedule increased to 35%, and there was an upsurge of family viewing.

The average audience only has one or two movie tickets when watching a movie, and three tickets are the starting point for family viewing.

If it is arranged by relatives to take nephews and nieces to watch, it is normal for a family to have five or six movie tickets.

Therefore, after the upsurge of family viewing, the weekend attendance rate of "Spirited Away" was surprisingly high.

……

"Spirited Away" bucked the trend and surpassed "Detective Rock 2" and won the single-day box office champion.

This surprised many in the industry.

The top management of Tianlong Film and Television was alarmed and had an emergency meeting.

"What's the situation? How come this animated film has been released for two weeks, but the box office has risen so much?" A senior executive who has never watched "Spirited Away" asked.

He couldn't understand the box office trend of "Spirited Away".

Under normal circumstances, the highest single-day box office of a movie should appear in the first week.

However, the highest single-day box office of "Spirited Away" appeared on the weekend of the second week.

"The reason for this situation is actually very obvious. The first day of this animation film's schedule is only 5%. Even if the audience wants to watch it, there is no place to watch it. Of course, the box office cannot be high. Even the first week's schedule is not high. It only increased to 20% after five days of filming. However, the November holiday is coming to an end, so the box office can’t rise.”

The marketing director of Tianlong Film and Television has already analyzed the box office data of "Spirited Away" a few days ago.

He paused, and then said: "Apart from the problem of film scheduling, there is also the fact that the promotion of "Spirited Away" only started to work in the second week.

"Starting from Friday, Fang Xing went up to promote the movie on the weekend programs of Xiangjiang Satellite TV, Donghai Satellite TV, and Jiangnan Satellite TV. So the box office collectively exploded on the weekend."

The president of Tianlong Film and Television asked with a serious expression: "What's the situation now? How much is the difference in the total box office? Can you still stabilize the box office champion?"

The director of the marketing department hesitated for a moment: "This...it's hard to say, our current box office of Rock and Roll 2 is 14.7 billion. The total box office of "Spirited Away" is 11.5 billion.

"The box office gap is still 3.2 million. The box office gap has not been very stable, and the two films have been released for two weeks. The follow-up box office will not be too much. It is unlikely that "Spirited Away" will overtake it."

Under normal circumstances, the time for a movie to be released in theaters is usually one month.

During this month, it was actually the first week with the highest box office.

Two-thirds of the total box office was contributed by the first week of release.

After two weeks in theaters, box office growth has been modest.

Now the total box office of "Detective Rock 2" is 14.7 billion, and it has been released for two weeks. After the weekend of the second week, the single-day box office on weekdays will be cut in half again, and the subsequent daily box office will basically be 2000 million.

According to box office forecasts, the total box office of "Detective Rock 2" should be around 17 billion. Even if the stamina is stronger, 18 billion will reach the top.

The major film companies have also made box office forecasts for "Spirited Away", and the calculated results are basically around 15 billion.

According to the box office forecast, "Detective Rock 2" is basically the box office champion of the National Day file.

only.

"Spirited Away" did not develop according to the industry's predictions.

On October 10, "Spirited Away" won a box office of 14 million, after becoming the single-day box office champion.

Penguin Pictures made efforts and once again asked the theaters to increase the film scheduling rate.

10月15号，《千与千寻》的排片提升到40%，而《摇滚探案2》的排片则下降到36%。

The film schedule has risen again, and "Spirited Away" once again exploded with extremely high box office potential on the 15th, and the single-day box office hit a new high, increasing to 1.71 million.

Many viewers did not buy tickets for "Spirited Away" during the November holiday.

In the second week, I started watching movies with revenge.

Some viewers even started to swipe twice and swipe three times.

As more and more audiences watched the movie, the word-of-mouth of "Spirited Away" not only did not decline, but got better and better.

Many viewers automatically turned into tap water, as long as they talked about "Spirited Away", they would blow it up directly.

On major online platforms, topics related to "Spirited Away" are popping up every day.

Many classic lines were made into emoticons by netizens and became popular on the Internet.

For example, one of the funniest emoticons is the sentence after Chihiro's parents turned into pigs:

[Don't eat too much fat, you will be killed! 】

And many meaningful lines:

[No matter how bitter the road ahead is, as long as you walk in the right direction, no matter how rough it is, you will be closer to happiness than standing still. 】

【I can only send you here, you have to walk the rest of the way by yourself, don't look back. 】

【People will often lie to you in order to let you know that sometimes the only person you should trust is yourself. 】

The "Don't eat too fat" emoticon pack has become a common emoticon pack for the majority of netizens.

Every time someone posted delicious food late at night in the circle of friends or in the group.

Netizens who can't eat will throw an emoji on it [Don't eat too much fat, you will be killed! 】

With the topics and emoticons of "Spirited Away" becoming popular all over the Internet.

Spirited Away is starting to show terrible staying power.

Two weeks after its release, the box office surpassed "Detective Rock 2", and then there was no chance for "Detective Rock 2" to struggle.

On the third working day, the box office of "Spirited Away" stabilized at 4000 million.

"Detective Rock 2" fell to 3500 million.

By the weekend of the third week, "Spirited Away" once again demonstrated its weekend box office potential, and the box office rose back to 1.16 million.

The box office potential of "Detective Rock 2" is on the verge of exhaustion, and the weekend box office is only 6200 million.

From the weekend of the third week, the single-day box office of "Spirited Away" began to double the box office of "Detective Rock 2"

On the working day of the fourth week, "Spirited Away" continued to hold steady at the box office, maintaining a single-day box office at 3000 million.

Generally, movies are released in theaters for only one month, which is four weeks.

Therefore, the box office of the fourth week has come to an end.

The box office potential of "Detective Rock 2" was completely exhausted. The box office dropped to 1000 million on weekdays, and even only 900 million on Thursday.

"Spirited Away" continued its terrifying stamina, and the box office continued to maintain at 3000 million on weekdays, and rose again to 7000 million at the weekend of the fourth week.

After the end of the weekend of the fourth week, "Detective Rock 2" began to gradually go offline.

"Spirited Away" was able to earn 7000 million yuan at the box office on the weekend of its fourth week. Its stamina is so strong that it has already made the film industry dumbfounded.

Penguin Pictures also took the data and formally applied for an extension.

One month after the movie is released, if the box office performance is still good, the theaters will postpone it and continue to show it for another month.

On the weekend of the fourth week, the total box office of "Spirited Away" reached 18.2 billion, officially surpassing "Detective Rock 2" to sit on the National Day file champion.

Moreover, one month after "Spirited Away" was released, it was postponed for another month.

"Detective Rock 2" is gradually offline.

At this point, Tianlong Film and Television knew that there was no room for struggle, knew that this time it had encountered a black swan, and gave up directly.

Because according to the box office trend of "Spirited Away", this is going to be 25 billion.

The total box office of "Detective Rock 2" finally stopped at 17.7 billion, and the gap between the two can no longer be evened out by increasing publicity.

Therefore, Tianlong Film and Television chose to give up very wisely.

(End of this chapter)