This star is wrong

Chapter 339 Watching the Film Conference, Broadcasting Plan
After the May Day holiday, people started to go to work and students started to attend classes.

Post-production on The Pretender is complete.

Fang Xing watched the final film and was very satisfied with the overall effect of the show.

However, there are some details and clip order that need to be optimized.

After making comments, let the later team make revisions.

At the same time, it also began to invite major domestic TV stations to participate in the screenings.

Fang Xing is already very familiar with Donghai Satellite TV and Xiangjiang Satellite TV, and has also been on Jiangnan Satellite TV, so he also knows the leaders there.

Ark Culture and major TV stations made an appointment to watch the movie.

However, the most anxious thing is the Penguin video.

Since Li Xueying, vice president of Penguin Video, has cooperated with Ark Culture many times, she is also in charge of the "Pretender" project this time.

It is also because the first two dramas of Ark Culture were broadcast exclusively on Penguin Video.

Moreover, Fang Xing is also a shareholder of Penguin Pictures, so this time "The Pretender" will give priority to Penguin videos.

Of course, it is only a priority. Whether it will be broadcast on Penguin Video in the end depends on whether a cooperation can be reached in the end.

After all, the film selection department of Penguin Video also needs to see the finished film before making a decision.

If "The Pretender" sucks, it's impossible for Penguin Video to spend money on a bad drama.

Therefore, whether a cooperation can be reached in the end still depends on the quality of the drama watched, and the results of the review of the film selection department of Penguin Video.

Since the first two dramas of Ark Culture were so popular, the new drama "The Pretender" naturally attracted much attention.

This time the screening will be held at Penguin Video headquarters.

Ark Culture brought the finished film of "The Pretender" to Penguin Video for screening.

Li Xueying, vice president of Penguin Video, personally led the film selection team to watch "The Pretender".

Since this was the first film screening, Fang Xing and Li Xueying had a phone call the night before, so they came to attend the film screening together today.

In the dim viewing room.

Almost all the employees of Penguin Video's film selection department arrived, and the entire viewing room was full.

Fang Xing and Li Xueying sat in the last row, chatting quietly.

"This show became popular before it aired, and it's on the hot searches every day. Don't let me down." Li Xueying joked half-jokingly.

"Who can say this well? We'll know if the audience likes it after it's aired." Fang Xing smiled and answered modestly.

"How did you think about it this time? Is it possible for the Internet to go first?" Li Xueying asked a very critical question.

In the past few years, the TV dramas on the stars were broadcast first by TV stations, and then followed by the website.

When signing the contract, it will be stipulated that the number of episodes broadcast by the website cannot exceed that of the TV station.

However, this broadcast method also has some problems.

Because some TV stations will re-edit the TV series after they get the finished film.

Originally a 45-minute TV series with a total of 30 episodes.

The TV station re-edited, one episode was cut for 30 minutes, and then the review of the previous episode plus the preview of the next episode made it 40 minutes.

In this way, the original 30-episode TV series was abruptly cut into 40 episodes.

Viewers often complain that to watch an episode of a TV series, they have to watch half of the previous episode review first.

The reason for this is that TV stations make money from advertising.

For a 30-episode TV series, if two episodes are broadcast continuously, it can only be broadcast for 15 days, but if it is cut into 40 episodes, it can be broadcast for 20 days, and it can earn 5 extra days of money for nothing, which is a difference of tens of millions.

Once this happens, it will be embarrassing for the following website.

Because the contract stipulates that the website will follow the broadcast, and the number of episodes cannot exceed that of the TV station.

Originally, for a 30-episode TV series, the website broadcasts two episodes a day, and the broadcast is over in 15 days.

However, the re-edited TV version by the TV station abruptly extended the broadcast time to 20 days.

However, the website broadcasts the original version, not the TV version. There are only 30 episodes, and it will be aired for less than 20 days.

In order not to violate the contract, the website can only be suspended for a few days, waiting for the progress of the TV station.

After this situation occurs more often, conflicts will arise between TV stations, video platforms, and producers.

The broadcast mode has been standardized a lot in recent years.

It is also because the voice of the video platform has become greater now.

Nowadays, young people prefer to watch TV series on video platforms.

After all, if you watch it on a TV station, you need to endure the TV drama in the advertisement.

As the number of viewers on the video platform increases, most of the market share is eaten up, and the more money is earned, the more money is given to the producers.

If the video platform gives more money, it will naturally get the right to speak.

Therefore, the hit TV series in the past two years are usually paralleled by TV stations and video platforms.

The broadcast contract stipulates the number of episodes to be broadcast every day, and everything is done according to the contract.

……

Because of the rapid development of video platforms, there are now occasional TV dramas that are first on the Internet, followed by TV stations.

Of course, the TV station is still in a strong position in the industry, and there are very few TV series that the TV station can agree to broadcast.

As for whether webcasting goes first or TV stations go first, it depends on how we talk about it.

For the producers, it mainly depends on which plan makes more money.

Fang Xing was a little surprised by Li Xueying's sudden mention of the website first.

There are still a few TV dramas with websites first.

Moreover, such an important matter cannot be settled in a few words.

When Li Xueying brought up this matter at this time, she was obviously trying to find out.

Maybe Penguin Video does have a plan to consider the website first, but if you want the website first, you must pay enough money.

Fang Xing put on a thoughtful expression and asked back, "Mr. Li really wants the website first?"

Li Xueying didn't give an accurate answer: "I have this idea, so I want to hear Mr. Fang's idea."

Fang Xing said with a smile: "Actually, Mr. Li should know that this drama is actually the task of this year."

This sentence is not very straightforward. The so-called mission actually refers to the ZZ mission.

This year's spy war dramas gather together, all for the 75th anniversary of the victory of the motherland's anti-aggression war.

Therefore, when choosing a broadcast platform, this factor should also be considered.

Li Xueying has worked in this industry for so many years, so of course she understood the meaning of this, she nodded and said, "So, "The Pretender" is going to focus on TV stations."

Fang Xing replied affirmatively: "My plan is to have a TV station and a website in parallel."

Li Xueying nodded and replied: "Okay. At the beginning, I also considered that as long as the quality of the drama is high enough, I will apply for the website first."

Fang Xing asked with a smile: "Mr. Li is rich and powerful."

In fact.

Even if Penguin Video wanted the website to be the first, Fang Xing would most likely not agree.

Because Penguin Video wants the website to be the first, it must be planning to spend money to buy out the webcast rights of "The Pretender", or offer a high guarantee.

Whether it is a buyout or a guarantee, the price will have a premium, and the producer must earn more than other broadcast solutions in order to achieve cooperation.

Of course, before the TV series is broadcast, the producers don't know whether the series will be popular or how much they will make in the end.

Therefore, the final price depends on the expectations of both parties for the drama.

If the producer feels that the price of the website is more profitable than other playback solutions, they will naturally agree to the request of the website first.

However, this kind of plan doesn't work for Fang Xing.

Fang Xing was too confident in "The Pretender". Even if Penguin Video offered a sky-high price, it would not be able to exceed the income of the multi-platform simulcast.

Therefore, Fang Xing basically would not consider the website first plan.

In fact, most of the film and television companies that have confidence in the drama are more inclined to multi-platform parallelism.

……

while chatting.

The movie viewing session began, and "The Pretender" began to play on the oversized wall-mounted TV.

Watched three episodes in a row.

During the period, Li Xueying chatted without saying a word: "Ms. Lu's performance is very good. When I first saw the cast, I was a little worried. I felt that Director Fang had arranged such an important role for the sake of coaxing his girlfriend." .

"Looking at the movie now, Ms. Lu is very talented in acting, and everyone loves her playful appearance.

"Hey! This jealousy is really pleasing. I didn't get pressured when playing against Lin Yingxue. Director Fang is good at training people."

When Fang Xing heard Li Xueying's teasing, he could only laugh along with him.

However, Fang Xing did test Lu Xianger's performance before agreeing to let her play "Yu Manli".

I have to say that her image and performance are really suitable for this drama.

The audience will not feel embarrassed watching it, plus she is really playful, and she has learned to use her clever little eyes, which is really pleasing.

After watching the finished film, Fang Xing also felt that after the show was broadcast, the aunt who usually watched a lot of TV would like this character very much.

In fact.

Lu Xiang'er wanted to play "Yu Manli". Apart from wanting to play a life-and-death partner with Fang Xing, she also wanted to make more money and help the family relieve pressure.

The Lu family's company Dachuan Audio has indeed solved the problem of the capital chain and avoided bankruptcy liquidation.

However, the loan still has to be repaid, and the house in Tianlan Wenyuan is still mortgaged by the bank.

In order to open up the mid-to-high-end market, Dachuan Audio needs continuous investment in product research.

Therefore, Dachuan Audio needs several years of stable development before it can fully come out.

Moreover, the brand "Chuanliu" is endorsed by Lu Xianger herself.

The popularity of the spokesperson directly affects the popularity of the brand, and being able to produce a hit drama is of great help to the brand.

……

The first day of viewing will be over.

Li Xueying didn't finish watching the whole thing. After watching three episodes, she went to attend the high-level meeting.

The person in charge of the film selection department watched the whole process, and when it was over, he excitedly took Fang Xing's hand and praised: "This film is very good, Director Fang must give it to us."

"Don't worry, I haven't finished the movie yet, what if it breaks later." Fang Xing joked with a smile.

"That's impossible. Let's continue to watch the film tomorrow. I will write a report tonight and strongly recommend the company to win "The Pretender." The person in charge of the film selection department is very confident.

Just by looking at the expressions of the two of them, it is not clear who is the producer.

At four o'clock in the afternoon, when the screening was over, Li Xueying hurried back: "Have you finished watching?"

"Yes, Mr. Li, today's film screening is over." The person in charge of the film selection department replied.

Li Xueying looked at Fang Xing and apologized, "It's a meeting, I must have missed a lot of exciting content."

The person in charge of the film selection department answered, "It's really wonderful, Mr. Li, I give "The Pretender" a very high evaluation."

Li Xueying arranged for the film selection department to write a summary of the film viewing meeting, then walked out while talking with Fang Xing, and delivered it to the company door in person.

……

After the Penguin Video viewing session ended, several major TV stations also participated in the viewing session one after another.

The film selection department of the TV station can be said to read countless films. Although there are occasional mistakes, it is actually a small probability of mistakes.

After all, it takes a few years for a dark horse to come out. Most of the TV dramas can be judged by the selection department, and the quality can still be distinguished.

Therefore, after seeing the completed film of "The Pretender", several major TV stations began to rush to discuss broadcasting matters.

Donghai Satellite TV, Xiangjiang Satellite TV, Jiangnan Satellite TV, and even Kyoto Satellite TV all have ideas for "The Pretender".

Several major TV stations wanted to broadcast exclusively on satellite TV at the beginning.

However, the four major TV stations are competing at the same time, and other local TV stations also want to buy the film, so the competition for "The Pretender" is fierce.

Naturally, prices have gone up as well.

When TV stations purchase films, they usually buy out the premiere rights at one time.

As for the advertising revenue when the TV series are broadcast, they all belong to the TV station and have nothing to do with the producer.

Of course, the specific authorization price depends on how the contract is negotiated.

For example, the tiered premiere price, how much the audience rating has reached, and what price to give.

However, most of the time, it is still a one-time purchase of the premiere rights.

The final film of "The Pretender" is 48 episodes.

Xiangjiang Satellite TV is very competitive, and the price has already reached 200 million yuan per episode.

The price of 200 million yuan for an episode is already a very high price in the TV drama industry.

200 million for a single episode, which means that the total price of 48 episodes is close to 1 million.

The total investment of "The Pretender" is 1 million.

This means that the cost can already be recovered just by the TV station buying the first broadcast right.

Donghai Satellite TV is also very optimistic about "The Pretender" and hopes to win the premiere rights.

Moreover, Ark Culture has now settled in Ningyun Cultural Industry Park.

This is a key planning project of Donghai in the past ten years, and Donghai Satellite TV even used the relationship of the Cultural Industry Park.

In addition, Jiangnan Satellite TV and Kyoto Satellite TV also want to premiere.

Which one will be awarded the premiere rights will depend on the final negotiation results.

The price of 200 million yuan per episode is only the price offered by Xiangjiang Satellite TV for the time being.

The premiere satellite TV has not yet been finalized, and many satellite TVs have entered the stage of pulling.

……

Of course, it's not just competition between TV stations, "The Pretender" also has competitors.

Because there are so many war-themed TV series released this year, although "The Pretender" is of high quality, the quality of other spy war dramas is not bad.

Especially the "Unsung Hero" of Tianlong Film and Television, the publicity is based on the film quality as the selling point.

"The Invisible Intelligence" of Ruide Film and Television is even more so with Jinpeng TV Emperor Wu Zhikang leading the ratings, and the popular fried chicken Xiao Luncheng forming a two-male lead lineup.

Therefore, it is not necessary for the four major TV stations to have "The Pretender".

If you can't get "The Pretender", the four big TVs can turn around and buy other spy war dramas.

Moreover, before the TV series was broadcast, no one knew which of the three dramas "Pretender", "Invisible Intelligence" and "Unsung Hero" had the highest ratings.

It is even possible that other A-level or even B-level TV dramas will burst out and become dark horses in the ratings.

For TV stations, which TV series to buy depends not only on the quality, but also on the price and the preferences of the TV station.

Therefore, this is a game situation between multiple film and television companies and TV stations, and each company and TV station wants to maximize their profits.

(End of this chapter)