This star is wrong

Chapter 374 The skyrocketing advertising price, the contrast is tragic
the next day.

The ratings data of "The Voice of China" came out, and the ratings of 4.12% once again surprised people in the industry.

There are many small circles in the TV industry, which exist in the form of private WeChat groups.

In these circles, there are TV station workers, advertising directors of brand owners, project managers of TV station partners, and industry headhunters lurking among them.

The No.11 episode of "The Voice of China" had a rating of four. For the majority of netizens, the discussion is whether the show is good or not, and the songs are good or not.

In the circle of the film industry, the discussion is about industry topics:
"I thought the ratings of this show would break four in the finals, but I didn't expect it to break four before the finals. It was a bit fierce."

"It was indeed more intense than expected. My friends around me are basically discussing this show. I have been doing idol auditions for too many years, and it is already rotten. Suddenly there is a down-to-earth music audition, and the audience feels fresh after watching it."

"If the format of the program is just new, then after the first few episodes, it will steadily decline in the future. The popularity of this program is due to the fresh format, down-to-earth contestants, and top-notch music quality."

"Indeed, in terms of professionalism in music, Chen Chaonan actually had the highest professionalism in that assessment period. However, the students selected by Chen Chaonan mainly sang folk songs or popular music with a partial bel canto. In order to seek a balance, in terms of popularity, we did There are trade-offs, so the popularity of the players is not as high as Fang Xing and Qi Xiuna's team."

"This is basically a consensus. Everyone in the industry praises Chen Chaonan as the most professional guide to the students, but the purpose of the doctoral supervisor participating in this program is to find a way for folk music to be liked by the public. So far, it has been successful."

""Trend Sky Group" was born at an untimely time. Originally, the quality of this program was not bad, at least in the trainee audition, it was considered to be of high quality. But it happened to be broadcast during the broadcast schedule, and it ran into a monstrous program."

"I haven't had time to pay attention. What was the ratings of "Trend Sky Group" yesterday?"

"Don't watch it, it's a reverse one. "Trend Sky Group" is already preparing for the live broadcast of the group night. The program broadcast yesterday did not have a performance stage, and it was all routine. The ratings plummeted, only 0.73% left."

"0.73% is so low, I thought there was at least 0.9%. Then it is very difficult for this program to recover the investment."

"It's really difficult to recover the cost based on the ratings and online broadcast volume alone. However, I have received the job of "Trend Tiantuan" here, and it should be ready to cut fans' leeks."

"Is it really all right to say that?"

Although this group is a private group, it may affect work if someone catches this kind of industry insider matter.

The person who broke the news didn't care about it: "Is it news that Pengcheng is cutting fans and leeks? People in the small circle around me are talking about it. If you have the ability to withdraw my cooperation, what a big deal."

"The boss is tough."

Several group friends expressed their admiration.

Now is the era of self-media, and many of these small industry circles are entrepreneurs who operate the self-media matrix, and they are very stubborn.

……

"The Voice of China" finals "Peak Night" advertising investment is in full swing, and the advertising price is also rising all the way.

The advertising price of "Peak Night" has risen to 1 per second, and there is still a price but no market.

Moreover, the shortest time to advertise is 5 seconds.

A 5-second advertisement can basically only promote a brand name, not a product.

It takes more than 15 seconds for an advertisement to buy a product to have time to introduce product features.

This also means that the one-minute advertisement of "Peak Night" is 1 million yuan in advertising revenue.

Moreover, since the No. 11 episode of "The Voice of China" broke through four ratings, the advertisers who had been waiting and watching realized that something was wrong.

Before the finals, the ratings had already broken four. If we continue to wait and see, the price of 1 per second is simply unbearable and has to go up.

Lu Jianchuan received the news the day before, and asked someone to make an advertising plan overnight, and went to discuss it early the next morning.

However, the ratings of the show broke four the night before, and the brand owner who rushed to buy the advertising time the next day had already broken the threshold.

In the end, it was because of Fang Xing's relationship that he was able to meet Tong Fei and negotiate a resource replacement contract.

Lu Xianger participated in the performance of "Peak Night" in the finals, deducted half of the advertising expenses, and finally won an advertisement.

……

It's not just "The Voice of China" finals "Peak Night" that is advertising investment.

"Trend Sky Group" is also conducting the "Team Formation Night" of the finals, and it is also advertising investment.

It's just that, unlike the brand owners of "The Voice of China" who are scrambling for the lead, the advertising investment market of "Trend Trends" is very poor.

Originally, the ratings of "Trend Sky Group" have been declining since the third issue.

Therefore, advertisers lack confidence in "Trend Trends" and are all waiting and watching.

Advertisers want to use the lowest price to create the best advertising effect.

Even for programs like "The Voice of China" that have skyrocketed in ratings, many advertisers are watching.

The ratings of "Trend Tiantuan" have been falling all the way, and the advertisers are naturally more calm.

Since the ratings of "Trend Team" broke one last night, and the ratings dropped to 0.73%, the advertising market has completely collapsed.

Brand owners are not stupid. This show has so many top-tier blessings, and the ratings can still drop to 0.73%, which shows that many fans have not bought it.

This kind of show, if it is not supported by the popularity of top stars, the show will plunge to the center of the earth.

Therefore, many manufacturers with a relatively positive brand image directly gave up the advertisement of "Trend Trends" and spent all their advertising budget on "The Voice of China" to grab a few more advertisements.

Of course, the advertisement of "Trend Trends" is not completely unsellable.

Instead, investors such as Pengcheng Capital initially set the advertising price for "Group Night" for "Trend Trends" at 1 per second.

This is only the starting price. In the plan of Pengcheng Capital and other investors, they want to use the method of hunger marketing to increase the price from 1 per second to more than 5.

usually.

An S+ idol audition with an investment of 2.5 million yuan, and many top stars gathered together. The advertising price of 1 yuan per second for the finals is not high.

If the ratings of "Trend Trends" can be stabilized at more than 1.2%, and the price is 1 per second, there will definitely be brand owners willing to pay.

However, the 12th issue of "Trend Sky Group" broadcast another episode of daily training without a performance stage, which caused the ratings to directly collapse.

Pengcheng Capital also continued to offer a price of 1 per second, and no brand merchants bought it.

However, the price is already set there. If "Trend Trends" takes the initiative to lower the price at this time, the market will only collapse even more tragically.

Price is very sensitive to this thing.

If there are many brands vying for the advertising time of a program, it indirectly means that the advertising effect of this program is good, which will attract more brands to compete for a premium.

However, once the advertising price of this program collapses and no one cares about it, if you take the initiative to lower the price, it will collapse like a stock market crash.

Therefore, even if Pengcheng Capital cannot sell advertisements, it must support the price of 1 per second, and then give discounts and reduce prices in disguise.

For example, if a brand owner buys a 10-second advertisement, they will receive an extra 5 seconds of advertisement time, which will reduce the price by one-third in disguise.

Even so, not many brands bought advertisements for the finals of "Trend Trends".

Only some brand owners whose target customers are fan circle fans are willing to advertise.

……

The ratings of the two programs, one broke four, and the other broke one.

The advertising investment of the finals also formed a sharp contrast.

In order to recover the investment, the investors of "Trend Group" began to use all means and arranged a series of means, preparing to reap the fan economy frantically on the "group night".

For this reason, "Trend Trends" began to update the voting rules in the special area of ​​the video platform.

On the surface, it is said that the voting rules are made fairer, but people in the industry can tell at a glance that the updated voting rules are all about money.

The weight of fans' votes with money increases, and there is no upper limit for votes with money.

In line with the announcement of the group night voting rules, many self-media began to issue drafts, began to review the draft process of the popular players of "Trend Sky Group", sold hard-working personalities, and incited fans to raise funds to vote.

Fan groups controlled by companies such as Pengcheng Department and Chaoyin Culture have also begun to operate, and fans have begun to squeeze fans' wallets.

……

After the announcement of the group night voting rules of "Trend Trends", many netizens began to analyze the rules word by word on the online platform.

There are also many netizens commenting and complaining under the analysis post:

[Provincial Assistant: Just one word, spend money! 】

["Trend Tiantuan" has started to ask fans to spend money, when will "The Voice of China" open the audience voting channel? 】

[No need to analyze, I just read the first three lines, and I know that this rule is a money-losing game for fans. 】

[This eating scene is too scary, is this show poor and crazy?Doesn't this rule just say clearly: You NC fans, hurry up and crowdfund and vote! 】

[You guessed it right, this show is really poor and crazy.The largest investor, Pengcheng Capital, has lost money for three consecutive years, and is just waiting for this show to recover. 】

[It's Pengcheng Capital again, it seems that I often see the programs invested by this company hit the street. 】

[Sand Sculptures to Popular Science: The film and television variety show projects invested by Pengcheng Capital in the past three years: "Blood Rain Rivers and Lakes", "The Evil at the Pillow", "Invisible Intelligence", "The Taste of Love", "Trend Tiantuan"...]

[You read that right.Fang Xing smashed all the projects invested by Pengcheng capital. 】

["Blood Rain Jianghu" was smashed by "Wulin Biography".However, saying so is a lot like touching porcelain. "Wulin Biography" is still at the top of the Penguin video comedy category, which is outrageous. 】

["The Evil by the Pillow" was smashed by "The Beginning". 】

["Invisible Intelligence" collided with "The Pretender", and you understand the result. 】

[Now that "Trend Trends" has bumped into "The Voice of China", I have to say that when Pengcheng Capital made a choice, they all chose the worst answer. 】

[The grievances and grievances between Pengcheng Capital and Ark Culture can be made into TV dramas, and everyone in the industry will tell them as stories. 】

[What kind of grievance?Who wants to popularize science, my gossip soul is already burning. 】

[Keyword Okawa Audio, no thanks. 】

More and more netizens began to pick up the grievances between Pengcheng Capital and Ark Culture.

Moreover, the more rumors become more bizarre, the more rumors become more "love-hate".

[There used to be a girl named "Da Chuan", in order to improve herself, she raised money from a scumbag named "Peng Cheng", but the scumbag wanted to eat her alive, and didn't want to keep any bones.Later, the girl's boyfriend "Fang Zhou" made a move to help the girl out of the siege, and from then on, she began to fight with the scumbag. 】

[Fuck!This is really the plot of a dog blood TV series. 】

[Friendly reminder: The draft mentor set up by a violin prince is the prince of Pengcheng Capital. 】

[Lu Xianger: Who?Who is the Violin Prince? 】

【Chen Wenhan estimates that he will live in Lu Xianger's shadow for the rest of his life. 】

[Still gossip here. The audio source of the No.11 issue of "The Voice of China" has been released, brothers hurry up! 】

Among the many discussed comments, a comment about "sound source" suddenly appeared.

Then, the news began to spread rapidly.

Because Ark Culture did release the lossless "sound source" of No.11 issue of "The Voice of China".

Originally, many listeners who pursued sound quality were dissatisfied with the sound quality of the TV version, and they were already waiting impatiently for lossless sound sources.

Now, the sound source is played.

Many netizens began to rush to major music platforms to buy and download lossless audio sources.

"Left Fingering the Moon" was already out of the circle, and after the sound source was released, it airborne on the hot song list within a day.

For a while, on the hit song list, a situation of three pillars of Shen Jianjia's version of "Red Ling", "In the Fog" and "Left Fingering the Moon" was formed.

The momentum of "Left Fingering the Moon" is even stronger, all the way to the top of the hot song list.

……

In addition to Shen Jianjia's three songs, the students in Chen Chaonan's group also had a folk song "Return to Hometown" that hit the hit list.

Qi Xiuna's group also has a love song "Your Eyes" on the hit list.

The song "The Voice of China" directly occupied half of the hot song list.

People in the industry can't help but admire it.

From popularity to professionalism, this show is the ceiling of domestic music variety shows.

With "The Voice of China" dominating the hot song list.

Two new trending topics began to appear on Weibo:
[The Voice dominates the hot song list. 】

[Trend Tiantuan did not release a single song on the list. 】

Under these two hot search topics, the majority of netizens enthusiastically participated in the discussion:
[I took a glance at the hot song list after seeing the trending search.Yay, the voice shark is crazy. 】

[The trendy group really doesn't have a single song on the list, this comparison is too tragic. 】

[Reverse smashing street game, don't touch Ci's annual ratings champion, okay? 】

[There is one thing to say, in fact, the quality of the choreography of the trendy group is quite high, and it is estimated that a lot of money was spent on stage design.It's a pity that I met a monster.It was also broadcast at the same time, and it was very good. 】

[When a certain program was broadcast, the group of fans were so excited that they used bullet screens everywhere. When I rewatched old Hong Kong dramas, I could still see NC bullet screens.Now I feel comfortable, and the NC powder has finally stopped. 】

[Don't get too excited, a certain top fan group I'm undercover is said to be planning to make a list and make a big splash on the group night. 】

[Rush casually, just take a look and I'll lose. 】

(End of this chapter)