This star is wrong

Chapter 394 "Hurricane" was looted and the competition was fierce

"Hurricane" has entered the post-production, and the warm-up of the early stage has also started one after another.

Every day, David TV and video platforms send people to squat in Ark Culture, trying to win the premiere rights of "Hurricane".

In fact.

All David TV and video platforms have never seen the sample of "Hurricane".

The post-production of "Hurricane" has not been completed, so there are no samples for David to review.

Even so, Cyclonus was sold like crazy.

There's no way, so far, all the TV programs that Fang Xing has a relationship with, no matter if it's a TV series or a variety show, the ratings will break records.

Produced by Ark Culture, the last TV series starring Fang Xing was "The Pretender".

"The Pretender" finally won the ratings of the two channels and broke the second, becoming the annual drama king.

Now, "Hurricane" is here.

Although I haven't seen the sample, all David TVs have a strong feeling that this drama is likely to explode.

If we don't fight at this time, when the samples come out, I'm afraid we won't be able to compete with other TV stations.

Therefore, the person in charge of the marketing department of Ark Culture has to receive the managers of various David TV and video platforms every day. He is so busy that he can't make any promises.

Because the first cut sample of "Hurricane" has not been released yet, Fang Xing is not in a hurry to talk about the broadcast platform now.

Moreover, when the "Hurricane" project was established, Fang Xing went to Kyoto to meet the leader of a certain highest department, and then met the deputy director of the TV drama channel of CCTV.

Since this drama is filmed under the guidance of the highest department of the country, CCTV has ideas about this drama.

Of course, in the end, it depends on the quality of the film and how it is discussed.

In fact.

The major provincial satellite TV stations are very well informed. They all heard that the deputy director of CCTV's drama channel met Fang Xing, and knew that the competition this time was very fierce.

Since the investment in "Hurricane" exceeds 3 million, if you want to recover the investment, the price of a single episode must be very high.

Of course, it is impossible to recover the cost of a TV series in the first round of airing, and there are two or three rounds, plus the copyright of online broadcasting, all these benefits are added up, and it is considered a success if it can make money.

……

After the first-cut version of "Hurricane" came out, the marketing department of Ark Culture began to invite the review teams of various David TV and video platforms to participate in the viewing meeting.

Fang Xing took the first-cut sample and went to Kyoto in person. Accompanied by the deputy director of CCTV's TV drama channel, he watched the sample with the review director.

After watching the movie, Fang Xing went back to East China Sea first.

The leaders of CCTV need to discuss the quality of the drama with the staff of the screening office.

After the screening of "Hurricane" ended, the major provincial satellite TVs became even more frantic.

Because this drama has not only completed the task of anti-crime drama, but also made it very attractive.

Especially in the first ten episodes, Xu Zhiwen's performance brought "Gao Qiqiang" to life.

Before the samples came out, although the major provincial satellite TVs had been in contact with the marketing department of Ark Culture, hoping to purchase the first round of premiere broadcast rights, they did not directly ask for a price.

After all, the samples haven't been released yet, and the major TV stations don't know whether the quality of "Hurricane" is good or not.

Now, the viewing session is over.

The review teams of various David TVs gave "Hurricane" a high evaluation.

Coupled with the blessing of Fang Xing's blockbuster halo, the leaders of each David TV have a strong feeling in their hearts that this show is going to explode again.

Therefore, starting from this day, Fang Xing will receive calls from the leaders of the major provincial satellite TVs every day.

There was even the person in charge of the marketing department of a provincial satellite TV who privately disclosed the price to Fang Xing.

There are already TV stations offering a price of 300 million yuan per episode.

However, this price was disclosed by the marketing manager of a certain provincial satellite TV, not by the director-level executives.

This also means that the proposed price of 300 million yuan per episode is just a trial, not the final price.

The price used for testing will definitely not give the highest psychological price at the beginning.

After all, after the price is anchored, it is more difficult to lower it.

Therefore, the final transaction price will only be higher than 300 million per episode.

……

When Ark Culture was dealing with the business negotiations of major provincial satellite TVs and video platforms, Fang Xing did not participate in it, but concentrated on recording songs.

After Qi Xiuna heard the demo of "Nothing to Hide", she agreed to sing this song the next day.

This song is the theme song of "Hurricane".

When Fang Xing first considered who to sing, he had to choose between the two queens, Qi Xiuna and Zhang Huiying.

Qi Xiuna's contract with Puxiang Records has ended.

In order to stabilize the stock price, Puxiang Records has been publicizing and maintaining a deep cooperative relationship with Qi Xiuna.

For this reason, Puxiang Records teamed up with Mailin Records this time, Xu Liren composed the music, Xu Shangyan wrote the lyrics, and invited Qi Xiuna to sing the theme song of "Operation Black Wind".

As long as Puxiang Records can successfully invite Qi Xiuna to sing the theme song of "Operation Black Wind", it is equivalent to confirming their promotion and maintaining a deep cooperative relationship with Qi Xiuna.

In order to achieve this goal, Pengcheng Capital also made great efforts to bring together the head producers of the two major record companies to produce this song.

As a result, after listening to the demos of the two songs, Qi Xiuna chose the theme song "Hurricane" without the slightest hesitation.

This is equivalent to proving from the side that Xu Liren and Xu Shangyan teamed up, and they are not as attractive as Fang Xing.

……

Recently.

Fang Xing was in the recording studio, recording "Nowhere to Hide" for Qi Xiuna.

After the song was recorded, Qi Xiuna's studio announced the news to the fans, and announced to the fans that the new song "There is nothing to hide" will be released soon.

As soon as the news came out, the stock price of Puxiang Records immediately fell to the limit at the opening.

Pengcheng Capital also evaporated 5 million with the market value.

Dingsheng Capital led the investment, and Pengcheng Capital co-invested in "Operation Black Wind", which was still in post-production and hadn't been broadcast yet. Pengcheng Capital evaporated 5 million first.

Chen Lipeng's heart was bleeding.

Originally, he thought that this time "Operation Black Wind" was led by Dingsheng Capital, and even if it lost money, Pengcheng Capital would not lose too much.

However, he never expected that it would be his Pengcheng capital that was injured first.

……

After the theme song of "Hurricane" was recorded, Ark Culture officially started the pre-heating of the new drama.

Negotiations on the broadcast platform are also in the final stage.

Donghai Satellite TV, Xiangjiang Satellite TV, and Jiangnan Satellite TV all wanted "Hurricane" very much.

The price offered has also been soaring all the way, the price of a single episode has soared from 300 million to 350 million, and then to 400 million.

Donghai Satellite TV has started to pass Ningyun cultural industry again, hoping that "Hurricane" can be broadcast on Donghai Satellite TV.

Jiang Minghe, the deputy director of Xiangjiang Satellite TV, even came to Ark Culture to negotiate in person, full of sincerity.

Even in order to be able to broadcast "Hurricane", Donghai Satellite TV and Xiangjiang Satellite TV took the initiative to negotiate, and the two stations will broadcast it simultaneously.

When "The Pretender" was broadcast, it was simulcast on two channels.

These two satellite TVs have already cooperated once, so this time, in order to ensure that "Hurricane" can be broadcast, they want to reproduce the model of "The Pretender".

The reason why these two satellite TVs actively want to broadcast on both channels is because the ratings of "The Pretender" are so good.

The two simulcasts can both break the second at the same time.

Even Jiangnan Satellite TV's ratings for the second round of follow-up broadcasts were very good.

In this case, the simulcasting of the two channels is not a loss, and it can save some money.

However, this time there is a variable.

That is, CCTV is also interested in "Hurricane".

Moreover, "Hurricane" was filmed under the guidance of a certain top department.

Although this department did not actually participate in the filming, it did supervise and review the film after it came out, and put forward some suggestions for revision.

When it came to the issue of the broadcasting platform, the deputy director of the Publicity and Education Bureau of the highest department asked Shangfang Xing to have a talk with Li Changhong, the deputy director of CCTV's TV drama channel.

After the discussion, it was confirmed that the first round of "Hurricane" will be aired on CCTV's TV drama channel.

In the end, "Hurricane" gave the first round of premiere to CCTV at a price of 450 million per episode.

The CCTV contract has confidentiality requirements, so the price has not been announced to the outside world.

However, the major provincial satellite TV probably know what the price is.

This price is already the price ceiling in recent years, and it is only the price of the first round of premiere.

……

After Fang Xing returned to Donghai from Kyoto, he saw Wei Shurong, deputy director of Donghai Satellite TV, shrugged helplessly, and said:
"No way, the first round will premiere on CCTV, it's already confirmed."

Central TV usually does not simulcast, either it broadcasts alone or rebroadcasts in the second round.

After the top management of Donghai Satellite TV and Xiangjiang Satellite TV heard the news, they immediately held a meeting to discuss it.

the next day.

Donghai Satellite TV reminded that it wanted to broadcast "Hurricane" in the second round.

Xiangjiang Satellite TV chose to withdraw. After all, the first round of the first broadcast was given to CCTV, and the ratings of the second round of follow-up broadcast will definitely be affected.

Moreover, the style of "Hurricane" does not have a high degree of coincidence with the audience of Xiangjiang Satellite TV.

If it is "The Pretender", Xiangjiang Satellite TV will definitely continue to compete.

Because the style of "The Pretender" is very suitable for Xiangjiang Satellite TV. The protagonist is handsome and slick, and the character's appearance is also high.

"Hurricane" is different, except for "Chen Shuting" and "Meng Yu", the other old drama stars don't rely on their faces for food.

Even when filming "Hurricane", the makeup is required to be close to the real, and no filter is used.

Therefore, the pictures in "Hurricane" are realistic. In order to play "An Xin", Fang Xing even lost weight and tanned a lot. The image is a rather embarrassing policeman.

This is the exact opposite of The Pretender.

In "The Pretender", Fang Xing played the role of a suave young master of the Ming family, handsome and flirtatious.

"An Xin" in "Hurricane" is a bit downcast, and even her love with "Meng Yu" did not come together in the end.

From the perspective of emotional drama, "Hurricane" is actually a tragedy.

Viewers of Xiangjiang Satellite TV may not necessarily like this style.

This also prompted Xiangjiang Satellite TV to give up the competition for "Hurricane".

The reason why Xiangjiang Satellite TV made this decision is because this year's other major drama "Operation Black Wind" is also negotiating a broadcast platform.

The style of "Operation Black Wind" is different. Feng Heyu, who has top-notch fresh meat, plays the male lead, and the first step is to harvest fans in the fan circle.

Moreover, "Operation Black Wind" used filters, and the actors looked more beautiful and handsome in the camera.

If you compare the screen features of "Hurricane" and "Operation Black Wind".

In the footage of "Hurricane", the pimples on the character's face can be clearly seen.

In "Operation Black Wind", the filter wiped away all the pores.

The style of this heavy filter is similar to the style of Xiangjiang Satellite TV's self-made variety show.

Under the filter, the skin of the star is whiter and younger, but the distortion is serious.

……

After Xiangjiang Satellite TV withdrew from the competition, Jiangnan Satellite TV saw an opportunity and actively sought to follow up the second round of "Hurricane".

In the end, "Hurricane" decided to follow up with two provincial satellite TVs for the second round, namely Donghai Satellite TV and Jiangnan Satellite TV.

The two provincial satellite TVs, together, bought the right to broadcast the second round of "Hurricane" at a price of 200 million yuan per episode.

After the TV station is finalized, the negotiation of the video platform is also actively going on.

Penguin Video really wants the right to broadcast exclusively on the Internet, but the TV series produced by Ark Culture are no longer acceptable to a video platform.

There is only one way for a video platform to broadcast a TV series on its own, and that is to give higher income than multi-platform simulcasting.

However, "Hurricane" and other video platforms are all about CPM sharing.

Moreover, Ark Culture takes 70% of the account, which is already the highest share of the video platform.

In fact.

The 70% share ratio is usually the ratio for solo dramas.

For multi-platform simulcast dramas, the major video platforms generally give 50% or 60%.

However, the TV series produced by Ark Culture are too popular. In order to compete for the right to broadcast online, the major video platforms actively agreed to multi-platform simulcast, and also gave a 70% share of the account.

Multi-platform simulcasting can obtain revenue from each video platform, coupled with interstitial advertisements, the revenue is very high.

It is impossible for Penguin Video to offer a higher ratio than 70%, so it is impossible to get the exclusive broadcasting right.

finally.

"Hurricane" is confirmed to be broadcast on five video platforms including Penguin Video and Xiangyu Video.

……

After all the broadcasting platforms were finalized, "Hurricane" officially started its pre-promotion.

Ark Culture began to contact various David TV and video platforms to hold promotional activities.

The main creative team of the crew also began to actively participate in TV programs to promote new dramas.

The second week of the pre-publicity start.

Fang Xing received a call from Shao Yu, hoping that the brothers could come out and get together.

Guo Keda took over the task of organizing the game, and began to gather together to have dinner and sing K.

Shao Yu, Lu Ming, and Wang Huajun are all here.

The five members of the team reunited and talked a lot about their experiences during this period.

Guo Keda, Lu Ming, and Wang Huajun have all signed into Ark Culture, so these three people usually meet a lot.

Shao Yu is different, he works as a singer in another agency.

Moreover, except for Wang Huajun who is slightly less popular, the other four are very popular. They usually work a lot and have fewer parties.

This time, Fang Xing asked Guo Keda to organize a game, and everyone put off their work to attend the party.

After dinner, a group of people turned to Jinzun karaoke.

While in the car, Shao Yu chatted about participating in the show.

He is participating in an audio program of Jiangnan Satellite TV and wants to invite a flying guest to cooperate.

Because Fang Xing was running a promotion, he wanted to ask Fang Xing if he would like to collaborate on a song on the show.

When Fang Xing heard about this, he immediately agreed.

Being able to promote new dramas and collaborate with Shao Yu on songs, the best of both worlds, of course I would not refuse.

(End of this chapter)