This star is wrong

Chapter 431 Acquisition of Huahuo Media
Acquired Huahuo Media.

Strictly speaking, this idea was not well thought out from the beginning.

However, there are more and more film and television dramas produced by Ark Culture, and more and more actors will cooperate.

The company should indeed have a film and television agency that signs actors.

Although Guangguang Entertainment is also a brokerage company, it is mainly responsible for the operation of idol groups, and Tong Fei has always been in charge.

In fact, Fang Xing seldom participated in management since the establishment of Radiant Entertainment. Only the company's finance department kept accounts with Radiant Entertainment every quarter.

Fang Xing is only responsible for arranging a few songs for the girl group of Guangguang Entertainment, dominating the charts for a few months, and then waiting for the bonus at the end of the year.

Judging from the responsibilities of an entertainment agency, Light Entertainment can also sign artists.

However, most of Tong Fei's resources are in idol groups and entertainment variety shows, and there are no film and television resources.

Therefore, there is no advantage for an actor to sign into Guangguang Entertainment.

Ark Culture still needs a film and television agency company, which is responsible for the operation of directors, actors, and other crew members.

Fang Xing has filmed four TV series, and the crew of Ark Culture is already quite large.

There needs to be an independent company that manages the crew.

Therefore, Fang Xing did consider registering a film and television agency.

However, there was no plan to acquire Huahuo Media at the beginning.

This idea came to me while chatting with Tao Maorong.

Tao Maorong is quite interesting, and he is good at chatting.

Maybe this is the ability of a businessman to eat, to be able to chat with anyone, and to chat well with anyone.

While chatting with him, I learned that Huahuo Media is a company that he plays for tickets, and that the company is directly handed over to Liu Shijie to operate.

However, it seems that Tao Maorong's relationship with Liu Shijie is not so strong.

Fang Xing could tell that Tao Maorong was interested in the film and television industry, but he didn't value Huahuo Media that much.

Therefore, Fang Xing put forward a proposal to acquire Huahuo Media.

Originally, Fang Xing just proposed to give it a try. It would be best if the negotiation can be negotiated, and it doesn't matter if the negotiation fails.

In the end, Tao Maorong really didn't object.

Of course, whether this cooperation can be negotiated in the end depends on how it will be discussed in the future.

……

After returning to the company, Fang Xing convened a meeting with the company's top management, and seriously discussed the feasibility of acquiring Huahuo Media.

The conclusion is that the acquisition of Huahuo Media is indeed feasible, but the company structure of Huahuo Media needs to be adjusted and the company's management needs to be replaced.

This meeting only briefly discussed the feasibility of acquiring Huahuo Media, and the details have not been discussed yet.

After all, Tao Maorong has not yet decided to sell it. Whether this matter can be completed depends on the follow-up development.

result.

Two days later, Tao Maorong took the initiative to call Fang Xing's private number.

When drinking tea last time, Tao Maorong insisted on exchanging contact information before leaving, and it must be a private phone call, even the company's contact information is not acceptable.

Fang Xing understood Tao Maorong's work style of a self-made businessman.

Tao Maorong's way of doing business is to make more friends and become friends with everyone. Many friends have multiple paths.

This kind of person has a very wide network of contacts and knows everyone.

Moreover, Tao Maorong felt that knowing the private phone number was the best way to get closer.

Fang Xing did give him his personal phone number in the end.

Two days later, Tao Maorong took the initiative to call and said that he would like to have tea with him at the same old place.

This time.

Tao Maorong brought along the financial director of Huahuo Media.

Obviously, Huahuo Media is indeed run by Liu Shijie, but Tao Maorong has always held the financial power of Huahuo Media, and the financial director is his person.

No wonder he dared to leave Huahuo Media to Liu Shijie's management. As long as he holds the financial power, Liu Shijie can play whatever he wants, and he won't be able to get his money.

"Brother Fang, did you mean to buy Huahuo Media last time?"

This time, Tao Maorong didn't talk nonsense like he did the first time he drank tea, but quickly got to the point.

This time the chief financial officer was brought here, apparently to talk about business, not nonsense.

This time, Fang Xing also brought two senior executives of the company, Vice President Qiao Yinghong and Brokerage Director Liu Yonghe.

"After I went back, I seriously thought about it. It is indeed feasible to acquire Huahuo Media. It depends on how the acquisition plan is discussed." Fang Xing did not finish his sentence.

"Let's put it this way. Brother Fang, you should know that I don't rely on Huahuo Media to make money, and I don't care if I sell it or not. But I like a real person like you, and I want to make friends with you..."

After Tao Maorong opened the topic, he talked more: "You don't know, those people who ran a film and television company that I knew before approached me for investment, and when they saw me one by one, it was like meeting someone who was taken advantage of.

"Brother Fang, you are different, you are capable, my daughter still likes you, and she didn't want to lie to me.

"Tell me. How do you want to acquire Huahuo Media? You say it, and I can agree."

I have to say that Tao Maorong said this very beautifully.

It's comfortable to listen to.

However, if you carefully analyze the meaning of his words, you will know how shrewd this person is.

He first put some high hats on Fang Xing, "You are a real person" and "I didn't intend to deceive me".

If Fang Xing proposes a very excessive acquisition plan now, it is not a "real person" or "wanting to deceive him".

In this way, as long as Fang Xing's acquisition plan is too excessive, he has a reason to turn his face.

If Fang Xing proposes a very reasonable acquisition plan, then the cooperation is reached, and they can happily make friends.

Fang Xing finally understood that this person's ability to expand his business is indeed extraordinary.

After thinking about it for a while, Fang Xing didn't raise the acquisition plan immediately, but asked, "Boss Tao, are you interested in the film and television industry?"

"What's your name, Boss Tao? Older brother. How old am I to make you call you elder brother? Isn't it too much?" Tao Maorong continued to draw closer.

After he said this, he added: "I am indeed interested in the film and television industry, but it's just an interest. I will do it if I am having fun. If I am not having fun, then it will be boring."

Fang Xing thought for a while, and said, "My plan is to buy Huahuo Media wholly. I'll let you know what conditions Brother Tao wants."

"Brother, don't introduce yourself. Save some for me. When I go out to discuss business in the future, I can also brag to people that I am the boss of a major film and television company." Tao Maorong pointed to himself with his thumb, as if he really liked bragging.

"Then buy 90% of the shares and leave 10 points for my brother."

In fact, Fang Xing didn't really want to buy it out, but wanted Tao Maorong to ask for it.

Leave 10% of Huahuo shares to Tao Maorong, and then this network will be established.

With Tao Maorong's ability, he has a very wide network of contacts, and it will be of great help to start a joint venture company in the future.

Tao Maorong slapped his thigh, and immediately agreed: "Okay! That's the deal, I can take as much as my brother says."

Fang Xing continued the topic and asked, "What does Brother Tao want to cooperate with? Let's talk about it."

Tao Maorong smiled and said, "I heard that my brother's new drama will be broadcast by the end of the year?"

"I'm not sure yet, probably around the Lunar New Year." Fang Xing didn't give an accurate answer either.

Tao Maorong suggested: "Look, my company Maorong Fresh, can I advertise with you?"

Fang Xing didn't expect this to happen, and replied with a smile: "Yes, yes, but the price of the interstitial advertisement of "Langya Bang" will not be low even if we talk about it now.

"If Brother Tao wants to advertise, you can also consider advertising on TV stations or websites after the TV series starts broadcasting."

According to the advertising standards of the TV drama industry.

Most TV dramas start talking about commercials during the shooting stage, or even the preparatory stage.

Of course, if this kind of TV series is not finished filming, if you sell interstitial advertisements, the price will definitely be lower.

After all, if the TV series fails, the advertisers will lose money.

Moreover, if the commercials are sold during the shooting stage, the money can be used to invest in the shooting, reducing financial pressure.

In fact.

Many powerful film and television companies can recover most of their investment by placing advertisements, inserting advertisements, prepaying for video platforms, etc. during the project preparation stage.

For the production company, the advantage of this operation is that the risk is greatly reduced.

Before the filming of the TV series started, most of the investment was recovered, and there was basically no possibility of losing money, so naturally there was no need to take risks.

Of course, the smaller the risk, the smaller the return.

The drama of Ark Culture is just the opposite. The price of the interstitial advertisement is set high from the beginning.

It is even delayed until the TV series starts broadcasting before selling.

After the TV series started broadcasting, once it became popular, the price of the interstitial advertisement would naturally go up.

Of course, if the TV series hits the market, the commercials will not be given away for free.

Therefore, although the benefits of this strategy are high, the risks are also high.

Now "Langya Bang" is still in the preparatory stage, if we talk about interstitial advertisements at this time, it is difficult to negotiate a high price.

Therefore, Fang Xing didn't plan to sell the commercial at this time.

……

Tao Maorong laughed and said, "Don't worry, my brother. In business and business, I will definitely not cheat you. I asked you a long time ago. The advertising price of the TV series you made is indeed high."

He gave a thumbs up while talking, and continued: "The last anti-crime drama called what, the mobile phone advertisements in one season sold [-] million. It's amazing! It can sell [-] pigs for me."

"No, that's the price of two contracts." Fang Xing hastily added.

The amount of the contract with HONOR mobile phone last time did reach 1 million.

However, that is the combined price of endorsement contracts and commercials.

Tao Maorong waved his hand and said, "That's not important, I want to make this kind of big news. Just say, how much is an episode to buy your commercial now?"

Fang Xing pondered for a moment with a serious expression, and replied: "We're talking about 250 million per episode now. However, I want to remind you that this price is 5 times the industry standard, so I don't recommend you to talk about it now."

According to the industry standard for interstitial advertisements in film and television dramas, the price of interstitial advertisements negotiated during the preparatory stage is usually 50 yuan per episode.

Moreover, the film and television company that can get this price has to be a big and powerful company.

Actually, if you think about it a little bit, you will know.

A TV series, from preparation to filming, to broadcast.

During this period, there are many links to go through.

Whether the preparatory process is smooth, whether there are any mistakes in the shooting, whether the competent department can pass the review, a series of processes, every link may have problems.

In the eyes of the audience, only when the TV series is broadcast, they know that there is such a TV series.

However, in the film and television industry, there are many projects every year that cannot be filmed in the end.

There are even some film and television dramas that cannot pass the review after they are filmed.

Therefore, the brand side has to bear a lot of risks when purchasing interstitial ads in the preparatory stage.

The price of 50 per episode is actually not cheap at all.

With the current average length of 40 episodes of TV series, this is already 2000 million.

When it comes to Fang Xing, it's even more outrageous, it doesn't follow market standards at all, the preparatory stage commercials are priced at 250 million per episode.

However, the total length of "Langya Bang" is 54 episodes, and the total price of interstitial advertisements directly exceeded [-] million.

This price is placed in the advertising industry, and those in the industry do not recommend advertising at this time.

After all, the premium is five times higher.

In fact.

Fang Xing didn't open his mouth like a lion, that's what "Hurricane" talked about at the beginning.

The advertising price before the broadcast was 250 million per episode, but it rose all the way after the broadcast, and finally rose to 520 million. Moreover, the preferential price was only given when the two contracts were negotiated together.

Fang Xing is very clear that this price is too much higher than the industry standard, so he suggested Tao Maorong and other TV series to advertise on TV stations and video platforms.

Tao Maorong rubbed his hands together and said, "The price is really high. I heard that the interstitial advertisement of "Hurricane" sold a maximum of 520 million. Is this true?"

In fact, there is no secret about the advertising price of "Hurricane".

Tao Maorong had asked someone for a long time, he just wanted to hear from Fang Xing himself.

"The third season was sold for 520 million episodes. At that time, the broadcast popularity was relatively high, so the price was very high. In fact, the advertising price of the first season of "Hurricane" was 250 million episodes. I didn't ask for it. It’s cheating on you. But the price is indeed higher than the industry standard, so it is recommended that you wait for the show to air before going to the TV station to advertise.”

There is nothing to hide about this matter, Fang Xing admitted frankly.

Tao Maorong immediately waved his hand and insisted: "No, I bought 250 million."

Fang Xing was slightly surprised, and asked with wide eyes: "Is Boss Tao real? This price is 5 times higher than the industry standard. I really don't want to cheat you."

Tao Maorong laughed and said: "Doing business is the same as making friends. To do business with a capable person, just look at his people.

"You dare to acquire a company just to make a new drama, with such courage, I'm sure your drama will be popular.

"It's not a loss to buy 250 million now, but when it reaches 520 million, you have to grab it from others.

"That's the deal, 250 million episodes, I'll buy as many as there are."

"Wait a minute, even if the advertisement for "Langya Bang" is 250 million per episode, we only talk about the first 20 episodes now." Fang Xing hurriedly made it clear.

Tao Maorong was even happier when he heard this.

If "Langya Bang" is a trap, it is impossible to only sell the commercials for the first 20 episodes, there must be as many pitfalls as possible at one time.

He immediately made a decision: "I bought it too. Not only do I want to invest in commercials, but I also want to invest in filming dramas. How much does "Langya Bang" cost? I voted for it all."

"No, "Langya Bang" does not lack investment." Fang Xing shook his head.

"My brother agreed to take me into the film and television industry, and I will get a share." Tao Maorong continued to fight.

The two discussed for a while.

In the end, Huahuo Media was valued at 5000 million, and Fang Xing invested 4500 million to acquire 90% of Huahuo Media's shares.

Tao Maorong’s Maorong Fresh dropped 5000 million yuan to buy the commercials for the first 20 episodes of “Langya Bang”.

With this calculation, Fang Xing earned 500 million more.

In addition, Tao Maorong struggled for a while, and finally got 1000 million shares of investment from "Langya Bang".

Calculate inside and out.

Fang Xing bought Huahuo Media without spending any money, and earned an additional 1500 million from Tao Maorong.

Although there is an investment of 1000 million, after the TV series is broadcast, Tao Maorong will earn a good profit, but this is a win-win situation, and a network has been established.

(End of this chapter)