This star is wrong

Chapter 445 Offer a TV Series That Can't Be Worth the Sky-high Price

Three days after the "Langya Bang" viewing session, all David TVs came to a conclusion about the quality of the show.

this afternoon.

Qiao Yinghong received an offer from Jiangnan Satellite TV, wanting to broadcast "Langya Bang" exclusively at 270 million yuan per episode.

The price is already very high.

According to normal market conditions, the price of a TV series is directly proportional to the total investment, and then fluctuates up and down according to the quality of the series.

Under normal circumstances, for a TV series like "Langya Bang" with an investment of 1.8 million, the price of an episode will be around 150 million.

Depending on the quality of the series and the strength of the producer, it can fluctuate by 20%.

If someone among the leading actors has just released a blockbuster drama and the popularity is high, it will increase by another 10%.

This situation is very common in the TV industry.

Moreover, there is a rather special situation.

For example, a certain actor starred in drama A, but drama A was not broadcast due to various reasons.

It may be because the price was not negotiated, or the producer was confident in the quality of the series and set too high a condition, which eventually led to the A series becoming a stock film.

This kind of stock film may be stored for several years, but it still cannot be sold.

If the producer does not lower the price, it may be like this.

However, what if, among the leading roles in drama A, there is a certain actor who plays a big hit, the popularity is over the top, and it is a hot search every day.

at this time.

All the film and television dramas of this actor will become popular.

The A-dramas that were previously sold at the bottom of the box will be bought by TV stations and video platforms at high prices.

The starring lineup of "Langya Bang" is the original cast of "The Pretender".

When "The Pretender" was broadcast, it was the ratings champion at the same time.

Therefore, the high price of "Langya Bang" has long been expected by major TV stations.

The major TV stations are also inquiring about each other's news.

The circle of the TV industry is so big, and everyone in the circle knows the approximate price of each David TV.

Jiangnan Satellite TV offered 270 million yuan per episode to broadcast "Langya Bang" exclusively.

Immediately afterwards, Kyoto Satellite TV offered a price of 290 million yuan per episode, and still wanted to broadcast it exclusively.

For TV stations, the higher the quality of the drama, the higher the income of the exclusive broadcast.

If a TV series is attractive enough to the audience, it can increase the overall ratings of the TV station.

Wei Shurong, deputy director of Donghai Satellite TV, had a meeting with other leaders in the station, and personally found Fang Xing, hoping to broadcast it exclusively at a price of 300 million yuan.

Although Jiang Minghe proposed to Wei Shurong that the two TV stations should broadcast together, but the two satellite TVs are in competition. If the income of the exclusive broadcast is higher, of course they should choose the exclusive broadcast.

Of course, the top management of Donghai Satellite TV has also discussed the possibility of the two simulcasts, but compared to the two simulcasts, it is currently more advantageous to broadcast alone.

……

at the same time.

After Jiang Minghe returned to Xiangjiang, he held a meeting with other leaders of Xiangjiang Satellite TV to discuss.

At the same time, I also received information about the approximate bids of various satellite TVs.

Originally, the price of "Langya Bang" analyzed by the Xiangjiang Satellite TV team would be close to 300 million an episode.

However, the competition has just begun, and Donghai Satellite TV has already reached 300 million.

If it continues like this, it will definitely exceed 300 million.

"Donghai Satellite TV is too cunning. They talked to us about two simulcasts, and secretly offered 300 million yuan to broadcast exclusively." When Jiang Minghe chatted with Wei Shurong before, he could tell from the attitude of the other party that the two Taiwan simulcast is interesting.

It's just that the two TV stations are in competition after all.

Things that don't have an agreement signed in black and white are not counted.

"It won't work if you continue like this. If you continue to raise the price, the price will get higher and higher." The director of Xiangjiang Satellite TV said in a very serious tone.

Jiang Minghe thought about it for a long time, and said, "I think it's better to come up with the second plan we prepared. I watched the drama "Langya Bang". This drama also has a market among male audiences, so it must be won."

"The second plan...then it will be 600 million an episode, this price..." The director hesitated.

"If both Satellite TV and the webcast get exclusive broadcasts, 600 million episodes won't be a loss." Jiang Minghe clenched his fists, his palms sweating a little.

After all, if there are 600 million episodes, there will be a total of 54 episodes, which is more than 3 million.

In case of any accident, the risk is too great.

Of course, the price of 600 million an episode is not the price of the first broadcast on the TV station, but the price of the exclusive broadcast on both satellite TV and the Internet.

Xiangjiang Satellite TV has a special advantage among many provincial satellite TVs, that is, Xiangjiang Satellite TV has its own video platform "Xiangguo Video".

Moreover, Xiangguo Video has a large number of users. Apart from the three major video websites, Xiangguo Video has the largest number of users.

Xiangguo Video even has a tendency to overtake the third-ranked Pea Video.

Therefore, when Xiangjiang Satellite TV purchases the copyright of TV dramas, it often buys the exclusive broadcast of the TV station and the exclusive broadcast of the video website together.

This time, the Xiangjiang Satellite TV viewing group had a higher evaluation of "Langya Bang" than "The Pretender".

Therefore, Jiang Minghe proposed to broadcast exclusively on satellite TV, buy together with the exclusive broadcast on the website, and directly raise the price to 600 million an episode, so that other TV stations cannot compete.

After discussions with Xiangjiang Satellite TV's high-level executives, they agreed to Jiang Minghe's plan.

The next day, Jiang Minghe took his team to the headquarters of Ark Culture to discuss the contract in person.

Later, Xiangjiang Satellite TV offered to buy "Langya Bang" at a price of 600 million yuan per episode, which shocked the TV industry.

The price was a bit ridiculously high, and it directly stunned other TV stations.

Not only other TV stations, but also other video platforms panicked.

Originally, all major video platforms defaulted to multi-platform simulcast of "Langya Bang".

Moreover, Ark Culture has been negotiating contracts with major video platforms, basically using the standard CPM advertising account sharing model.

Now, Xiangjiang Satellite TV suddenly wants to take away the webcasting rights as well.

Other video sites are naturally not happy.

Li Xueying, vice president of Penguin Video, responded quickly and called Fang Xing immediately, hoping to advance the broadcast contract of "Langya Bang".

Xiangtao Video and Pea Video also contacted the high-level executives of Ark Culture who were in contact with them, demanding that the broadcast contract be advanced as soon as possible.

In order to stabilize the webcast contract, Penguin Video directly offered a guaranteed contract of 1 million yuan.

The same is true for the other two of the three major video sites, which also offered 1 million guarantee contracts.

Just for the three major video websites, the total guaranteed contract reached 3 million.

And Xiangjiang Satellite TV's price of 600 million yuan per episode is the price of buying out the broadcast copyright, with a total amount of 3.2 million yuan.

In this way, the price offered by Xiangjiang Satellite TV has no advantage.

Originally, people in the industry were shocked when they heard that Xiangjiang Satellite TV offered 600 million yuan per episode to buy "Langya Bang".

In the end, what shocked the TV circle even more was that "Langya Bang" could not be bought at a price of 600 million yuan per episode.

The total investment of "Langya Bang" is only 1.8 million.

600 million per episode, the total price is already 3.2 million.

Just by selling exclusive broadcasts, you can earn more than 1 million yuan without taking any risks.

However, at this price, it can't win the "Langya List".

When Fang Xing first heard that Xiangjiang Satellite TV was going to buy out the copyrights of both the TV station's exclusive broadcast and the website's exclusive broadcast, Fang Xing actually admired Jiang Minghe's courage.

It's just that Xiangjiang Satellite TV's approach has affected the interests of too many video sites.

Xiangjiang Satellite TV wants to compete with all video platforms, and it is impossible to win, unless the video platforms such as Penguin Video and Xiangyu Video don't want "Langya Bang".

The price of Xiangjiang Satellite TV's 600 million episodes could not win "Langya Bang", which directly caused other TV stations to dare not bid.

Whatever price the TV station offers now, the situation will be very delicate.

……

Regarding the broadcast mode of "Langya Bang", Fang Xing still prefers multi-platform simulcast.

Therefore, Fang Xing arranged for Qiao Yinghong to lead the team and sign a broadcast contract with the video platform first.

There are clauses in the contract that specify the broadcast time and program of "Langya Bang", which are determined by Ark Culture.

The reason for this clause is to avoid the situation where the TV station and the webcast are out of sync.

After the webcast contract was signed, the broadcast mode of "Langya Bang" has basically been determined, which is equivalent to delineating the scope of competition for TV stations.

Each David TV began to negotiate on the price.

The price of the first episode of "Langya Bang" started to rise from 300 million to 310 million, 320 million, and 330 million.

As prices get higher and higher, the situation is getting tense.

The price of 330 million has exceeded the initial budget of each David TV.

Kyoto Satellite TV and Jiangcheng Satellite TV began to join forces, offering a price of 350 million yuan for the first broadcast, and the two stations will broadcast simultaneously.

When the premiere price exceeded 350 million, all David TVs began to understand one thing, it was impossible for this drama to be broadcast exclusively.

Jiang Minghe and Wei Shurong mentioned the matter of the two simulcasts a long time ago.

Therefore, Xiangjiang Satellite TV and Donghai Satellite TV soon joined forces and offered a price of 360 million yuan per episode.

Moreover, the two TV stations began to use their contacts to increase their bargaining chips.

Coupled with the fact that this price has exceeded the affordability of many TV stations, some TV stations have begun to consider broadcasting the second round.

Ark Culture's drama has a characteristic, even if it is followed up in the second round, the ratings are not bad.

The price of the second round of follow-up broadcast is much cheaper than the first broadcast.

If there are multiple TV stations following up the second round, the cost can be shared. It can be said that there is no need to take risks, and it can still have good ratings.

Therefore, when the premiere price of "Langya Bang" was raised to 360 million an episode, the major TV stations chose to give up competing for the premiere.

In the end, Donghai Satellite TV and Xiangjiang Satellite TV successfully won the premiere rights of "Langya Bang" at a price of 360 million per episode.

……

at the same time.

Chen Wenhan's Hanlin Media is also peddling "Furong Tent Warm Spring Evening" everywhere.

This costume idol drama has an investment of 1.5 million, and all the popular traffic stars are invited, which is very suitable for the taste of some ancient puppet audiences.

Xiangjiang Satellite TV spent half of the money to win the premiere of "Langya Bang".

Although it is two simulcasts, the money saved can be used to buy other TV series.

In addition, Hu Chunsheng, the director of the editor-in-chief's office, recommended it.

Xiangjiang Satellite TV is interested in "Furong Tent Warm Spring Night".

Hu Chunsheng and Chen Wenhan talked several times, and planned to buy the exclusive broadcasting rights of "Furong Tent Warm Spring Night" at a price of 120 million per episode.

Chen Wenhan was very dissatisfied with the price.

Because the news came out only a few days ago that Fang Xing's "Langya Bang" sold for a sky-high price of 360 million an episode.

Moreover, 360 million is only the first broadcast, and there are still TV stations that want to buy the second and third rounds.

Xiangjiang Satellite TV talked about "Furong Tent Warm Spring Night", but it was broadcast exclusively in 120 episodes.

Exclusive broadcasting means buying out the exclusive broadcasting rights for a certain number of years.

That is to say, if Xiangjiang Satellite TV bought the exclusive broadcasting rights of "Fu Rong Zhang Warm Spring Night", Hanlin Media would not be able to sell the rights to other TV stations within the period stipulated in the contract.

Within the number of years stipulated in the contract, Xiangjiang Satellite TV can broadcast it as many times as it wants, and when it wants to broadcast it.

Moreover, the broadcast time is determined by Xiangjiang Satellite TV, and Hanlin Media has no right to interfere.

Chen Wenhan was even more upset when he heard these contract terms.

He shot "Furong Tent Warm Spring Festival", with a total investment of 1.5 million.

"Langya Bang" has a total investment of 1.8 million.

The difference in investment is very small, but the asking price of the TV station is more than three times different.

Moreover, Xiangjiang Satellite TV has only obtained the premiere rights of "Langya Bang", and it is still a simulcast between two channels.

Now, when it comes to his "Furong Tent Warm Spring Night", Xiangjiang Satellite TV actually wants to buy out 120 million episodes for exclusive broadcast.

This gap made it difficult for him to accept.

He was very dissatisfied, although the total investment was about the same, in the eyes of the TV station, there was so much difference.

"Director Hu, it's okay to broadcast it exclusively, as long as you broadcast it on New Year's Day, I'll sell it for 120 million episodes!" Chen Wenhan was very dissatisfied, and wanted to compete head-on with "Langya Bang".

As long as the ratings of "Furong Tent Warm Spring Night" surpasses "Langya Bang", his Hanlin Media will be able to step on the Ark Culture and Fang Xing to the top.

Hu Chunsheng chuckled, and said, "Young Master Chen, don't be joking, the new year's drama has already been scheduled."

"Since you all bought "Langya Bang", why are you looking for me?" Chen Wenhan snorted coldly.

Hu Chunsheng shook his head and said with a smile: "Young Master Chen, I recommended that we buy "Furong" in Taiwan for the sake of President Xu of Shengqi Entertainment.

"The price of 120 million yuan is considered appropriate, but the leader of the station means to buy out the exclusive broadcasting rights. How and when to broadcast, the station will decide after research."

"Then there's no need to talk about it, my drama is only broadcast on New Year's Day." Chen Wenhan's attitude was very tough.

"Young Master Chen, there's actually no need to act emotionally. Many TV dramas are adjusting their broadcast time now. If you want to avoid "Langya Bang", why do you run into it yourself?" Hu Chunsheng shook his head with a playful expression.

"If you want to get ahead in this industry, you have to step on the opponent's head. You think "Langya Bang" will be popular, that's even better, as long as my drama ratings crush "Langya Bang". I'd like to see it In the future, do you still dare to send me at such a price to send a beggar!" Chen Wenhan showed a trace of resentment on his face.

"Think about it. The price of our channel is like this, 120 million exclusive broadcast, and you can't interfere with when it will be broadcast." After Hu Chunsheng said this, he got up and left.

Chen Wenhan directly ignored Xiangjiang Satellite TV, and asked Liu Shijie to talk to other TV stations, and the requirement was that it must be broadcast on New Year's Day.

Liu Shijie felt that such a decision was dangerous, and tried to dissuade him: "Young Master Chen, why don't we change the schedule to broadcast. There is no need to head-on with Ark Culture."

Chen Wenhan narrowed his eyes slightly, staring at Liu Shijie: "Are you teaching me how to do things?"

"Young Master Chen..."

"go out!"

"Young Master Chen..."

"roll!"

(End of this chapter)