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Chapter 449 The Key to Changes in Ratings
"Did you get the ratings of Donghai Satellite TV and Xiangjiang Satellite TV?" Cao Sanchun was eager to know the ratings of "Langya Bang".

If the ratings of "Langya Bang" also showed a downward trend, then the reason for the decline can be attributed to the impact of the New Year's Day holiday.

"I have received yesterday's ratings data from Donghai Satellite TV. I was preparing to print it just now, but I haven't had time yet." Liu Xiangnan was very busy all morning and hadn't had time to print the ratings data of Donghai Satellite TV.

"You don't need to print it, just send it to me via WeChat." Cao Sanchun didn't want to wait any longer, and could read it on his mobile phone.

"Okay." Liu Xiangnan took out his mobile phone, opened his mailbox, and sent the ratings data received from Donghai Satellite TV.

Cao Sanchun tapped the phone on the lower left corner of the laptop to use the dual-screen interaction function.

The files on the phone go directly to the computer.

He clicked on the data form on the computer, and the first thing he saw was the ratings of "Langya Bang" broadcast on Donghai Satellite TV.

The broadcasting rate is 1.26%. At first glance, this data is not high.

Cao Sanchun immediately relaxed a little.

If you only look at the figure of 1.26%, it is not as high as the opening ratings of "Fu Rong Zhang Warm Spring Night".

However, Cao Sanchun is very clear why the launch data of "Langya Bang" on Donghai Satellite TV is not amazing.

Because "Langya Bang" is simulcast on two channels, if viewers want to watch "Langya Bang", they can choose to watch Xiangjiang Satellite TV.

Moreover, among the top five provincial satellite TVs, Xiangjiang Satellite TV has the highest average ratings.

In other words, the ratings of "Langya Bang" on Xiangjiang Satellite TV will be higher than 1.26%.

This means that the combined viewing ratings of the two channels of "Langya Bang" have broken 2%, or even 2.5% with a high probability.

This rating is already quite high. Among the popular TV dramas aired every year, the ones with this data can be counted on one hand.

"Furong Tent Warm Spring Night" is different. Although it is also broadcast on two channels, Jiangcheng Satellite TV covers a relatively small number of viewers, and its average ratings barely rank in the top ten.

Therefore, most of the ratings of "Furong Tent Warm Spring Night" are concentrated on Jiangnan Satellite TV.

In addition, the leading actors in "Furong Tent Warm Spring Night" are all top stars, and the traffic is huge, as one can imagine.

Fans of these top idols know how to use mobile phones, computers, and TVs to watch "Furong Tent Warm Spring Evening".

With such a large flow, it is normal for the broadcast to have high ratings.

……

Although I know that the broadcast data of "Langya Bang" is not bad, but I saw that Donghai Satellite TV's ratings are not as high as Jiangnan Satellite TV's 1.35%.

Cao Sanchun felt relieved, at least he didn't get rubbed on the ground at the beginning.

However, the more he looked down, the more complicated his mood became.

Because during the period when Donghai Satellite TV broadcasts "Langya Bang", the ratings curve is generally upward.

There is a graph on this ratings data.

The x-axis of the graph is time, and the y-axis is ratings.

The ratings curve of Donghai Satellite TV is meandering upward.

In other words, when Donghai Satellite TV was broadcasting "Langya Bang", the ratings rose all the way.

Although there are occasional small declines in the middle, the overall trend is indeed rising.

Cao Sanchun's expression became serious, and he began to look carefully at several key nodes on the ratings curve.

First of all, the most obvious nodes are several nodes with declining ratings. Compared with the time, the broadcast content of these time points is marked below the graph.

Unsurprisingly, the nodes where the ratings dropped were the advertising time.

All TV stations are the same. When advertising is broadcast, the ratings drop slightly. This is common knowledge in the industry.

Different from "Furong Tent Warm Spring Night", the ratings curve of "Langya Bang" slowly rose back after the commercial ended.

In addition to the ratings change of the advertisement node, there are several other ratings change nodes.

At these nodes, the ratings of Donghai Satellite TV have risen a little bit, and the increase is not large, but obvious upward changes can indeed be seen.

Cao Sanchun flipped through the data report, and the report did not mark these nodes of rising ratings.

In other words, the ratings data did not reflect the reason for the rise in the ratings these few times.

A bad idea came to Cao Sanchun's mind. He picked up the ratings data of Jiangnan Satellite TV printed on the A4 paper on the table and compared it with the ratings data of Donghai Satellite TV in the computer.

I was surprised to find that the time corresponding to several nodes of Donghai Satellite TV's ratings increase happened to be the advertising time of Jiangnan Satellite TV.

After comparing the two data, Cao Sanchun came to a very helpless conclusion.

When Jiangnan Satellite TV was broadcasting commercials, viewers switched channels to watch "Langya Bang".

Of course, the increased ratings of Donghai Satellite TV is not equal to the decreased ratings of Jiangnan Satellite TV.

After all, not all viewers who switched channels switched to watch Donghai Satellite TV, and they might also watch other channels.

Looking at the two ratings data, Cao Sanchun had a faint feeling.

He hurriedly urged: "Ask, have you got the ratings data of Xiangjiang Satellite TV?"

Liu Xiangnan used his mobile phone to ask the colleague responsible for the ratings data on WeChat, and got a quick reply:
"Director, I've got it, and I'll send it over."

Cao Sanchun quickly opened the ratings data of Xiangjiang Satellite TV, and looked at the advertising nodes for the first time, and found helplessly that there were also several nodes with rising ratings on Xiangjiang Satellite TV's ratings curve, which also corresponded to the advertising nodes of Jiangnan Satellite TV. .

If one data is a coincidence, the situation of the two data is exactly the same, and the conclusion is already obvious.

Cao Sanchun sighed, leaned back in the chair, and said with a sigh: "Sure enough, there is no miracle."

When Cao Sanchun sighed, Liu Xiangnan quickly read the two ratings data, and also found the key.

Most of the viewers are the same as their husband and wife. Even if they watched "Furong Tent Warm Spring Evening" first, as long as they switch channels to watch "Langya Bang", they will not be able to switch back.

What's more, "Langya Bang" has even higher viewership data on Xiangjiang Satellite TV, reaching 1.36% since its first broadcast.

That is to say, the combined ratings of the two channels of "Langya Bang" directly broke 2.5% when it started broadcasting.

Moreover, the ratings curve of "Langya Bang" is rising, which shows that this drama has a lot of stamina.

Cao Sanchun sighed: "Sure enough, there is no drama that can beat "Langya Bang"."

Liu Xiangnan flattered in a different way: "This shows that the director has a good vision."

At the beginning, when Jiangnan Satellite TV participated in the screening of "Langya Bang", Cao Sanchun led the team there.

After Cao Sanchun watched the finished film of "Langya Bang", when he gave a report to the leaders of the station, he said that this drama would definitely be popular, and he had to find a way to win it.

However, even if you know that a drama will be popular, you may not be able to buy it.

Because Jiangnan Satellite TV is optimistic about "Langya Bang", other TV stations are also optimistic.

At the beginning, Jiangnan Satellite TV was still very active in fighting for the premiere rights of "Langya Bang".

However, when the price was raised to 350 million per episode, the situation became more delicate.

If calculated according to the total investment of "Langya Bang", the price of a single episode of this show's first broadcast on Satellite TV should be 150 million per episode.

As a result, it was raised to 350 million episodes, which is more than twice the premium based on industry standards.

The higher the premium, the higher the risk.

Moreover, 350 million an episode is not the final transaction price.

Jiangnan Satellite TV executives held a meeting to discuss, and finally decided to abandon the premiere.

Therefore, it was not Cao Sanchun's responsibility for not getting the premiere of "Langya Bang".

At that time, Cao Sanchun did predict that the ratings of "Langya Bang" would be very high, but the leaders of the station thought the risk was too high and did not continue to raise the price.

At this time, Liu Xiangnan flattered Cao Sanchun with good eyesight, and the atmosphere was a little awkward.

This flattery sounded like nothing wrong, Cao Sanchun had indeed seen the good ratings of "Langya Bang" early in the morning.

It's just that "Langya Bang" is not broadcasting on Jiangnan Satellite TV now, so this flattery is a bit nondescript.

"Okay, you can go back to work. Take care of the promotional activities of the starring role of "Furong" and try to keep the ratings." Cao Sanchun waved his hand and let Liu Xiangnan go out.

……

When "Langya Bang" started broadcasting, Fang Xing was doing promotional work, so he couldn't start the premiere with Lu Xianger.

Originally, Ning Xiaoyun asked Lu Xianger to watch the premiere of "Langya Bang" together, but Lu Xianger insisted on keeping "Langya Bang" to watch with Fang Xing.

Therefore, last night, Lu Xianger and Ning Xiaoyun were watching "Furong Tent Warm Spring Night".

The two watched the show while complaining about the show and eating snacks, and they were quite happy.

After watching "Furong Tent Warm Spring Night", Ning Xiaoyun wanted to click on "Langya Bang" to continue watching, but was strictly stopped by Lu Xianger.

Ning Xiaoyun pinched her, and ran home to watch "Langya Bang" by herself.

The next morning.

Ning Xiaoyun sent a WeChat message to Lu Xianger: I finished watching "Langya Bang", do I need spoiler service?

Lu Xianger: If you dare to spoiler, I will block you.

Ning Xiaoyun: As for it?You and Fang Xing watched Fang Xing on TV, what's the point?
Lu Xiang'er: I don't care, I will keep it.

Ning Xiaoyun: Have you had breakfast?together.

Lu Xiang'er: I've finished eating a long time ago, and I'm already on my way to the airport.

Ning Xiaoyun: To the airport?What are you doing?
Lu Xianger: Pick up the plane.

Ning Xiaoyun: Didn't Fang Xing just go to run a publicity campaign and still have to pick up the plane?Why didn't I see you pick up my phone?

Lu Xiang'er: Stop talking nonsense with you, I'm at the airport.

Ning Xiaoyun: Take some photos for me, and ask Fang Xing by the way, I want to participate in the screening of "Langya Bang".

Lu Xianger: What kind of movie screening did you attend?Which station are you on?

Ning Xiaoyun: I don't care, I'm going to attend the screening.

Lu Xianger: Are you stupid?The broadcast has already started, so there is still a movie show.

……

Donghai International Airport.

Fang Xing and the crew of "Langya Bang" ran the promotion for more than a week, and only finished the promotion yesterday, so they can finally rest for a few days.

Fang Xing found that running publicity is the most tiring job, even more tiring than filming in a film crew.

I rested overnight at the hotel in Xiangjiang yesterday, and caught the morning flight back to Donghai.

According to the flight information, Lu Xianger arrived at the airport half an hour in advance, and waited at the pick-up port with the team of Ark Culture wearing a mask.

There are a lot of people at the airport today.

Because the New Year's Day holiday is coming to an end, people who go out to play are returning.

In addition to the passengers, there was also a large group of fans outside the airport pick-up gate, holding a support card of a certain star, the scale was very large and crowded.

Lu Xianger was wearing a mask and peaked cap, followed by the staff of Ark Culture, and was overwhelmed by fans.

At this moment.

At the exit, a star wearing a knee-length windbreaker and sunglasses appeared.

Next to him were several brokerage team employees.

As soon as the star appeared, some fans screamed piercingly: "Ma Hongcheng!"

"Ah! Maloney!"

Lu Xianger was almost deafened by the screams of the fans next to her.

She quickly covered her ears with her hands and hid back.

This was the first time she met a fan to pick her up at the airport, she didn't expect it to be so scary.

The screams from the Ma Hongcheng fan group next to him continued one after another.

If it weren't for the staff at the airport who had cordoned off, this group of fans might have rushed straight up.

……

Outside the airport, apart from Ma Hongcheng's fans, there were also many entertainment reporters around.

Because Ma Hongcheng's flight information was announced in the fan group early in the morning, the fans knew it, and the entertainment reporters naturally knew it too.

Now is the hot time for the broadcast of "Furong Tent Warm Spring Night", entertainment reporters want to get first-hand news.

Therefore, reporters from dozens of entertainment media came to the airport to block Ma Hongcheng.

Ma Hongcheng walked past the guardrail outside the airport and waved to the fans outside the guardrail.

Fans screamed even more violently: "Hongcheng! I love you!"

After Ma Hongcheng walked out of the airport, he was soon surrounded by reporters.

Reporter: Hongcheng, your new drama "Furong Tent Warm Spring Night" is on the air, are you satisfied with yesterday's ratings performance?
Ma Hongcheng: I have been running publicity during this time, and I don't have time to pay attention to the ratings.However, I have confidence in this drama, the ratings will be good.

Reporter: Hongcheng, there are so many fans at the scene to pick you up, do you have anything to say to the fans?
Ma Hongcheng: Everyone watch "Furong Tent Warm Spring Night", you are guaranteed to be good, if you think it is not good, come to me to refund the membership fee.

The fans in the outer circle shouted: We will not retreat, "Furong" is on the air, and the world is invincible!

……

Just as the entertainment reporters gathered around Ma Hongcheng to interview him.

Fang Xing also came out of the station, wearing a mask and hat, and talking to Lu Xianger with a mobile phone in his hand.

Lu Xianger's tone was a little panicked, but very happy: "Wow! You didn't see it just now, Ma Hongcheng's fans are terrible. Where are you? I saw it, I saw you, I was waving, did you see it? "

Fang Xing looked up and looked around, and saw a girl wearing a peaked cap and mask waving there.

Even though the mask was covering his face, he was still recognized at a glance.

Fang Xing walked over and said through the guardrail: "There are so many people here, you can actually wait at home."

"I just want to see you as soon as possible." Lu Xiang'er pursed her lips, she hadn't seen her for almost two weeks, Xiaobiesheng was newly married.

"You and the assistant go back to the babysitter's car, and I'll go there as soon as I get out of the station." Fang Xing gestured with his hand.

"Okay." Lu Xiang'er agreed, then poked her head over.

The tip of their noses touched lightly between the guardrail and the mask.

Fang Xing continued to follow the crowds out of the station and just walked out of the airport.

Suddenly recognized by a reporter: "Fang Xing! That's Fang Xing, hurry up, hurry up! Go take a picture of Fang Xing!"

The reporters who had been surrounding Ma Hongcheng heard this shout and dispersed, leaving Ma Hongcheng as air, and all rushed towards Fang Xing.

(End of this chapter)