This star is wrong

Chapter 467 "My Neighbor Totoro" Campaign

"Boss, I have an important client to meet tomorrow, and you must attend."

During the intermission of the "My Neighbor Totoro" promotional event, Qiao Yinghong took a notebook and reported to Fang Xing.

"Why is the client so important? I've recorded the sound recently, and I'm so busy running promotions." Fang Xing usually doesn't like to spin around.

Because every time I participate in a promotional event, I must sing a few songs to warm up the scene. If I don’t rest well, it will have a great impact on my voice.

Therefore, even during the busiest publicity period, we will try our best to ensure sufficient rest time.

"I'm the boss of a car company. The boss has already won many brand endorsements, such as mobile phones and clothing. There are already many types. However, there are no car endorsements yet. If we can win this field, we can expand the endorsement territory."

Qiao Yinghong was originally a broker, but now that she has become a vice president, her vision of development is also from the perspective of a broker.

Car endorsement can indeed broaden the territory of endorsement.

Fang Xing nodded and agreed: "Okay, then find time to meet tomorrow."

when speaking.

Today's "My Neighbor Totoro" campaign has reached the second half.

Fang Xing, Liang Jing, and the main creative team of Xingyun Animation returned to the stage and played games according to the host's guidance.

Since "My Neighbor Totoro" itself is an animated film, and the theme is related to family affection, although it has a fantasy color, it is actually a very warm story.

Therefore, this animated film has focused on family fun from the very beginning.

When Ark Culture is promoting, it is recommended to bring children to watch the movie.

Therefore, the promotional activities also have many elements related to children.

Among the passers-by audience participating in the event, there were many children.

The host asked the parents of these children, and after obtaining permission, invited their family to the stage to play games together.

If you win the game, you can get a "My Neighbor Totoro" themed toy.

However, as long as the children participate in the game, they will definitely win. As long as they participate in the game, they will definitely get Totoro merchandise.

A little girl in a princess dress received the largest Totoro plush toy, which was half a head taller than her on the ground.

"I got the biggest doll today, are you happy?" The host passed the microphone to the little girl's mouth.

"Happy!" The little girl grinned with a smile that was missing two front teeth, obviously she had just replaced her teeth.

"Look, the kid is so happy that his teeth are falling out."

The host made a joke, and then asked: "Then do you want to see Totoro on the big screen?"

"Think!" The little girl nodded vigorously.

"On the first day of the Lunar New Year, let Mom and Dad take you to the cinema to watch "My Neighbor Totoro", okay?" The host continued to be persuasive.

"Okay!" The little girl seemed to be unable to wait any longer, and turned around to grab Dad's pants.

The host handed the microphone to his father again, and asked, "Will you take your children to watch "My Neighbor Totoro" on the first day of junior high school?"

This father is a real person, nodded and replied: "I will definitely watch it, but it doesn't have to be the first year of junior high school."

"Then it's settled. During the Spring Festival, "My Neighbor Totoro" is suitable for children to watch in major theaters across the country." The host made another promotion.

……

After the game was over, it was time for the final reporter questioning session.

Since "My Neighbor Totoro" is an animated film, except for Fang Xing, the main creators are all animators, not celebrities, and some are even shy.

Therefore, almost all of the reporter's questions were directed at Fang Xing.

Reporter: "Fang Xing, "Langya Bang" has just finished airing, and the ratings are exploding. Many people say that this show has already been booked as this year's drama king. What do you think of this statement?"

Fang Xing smiled lightly, and joked: "That depends on whether I will make a drama in the second half of the year... No, just kidding, it doesn't matter if the drama is the king or not, as long as the audience likes it."

Reporter: "In three months, the TV drama Feixian Awards will be held. May I ask if "Langya Bang" will participate in the TV drama Feixian Awards?"

Fang Xing: "I haven't paid attention to this yet. I don't know if the company has applied for it. I've been too busy promoting it recently."

Reporter: "If "Langya Bang" enters the competition unit of the TV drama Feixian Award, what kind of award do you think it is possible to win?"

Fang Xing: "This...it's hard to say, there are too many factors that affect the award. So what, today is the promotional activity of "My Neighbor Totoro". Let's ask a little bit about "My Neighbor Totoro", shall we?"

Reporter: "It's not that "My Neighbor Totoro" hasn't been released yet, I haven't seen it yet, I don't know if it's good or not."

Fang Xing swung his palms horizontally, and vowed, "You don't need to know, it's guaranteed to look good."

Reporter: "You have so much confidence in "My Neighbor Totoro", do you think "My Neighbor Totoro" can surpass "Spirited Away" at the box office?"

Fang Xing: "It's already started to fight with each other. Besides, one is the National Day file, and the other is the Spring Festival file, so it's not easy to compare."

For movies, the release schedule has a great impact on the box office.

In terms of total box office alone, the total box office of the Spring Festival stalls must be the highest one of the year.

However, the competition for the Spring Festival stalls is also the fiercest.

Every year, there are many movies that want to squeeze into the Spring Festival stalls, but in the end the box office breaks out. There are only three or four movies, and other movies will be reduced to accompanying.

On Earth, an animated movie "Bear Infested" is released every year during the Spring Festival, and its box office performance is too stable, almost every year it ranks third in the box office during the Spring Festival.

Gradually, "Bear Infested" has a nickname called "The Wall of Masterpieces".

Those who dare to squeeze into the Spring Festival stalls but can't even beat "Bear Infested" can only be reduced to cannon fodder.

……

The reporter continued to ask questions related to "My Neighbor Totoro":

"Fang Xing, there are quite a few hit movies during the Spring Festival. Do you think "My Neighbor Totoro" is among the top three at the box office?"

Fang Xing thought for a while before answering: "It's hard to say, but I have confidence in "My Neighbor Totoro"."

Reporter: "Fang Xing, do you know who are the competitors in the Spring Festival stall?"

Fang Xing: "I've seen promotional posters for a few movies, but I don't know much about them."

Reporter: "Then why are you so confident? Many film critics have publicly stated that this Spring Festival file is a fight between gods and gods."

Fang Xing laughed and said, "Otherwise, what should I say? I must have confidence."

Reporter: "From the trailer, it can be seen that "My Neighbor Totoro" is an animated movie with supernatural powers, isn't it?"

Fang Xing thought about it carefully, and corrected: "To be precise, it shouldn't be described as supernatural power. It should be said to be an animated movie full of fantasy, just like a child's imagination, but the core of the story is down-to-earth of."

Reporter: "So, what is the relationship between "My Neighbor Totoro" and "Spirited Away"? Is it a sister chapter or a sequel?"

Fang Xing: "It's not a sequel, nor is it a sister chapter. These are two different stories."

Reporter: "There are rumors that Penguin Pictures signed a 20 billion guaranteed release contract. Is this true?"

Fang Xing shook his head and replied, "No comment."

This issue belongs to the confidential content of the contract. Although there are rumors in the circle, it is impossible for Fang Xing to admit it personally.

In fact.

Zhang Changfeng, president of Penguin Pictures, was also asked this question by reporters when he attended the event.

He also responded with "no comment".

Although it has not been publicly admitted, people in the industry basically know about it.

After all, the competition among film distribution companies is fierce.

At the beginning, there were many companies that wanted to compete for the distribution rights of "My Neighbor Totoro".

Even if Fang Xing is one of the shareholders of Penguin Pictures, there is no guarantee that the distribution rights of "My Neighbor Totoro" will be handed over to Penguin Pictures.

After Zhang Changfeng finally saw the finished film of "My Neighbor Totoro" in person, he made a decision and signed a 20 billion guaranteed release contract, scaring away other competitors.

The 20 billion minimum guaranteed issuance contract is quite scary.

This means that if the final box office of "My Neighbor Totoro" is less than 20 billion, Penguin Pictures will have to pay 20 billion out of its own pocket.

Of course, in real calculations, Penguin Pictures doesn't need to pay 20 billion.

This guarantee release contract is a guarantee for Ark Culture.

If the total box office is 20 billion, the final share of Ark Culture will not be 20 billion, but probably around 7 million.

In other words, if the box office of "My Neighbor Totoro" is zero, then Penguin Pictures will also need to pay Ark Culture's 7 million box office share.

This means that this guaranteed distribution contract, in extreme cases, can cause Penguin Pictures to lose 7 million yuan.

Of course, this extreme case cannot occur.

Unless it is because of sensitive issues, the release is prohibited.

If this is the case, it is force majeure and the contract will also become invalid.

From this point, it can be seen how much pressure Zhang Changfeng was under to sign this contract.

Because of this pressure, he has been running on the front line during this time, supervising the release work.

……

It's not yet Spring Festival.

"My Neighbor Totoro" has not yet been released, but the plush toys of "My Neighbor Totoro" are already a little popular.

Because the surrounding dolls of the whole series of Totoro are very cute.

When Ark Culture is running publicity, it always brings a car of Totoro around, and distributes it wherever it goes.

Many netizens who watched the trailer of "My Neighbor Totoro" and watched "My Neighbor Totoro" promotional topic became interested in Totoro dolls, bought them online, and then shared them out of the box, gradually creating a small trend .

However, "My Neighbor Totoro" has not yet been released, so this situation has not spread very violently.

……

As the Spring Festival is approaching, it's not just "My Neighbor Totoro" doing promotion.

All the movies that are going to be released during the Spring Festival are in full swing for publicity.

Some movies have even been promoted on TV shows since half a year ago.

The promotion of "My Neighbor Totoro" is not so hard.

In fact, there is no need to fight, "Langya Bang" has just finished broadcasting.

Fang Xing's popularity is at its peak, and even participating in promotional activities can be searched.

……

Movies that dare to be released during the Spring Festival are basically ambitious.

If it is not confident that it can break through the tight encirclement of the Spring Festival stalls, it will not squeeze the most competitive schedule of the year.

Therefore, almost all of the movies that will be released during the Spring Festival are big productions, blockbuster special effects, or a gathering of big names.

Among them, the two most popular movies are the special effects blockbuster "Frozen Warrior" produced by Shengqi Entertainment.

The other is a comedy "Golden Love" produced by Video Media and a gathering of big names.

In addition to these two, there are four or five movies with great potential, but they are not as popular as these two in the early stage.

Among them, "Frozen Warrior" is the most popular.

As early as a month ago, "Frozen Warrior" was regularly and regularly searched every few days.

Every time it is trending, without exception, it is because of Jia Haochen.

"Frozen Warrior" is a blockbuster special effects movie invested and shot by Shengqi Entertainment, starring Jia Haochen and the famous action star Zhou Liwu.

This is an action special effects blockbuster.

Shengqi Entertainment's slogan is to let Jia Haochen beat Mr. Ten Billion.

Jia Haochen, the "youngest Mr. 50 Billion", is Shengqi Entertainment's most successful marketing case.

A movie star brings too many resources.

Relying on Jia Haochen's title of "The Youngest Mr. 50 Billion", Shengqi Entertainment made a lot of money.

Mr. 50 billion is already so fierce, what if we continue to zoom in?
Shengqi Entertainment's strategy is very clear, to double the 50 billion to 100 billion.

In this way, Jia Haochen is "the youngest Mr. Ten Billion".

When the time comes, even if the film king meets, it will be difficult to say who has the higher status.

And this "Frozen Warrior" is a blockbuster with special effects that Shengqi Entertainment spent 5 million yuan to make Jia Haochen the ceiling of the domestic big screen.

Generally speaking, for a movie with an investment of 5 million yuan, plus the cost of publicity and distribution, the box office needs to be close to 20 billion yuan to pay back.

For the title of "The Youngest Mr. Ten Billion", Shengqi Entertainment is full of courage.

Jia Haochen was originally a member of Shengqi Entertainment's top boy group INX.

However, individual members in INX are too popular. Those like Jia Haochen who have already achieved results on the big screen basically don’t participate in group activities.

Of course, there is no talk of disbanding or going solo now. The group name is retained, but they develop independently.

The hotter the members, the less group activities they participate in.

Those who stay in the group and rely on the group to receive resources are basically popular.

Since the first movie hit, Jia Haochen hasn't gotten together with other members of the group except for Shengqi Entertainment's annual party.

Because the worth is different.

For a program, it is one price to invite INX to participate, and another price to invite Jia Haochen, and the price difference is huge.

Shengqi Entertainment's ambitions don't stop there.

"Frozen Warrior" is just the beginning.

According to Shengqi Entertainment's plan, "Frozen Warrior" will be used to create a "Frozen Universe" and make a series of movies.

"The Frozen Warrior" is just the first.

Once this series of movies is successful, with Jia Haochen as the starring role, there will be "Frozen Warrior 2" and "Frozen Warrior 3" in the future. By then, it will be more than just Mr. Ten Billion.

……

Time came to early February.

The school holidays began one after another.

Fang Xing was also called many times by his parents asking when to bring his girlfriend home for the New Year.

Since the promotional activities were scheduled until a few days before New Year's Eve, even if we went back, we would have to go to New Year's Eve.

After discussing with Lu Xianger, Fang Xing asked Lu's father and mother for their opinions, and decided to go back to his hometown with Lu Xianger to celebrate the New Year this year.

(End of this chapter)