This star is wrong

Chapter 478 "The Frozen Warrior" lost money, and the TV series was shortlisted for awards

One month has passed since the Spring Festival, and the Spring Festival movies have begun to be released one after another.

After the film was downloaded, it began to be shown on major video sites.

Theatrical movies are released on online video websites, and are usually released in the form of single-film sales.

Usually the price is 5 yuan, and the specific price depends on how the copyright owner sets the price.

Now the mode of online movie broadcasting in theaters is very mature. After it is released from theaters, it will be released on video websites in the form of single-movie purchase.

In another month, turn to a VIP member to watch for free.

Movie copyright holders get revenue from VIP on-demand and CPM advertising sharing on video sites.

However, when theater movies will be launched on video websites also depends on the specific box office performance.

Movies that perform well at the long-term box office have the opportunity to be postponed.

The long-term box office performance of "My Neighbor Totoro" and "Drunken Gold" is not bad. After one month of release, they still have 400 million box office every day.

Therefore, the keys of "My Neighbor Totoro" and "Drunken Gold" have been postponed for one month and will continue to be released in theaters.

Except for these two movies, the rest of the movies have been released for a month, and they have been released one after another, and they have been launched on major video websites.

Among them, the special effects blockbuster "Frozen Warrior" with the largest investment in the Spring Festival file is also among the films released.

There is no way, although "Frozen Warrior" has Jia Haochen as the "youngest Mr. 50 billion" starring, but the box office did not meet expectations.

Moreover, the box office change curve of "Frozen Warrior" is in line with the rule that traffic stars rely on fans to support the box office.

That is, the box office was invincible in the first three days, and the pre-sale box office was the first. But three days later, the box office began to decline, and ten days later, the box office fell out of the top five.

A month later, it completely disappeared from the box office charts.

One month after its release, the single-day box office of "Frozen Warrior" has dropped to 10.

Compared with before, "My Neighbor Totoro" and "The Lunar New Year" were released for a month, and the box office still has 400 million. This gap is too big.

Even if Shengqi Entertainment wanted to postpone it, the theaters would not agree.

Theaters want to make money. If no one watches a movie, the theater won’t even be able to make back the electricity bill, so they won’t agree to show it.

Therefore, one month after the release of "Frozen Warrior", Shengqi Entertainment received the notification of its release.

……

Shengqi Entertainment Headquarters.

High-level work meeting on Monday.

A notice has been issued the day before, and today we will arrange work related to "Frozen Warrior", requiring everyone to attend the meeting, including artists who have participated in "Frozen Warrior".

Therefore, at 09:30 in the morning, the top executives of Shengqi Entertainment, except for a few people who were on business trips, were basically all present.

In addition, Jia Haochen, Ma Hongcheng and other artists who have participated in "Frozen Warrior" were also present.

Jia Haochen's expression was a bit cold, because "Frozen Warrior" hit the box office, which made him have a bad year.

Moreover, when "Frozen Warrior" was being promoted, he was the first, and kung fu star Zhou Liwu was the second.

Zhou Liwu is a veteran actor, and his status in the movie circle is not low.

When Shengqi Entertainment promoted Jia Haochen, many fans on the Internet felt that Jia Haochen had overthrown Zhou Liwu.

However, after the release of "Frozen Warrior" a few days later, no one mentioned it anymore.

Because according to the default common sense of movie ranks, whoever ranks higher will carry the box office.

"The Frozen Warrior" hit the box office, and whoever has the highest rank will be scolded.

When Jia Haochen did a lot of publicity, he was mainly responsible for the hit at the box office.

Of course, there are risks in tearing things apart, but there are also benefits.

If the box office of "Frozen Warrior" does not hit the street, it doesn't need much, and the box office can reach 30 billion, then things will be different.

In that way, the direction of publicity will change, and Jia Haochen will rake in the box office and rake in 30 billion box office.

It's a pity that "Frozen Warrior" only got 17 billion box office in the end.

In fact, 17 billion box office is not too low.

The reason why it is said to hit the street at the box office is because the filming cost of this film is 5 million yuan, plus 8 million yuan for publicity, and the profit for the theaters to fight for more films, and other miscellaneous expenses, the final total cost Nearly [-] million.

This means that "Frozen Warrior" must reach at least 24 billion box office before it can barely recover the cost.

However, the final box office of "Frozen Warrior" is only 17 billion, and the investors and publishers can get a share of less than 6 million.

Among the 6 million, the publicity fee and the share of the issuer must be removed first. In the end, the share that the investor can get is only a little over 3 million.

This means that the investor in the "Frozen Warrior" project lost [-] million yuan.

And this movie is Shengqi Entertainment spending money to praise Jia Haochen, so Shengqi Entertainment is the main investor.

A project lost nearly [-] million yuan. Even Shengqi Entertainment, one of the entertainment giants, was a little hurt.

Therefore, the atmosphere of Shengqi Entertainment's high-level meeting on Monday was a bit dignified.

"I think everyone knows the situation of the Spring Festival stalls. The current loss is around [-] million..."

Chen Juqi, artist director of Shengqi Entertainment, bit the bullet and spoke first, because this project was led by his artist department.

Under normal circumstances, the shooting of film and television dramas is the responsibility of the production department.

However, the project of "Frozen Warrior" was proposed by artist director Chen Juqi, because this project is used to create "the youngest Mr. Ten Billion", which belongs to the category of artist marketing.

Therefore, the "Frozen Warrior" project is jointly responsible by the artist department and the production department.

Chen Juqi is one of the project leaders, he can only bite the bullet and speak:

"The theater chain does not agree to the postponement, so it needs to arrange for "Frozen Warrior" to be launched on a video website to recover the cost as much as possible.

"What needs to be discussed now is, after "Frozen Warrior" is launched on the video website, will there be any need for additional publicity and distribution funds?"

Theatrical release and video website release are two very different release channels.

The methods and channels of publicity are naturally different.

If there is no additional publicity and distribution funds, then the launch of "Frozen Warrior" on the video website will be a cold start.

Additional publicity and distribution funds can increase the exposure rate of "Frozen Warrior" on video sites and allow more viewers to see it.

Of course, additional publicity and distribution funds mean that the cost of publicity and distribution will continue to increase, and more revenue is needed to recover the cost.

After a moment of silence in the conference room, the vice president of Shengqi Entertainment broke the silence and said, "Talk to the video site and see if we can arrange home page promotion."

Chen Juqi shook his head helplessly: "I've already talked to several video sites. If you want to promote resources on the homepage, you must either reduce the share ratio or spend money."

The home page promotion resources of video websites are all valuable, not all movies and TV series can get home page promotion resources.

After all, video sites also need to make money.

Only popular dramas, popular movies, or exclusive dramas on video sites can easily obtain home page promotion resources.

Obviously, the box office of "Frozen Warrior" hit the street, and it was not able to recover the cost under the circumstances of vigorous publicity.

Video websites are not stupid. If you spend promotional resources on this kind of movie, the rate of return will not be too high.

Moreover, among the movies released during the Spring Festival, there is another movie that will also be launched on a video website. In terms of competition and promotion resources, it has become a rival with "Frozen Warrior".

This movie is "Dawn Says Breakup 2".

In terms of box office results alone, "Break Up at Daybreak 2" actually only had a box office of 9 million yuan.

However, only 2% of the films were scheduled for the opening of "Dawn Says Break Up 9", and 31% of the films were scheduled for "Frozen Warrior".

The treatment the two received was vastly different.

In addition, the overall attendance rate of "Break Up at Dawn 2" is higher than that of "Frozen Warrior".

More importantly, "Frozen Warrior" is a special effects blockbuster.

One of the characteristics of blockbusters with special effects is that they are enjoyable to watch in theaters, but you can’t experience the essence of blockbusters with special effects at all when you watch them on video sites.

"Break Up at Dawn 2" is different. It is a series of movies in itself. It has the popularity of the first movie, and it is a movie based on the plot. The attendance rate of theaters is also very good.

Therefore, the marketing department of the video site, with a normal analysis, knows that after the two movies are launched on the video site, there is a high probability that "Dawn Says Break Up 2" will have a higher number of views.

What's more, the performance of "Break Up at Daybreak 1" on the Internet is very good.

The copyright owner of "Break Up at Daybreak 2" is also aware of this, so when it was released on the Internet, it generously continued to spend money to promote it.

If Shengqi Entertainment didn't spend money to promote it, it would be impossible to compete with "Break Up at Daybreak 2" in terms of promotional resources.

Jia Haochen sat in the meeting room, feeling very bad.

He never expected that "Frozen Warrior" would be reduced to compete with "Break Up at Dawn 2", and it was still at a disadvantage.

After discussion, the top management of Shengqi Entertainment finally agreed to add A-level promotion and spend money to buy the homepage promotion resources of the video website.

A-level promotion, under normal circumstances, is used to benchmark A-level film and television projects.

That is, film and television projects with an investment of 6000 million to 9000 million.

A film and television project with an investment of 1 million yuan is an S-level project.

The investment reaches 3 million, that is the S+ project.

The investment of "Frozen Warrior" is 5 million yuan, and the cost of publicity and distribution has not been calculated.

Therefore, "Frozen Warrior" is an S++ project.

Now for S++ level projects, the online video website is only promoted to A level.

This already shows that Shengqi Entertainment has no confidence in this movie and is in a state of half giving up.

I just hope that the cost can be recovered as much as possible by launching a video website.

However, according to the current situation, the loss has reached [-] million, and it is basically impossible to recover the cost.

After talking about "Frozen Warrior".

Artist director Chen Juqi changed the subject and said: "After talking about the bad news, here is also a piece of good news, that is, Hao Chen has been shortlisted for the Flying Eagle Award, one of the three major TV drama awards."

As Chen Juqi spoke, he took the lead in applauding.

clap clap clap...

Jia Haochen felt a little better, and smiled at the company executives present.

The TV series shortlisted for the Flying Eagle Award is called "The Bright Moon at the Time", and it is a period drama with a heroine.

Originally, Jia Haochen didn't want to take on this drama.

Because this drama is a period drama with a heroine.

Although the role of the male protagonist is also very important, the main female protagonist still highlights the female protagonist.

Moreover, Jia Haochen has already done well in the film industry, and a movie star accepting TV dramas feels a bit self-deprecating.

Later, it was Chen Juqi who strongly demanded to accept the show.

Because the female lead of this drama is finalized to be Song Li, the queen of both the Golden Junmei Award and the Gladiolus Award.

It is a very good opportunity for an actor to be able to play the role of Song Li, who is a double vision queen.

Jia Haochen also learned that Song Li had accepted "The Moon at the Time", and finally agreed to play the male lead.

The drama "Bright Moon at the Time" was broadcast in the third quarter of last year, and it was the ratings champion at the same time.

At that time, there were still many people on the Internet arguing about who was more popular between "The Bright Moon at the Time" and "Hurricane".

Since the two dramas did not collide with each other, and they were both the ratings champions during the broadcast period, it could only be Guan Gong fighting Qin Qiong, and there was no result.

Later, when "Langya Bang" was aired, there were debates on the Internet whether "The Bright Moon at the Time" was better?Or "Langya Bang" is better.

The result is the same, the three dramas were all the rating champions when they aired, but none of them hit the schedule, so no matter how they compare, there will be no results.

Just after being hit by "Frozen Warrior" on the street, there is another good news.

The mood of Shengqi Entertainment executives is much better.

Moreover, Shengqi Entertainment has a habit, that is, the film and television dramas in which artists participate, usually invest.

Therefore, Shengqi Entertainment also invested in "The Moon at the Time" and made a good profit, but it was not enough to make up for the [-] million loss of "Frozen Warrior".

However, it is indeed good news that Jia Haochen's "The Moon at the Time" was shortlisted for the Flying Eagle Award for Actor.

Jia Haochen, as "the youngest Mr. 50 billion", has already set up a movie cafe personality.

However, this persona is actually a bit hypocritical.

Because there is only box office, no awards.

What's more, Jia Haochen's box office of 50 billion is all obtained by the characters in the third episode. Strictly speaking, it is not his box office.

"Frozen Warrior" was finally his box office, but it hit the street.

This thing is embarrassing.

Without the support of awards, the character design of movie cafes is always a bit imaginary.

However, film awards are very difficult.

Because the film is a type of film that specializes in awards such as literary films.

Literary and artistic films are usually difficult to get a high box office, but the reason why literary and artistic films can always exist is because literary and artistic films can win awards.

These commercial films played by Jia Haochen are all non-existent roles, and it is almost impossible to win movie awards.

In comparison, the difficulty of winning TV drama awards is not as high as that of film awards.

Jia Haochen and Shuanglishi Queen Song Li's "The Moon at the Time" was shortlisted for many Eagle Awards this time.

Among them, Jia Haochen was shortlisted for Best Actor.

If Jia Haochen can win the Flying Eagle Award for Best Actor, one of the three major TV drama awards, then his acting personality will be stable.

The smile on Chen Juqi's face when he mentioned the Flying Eagle Award.

Because he advocated taking over the drama "The Bright Moon at that Time".

The reason why he insisted on letting Jia Haochen take over the play was that there was a secret that no one else knew.

Chen Juqi and Song Li's executive agent knew each other. At that time, they received the news that Song Li took over the drama "The Moon at the Time" because she wanted to compete for the Flying Eagle Award with this drama.

Song Li is already a Jin Junmei general and a sword orchid award. After double-checking, if she wins the Flying Eagle Award, it will be a grand slam of the three major TV drama awards.

It is conceivable that the drama "The Bright Moon at that time" has great potential.

It was because of this news that Chen Juqi strongly suggested that Jia Haochen take over the role of the male lead of "The Bright Moon".

As a result, "The Moon at the Time" was nominated for several Eagle Awards, and Jia Haochen was also nominated for Best Actor.

If he can win the Flying Eagle Award for Best Actor, then the value of Jia Haochen's actors will soar in a straight line, and the loss of "Frozen Warrior" will be nothing.

(End of this chapter)