Chapter 487

The Star Tide official flagship store is open!

The Star Tide official flagship store is closed!

The Star Tide official flagship store is open again!

The Star Tide official flagship store is closed again!
What kind of plane is the official flagship store of Star Tide doing? Does he think he is a pants zipper, opening and closing it?
In fact, there are no planes, because the inventory that is put on the shelves every day is only those, and they are sold out in less than three hours each time. The online store that could have been open 24 hours a day can only be opened for three hours now.

As the saying goes, it is like a spring breeze overnight, and the aesthetics are completely "distorted".

The 150 handsome men and beauties participating in the "Starlight Games" each wore Star Tide's products, and they scrutinized their faces many times in front of countless netizens who followed the show.

To Xu Qing's various welfare activities, he kept stuffing Star Tide's products in it, deepening the impression of netizens.

Then Xu Qing and Qi Xi showed more than 20 different suits in the explosive MV.

In the end, Internet celebrities big and small in Shaking Hands started wearing Star Tide products to shoot various videos as they had agreed upon.

In this kind of rhythmic and organized publicity, the brand of Xingchao has been completely launched, and all of them are worn by handsome men and beauties. Xingchao's products have completely become trendy products. If you claim to be a young man who pursues fashion, If you don't come to a set of Star Tide, you will be ashamed to say hello to others.

A bunch of people started to follow suit, especially other Internet celebrities and potential Internet celebrities who had not received products from Xu Qing.

Objectively speaking, aesthetics can be influenced, and it is easy to be influenced.

Through the variety show "Starlight Games", Xu Qing's countless operations are all exporting the aesthetic concept of Star Tide to consumers.

Of course, it is also because of the two makeup masters Xu Qing and Qi Xi, coupled with the excellent design on the earth, that this kind of aesthetics can be promoted rapidly, because these products that are launched can withstand everyone's scrutiny, which has a shortcoming. accepted basis over time.

Otherwise, if it is really ugly, it is ugly. Even if you turn it into political correctness, it is useless. We are not blind. If you want to turn ugly into good-looking, it will take a long time, absolutely not Like Star Tide, it succeeded in a short period of time.

First promote aesthetics, then raise expectations, and finally make sales.

Xu Qing has completed the first two steps, and now is the last step, how to do sales.

Whether it is large-scale sales or one-to-one sales, controlling consumer psychology is a compulsory course. After all, Xu Qing, who is engaged in market analysis, understands this.

Star Tide's products, although the inventory is not enough, but it is not enough to only open for three hours a day.

But he still chose to have a limited supply in the early stage, hunger marketing, let a small number of people buy it and show it first, it is best to sink into the circle of friends, let those who buy it first go to the circle of friends Showcase.

For things that are difficult to buy, there must be people in the circle of friends showing off. This is a very normal mentality. Most people want to prove to others that they are actually different and powerful.

But how can there be so many differences in life to the general public, most people are similar.

As a result, some luxury goods are not even close to the edge of luxury goods, and products with the concept of light luxury have entered the homes of ordinary people.

Some people have to buy a branded bag even though they owe a lot of debt, as if she is really rich after buying a bag, and she will be different from then on.

This is a delusion of class transition, self-deception and self-comfort. They have mistaken the logical relationship. Rich people do not have money because they carry this bag.

Naturally, Xu Qing will not let everyone owe a debt to buy Star Tide products. In the future, Star Tide will definitely produce outrageously expensive things, but those things are not for public consumption, but for a small group of people. To enhance the brand style.

At present, the surging series itself is a consumer product, and it is more expensive than other domestic brands when the quality is guaranteed.

It's not that Xu Qing insisted on earning more money, the main reason was that it was not expensive, but no one would buy it if it was not expensive, and the brand might not be able to do so if it was not expensive.

The psychology of consumers is like this, either it will be cheap to the end, or it will be expensive, and those who are stuck in the middle will be disgusted by most people.

This is the dilemma of most brands. The cost cannot be too cheap, and the brand influence cannot be too expensive. They can only be stuck in the middle and feel uncomfortable.

"Brother Qing, I really didn't expect that yoga suits could sell so quickly." In Xu Qing's office, Qi Xi looked at the data given by the clothing company in disbelief, and beside her was Yuan Huhu who was watching the excitement.

Among all the new products on the Star Tide flagship store, the fastest-selling one is the tight yoga pants, which shocked Qi Xi, because she always felt that this should be the most difficult to sell among all the products That's right.

Hearing this, Xu Qing smiled and said: "I told you at the time, maybe this is the hottest seller, you still don't believe it, now it proves that I didn't fool you, right?"

"I thought everyone wouldn't accept it." An embarrassed smile appeared on Qi Xi's face.

"Xixi, can you accept it? Show me when you wear it. With your figure, wouldn't it be...hehehe." Yuan Huhu suddenly answered, with an expression like an idiot, very wretched.

"I tried it on in the office downstairs before. Didn't you see it? There's nothing unacceptable about it. We have similar exercise clothes, and we're all used to it. Not to mention, this one is really comfortable to wear." Qi Xi looked at Yuan Huhu and said.

The downstairs office she mentioned is the office of Xingtang Clothing.

This answer made Yuan Huhu stunned for a moment, but after thinking about it, it was reasonable, Qi Xi is a dancer after all, and the dancer's practice clothes do have very close-fitting ones.

"Xixi is right, I have tried on these pants, but men have to wear shorts, otherwise they are not very elegant.

Other things aside, these pants are comfortable to wear and offer much better protection than regular gym shorts for exercising.

To put it funny, I think the clothing category in our products is the most suitable for sports.

Also, don't you think that many girls will look much better after wearing this dress?Nowadays, many people go to the gym just to have a good figure, not for health at all.

But fitness is a long-term process, and it is also a painful process, and it is difficult to produce results.

If changing a pair of pants can give you a different feeling visually, wouldn’t that be much better than doing hip bridges every day?
Fitness is said to be for yourself, but you can develop a good figure without showing off, which is incomplete in the eyes of most people, you know.

Our pants can give many fitness girls a chance to show their fitness results in advance.

Also, some people are born thin, but they don’t exercise at all, but this does not affect them to wear our figure-flattering suits, go to the gym to show off that they are exercising, and have a healthy new life. Most of them are very Everyone who is vain, including me, wants to be praised by others.

We can wait and see, I think the female coaches in the gym will definitely have several sets, and the female Internet celebrities who are well versed in the hobbies of male netizens on the Internet will also start.

With them, other girls who are a little confident in their faces and figures will follow immediately.

When these girls wear this, some people with good figure but bad face will follow suit. After trying, they will most likely receive compliments that they have never received before. This is a kind of positive feedback, there is positive feedback It will be cool, cool this thing will make people want to stop.

If it continues to spread like this, it is impossible for this thing not to be popular. After a large number of people wear this clothes, then it will be normal clothes, normal enough for most people to accept. "Xu Qing looked at Qi Xi with piercing eyes and said.

Qi Xi was stunned by Xu Qing's words, but she quickly realized a problem: "Brother Qing, if you say that if this spreads, the clothes will become normal, but if someone jumps out now and says that the pants are What about the indecency?"

"Jump, let them dance, I just want them to dance, the pants can actually be made more conservative, and rolled out slowly, but I'm doing it right now, and I want to use these pants as a target.

Star Tide is taking the lead too fast now, if you think those big peers will let us go, smearing us is a routine operation to suppress competitors, especially those foreign brands, they are too familiar with this job, after all, there are a group of people in China Eat by licking foreign countries.

Therefore, they will definitely arrange for someone to jump out and talk about it, and the people who jump out may have to be some well-known big V. Hearing this, Xu Qing leaned back and said to Qi Xi relaxedly.

"Then what should we do? No, Brother Qing, since you knew someone would jump out, why did you set up a target for them?" Qi Xi frowned tightly when he heard this.

"Because they can't beat this target. The reason I just said is that no matter how much those opinion leaders say, they can't stop the enthusiasm of those girls. Once this trend starts, it will go straight forward. If it is The male big V jumped out, believe it or not we don’t need to respond, there will be a bunch of people spraying back for us.” Xu Qing said very confidently.

Because of this, there are complete cases on the earth that can be referred to, and the facts have proved that yoga pants will be accepted by the public.

"But wouldn't it be better for us not to give them a target? Why do we have to give the opponent an excuse to attack us?" Qi Xi continued to ask.

"If we don't give it, they will find their own targets. Instead of asking them to pick out the faults of our other clothes and shoes, it is better to let them pick this product that seems to be faulty, but it is not a fault and can trigger widespread discussion." Xu Xu Qing explained.

"If the controversy is too big, will it affect the reputation of our Star Tide? What if those big brands label us Star Tide?" Qi Xi understood Xu Qing's meaning, but she was very afraid that Xu Qing would take it This thing is out of play.

"It's good to put the hat on, I wish they could put the hat on, then it's time for us to speak up, first ask the other party, why do they have to stare at a yoga pants and make irresponsible remarks?

Ask the other party again, this yoga pants has such a strong protective function, how can it be unqualified as a sports product?

Why can't women wear this to exercise?
Why do you insist on talking about the dirty side?

Is it possible that dirty people see everything dirty?

Only dirty brands will think this thing is dirty?
Do girls have no freedom to dress?
Are you oppressing women?

I buckled our hats, and I buckled him with a bigger one. Who wouldn't buckle a hat? Xu Qing said after shrugging.

"Then what if these companies don't plan to discredit us, seeing that our product sells so well, they copy it and use their brand advantage to compete with us instead?" Qi Xi suddenly thought of another possibility.

"That's even better, this version is now registered by our company, and if other brands want to imitate, we will directly sue.

It doesn't matter whether you sue or not, it doesn't matter how long you have to sue, just make trouble, and everyone knows about it, and it's good for the world to know about it.

In this way, we can tell everyone that we are the genuine version of this model.

Now I really hope that Adidas and Nike will copy it quickly, and I will make a fuss if I copy it. Once we make a fuss, we can take advantage of the trend and market the brand of Star Tide as a brand with the same name as them.

Have you heard of Porcelain Marketing?
A little-known broken brand is compared with top brands every day for marketing. As long as quite a few people know it, this broken brand will gradually become a famous brand, because when everyone thinks of it, they will Think of the top brand he touched.

Finally, in terms of consumer psychology, even if this broken brand is not as good as that top brand, it will naturally become a brand that is only one or two grades lower than the top brand.

But in fact, this broken brand is really [-] grades lower than that top brand. If we are plagiarized, it is not Pengci, it is being touched, which is much better than the marketing effect of Pengci . Xu Qing said excitedly, this feeling of constant thinking made him very comfortable.

"But what if those brands don't pick on yoga pants or plagiarize, but just pick on our other products to discredit them?" Qi Xi is like a brat, but she's not just bragging, but rather curious Looking at Xu Qing eagerly, he asked.

This appearance made Xu Qing and Yuan Huhu couldn't help laughing.

(End of this chapter)

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