The ace agent starts with the girl group

Chapter 579 Music Market
"President Xu, happy cooperation."

"Pleasant to work with."

In the office of an office building in Seoul, the voices of two men rang out one after another.

One is Xu Qing, and the other is the vice president of a well-known music publisher in Korea.

Music source distributors are probably similar to record distributors in our country, and are responsible for the simultaneous online and offline distribution of music produced by artists such as Xu Qing.

Speaking of which, Xu Qing has been in South Korea for a week, and met some cooperative companies in different fields during this period. Some of these companies were researched and contacted by Taro in advance, and some were recommended by Wavve.

Xu Qing's main job this time is to cooperate with these companies to better promote the work in South Korea.

It is impossible not to cooperate. The upstream and downstream of the entertainment industry have formed their own subdivisions. Star Hall cannot do it alone in China, let alone in the unfamiliar market of South Korea.

Speaking of which, as the two pioneer artists entering the Korean market this time, Xu Qing doesn't know how to define the combination of Yi Rong and Chen Jieyun.

Is it an Idol in the traditional sense of Korea?
It seems not.

Xu Qing also doesn't want to classify them into this category, because the status of Korean idols is actually quite low, whether they are actors or singers, their status is higher than them, even though sometimes actors and singers are not as well-earned or famous as they are.

This is an unspoken rule. Except for a few groups that really enjoy great international reputation, other idol groups are all younger brothers.

It seems that only the exclusive comedians of variety shows may have a lower status than Idol.

However, the identity of Yi Rong and Chen Jieyun is not the point. They are not Korean debut artists, so the unspoken rules of their identities cannot be applied to them.

The point is that they have to accomplish the set goal that Xu Qing arranged for them to come here.

In the entertainment industry, there are two very important fields, and they are also the two fields that Xu Qing mainly needs to master. One is film and television, and the other is music.

The film and television side is currently focusing on TV dramas, and Xu Qing chose Wavve for a preliminary cooperation.

In the later stage, if there is investment in film, Xu Qing still needs to find another partner.

At present, Xu Qing is not very interested in investing in movies in South Korea, because the import system of movies is far stricter than that of TV dramas.

Therefore, if Xu Qing wants to make a movie and want to enter the Korean market, one of the things he needs to do is to go through the traditional export channel. This channel refers to showing copyright and CDs in Korean movie theaters or selling online. These things can be carried out simultaneously. Yes, if you really can't go to theaters, then go for the last two items.

The other is to invite Korean actors to participate in the performance, so as to increase the favorability of Korean audiences.

Of course, whether it is a movie or a TV series, the production cycle is relatively long.

After cooperating with Wavve this time, Xu Qing has already started his plan to enter the Korean film and television industry.

The next step is to wait for "The Heirs" to start filming, to see what problems will arise during the filming process, and what problems will arise during the promotion in South Korea after the production is completed, to see where are the key points and what are worth noting.

This is the experience Xu Qing wants, and it is also the meaning of Yi Rong and Chen Jieyun who came here to be pioneers.

It is always through the two of them that Xu Qing can better figure out what to do in the future, which is the most effective and cost-effective.

In addition to film and television.

The film and television project is still in preparation. During the preparation period, Yi Rong and Chen Jieyun have to verify the gameplay of the music market.

Compared with the music market in our country, there is still a big difference between South Korea's music market and their operation mode is actually more mature.

Relatively popular song playing program.

More credible ranking rules.

There are also more recognized music awards.

If you want to measure the performance of an album in Korea, there are still many intuitive reference factors.

"Everyone, this is the flow chart I drew. We have now signed a music source supplier, and the next step is to release the MV on YouTube, and then we will participate in promotional programs to see the effect."

After signing a cooperation agreement with the music source publisher, Taro called a meeting with all relevant personnel, including the artists, in the hotel to discuss their follow-up plans this time.

Of course Xu Qing was also among the people attending the meeting.

Speaking of which, Taro actually registered a company in South Korea early to connect a series of businesses. Of course, this company is still an empty shell.

Even the office is still being renovated, otherwise Xu Qing and his party would not need to have a meeting in the hotel.

"Miss Taro, do you want to participate in all the six singing shows?" Chen Jieyun asked while recording in a notebook.

"No, you just need to participate in four of them." Taro shook his head.

In South Korea, except for Monday, there are six days from Tuesday to Sunday, and there are programs dedicated to playing songs on different platforms every day.

From the perspective of authority and recognition, it can be roughly divided into two grades. The first grade is the three programs "Music Bank", "Inkigayo" and "Music Center" broadcast on the three major TV stations in South Korea.

The second is the other three programs broadcast by other TV stations or channels, the first is "MCD", the second is "show champion", also known as "Champion Show", and "the show".

No matter which program it is, the ultimate goal of participating in playing songs is to get the "one" of this program, so that there will be enough publicity stunts and topics, and it is also a recognition of the results.

Even if you can't get one, you have to find a way to get a candidate, so that the exposure will be greater.

"One" actually means No.1, and the selection will be held every week, which is probably the taste of the champion of the week.

As for an alternate, it is similar to the shortlist.

As for how this one champion is produced, the judging criteria for each show is different, and the number of candidates for one is different for each show, ranging from three to five.

But taken together, there are only five factors for judging all programs.

The first and most important is the music source score, which accounts for the largest proportion in all programs. The reference basis for the music source score is based on the data lists of major music source websites in Korea.

The data list has two important reference factors, one is the playback volume, and the other is the download volume.

The second factor is sales. There are two sales lists in Korea, one is the G list and the other is the H list. Each program refers to different lists.

The third factor is the MV playback data. The MV playback data in South Korea basically depends on the official MV playback volume of the Youtube platform.

The fourth factor is broadcast points, that is, the data when the TV station's music program plays your music.

Therefore, many companies will make fun of TV stations and buy some broadcasts.

The fifth factor is voting points. There are pre-voting and live voting. Pre-voting means voting before the program is broadcast. Live voting is easy to understand.

Five factors, each program has different emphasis and factor weights.

So it also caused the difference of each program.

Take "Inkigayo" as an example. The MV scores of this thing account for a large proportion, so the girl groups in "Inkigayo" are very dominant, because the MV views of girl groups are generally higher than those of boy groups. many.

On the contrary, "Music Bank", this program pays more attention to sales points, so it is called "Sales Bank" by the audience and fans. The women's team is much stronger.

In contrast, there is also "Music Center", which has more voting items, and has a nickname called "Voting Center".

Of course, no matter what nickname these three have, they are relatively authoritative in the hearts of fans and audiences.

The next three are different.

(End of this chapter)