Chapter 668 The Problem

Beijing, which has just entered December, has completely entered winter.

Xu Qing, who has been staying in Nanpei, a city without winter, finally felt the temperature of winter.

"Mr. Xu, you are much more handsome than those on TV. My girlfriend and I both like you very much..." In the car, the driver was excitedly telling Xu Qing in the back about his love for Xu Qing.

This is Xiao Wang, the driver sent by Cheng Zifu, the vice president in charge of global operations of Shaker, to pick him up.

Xiao Wang was his introduction to himself. As for his name, maybe because he was too excited to see Xu Qing, he forgot to mention it.

After talking on the phone with Li Youna yesterday, Xu Qing held a meeting with Yuan Huhu and other high-level executives to discuss some details about the release of the Korean album and the subsequent Japanese album and albums in other languages ​​​​in Southeast Asia.

In terms of publicity and promotion, Tang Qian hopes to take advantage of the platform advantage of Shaking Hands.

It goes without saying that the current number of users and influence of Shaking Hands in the world.

Cheng Zifu and Xu Qing are also old acquaintances. He was originally in charge of the operation of the domestic market. Later, due to his outstanding work, he was promoted steadily, and now he is the person in charge of global operations.

So, Xu Qing, who originally wanted to talk to Cheng Zifu as soon as possible, patiently visited various areas of the Shaking Hands office building under Cheng Zifu's leadership.

In the office, after the two exchanged a few words of pleasantries, Xu Qing got straight to the point and said to Cheng Zifu: "Mr. Cheng, what am I doing here today? We talked about the same thing on the phone before, you If you have any doubts, we can talk now."

"That's right, not only that, but we also hope to promote our layout in the global e-commerce field. A massive global live broadcast is a very important part of our promotion strategy." Cheng Zifu added.

Seeing that Xu Qing personally admitted this matter, Cheng Zifu continued to ask while filling Xu Qing with tea: "You have released a new album, the physical album must be sold, and the concert must also be held?"

He even went to visit the employees of the Shaking Hands operation department, and distributed the small gifts prepared by Cheng Zifu in advance.

"Listen, listen, if Mr. Xu can become the leader of our domestic entertainment industry, no one else can say what he said just now." Cheng Zifu immediately turned his head and praised the few people around him when he heard this road.

When Xu Qing heard this, he turned his head and looked through the car window. Sure enough, there were a group of people waiting for him at the door of Shaker Headquarters. These people were men and women, and several of them were holding cameras.

So he smiled at Cheng Zifu, "Say it."

Of course, it’s not just that, there are many other things that can be done in terms of secondary creation.

Therefore, we have chosen and chosen, and think that you and Wanzituan are currently the most suitable artists for global live broadcasting.

The car quickly stopped at the door, before Xiao Wang came around to open the door, Xu Qing opened the door first and got off the car, then walked quickly to Cheng Zifu.

After hearing Xu Qing's words, Cheng Zifu first poured Xu Qing a cup of tea, and then said: "Mr. We can give you a discount here."

But this second-tier artist was suddenly exposed to something super big, so when this melon was discussed, he was more eye-catching than that first-line artist.

"You are flattering me too much. Even if you are really my fan, you can be regarded as one of my food and clothing parents. Artists should visit fans and this group of food and clothing parents."

Hearing Cheng Zifu's words, Xu Qing couldn't help raising his eyebrows.

After a wave of analysis, Xu Qing said: "Your sudden cooperation has completely confused me."

One aspect is the promotion of official content, such as the various news and news of the ball group, as well as videos of participating film and television music and so on.

At this moment, the cameraman and photographer started to work even harder.

If we want to hold this kind of live broadcast of global concerts, those top singers in the European and American music circles should have more appeal and influence than us. "

After pondering for a while, he slowly asked: "Mr. Cheng, let me say something that is not off topic, are you planning to do a global live broadcast event to further stabilize the traffic of your platform. "

"That's what I said, but there are a few conditions that you may not have considered. First, our basic platform for shaking hands is still in China. Therefore, if we can promote domestic artists, it must be better than promoting foreign artists. .

"Global live broadcast?" Xu Qing was stunned by Cheng Zifu's words. To be honest, he had thought about it, but what he thought about was to let the channel distributors of nine Asian countries launch live broadcasts in their own countries. up.

"There is such a thing." Xu Qing nodded without denying it.

But Xu Qing didn't care too much. If he got the traffic by shaking his hands, it was equivalent to getting the traffic himself. This is a win-win situation.

Xu Qinglai had communicated with Cheng Zifu about cooperation before, and the content of the cooperation was nothing more than wanting to use Tik Tok to promote the works of Wanzi Tuan overseas.

"Live broadcast? Just like the concert of "The Energetic Meatball Group"?" Xu Qing asked. There was a precedent for the live broadcast of the meatball group's concert on Shaking Hands, and the effect was not bad.

Not only that, but even the reaction videos, comment videos, etc. of making meat balls, including the imitation makeup of making meatballs, are considered secondary creations.

Hearing this, Xu Qing was even more surprised. If his album and concert tickets were sold exclusively on Shaking Hands, it would not be impossible.

"That depends on what you plan to do for the concert here?"

"Then you mean, you want to sell our album?" Xu Qing raised his eyebrows and asked.

Reduced fees?

"Mr. Cheng, is it possible that you want to host our concert, or do you want to sell our physical album?" Xu Qing seemed to have guessed what Cheng Zifu meant when he heard Cheng Zifu's words, so he asked directly.

The third aspect is some hidden promotion, such as the main promotion of the music of the meatball group as the BGM of the released video and so on.

But just in this way, you can waive your own promotion costs?
Isn't this a bit uneconomical?

On the contrary, Tang Qian, Li Xiangping, and others met Cheng Zifu more often. After all, many companies in the Xingtang Department cooperated closely with Shaking Hands. The outstanding performance of the Xingtang Department also boosted Cheng Zifu's performance.

After finishing speaking, Cheng Zifu turned around and introduced other people to Xu Qing.

Hearing this, Xu Qing felt that it was reasonable, and there must be other explanations.

These three albums are actually ready, and a warehouse has been filled for the recording of the physical albums, but they have not been released yet.

However, it was basically concentrated in the country before, and the intensity was not as great as it is now.

"That's right, the global simultaneous live broadcast. We now have 20 billion users worldwide, covering 150 countries around the world. You don't have to worry about the scope of the audience." Cheng Zifu was a little proud when he talked about this.

And standing in the middle is a middle-aged man in his early forties, this man is Cheng Zifu.

Third, you may not be aware of it yourself. According to the big data we have collected, you are actually the most popular artistes in the world right now, although some international superstars are more famous than you.

But recently, they haven't done anything that can attract most people's attention.

"Mr. Xu, we're here. Look, our Mr. Cheng is at the door." After an unknown amount of time, Xiao Wang, who didn't stop talking for a moment, reminded.

A lot of Douyin's profits come from here. If this system goes down, the promotion fee will not be low at all. If it is reduced or exempted, what does Cheng Zifu want?
Thinking of this, Xu Qing picked up the teacup and sipped it without speaking, but quietly waited for Cheng Zifu's next words.

For a long time, the two of them have basically communicated by phone or video call, and both parties have made appointments to meet many times, but several years have passed, and the two of them have never been able to meet in reality because they are very busy.

Therefore, Tang Qian or Li Xiangping should have made this trip, but after much deliberation, Xu Qing decided to come by himself to meet this old acquaintance whom he hadn't seen in person.

"I'm not worried about the audience you can cover. What I'm worried about is whether the popularity of our team is enough for you to make such a big move." Xu Qing said to Cheng Zifu a little bit dumbfounded.

After listening to Cheng Zifu's words, Xu Qing quickly analyzed the pros and cons in his heart.

In terms of how to engage in traffic, these people are indeed professional.

However, Xu Qing still couldn't figure it out and asked: "Then let's go back to the question just now, why us? It's not that I underestimated myself. The most famous artists in the world are still gathered in Europe and the United States.

The second aspect is the promotion of secondary creative content. For example, let the head and waist Internet celebrities on Tik Tok cover the music of Wanzi Tuan, dance the dance of Wanzi Tuan, and remake the film and television works of Wanzi Tuan.

"Hahaha, Mr. Xu, we've known each other for so long, but I still don't know who you are, can you be completely confused by this matter?" Cheng Zifu laughed loudly after hearing Xu Qing's words.

"That's what it means. We want to exclusively sell your physical albums and concert tickets on our e-commerce platform." Cheng Zifu laughed.

After Xu Qing shook hands with the people who came to greet him one by one, he walked into the office building where the hands were shaking, led by Cheng Zifu and surrounded by a group of people.

"To tell you the truth, I am planning to start a tour in Asia this time."

We also hope that our country's outstanding artists can go to the international market to spread our literary works.

Second, the top singers in Europe and the United States may be more famous than you and your team all over the world, but the main users of our shaking hands are actually gathered in Asia, especially Southeast Asia.

And we don't intend to become a fat man with one bite. If we can dig deeper into the user groups in Asia through you, it will be a huge success for us.

Hearing this, Xu Qing nodded. No wonder they can reduce the promotion fee of the meatball group. The promotion of the meatball group is actually promoting their own live broadcast activities.

Seeing this situation, Xu Qing believed that he would soon see the news of himself coming to Shaking Hands on all the content platforms of the Shaking Hands department.

Global live broadcast, this gimmick is big enough, but it's too big. For the current meatball group, I don't know if it will be too much.

This promotion is divided into three aspects.

"Have you considered broadcasting your concert live?"

To give an inappropriate example, it's like two artists, one is first-tier and the other is second-tier. It stands to reason that the first-tier must be more famous and have more fans than the second-tier.

He took the initiative to stretch out his hand and smiled at Cheng Zifu, "Mr. Cheng, I'm ashamed. I've known you for so long, and I'm really sorry that I only came to visit you today."

"It's the same if you say the same thing. Let's say it's different. There are indeed some differences. This time we want to broadcast your concert live simultaneously around the world."

"You must not be so humble. To be honest, at least in East Asia and Southeast Asia, you and your team are very well-known, and you are also quite well-known among the Chinese community in other regions."

Xu Qing is a very decisive person.

After all, Asia is the most populous place in the world, accounting for 66.7%, with a population of over 40 billion, and your current popularity in major Asian countries is no less than that of international stars in Europe and America.

Seeing Xu Qing's strange expression, Cheng Zifu continued to speak: "Mr. Xu, selling tickets and albums is actually a trivial matter. There is another matter that I want to communicate with you."

After finishing the set, it was already two hours later when Xu Qing actually sat in Cheng Zifu's office.

Many people know about this, and it is not a big secret.

After coming and going, Tang Qian, Li Xiangping and others became very good friends with Cheng Zifu.

Speaking of which, Xu Qing and Shaker also cooperated in this way before.

Cheng Zifu didn't make any detours, but said directly: "Mr. Xu, I heard from Xiangping that Wanzituan will release two albums in the future, one in Japanese and one in Southeast Asian languages."

Seeing Cheng Zifu smiling happily, Xu Qing also smiled, and after the two laughed for a while, Xu Qing said: "Since your company thinks highly of our artists, there is no need for me to be hypocritical.

"Mr. Xu's words made me feel ashamed. If you want to talk about visiting, I should be visiting you. After all, I am your fan. There is no reason for an idol to come to meet your fans." Cheng Zifu held Xu Qing with both hands. said with a smile.

"It's probably a bit difficult to host the concert. We don't have such a strong executive team." Cheng Zifu shook his head.

But the battle Cheng Zifu wanted to engage in was obviously bigger.

Teacher Xu, if I explain it this way, you should understand what I mean, right? "Cheng Zifu explained to Xu Qing.

Looking at Cheng Zifu, who was more confident than himself, Xu Qing was really confused.

However, I just thought about it. For our live broadcast, some issues should be discussed in advance to see if there is any way to solve them. "

"Tell me." After Cheng Zifu heard this, he immediately got up and went to his desk to take a notebook and a pen.

 Thank you for the reward of [Blade if the ending is not warm] [White Bu Cut].

  A new chapter will be added tonight.

  
 
(End of this chapter)

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