The ace agent starts with the girl group

Chapter 700 The Plan of the Chosen One
In the living room, Xu Qing sat at the table and chatted with Cheng Zifu while signing autographs.

As Cheng Zifu personally, he always has two concerns, one is the benefits of the e-commerce sector of Shaking Hands, and the other is the effects of this global live concert.

Let's talk about the benefits of the e-commerce sector first. According to the original plan of the two, Cheng Zifu wanted to attract traffic to the e-commerce sector through the sale of Xu Qing's album.

In fact, this is just a side plan, the main plan is still on the global live broadcast.

But no one expected that this incidental plan would achieve such good results. Shaking hands and Xu Qing could be said to be profitable both in terms of traffic and actual cash income.

The results of these albums are too impressive. I don't know if there will be any successors. Anyway, in Huaguo's entertainment circle, there is no one before.

However, the sales of Xu Qing's albums are different from the normal ones.

Those who are knowledgeable know that this week has basically consumed 80% of the potential of this popularity. Next week's album sales will definitely increase a little, but the increase will not be too great.

With such data coming out, it is impossible to expect Xu Qing and Shaker to gain some face.

Not to mention the long face, maybe it will weaken the shock brought by the sales of this album.

After all, people's thresholds are constantly increasing. It will be very shocking to see the data close to [-] million for the first time. If you want to shock everyone again, at least [-] million more.

The best way to deal with this incident is to ignore the release of next week's data and cover the album release with other topics.Let netizens stay in the shocking impression of Xu Qing's feelings about the release of this album.

In this way, it is beneficial to both Xu Qing and Shashou e-commerce.

In fact, the album sales plan this time is like an advertisement. Now this advertisement has exceeded the scheduled goal very well, and it is not easy to make any big moves in a short time. The most important thing is to cultivate and retain traffic.

Therefore, Cheng Zifu's current focus is all on the global live broadcast.

He had to use all available topics to direct the attention of netizens to this global live concert, so he urged Xu Qing to sell tickets quickly.

After all, the sale of concert tickets is also a good topic for discussion.

After a while, when the tickets are sold out, you can speculate on the hot topic of ticket sales, and even speculate on the composition of the nationalities of the people who buy tickets.

In Cheng Zifu's view, these are all topics that can spark discussions.

Xu Qing naturally knew what Cheng Zifu was thinking, but he always did things at his own pace, and besides, he didn't think selling tickets was a good hype topic.

It is a bad move to speculate on something with a highly controversial price.

No matter whether the concert tickets are cheap or expensive, they will be attacked.

If it is cheap, people will say that you are destroying the market, and you don’t care about the life and death of your colleagues if you don’t rely on concerts to make money. You want to let your colleagues hold concerts at a loss by making it so cheap?
Everyone is losing money, and everyone is even less willing to create. Do you want to kill Huaguo's music market?
What's worse is that the cost of holding a concert is really not low. It's really hard for Xu Qing to refute being labeled like this. He really can't destroy the concert price of normal singers.

People can't just care about themselves, they have to consider the ecology of the industry, especially now that Xu Qing is the leader of the industry, so he has to consider these even more.

If it is expensive, then there is no need to give examples of what everyone will say, there are too many people who are jealous of Xu Qing.

Of course, some people will think, wouldn't it be enough if you sell it at a moderate price?
But who decides the middle price?What is the middle price?

In fact, the concert tickets of Maruko Group have always been the average price compared with their peers. This should be the so-called middle price.

But even at this price, many people still think it is expensive, after all, everyone's consumption level is different.

Therefore, even though the performance tickets of Maruko Troupe occasionally went empty for a few seconds in recent years, Xu Qing did not bring it up as a topic for discussion.

This thing can’t be discussed, because the topic will definitely change from “The tickets for the meatball group are very powerful” to “Is the ticket for the ball group expensive?”

Being discussed about whether it is expensive or not is of no help to the meatball group, and it will even cause netizens to attack each other.

So can Xu Qing hold a concert for free?
No, he had to make money from concerts, no matter how much he made or how little he made, he always had to make a little.

To say an inappropriate reason, it is because the public has higher moral requirements for moral people.

What does that mean?

Many people can tacitly allow celebrities and entertainers to make a lot of money and drive luxury cars to live in luxury houses, but they do not allow scientists who have made great contributions to make a lot of money to drive luxury cars, let alone drive them, even touching them.

This is a paradoxical but real state of mind.

That is to say, whenever Xu Qing holds a concert for free, someone may ask him to release the album license for free, and then free this and that. In the end, it is very likely that Xu Qing's normal money making is wrong.

You will only be allowed to make money if you are making money in the first place.

This is also reflected in many Internet celebrity bloggers. After working hard for a long time on the video, they can finally earn some money by accepting an advertisement. In the end, they were scolded bloody, as if using love to generate electricity is the right thing to do. .

Of course, what I’m talking about here are those bloggers who put their heart into content and receive product advertisements that meet the standards.

Therefore, Xu Qing would rather give gifts than do too many free things.

"Old Cheng, let's not talk about the ticket sales, tell me, how many gifts can I sign out with the six of them this time?" Xu Qing said suddenly.

"Ten thousand pieces?" Cheng Zifu estimated.

"That's more than that. I figured it out. If we put the lottery on the day of the first concert, the seven of us can probably sign about [-] pieces. If there are more, our hands will be useless."

"That's pretty impressive, too."

"Now those who make an appointment for the live broadcast and those who bought the album will send out nearly 6 million lottery tickets. The 6 million lottery tickets will draw 5 gifts. The probability of this is [-] out of [-]. You say this is What concept?" Xu Qing said unhurriedly.

Cheng Zifu was a little confused, he asked suspiciously: "You think the probability is too small, and you want to make up some more gifts to increase the chance of winning?"

"It is definitely necessary to make up gifts, but I don't think the probability is too small, I think it is too big. Tell me, what is the concept of drawing 5 gifts together if there are [-] million or even [-] billion lottery tickets?"

"Six hundred million is enough. One billion, do you still want to draw a lottery? This ghost won't even win." Cheng Zifu said with a frown.

"On the contrary, the lower the probability, the more fun the lottery is. If the probability is high and everyone can win, then what's the point of this? It's worthless to share the pie together.

Of course, in order to make this lottery attractive enough, we also need to increase the value of the prizes, so that everyone is excited.

But it is impossible for us to send money directly to everyone like a lottery.

Therefore, we have to increase our weight in two aspects, one is material and the other is spiritual. "

Xu Qing's words completely confused Cheng Zifu: "What exactly are you trying to say?"

"Didn't you want the public's attention to be diverted to the live broadcast of the concert? Now I'll give you a more useful operation method than selling tickets to hype." Xu Qing stopped signing and turned to look at Cheng Zifu .

Upon hearing this, Cheng Zifu instinctively took out his mobile phone and opened the memo, and then said, "Say it."

"Have you ever heard of the Chosen One?"

"What do you mean?"

"If you can win a prize among one billion lottery tickets, will you be considered the Chosen One?"

"Forget it, no one is lucky."

"This is what I want to say. The way we participate in the lottery is very simple. You only need to open Doushu or tiktok to make an appointment for a live broadcast. There is no threshold, and there is no need to collect likes or other things.

This is simpler than any activity participation method on the Internet today, that is to say, it is extremely easy for us to attract more people to participate in the activity.

And the more people who participate, the greater the happiness of the winner will be.

This sense of happiness is a spiritual reward.

Of course, in order to expand this spiritual reward, our platform has to do something to help him expand this sense of happiness. "

"How to expand, pull out the list and announce it to the public? Although compared to the participants, there are not many winners, but in the current situation, there are still 5 winners.

There are too many people here, and the resources will be averaged in publicity. In fact, the effect is not as good as you think. Cheng Zifu asked, frowning.

"No, that's not what I want to talk about. The promotion method of pulling lists is outdated here. It's actually very simple. The people who participated in this event must be your users. If you don't register, you can't make an appointment for the live broadcast, right? .

So, as long as your company issues a certified sticker to all winners.

Just like being certified as an actor, you send them a certification like [Son of Wantuan Tianxuan] or [Lucky Star of Wantuan].

Of course, this certification has a time limit, such as half a year or a year, and it will be dropped directly when it expires. It is necessary to ensure the particularity of this label.

This is not much better than pulling a list. Think about it, if these people have this certification, they will have a lot of face. This will not become your loyal users of Shaking Hands. After all, no one will leave such a label unused ah.

You can even hold this activity every year. You can cooperate with your e-commerce suppliers and hold some lucky draw activities. Don’t be stingy with gifts like other friends. There are a lot of conditions.

It is zero threshold, and then use a very low winning rate to draw high-value gifts. This is the advantage of being a social platform like yours. "Xu Qing said while gesticulating.

And Cheng Zifu, who was opposite him, was stunned by Xu Qing's brain hole. Yes, according to this, it doesn't cost much to hold an event every year, but the effect seems to be very good.

No, this matter is not as simple as what Xu Qing said. Now it is because their enthusiasm is here, which can attract everyone to make a fuss. If they are not there, the fuss will be difficult. Many people may not be willing to take care of it. .

Seeing that Cheng Zifu didn't speak, Xu Qing continued: "We can go a little further, for example, prepare a super gift and only draw one person. Then give this person a more special certification label."

"Wouldn't it be possible to divide it into several levels, one person with a super gift, ten people with a luxury gift, and one hundred people with a big gift?" Cheng Zifu drew inferences from one instance.

"That won't work. Let's divide it into three categories, someone who won the super gift, the group who won the prize, and the group who didn't win the prize. Too many points will not be conducive to discussion." Xu Qing shook his head.

Discussing this kind of thing, half-hearted is not enough. There are too many labels and you will lose your memory points. There are only three, one super lucky one, a group of lucky ones, and countless black faces that have not been drawn. It is easier to form a deeper impression and memory.

Then Xu Qing continued: "What I just said was a spiritual reward. In fact, our signature gift is also a kind of spiritual reward. Compared with the value of the gift itself, the greater value lies in the scarcity of our signatures facing a huge audience. sex.

Therefore, in addition to these gifts, we have to increase the size.

Our company has its own supply chain, and they are already familiar with gift giving. You should also contact your suppliers to see how many are willing to sponsor.

The gifts I got here are intended to be drawn only from the fans who bought our album and the audience at the scene. This is considered as a reward for them, after all, it costs money.

I didn't dare to promote it like this before because it didn't sound good. Now that everyone bought the album or came to the concert, if I do this again, no one can say anything.

As for the prizes you got, they are for all audiences. During the live broadcast of the concert, we will give them out in an interactive way, and they can't be distributed evenly. We have to ensure the weight of the gifts.

It is better to give 10 gifts to one person than to give 10 gifts to each of them. The emotional feedback brought by the two is completely different.

When giving gifts to the audience this time, our principle is nine words, high frequency, high value, and low probability.

Of course, in order to ensure the interactivity of our live broadcast room, we also need to add more ways to make the audience experience better in the lottery draw.

For example, the link we discussed before that allows the audience to guess what the next song is, you can join this interaction. "

What Xu Qing said was a live interactive session in the concert.

Four song options are displayed on the screen to let the audience guess what the next song is.

If you choose the right one before, you are the right one, but now you can add a benefit, that is, after the audience chooses the right one, gifts will be drawn from this part of the audience who have chosen the right one.

Moreover, the audience's lottery drawing has changed from a purely passive to a partially active behavior, which is another huge improvement to the audience's sense of experience.

In fact, it is also possible to increase the link to allow the audience to continue to gamble on the probability, which will definitely greatly stimulate the audience's dopamine secretion.

But the concert is not a large-scale gambling scene. Although Xu Qing has countless ideas, it is not easy to use it on this head.

Cheng Zifu frantically tapped words on his phone to record Xu Qing's thoughts. In fact, it must be more convenient to record, but for both Xu Qing and Cheng Zifu, they instinctively rejected the act of recording.

After all, the identities of the two are relatively sensitive, and if the recording is leaked, it is easy to be maliciously interpreted.

After a while, Cheng Zifu finished typing, then looked up at Xu Qing, hesitant to speak.

Xu Qing was almost amused by his appearance, and asked, "Speak up if you have something to say."

(End of this chapter)