Rebirth 90: I rely on farming to cultivate a master scholar

Chapter 228 No Features
Although Cao Chunyuan does not understand the electronics manufacturing industry, she knows very well that technology in the electronics manufacturing industry is the primary productive force.

The reason why Japan's Sony Walkman (Walkman) is the cheapest can be sold at a high price of 600 yuan/unit, because it is the originator of this field and has strong hard power.

Most of the Walkman manufacturers in China copied the ideas of big companies like Sony. They didn't even change the appearance, just changed the company logo.

These domestically produced Walkmans are just superficial, and their internal components are very different from those produced by Sony.

For example, the radios and walkmans produced by Dissun Electronics, which has been acquired by Zhang Yunxi, are priced at one-tenth of Sony's or even lower, but no one cares about them.

There are three problems: 3. Sony's brand effect. 1. Domestic Walkmans rely entirely on plagiarism and have no innovation of their own. 2. There is a huge gap in product materials and craftsmanship.

The combination of so many factors makes Chinese people prefer to buy imported Sony Walkmans at high prices, rather than domestic products at low prices.

When Cao Chunyuan heard Zhang Yunxi say that the factory's equipment was old but still in use, she broke into a sweat for Zhang Yunxi, feeling that something bad was going to happen in her heart.

But she didn't raise this question right away, but silently followed Zhang Yunxi to his office.

As soon as Zhang Yunxi entered the room, he carried a large cardboard box prepared in advance to his desk, and looked expectantly at Cao Chunyuan.

"Take a quick look at the Walkmans we produce. The top three Walkmans are all designed after Sony's latest models this year. The rest of the models are also Sony's high-quality products from previous years."

"Hehe, let me see."

Frowning, Cao Chunyuan walked to the desk and picked up a black Walkman about 3cm thick from the cardboard box.The size of this Walkman is only a little smaller than a brick. Just looking at the appearance of this Walkman, it feels a bit rustic, which makes people have no desire to continue researching.

Cao Chunyuan has seen all kinds of Walkmans before traveling, and the Walkmans she remembers are all the final versions of Walkmans.

Similar to Xiaobawang learning machine and Boobao learning machine, it has many functions such as repeat reading, follow-up reading, display screen, built-in text, external MP3, etc., and its appearance is very beautiful.

This kind of 'black box' that looks like an antique, she has no interest in studying it at all.

She put the Walkman in her hand on the desk, and continued to look through the Walkman in the cardboard box. After searching for a long time, she found that the inside of the box was mainly black.

At most, it's on a black shell, with some bright silver metal horn looks, and a transparent front window.

Cao Chunyuan put the Walkman back into the cardboard box, turned to look at Zhang Yunxi, and asked softly, "Want to hear your opinion?"

Looking at Cao Chunyuan's expression, Zhang Yunxi knew that Cao Chunyuan would not give any good comments, but he still asked patiently: "You haven't tried it yet, you can try it and see how it works!"

Cao Chunyuan waved her hand and said, "I'm not even interested in letting me try them out. No matter how good their sound quality is, I won't buy them."

Seeing Cao Chunyuan's serious face, Zhang Yunxi frowned even deeper. Just now he was happily preparing to show Cao Chunyuan his new product, but he didn't expect Cao Chunyuan to give such an evaluation.

It is a bit arbitrary to reject it with one vote if it is not good enough just because of its appearance.

"However, these are all copied from Sony's Walkman in Japan. Sony's products sell so well in our country. If we produce similar products ourselves, why can't we sell them?"

Cao Chunyuan shook her head, "If I'm not mistaken, the previous Dissun Corporation also copied Sony's products, right? If it worked, why did they go out of business?"

"This"

At the beginning, Dissanne mainly produced large radios, which became popular for a while.At that time, Dissun Corporation imitated the appearance of big-name radios abroad, and even imitated some domestic brands with high sales volume.

Now that large radios have been gradually eliminated by the market, Dissanne has started to start with Walkmans again, and it is also following the old path of imitation.

The result is self-evident, the unsalable products led to the suspension of production of the company, and finally fell down to be acquired by Zhang Yunxi.

"The Walkman components used by Dissanne at that time were not very good. This time I improved the quality of the electronic components. You can try it out. The sound quality is really much better than before."

Cao Chunyuan waved her hand and said mercilessly: "You don't understand me at all, I'm not just talking about plagiarism, I'm talking about the Walkman you made, which doesn't have its own characteristics, do you understand?
The appearance of your product is from Sony, even if you use all the internal components from Sony, so what, the Walkman produced by your company is a substitute product of Sony?

The basic model sells for 600, how much are you going to sell, 60?
Can you increase the manufacturing cost in direct proportion to the benefit brought by the cost? "

This time Zhang Yunxi completely died down. He didn't expect that Cao Chunyuan's understanding of Walkman products was actually deeper than his boss.

What Cao Chunyuan said, it's not that he didn't think about it, he is planning to enter the market with high-quality and low-priced products, and first make a name for himself in the country.

After he has a certain reputation in the circle, he will launch his own company's products.

"You don't know, domestic brands are severely suppressed, and internal competition is very fierce.

Manufacture of this imitation can at least guarantee that there are a group of users who like low-priced 'imported goods'.But if, as you said, you produce products with your own characteristics, it may cause no one to care about them. "

Cao Chunyuan did not argue with Zhang Yunxi, but instead asked: "You haven't even tried, how do you know that this road won't work?

Is it because you don't try because others can't get it, then everyone will copy foreign brands. When will we have our own brand? "

uh~
Zhang Yunxi was silent for a while. May I ask which factory owner does not want to build his own brand, and who is willing to be a low-level substitute for others?

But now the domestic market is mixed with good and bad people, international big brands firmly occupy the high-end and high-end market, and a bunch of domestic small fish and shrimp compete for the remaining bottom-end market.

Under the premise of a blank premise, wanting to create your own brand is simply a dream.

"Didn't I want to enter the market first, and then launch my own product after gaining some fame?"

"Then you are even more wrong, how do you build your reputation by plagiarism, 'the first plagiarist', or 'high imitation No.1'?
You took the wrong step from the first step, and you still want to go further and further on the wrong road, isn't this a joke! "

Now Zhang Yunxi was also a little annoyed, and he said with some displeasure: "You have said for a long time that you are producing your own products. There are tens of thousands of products on the market. The high-end market is dominated by foreign products, and the bottom-end market is dominated by counterfeit products and low-priced products. Domestic brands beat you to death.

In this market environment, what products should I launch, and who will I sell them to? "

Cao Chunyuan noticed Zhang Yunxi's displeasure, so she stopped provoking him and asked, "Do you have a paintbrush here?"

(End of this chapter)