Rebirth 90: I rely on farming to cultivate a master scholar

Chapter 231 Building a Domestic Brand

Cao Chunyuan is naturally happy that the products she designed are recognized, but her purpose this time is not just to make the other party recognize her.

She also needs to put forward her own insights far ahead of this era in the design concept of the Walkman and business philosophy, so that Zhang Yunxi's electronics factory will avoid detours.

Cao Chunyuan stood up and said with a smile: "Director Liang, don't worry. I just talked with Mr. Zhang about some of the company's future development plans. You were not here just now, so I will discuss it with you."

"Oh~"

Liang Wei nodded. In his opinion, Cao Chunyuan has such an excellent design concept, so her business philosophy must not be bad.Chatting with Cao Chunyuan might really help the company's future development.

"Mr. Cao, please tell me."

Cao Chunyuan blinked at Zhang Yunxi who was on the side, and said to herself: "I know Director Liang, you have very rich experience in company management. Some words may not sound good, but it is indeed an indisputable fact that times have changed!

In the past, TVs, radios, electric fans, etc. in our country had to be imported. At that time, our country's technological level was indeed a little behind.

But now, we have made great progress, and we can produce this kind of electronic products ourselves.I know, you must say that we cannot produce some important electronic components independently, and we have to use foreign ones.

But we can combine Chinese and Western. We use external electronic components that cannot be produced, but our products must have their own characteristics and styles.

Just like blue and white porcelain, this kind of look is our Chinese characteristic, this kind of thing that generations of emperors like, can we ordinary people not like it?
I think we are fully capable of building the company into an electronics company with Chinese characteristics.This road may be a bit bumpy in the early stage, but as long as we go out, there will be stars and seas ahead. "

"Whoo~"

Liang Wei took a deep breath. What Cao Chunyuan said was not like a young man's words at all. This kind of vision and this kind of control over the future market did not look like a young man.

The most important thing is that Cao Chunyuan is still a young woman, which makes him feel that he is old and has been eliminated by the new era, and an inexplicable sadness arises in his heart.

As an entrepreneur of the older generation, he understands the market better than Cao Chunyuan. At that time, domestic enterprises were really struggling. For a small radio, many components had to be outsourced.

But now, the domestic market has improved, and it is already possible to complete the manufacturing alone.

It's just that many people, like him, still have ancient ideas, thinking that things outside are better than what they do.I don't want to think about how to produce my own products, but I think about how to reproduce those international big names every day.

There should have been a group of sober-minded people like Cao Chunyuan in China to stand up, build their own brands, and produce products with their own characteristics. He is sure to be the leader.

"Mr. Cao, you are very right, so what good suggestions do you have for the company's development?"

Cao Chunyuan waved her hand and said, "I don't have any good suggestions. I only have a few simple ideas. You can refer to them. If you think my suggestions are suitable, you can discuss with Mr. Zhang whether to implement them."

Liang Wei nodded vigorously, "Mr. Cao, please speak."

"In my opinion, if an emerging company wants to develop, it must first have its own corporate culture, such as patriotism, technology, innovation and so on.

Take patriotism as an example, this is a very good way of corporate publicity, we can design more products that contain Chinese style, and focus on Chinese style.

Then, we donated some radios and walkmans to some middle and primary schools with gimmicks such as "don't let the future of the motherland lose at the starting line" and "caring for the future of the motherland".

Although this kind of thing is not an advertisement, the actual effect is better than the advertisement. "

Speaking of this, Cao Chunyuan drank some dry mouth, and then, under the expectant eyes of Liang Wei and Zhang Yunxi, continued: "The second is our own product problem. We already have our own product style, so we must have it." own market positioning.

In the three markets of high, middle and low, we choose at most two, and we must not give consideration to both.This is very important. We must tell everyone very clearly that we are high-end products, or that we are cheap and cost-effective products, so that users cannot be confused about our positioning.

If we choose the high-end market, we not only need to work hard on the material of the Walkman, but also work hard on the matching earphones.We can design some exquisite in-ear headphones as supporting products, and we can also produce some more high-end over-ear headphones as an upgraded package.

At that time, we can use earphones as a gimmick to advertise that we are the best Walkman brand in 'sound quality' and 'earphones'.

There are many ways to succeed. We need to use our brains more, and we can't always follow others, so that we will never try to surpass others for the rest of our lives. "

Hearing this, Liang Wei glanced at Zhang Yunxi who was at the side, feeling a little bit resentful towards Zhang Yunxi in his heart.Secretly thought that Zhang Yunxi was too ignorant, why didn't he invite such a powerful boss over earlier?

Zhang Yunxi felt distressed in his heart and said that he had just talked with Cao Chunyuan about some company development issues, but what they talked about was mainly the appearance of the product, not the company's future detailed development.

Besides, he didn't know that there were so many development plans for electronic products in Cao Chunyuan's little mind.He even had some doubts that Cao Chunyuan secretly did his homework before coming here.

"Cough, cough"

Zhang Yunxi cleared his throat in embarrassment, and said: "Mr. Cao spoke very well and gave us very valuable experience. Later, I will discuss the feasibility of Mr. Cao's idea with Director Liang.

But it's a bit late today, so let's not talk too much, I'll take Mr. Cao home first! "

"Uh, that."

Liang Wei has a lot of ideas in his mind now, and wants to discuss with Cao Chunyuan, but Zhang Yunxi has already expressed his meaning very clearly, it is too late, Cao Chunyuan has to leave!
He could only look at Cao Chunyuan very reluctantly, and said aggrievedly: "Mr. Cao, go slowly, you are welcome to come here again any time."

Only then did Cao Chunyuan remember that she had to go to see the leader tomorrow morning, she nodded hurriedly and said, "Hehe, just a little opinion, I hope it can help the development of your company.

My car is right outside, so you don't have to see me off, I'll just go back by myself. "

Just as Cao Chunyuan was about to get up and leave, Zhang Yunxi grabbed Cao Chunyuan's arm, and the room fell silent instantly.

Liang Wei guessed that the two of them should have something to say, and after saying hello, he hurriedly fled the field, leaving Cao Chunyuan and Zhang Yunxi staring at each other in the room.

Zhang Yunxi let go of Cao Chunyuan's arm and scratched his head in embarrassment.

"Wait a minute, I just have something for you."

"Oh~"

Cao Chunyuan tilted her head and looked at Zhang Yunxi very curiously. She really wanted to know what surprise Zhang Yunxi had prepared for her.

Soon, Zhang Yunxi took out a packed gift box from his desk.His fair face was slightly flushed, and even his earlobes exuded a shy red color.

"Here, here you are. This is a gift I prepared for you for Christmas. You were not there at the time. Don't open it now, and open it when you get home."

(End of this chapter)