I Won a Prize of 100 Million at the Beginning, and I Became a Capital Boss
Chapter 123 Creator Conference!
Chapter 123 Creator Conference!
Yu Jianjun didn't know, but Zheng Wentong knew it well. His creator conference was actually held for Huang Zheng of Pinduoduo.
Tmall, Taobao, and JD.com have already occupied most of the market share, while Vipshop, Suning.com, Dangdang, and Yihaodian occupy a small number of market shares.
The reason why Pinduoduo was able to emerge suddenly under the siege of Tmall, Taobao and JD.com, and cannibalize Ahli’s e-commerce share has three success factors:
First, Pinduoduo first made efforts to sink the market, mainly promoting users in third- and fourth-tier cities. The way to develop users is also very simple and rude. Help me cut a knife and get 100 yuan in cash.
You may need to invite 10 new users to cash 100 yuan, but there are really users around you who have received this 100 yuan.
Users in these third- and fourth-tier cities go to the vegetable market to buy a vegetable, and they still have to spend two cents or three cents less. 100 yuan is definitely not a small attraction.
This means that you only need to spend 10 yuan to buy a new user. For the current Internet market, the customer acquisition cost of 10 yuan is not high.
Some loan companies or intermediaries need to spend 50 yuan, or even one or two hundred yuan to buy a list with authentic information, and then sell loan products in a targeted manner.
Moreover, it will only become more and more difficult for Pinduoduo to cut a knife and withdraw 100 yuan, because it is difficult for you to develop a new user who has not registered with Pinduoduo.
At that time, Pinduoduo users will focus on high-quality users who often shop online on Tmall and JD.com in first- and second-tier cities.
In fact, these user groups care more about the quality of online shopping. They like to buy more expensive but better quality products, so they don't like Pinduoduo.
So much so that these Pinduoduo users even invite people to drink milk tea, and girls take the initiative to ask boys to add WeChat to help her cut a knife.
The girl asked the boy on WeChat if he was there, and the boy replied happily, and the girl directly sent a link to Pinduoduo, "Help me cut it, thank you!" After the boy registered and cut it, the girl disappeared. These Boys can't wait to kill the founder of Pinduoduo.
The second is Pinduoduo’s own logistics, Jitu Express. Compared with SF Express and Sitong Yida, Jitu Express’s service makes people want to complain, and even other express companies have to cooperate to block it.
Wang Wei of SF Express has invested in Pinduoduo as an individual investor, so SF Express will still help Pinduoduo with some valuable items.If there is no preparation to build its own logistics, Pinduoduo will not be able to survive in the fiercely competitive e-commerce market.
The third is Pinduoduo’s [-] billion subsidy plan, which is actually an upgraded version of the cash withdrawal activity.
Didn’t you say that there are many fakes on Pinduoduo?Pinduoduo directly comes with a subsidy of tens of billions, which is cheaper than Apple's official website, JD.com, and Tmall.
Although a mobile phone is only one or two hundred cheaper, there are always people who can't stand the temptation, and then place an order to buy a mobile phone on Pinduoduo. After the user unpacks it, they will say "Hey, it smells so good!"
So from this point of view, Slope Investment, which owns the two apps of Universal WIFI and Wei Toutiao, is actually a natural partner for Pinduoduo.
Huang Zheng is quite arrogant. Although he told Liang Hui last time that he wanted to meet and chat with Zheng Wentong, until now, the two of them have been acting like the king does not see the king.
Chen Dong, who was sitting in the audience, focused his attention on the boss who was preaching on the stage. Liang Hui sat next to Chen Dong, and while listening to the boss's high-spirited speeches, he did not forget to take time to look at his underground boyfriend, Chen Dong, beside him.
Zheng Wentong asked her and Chen Dong to start sorting out the materials of Logical Thinking and Fan Deng Reading Club, and planned to invest in these two knowledge payment platforms at one time.
Zheng Wentong on the stage was making the final speech, "As the saying goes, one grain of millet is planted in spring, and ten thousand seeds are harvested in autumn."
"When I was young, I really did farm work. I planted seedlings, cut rice, harvested cotton, and let go of cattle."
"So I still have deep feelings for the countryside. The old people in the village told me that if you want to sow seeds in spring, you need to plow the fields in winter. This is also the historical wisdom of thousands of years in China."
"Because considering that this subsidy for 2000 creators will cover a greater proportion of rural creators and benefit the agriculture, rural areas and farmers, I named this subsidy program the Spring Sprout Program."
"Now, I announce the official launch of Wei Toutiao's 2016 'Spring Seedling Project'. Next, Yang Ji, our Weidu team, will introduce the support plan for online authors. Thank you!" Zheng Wentong walked off the stage, and the audience burst into applause.
Zheng Wentong walked up to his girlfriend, sat down and asked her, "Do you feel a little bored?"
Bai Xiaolu shook his head, "No, I think it's interesting. If it's convenient for you, I want to go to Slope Investment for a few days as an intern, and experience the working environment of the investment company in advance, so that I can enter "Ordinary" more quickly. In the role of "Glory of Glory."
"It doesn't matter on my side. It's not like you haven't made a guest appearance as my assistant. You forgot the scene when you accompanied me to meet Zhong Lifang for the first time last year?"
Zheng Wentong thinks that his girlfriend's idea is good. If Bai Xiaolu wants to invest directly in the slope and work as a boss, Zheng Wentong will definitely not agree.
However, if Bai Xiaolu just wanted to learn about the working environment and working mode of the investment company, it would be no problem to experience it for a few days.
As a matter of urgency, Zheng Wentong first needs to help his girlfriend choose a suitable suit and OL skirt. After get off work, the two of them can act out the love life between the domineering president and Secretary Jin.
Thinking about it now, in fact, there is a market for anti-routine sweet dramas like "Why is Secretary Jin like this", you can consider Zhang Ruonan to play the mainland version of Secretary Jin, and then Zhang Han as the domineering president, but is it not compatible with this? "Shanshan Is Coming" repeated?
Or let Zhang Ruonan and Gong Jun shoot "From Marriage to Love" in advance. Although Zhang Ruonan is not from a major, she has a wide range of roles.
But for Zhang Ruonan, there is no need to worry, let him hone his acting skills first, and there will be time when Gong Jun finishes filming "Xiangmi".
At that time, Zheng Wentong, through Zhao Jiarong, recommended Zhang Ruonan to Xiaosi to star in "A River of Sadness".
Yang Ji on the stage explained to the creators in detail Weidu's support plan for newcomers.
"According to our statistics, if the author signs a novel and writes 30 words, and his income does not meet expectations, he will choose to give up. This is what the industry often calls eunuchs."
"So in addition to the full attendance guarantee of 1600 yuan, we have also launched the Sunshine Plan. Starting from 20 words, contracted authors can get 20, 600, and 1200 yuan of sunshine subsidies for every additional 1800 words."
Dong Qianyue sat in the audience and listened attentively, because this is directly related to her income, and she cannot be sloppy.
Yang Ji went on to introduce, "The subsidy level of this Sunshine Project has nothing to do with the level of the writer, it only depends on whether you have potential."
"We will count the writer's advertising income every month. Everyone's starting point is 600. If your advertising income increases by more than 20% next month, your sunshine subsidy can be upgraded to the next level. If the decrease is greater than 20% %, it will drop by one notch. If the advertising revenue is between 80% and 120% of the previous month, then the sunshine subsidy registration will remain unchanged.”
Dong Qianyue calculated in her heart that for her newcomer, updating 20 words per month and an average of 7000 words a day is the most cost-effective.
In this way, she signed a bronze-level writer contract, with a minimum guarantee of 5000 yuan, 1600 yuan for full attendance, plus 600 sunshine subsidies, and 7200 yuan in the worst case, which is better than ordinary office workers in second- and third-tier cities. a little.
If she spends 5 months writing a novel of 100 million words, she can get a total of 3 manuscript fees.
Those ordinary contracted authors, commonly known as cannon fodder-level contracted writers, who update 20 words a month, can also receive 1600 yuan full attendance + 600 yuan sunshine subsidy, which can prevent a writer from starving to death before realizing his literary dream.
The cuttlefish who jumped from a certain point this year and dived did not take it seriously, "Sure enough, as long as there is a boss, there are also employees. There is a spring seedling plan in the front, and a sunshine plan in the back. These people who engage in the Internet feel like they don't do business every day, just thinking about it. Whole words!"
Diving Squid and Sleeping will be in vain are the two most famous platinum writers in Weidu, and the two of them are a little different. Zheng Wentong used to be a reader and gave Yu Jiajia [-], and Squid's readers immediately swiped two [-]. Ten thousand.
Li Meng originally wanted to persuade the boss Zheng Wentong to pay 100 million directly, and see if the readers of Squid will come back to challenge with 200 million. If this fight continues, Zheng Wentong will win or lose.
Zheng Wentong felt that Li Meng was outstanding in appearance and well-behaved, but he was a bit naive, not as shrewd as Yu Jiajia.
"The Internet circle is so big. If you know that I am cheating fans of my platinum author, do you want to continue doing Weidu this app? In order to earn this little money of 200 million, I can't afford to lose such a big man!"
Li Meng couldn't help curling her lips. The 100 million that ordinary people can't earn in a lifetime turned into small money in Zheng Wentong's mouth. The key point was that she couldn't refute it.
Yang Ji's speech was also very interesting, but perhaps because he had been in Silicon Valley for a long time, his speech was not as down-to-earth and humorous as Zheng Wentong's, but everyone still gave warm applause.
The creative conference ended, Cheng Liyuan went up to finish, and today's guests are preparing to leave.Zheng Wentong said goodbye to the Internet big Vs one by one.
Li Dan and Chizi went back together, and Li Dan joked with Zheng Wentong, "I heard the principal say that Mr. Zheng's Internet company is not small, and today I realized that your company is really big. If I knew it earlier, I would let Wei Toutiao be the "Tucao Conference" The main sponsor of the name, there needs to find Nin Jiom in Kyoto."
"This year is not too hot, next year, when you record the second season of "Tucao Conference" and "Talk Show" conference, I will contract the advertising sponsors of both programs!"
The short video application Weiyin and talk show programs are more compatible, and the two can also complement each other.
Chi Zi gave Zheng Wentong a thumbs up, "Mr. Zheng, you are so bright!"
The two updates have been uploaded, and they are still in the code. If Chapter 3 is finished, it will be uploaded after six o'clock.
On the first day of its launch yesterday, the average order on the first day exceeded 1150, and the first order was [-]. Thank you for your support.
Thanks also to Qinglian Swordman, Shanmo Weiyun, Qinghe Sword Immortal, Old Newspaper, Prime Minister of Giant Stinky Turtle, Decade Destroyer, and autistic patients for their donations.Thank you very much for your support, Hulu thanks everyone!
(End of this chapter)
Yu Jianjun didn't know, but Zheng Wentong knew it well. His creator conference was actually held for Huang Zheng of Pinduoduo.
Tmall, Taobao, and JD.com have already occupied most of the market share, while Vipshop, Suning.com, Dangdang, and Yihaodian occupy a small number of market shares.
The reason why Pinduoduo was able to emerge suddenly under the siege of Tmall, Taobao and JD.com, and cannibalize Ahli’s e-commerce share has three success factors:
First, Pinduoduo first made efforts to sink the market, mainly promoting users in third- and fourth-tier cities. The way to develop users is also very simple and rude. Help me cut a knife and get 100 yuan in cash.
You may need to invite 10 new users to cash 100 yuan, but there are really users around you who have received this 100 yuan.
Users in these third- and fourth-tier cities go to the vegetable market to buy a vegetable, and they still have to spend two cents or three cents less. 100 yuan is definitely not a small attraction.
This means that you only need to spend 10 yuan to buy a new user. For the current Internet market, the customer acquisition cost of 10 yuan is not high.
Some loan companies or intermediaries need to spend 50 yuan, or even one or two hundred yuan to buy a list with authentic information, and then sell loan products in a targeted manner.
Moreover, it will only become more and more difficult for Pinduoduo to cut a knife and withdraw 100 yuan, because it is difficult for you to develop a new user who has not registered with Pinduoduo.
At that time, Pinduoduo users will focus on high-quality users who often shop online on Tmall and JD.com in first- and second-tier cities.
In fact, these user groups care more about the quality of online shopping. They like to buy more expensive but better quality products, so they don't like Pinduoduo.
So much so that these Pinduoduo users even invite people to drink milk tea, and girls take the initiative to ask boys to add WeChat to help her cut a knife.
The girl asked the boy on WeChat if he was there, and the boy replied happily, and the girl directly sent a link to Pinduoduo, "Help me cut it, thank you!" After the boy registered and cut it, the girl disappeared. These Boys can't wait to kill the founder of Pinduoduo.
The second is Pinduoduo’s own logistics, Jitu Express. Compared with SF Express and Sitong Yida, Jitu Express’s service makes people want to complain, and even other express companies have to cooperate to block it.
Wang Wei of SF Express has invested in Pinduoduo as an individual investor, so SF Express will still help Pinduoduo with some valuable items.If there is no preparation to build its own logistics, Pinduoduo will not be able to survive in the fiercely competitive e-commerce market.
The third is Pinduoduo’s [-] billion subsidy plan, which is actually an upgraded version of the cash withdrawal activity.
Didn’t you say that there are many fakes on Pinduoduo?Pinduoduo directly comes with a subsidy of tens of billions, which is cheaper than Apple's official website, JD.com, and Tmall.
Although a mobile phone is only one or two hundred cheaper, there are always people who can't stand the temptation, and then place an order to buy a mobile phone on Pinduoduo. After the user unpacks it, they will say "Hey, it smells so good!"
So from this point of view, Slope Investment, which owns the two apps of Universal WIFI and Wei Toutiao, is actually a natural partner for Pinduoduo.
Huang Zheng is quite arrogant. Although he told Liang Hui last time that he wanted to meet and chat with Zheng Wentong, until now, the two of them have been acting like the king does not see the king.
Chen Dong, who was sitting in the audience, focused his attention on the boss who was preaching on the stage. Liang Hui sat next to Chen Dong, and while listening to the boss's high-spirited speeches, he did not forget to take time to look at his underground boyfriend, Chen Dong, beside him.
Zheng Wentong asked her and Chen Dong to start sorting out the materials of Logical Thinking and Fan Deng Reading Club, and planned to invest in these two knowledge payment platforms at one time.
Zheng Wentong on the stage was making the final speech, "As the saying goes, one grain of millet is planted in spring, and ten thousand seeds are harvested in autumn."
"When I was young, I really did farm work. I planted seedlings, cut rice, harvested cotton, and let go of cattle."
"So I still have deep feelings for the countryside. The old people in the village told me that if you want to sow seeds in spring, you need to plow the fields in winter. This is also the historical wisdom of thousands of years in China."
"Because considering that this subsidy for 2000 creators will cover a greater proportion of rural creators and benefit the agriculture, rural areas and farmers, I named this subsidy program the Spring Sprout Program."
"Now, I announce the official launch of Wei Toutiao's 2016 'Spring Seedling Project'. Next, Yang Ji, our Weidu team, will introduce the support plan for online authors. Thank you!" Zheng Wentong walked off the stage, and the audience burst into applause.
Zheng Wentong walked up to his girlfriend, sat down and asked her, "Do you feel a little bored?"
Bai Xiaolu shook his head, "No, I think it's interesting. If it's convenient for you, I want to go to Slope Investment for a few days as an intern, and experience the working environment of the investment company in advance, so that I can enter "Ordinary" more quickly. In the role of "Glory of Glory."
"It doesn't matter on my side. It's not like you haven't made a guest appearance as my assistant. You forgot the scene when you accompanied me to meet Zhong Lifang for the first time last year?"
Zheng Wentong thinks that his girlfriend's idea is good. If Bai Xiaolu wants to invest directly in the slope and work as a boss, Zheng Wentong will definitely not agree.
However, if Bai Xiaolu just wanted to learn about the working environment and working mode of the investment company, it would be no problem to experience it for a few days.
As a matter of urgency, Zheng Wentong first needs to help his girlfriend choose a suitable suit and OL skirt. After get off work, the two of them can act out the love life between the domineering president and Secretary Jin.
Thinking about it now, in fact, there is a market for anti-routine sweet dramas like "Why is Secretary Jin like this", you can consider Zhang Ruonan to play the mainland version of Secretary Jin, and then Zhang Han as the domineering president, but is it not compatible with this? "Shanshan Is Coming" repeated?
Or let Zhang Ruonan and Gong Jun shoot "From Marriage to Love" in advance. Although Zhang Ruonan is not from a major, she has a wide range of roles.
But for Zhang Ruonan, there is no need to worry, let him hone his acting skills first, and there will be time when Gong Jun finishes filming "Xiangmi".
At that time, Zheng Wentong, through Zhao Jiarong, recommended Zhang Ruonan to Xiaosi to star in "A River of Sadness".
Yang Ji on the stage explained to the creators in detail Weidu's support plan for newcomers.
"According to our statistics, if the author signs a novel and writes 30 words, and his income does not meet expectations, he will choose to give up. This is what the industry often calls eunuchs."
"So in addition to the full attendance guarantee of 1600 yuan, we have also launched the Sunshine Plan. Starting from 20 words, contracted authors can get 20, 600, and 1200 yuan of sunshine subsidies for every additional 1800 words."
Dong Qianyue sat in the audience and listened attentively, because this is directly related to her income, and she cannot be sloppy.
Yang Ji went on to introduce, "The subsidy level of this Sunshine Project has nothing to do with the level of the writer, it only depends on whether you have potential."
"We will count the writer's advertising income every month. Everyone's starting point is 600. If your advertising income increases by more than 20% next month, your sunshine subsidy can be upgraded to the next level. If the decrease is greater than 20% %, it will drop by one notch. If the advertising revenue is between 80% and 120% of the previous month, then the sunshine subsidy registration will remain unchanged.”
Dong Qianyue calculated in her heart that for her newcomer, updating 20 words per month and an average of 7000 words a day is the most cost-effective.
In this way, she signed a bronze-level writer contract, with a minimum guarantee of 5000 yuan, 1600 yuan for full attendance, plus 600 sunshine subsidies, and 7200 yuan in the worst case, which is better than ordinary office workers in second- and third-tier cities. a little.
If she spends 5 months writing a novel of 100 million words, she can get a total of 3 manuscript fees.
Those ordinary contracted authors, commonly known as cannon fodder-level contracted writers, who update 20 words a month, can also receive 1600 yuan full attendance + 600 yuan sunshine subsidy, which can prevent a writer from starving to death before realizing his literary dream.
The cuttlefish who jumped from a certain point this year and dived did not take it seriously, "Sure enough, as long as there is a boss, there are also employees. There is a spring seedling plan in the front, and a sunshine plan in the back. These people who engage in the Internet feel like they don't do business every day, just thinking about it. Whole words!"
Diving Squid and Sleeping will be in vain are the two most famous platinum writers in Weidu, and the two of them are a little different. Zheng Wentong used to be a reader and gave Yu Jiajia [-], and Squid's readers immediately swiped two [-]. Ten thousand.
Li Meng originally wanted to persuade the boss Zheng Wentong to pay 100 million directly, and see if the readers of Squid will come back to challenge with 200 million. If this fight continues, Zheng Wentong will win or lose.
Zheng Wentong felt that Li Meng was outstanding in appearance and well-behaved, but he was a bit naive, not as shrewd as Yu Jiajia.
"The Internet circle is so big. If you know that I am cheating fans of my platinum author, do you want to continue doing Weidu this app? In order to earn this little money of 200 million, I can't afford to lose such a big man!"
Li Meng couldn't help curling her lips. The 100 million that ordinary people can't earn in a lifetime turned into small money in Zheng Wentong's mouth. The key point was that she couldn't refute it.
Yang Ji's speech was also very interesting, but perhaps because he had been in Silicon Valley for a long time, his speech was not as down-to-earth and humorous as Zheng Wentong's, but everyone still gave warm applause.
The creative conference ended, Cheng Liyuan went up to finish, and today's guests are preparing to leave.Zheng Wentong said goodbye to the Internet big Vs one by one.
Li Dan and Chizi went back together, and Li Dan joked with Zheng Wentong, "I heard the principal say that Mr. Zheng's Internet company is not small, and today I realized that your company is really big. If I knew it earlier, I would let Wei Toutiao be the "Tucao Conference" The main sponsor of the name, there needs to find Nin Jiom in Kyoto."
"This year is not too hot, next year, when you record the second season of "Tucao Conference" and "Talk Show" conference, I will contract the advertising sponsors of both programs!"
The short video application Weiyin and talk show programs are more compatible, and the two can also complement each other.
Chi Zi gave Zheng Wentong a thumbs up, "Mr. Zheng, you are so bright!"
The two updates have been uploaded, and they are still in the code. If Chapter 3 is finished, it will be uploaded after six o'clock.
On the first day of its launch yesterday, the average order on the first day exceeded 1150, and the first order was [-]. Thank you for your support.
Thanks also to Qinglian Swordman, Shanmo Weiyun, Qinghe Sword Immortal, Old Newspaper, Prime Minister of Giant Stinky Turtle, Decade Destroyer, and autistic patients for their donations.Thank you very much for your support, Hulu thanks everyone!
(End of this chapter)
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