I Won a Prize of 100 Million at the Beginning, and I Became a Capital Boss

In mid-January, Zheng Wentong received Zhang Lei from Hillhouse Group and Xu Xin from Capital Today in Puhai respectively. Both investment institutions are interested in participating in Ke's C round of financing.

Capital Today and Hillhouse Group plan to jointly buy a total of 25% of Keke at a price of US$25 billion. Zheng Wentong’s shareholding in Keke will be less than 50%. IDG Capital, Ari and Sequoia Capital will complete this round of financing. Following the investment, if Capital Today and Gaoling Group disagree with Zheng Wentong's proposal for AB shares, Zheng Wentong will transfer up to 15% of the shares to ensure his controlling stake in Ke.

The senior management team of Slope Group headed by Xu Ru and Ke's senior management team can get a total of 2% of the equity transferred by Zheng Wentong during this round of financing. Worth 100 million US dollars.

Zheng Wentong also reserved a 3% equity option pool to attract senior management talents in the future.

Xu Xin of Capital Today invested in JD.com, and JD.com also implemented the AB share plan, so Xu Xin has a relatively high acceptance of Zheng Wentong's AB share equity plan.

When Capital Today agreed to Zheng Wentong's plan, another investment giant, Gaoling Group, which was trying to take a stake, fell into a passive position.After several days of negotiations, Gaoling Group and Capital Today finally accepted the AB share plan designed by Zheng Wentong.

After the C round of financing, Zheng Wentong's shareholding in Keke was further reduced to 43%. If the valuation of US$100 billion is used, Zheng Wentong's shareholding in Keke is worth US$43 billion.

The founders of Internet companies are more concerned about the control of the company, and Zheng Wentong is no exception. If Zheng Wentong loses control of Keke, then Zheng Wentong would rather clear all the company's stocks, find a comfortable city to become a rich man, and start enjoying life. Life.

After Ke completed the huge financing of 25 billion US dollars, the media began to ask whether Ke, who had obtained huge financing, would continue to burn money against Byte’s applications.

The Weitoutiao Express Edition and Weiyin Express Edition launched by Keke are well received by users. Many users complete the browsing time task of the system in exchange for gold coins, cash them in RMB, and withdraw them to their bound bank cards.The media speculates that Zheng Wentong may cover this gold coin subsidy program to all users of Weitoutiao and Weiyin, helping Weitoutiao surpass the number of users of Toutiao today.

The combined number of users of Wei Toutiao and Wei Toutiao Express Edition exceeds 5 million, the combined number of users of Weiyin and Wei Yin Express Edition exceeds 4 million, and the number of users of the free reading software Weidu also exceeds 2000 million.Ke’s total revenue in 2017 was RMB 90 billion. Among them, overseas business, TikTok and Mutong Technology’s mobile game “Endless Showdown” created RMB 40 billion for Ke, almost supporting half of Ke’s revenue.

In contrast, ByteDance’s revenue in 2017 was 160 billion yuan, and Ke’s revenue has exceeded 55% of ByteDance’s revenue in the same year. According to Zheng Wentong’s estimate, Ke’s revenue in 2018 is expected to exceed that of Zi The main source of revenue is TikTok.
The transfer ban imposed by FIFA on Atletico Madrid has expired, and Zheng Wentong, who has a lot of money, provided the club's executive chairman Lin Feng with a transfer fee of 5000 million euros for Atletico Madrid's winter reinforcement and introduction.

Although Ronaldo's departure from Real Madrid is a foregone conclusion, Real Madrid chairman Florentino is not willing to let Ronaldo join a La Liga team, let alone transfer to his rival Atletico Madrid in the same city. …

Florentino tends to transfer Ronaldo to a Serie A or Premier League team, so that apart from the UEFA Champions League, Real Madrid will not encounter Ronaldo in La Liga. If Ronaldo joins Madrid Athletic helped Atletico Madrid win the La Liga championship or the Copa del Rey championship. Florentino is estimated to be sprayed to death by Real Madrid fans.

The reason why Ronaldo wants to leave Real Madrid is that Real Madrid lacks enough respect for him.When Barcelona offered Brazil a high salary of 3500 million euros, Ronaldo expressed his request for a salary increase to Real Madrid.

Ronaldo believes that he and Messi are top stars at the same level. There is no reason why Messi's annual salary exceeds 3500 million euros, but Ronaldo and Messi differ by a full 1300 million euros.Real Madrid also promised to increase Ronaldo's salary to 3000 million euros before, but it has not been fulfilled for a long time, which also made Ronaldo quit.

The reason why Real Madrid is unwilling to raise Ronaldo's salary is that Ronaldo is too old and his peak period has passed.Real Madrid has always been known for its shrewdness, and it has never been soft on its legendary stars. It is difficult for Ronaldo, who has a strong self-esteem, to play for Real Madrid without sincerity.

In order to introduce Ronaldo, Zheng Wentong made two-handed preparations in advance. Slope Group and Florentino's ACS Construction Group will cooperate in several real estate projects in several key cities in Europe, so that Florentino agrees to transfer Ronaldo. Atletico Madrid.In addition, Atletico Madrid put Griezmann on the shelf, preparing to trade Griezmann to pay Ronaldo's signing funds.

The French team will win this year's World Cup. As the core player of the World Cup winning team, Griezmann's value will usher in an increase. At that time, it will be the best time for Atletico Madrid to trade Griezmann. Ronaldo's agent Mendes also agreed with Zheng Wentong's trade plan to introduce Ronaldo.

In the 18 World Cup, CCTV.com obtained the all-media broadcasting rights and distribution rights for the World Cup in mainland China authorized by FIFA.Zheng Wentong has already begun to consider whether to buy the live broadcast rights of this year's World Cup from CCTV in the name of Station A or Weiyin.

If you use the name of Station A to buy the live broadcast rights, the benefits are obvious. Through the upsurge of the World Cup, it can help the number of daily active users of Station A to usher in a wave of soaring.However, it remains to be seen whether this wave of traffic can be converted into effective users after the World Cup.

Assuming that Weiyin buys the live broadcast rights of the World Cup in the name of Weiyin, Weitoutiao or Weiyin users can directly watch the World Cup matches on their mobile phones.However, Weiyin has no way to insert advertisements in the broadcast of the World Cup, basically it is losing money and making money.And for the current volume of Weiyin, it does not need to increase new users through the World Cup.

In addition to the World Cup, station A has become the broadcaster of this year's La Liga, and the users of station A will simultaneously broadcast La Liga for free. Station A hired CCTV's professional commentator to explain La Liga matches, among which Atletico Madrid broadcast the most games, followed by Real Madrid and Barcelona.

Zheng Wentong decided to observe the effect of station A broadcasting La Liga. If station A can cultivate a relatively stable group of football fans, Zheng Wentong may consider using the name of station A to broadcast this year's World Cup in Russia.

Zheng Wentong has been watching the World Cup since 02, and he has never failed in every World Cup. Although he knows that the French team is the champion of this World Cup, he is not interested in placing bets in advance.If he spends huge sums of money to buy the French team to win the championship again this year, the gaming companies will be able to change hands of the final champion.

Zheng Wentong is considering developing a World Cup marketing plan for station A. For example, before the start of the World Cup, users of station A can choose a team to guess this year's World Cup champion.If the user bets successfully, Station A will give the user a VIP membership for the next 24 months. VIP members will be able to watch animations and film and television dramas provided by Station A for free, and can also enjoy the benefits of game recharge.

Zheng Wentong's idea is actually based on the marketing reversal of Vantage water heaters in the 18 World Cup.At that time, Vantage Water Heater shouted a slogan that as long as the French team won the championship, Vantage Water Heater could give a full refund.At the end of the World Cup, the total amount of refunds for Vantage water heaters was 7900 million. This time the advertising and marketing effect was very significant.

Station A will start to test the VIP membership service this year, so Zheng Wentong’s campaign of guessing the champion and sending VIP members can not only maintain the popularity of fans, but also allow more users of Station A to participate in it. As for the effect of this marketing campaign , we will not know until after the World Cup starts