Time travel to 1984

Chapter 63 The Golden Brand
The business of Zhang Jincheng Feed Factory is getting better and better.

Although the surrounding villagers did not learn from Zhang Jinlin to build a super large-scale pig farm.

But it was obviously influenced by the Zhang family.

Expand the scale of pig raising as much as possible under the existing conditions.

After the scale is expanded, the original method of raising pigs by pulling pigweed manually will not work.

It is necessary to find Zhang Jincheng's feed factory to buy feed.

This has led to a large increase in the demand for feed by the surrounding villagers.

Zhang Jincheng's feed factory is gradually in short supply.

Gradually, Zhang Jincheng came up with the idea of ​​expanding the feed factory.

I also slowly understood the ideas that Zhang Jinhai usually promotes.

Have a little understanding of marketization.

Have a deeper understanding of the scale effect.

Zhang Jincheng cleaned up the running account in his hand.

All external costs and expenditures have been paid off, and no foreign debts are owed.

The surplus funds from selling feed are as high as more than 8000 yuan.

It is planned to leave more than 1000 yuan as the usual working capital.

Take out 7000 yuan to expand the production scale of the feed factory.

Zhang Jincheng invited the contractor to help calculate the various materials needed for the expansion area of ​​the feed factory.

Form a purchase list and purchase according to the order.

The expansion project of Jincheng Feed Factory started in such a low-key manner.

It is so low-key that the villagers don't even know that Jincheng Feed Factory is developing very well.

Why is it suddenly expanding now?

Zhang Jincheng is also quietly inquiring about scientific and technological talents in feed research.

Prepare to develop some new products according to Zhang Jinhai's suggestion.

The first thing that comes to mind is what to feed the fish.

Because almost every household in the countryside here has paddy fields.

Originally, paddy fields could raise fish.

Some villagers also transformed the paddy fields into deep water fields.

Grass carp and carp can be raised.

Relatively speaking, in the production of fish feed, the potential consumption will be more.

Zhang Jincheng couldn't find suitable experts in feed research and production to help him.

As a last resort, I went to Xinhua Bookstore to buy some professional books and came back to study hard.

Lively, a semi-literate person has been taught to become a semi-expert in feed research and production.

Zhang Jinhai came back from the weekend vacation and saw that Zhang Jincheng's feed factory was being expanded.

He praised: "Third brother, your feed factory is getting more and more prosperous.

With such a large-scale expansion, it is necessary to prepare for a big fight. "

With a confident smile on his face, Zhang Jincheng said: "In the beginning, this feed factory could only supply the pig farm of Big Brother.

His life depends on the profits he makes.

Later, the villagers gradually got used to buying my feed.

It is used to raise more big fat pigs to earn more economic benefits.

And there is only my family running a feed factory nearby.

So business is getting better and better.

When it was serious some time ago, the supply was in short supply for several days.

This caused great dissatisfaction among the villagers.

That's why we rushed to expand the scale of the feed factory. "

Zhang Jinhai smiled and said: "You move forward according to your needs.

It is a relatively stable development model.

If you want to quickly occupy the market.

Larger scale-ups are also required.

It is also necessary to occupy a larger market in advance.

Only in this way can your competitors die directly in the cradle.

Otherwise just give your competitors a little bit of breathing room.

They will pop up one by one and gradually eat away at the market you have cultivated. "

Hearing this introduction, Zhang Jincheng was a little confused: "Jin Hai.

You mean I'm not expanding enough now?

The occupied market is not big enough. "

Zhang Jinhai nodded and smiled, "Yes."

Zhang Jincheng raised a new question: "Suppose I expand the production scale of the feed factory.

Not enough people are buying my feed.

Then am I stuck in it? "

Zhang Jinhai continued to explain with a smile: "That is, the second problem has not been handled well.

Did not occupy a large enough market.

Your sales are in very primitive mode right now. "

Zhang Jincheng is still not convinced: "My current feed factory is also developing very well.

Why do you still say that it is in a very primitive mode. "

Zhang Jinhai stretched out a palm and clapped his thumb to explain: "

We divide sales into several modes:
1. It is your current original sales model, the boss personally guards it, and customers can buy as much as they come.

2. The boss personally guards it, but he can advertise outside to attract customers to visit and study.

3. Feed factories should not participate in sales at all, and can outsource to third parties for sales. "

After Zhang Jincheng rubbed his head and thought for a long time, he smiled and said, "I don't read much.

Brain capacity is a bit insufficient.

I think it is more prudent to choose the second path you mentioned.

But how to advertise?
What is an advertisement? "

Zhang Jinhai said with a smile: "Speak in plain language.

Advertising is telling people what you want to sell.

Key information includes brand name, product name, contact number, address, etc.

But people nowadays are not quite used to advertising.

We can take this opportunity to build a brand image first.

Get everyone familiar with your brand. "

Zhang Jincheng is very interested in this brand.

Zhang Jincheng explained that brand refers to the degree of customer awareness of a certain product.

The louder the brand, the more people know about it.

The better the brand effect.

Now you can promote Jincheng of Jincheng Feed Factory as a feed brand.

In the future, the Zhang family's industries will be gold-branded brands.

The method of promotion can now be advertised on the radio.

For example, when the small speaker starts to broadcast, add a sentence "Jincheng brand is trustworthy" after it.

Another example is the words 'Jincheng brand is trustworthy' written on a white background and red letters on the roadside wall.

In the bustling area of ​​the county seat, there is also a billboard with the words 'Jincheng brand is trustworthy'.

Arouse everyone's curiosity about this brand from all aspects.

When the time is right, a new batch of advertisements will be published, stating that the Jincheng brand is producing feed, and the factory address and telephone number.

In this way, the future user demand will be greatly increased.

Just as the two brothers were chatting happily, Zhang Jinshan came.

Zhang Jinshan asked: "What are you talking about?

So much fun? "

Zhang Jinhai briefly explained the advice provided to Zhang Jincheng.

Zhang Jinshan pulled a bench, sat down, slapped his thigh and said: "This is a good idea.

Should I have one in my brick and tile factory? "

Zhang Jinhai smiled and said, "Don't.

If the products produced by your brick and tile factory are shipped too far, the proportion of freight accounted for is too high.

no value.

Even if you want to advertise, you can only play in a small area.

But the radiation range of your prefab factory can be wider.

At least there is no big problem in advertising within the county. "

Zhang Jinshan asked: "After you remind me like this, I think we should build a brick and tile factory near the county seat.

Build a prefab.

In this case, the cost of transporting it to all parts of the county will not be too high. "

Zhang Jinhai replied with a smile: "You have a good idea.

If you want to do it, you have to hurry to really seize the opportunity. "

What will the advertisement of the two brothers Zhang Jinshan and Zhang Jincheng look like?

(End of this chapter)