I have a flow system

Chapter 108 Reaction of the Parties
During Double Eleven, although Qian Lai's side didn't stop much.

However, because Qiao Fei's family's explosion coefficient is too high, Qian Lai's bad review strategy has completely failed.

Some "nonsense" measures are still going on, and experienced people will pay more attention to them, but after all, not everyone is so foolproof, and if there is a slight mistake, Qiao Fei's family caught it during the chat or phone communication.

After that, it is to go through the process, and the account is blocked by the platform Xiaoer.

For small and medium-sized businesses, the platform's second child may even favor consumers.

But if the evidence chain is complete and it is still a big business, it is normal for the disposal method to be biased towards the business.

After all, there will be no loss to the platform if there are fewer such "professional counterfeiters", and it can even improve the business environment of merchants.

But without Qiao Fei's family, the daily operation of Qiao Fei's family alone may cause tens of millions, hundreds of millions, or even more losses.
Therefore, the final result is that, with the help of the platform Xiao Er, Qian Lai's team has no better way in a short time.

No matter how urgent you are.

As for Liu Bin, he has no time to deal with it right now.

I conveyed Wu Zhou's meaning to the after-sales department. If this kind of thing can't be done well, I will replace it with a team that can do it well.

Since then, no one in the after-sales department has complained to Liu Bin anymore.

After all, the salary of Qiao Fei's family is considered high in the entire Yuncheng, and the benefits are also complete.

Not stupid.

Just trying to be lazy.

Liu Bin also understood through this incident, 'Compassion does not control soldiers, righteousness does not control wealth. '

On Double Eleven, most people in the company had to work overtime.

The company has some sleeping bags and tents, as well as some vacant meeting rooms. The snacks are converted into lounges, and everyone takes turns to rest.

Guaranteed 24-hour online system to deal with emergencies at any time.

After all, if there is any loophole in the set promotion, just this customer order, if you are not careful, you will suffer a huge loss.

The order amount and payment quantity will be followed up and calculated in real time to ensure that there is no problem.

In most cases, the moment the Double Eleven starts, consumers place orders without thinking, and the orders are added in advance, and after some shoots are finished, they ask when the goods will be delivered.

As for the warehouse, the intelligent system, when the order comes out, the warehouse is already packing.

SF Express also stayed up all night. In the middle of the night, semi-trailers arrived at the warehouse of Wu Zhou Company, and the whole family mobilized to pull goods.

At the same time, the office lobby of Qiao Fei's house.

There is a big cake, and there are all kinds of fruit drinks and pastries and snacks around, so you can eat whatever you want.

There is a projection in the lobby. As soon as 0:[-] arrives, yesterday’s sales will be cleared, and the sales data of the day of Double Eleven will be updated in real time.

Although the sales in the first ten days of Double Eleven were good, the most important thing about Double Eleven is the day of Double Eleven, which is also the day with the most sales.

And the base is different. The daily sales volume before Double Eleven was between 2000 million and 3000 million.

But the sales on November 11 reached 10 million.

More than 6 times more than before.

As for the three big players in the industry, they are now about two or three times more than before. This is based on the premise of large-scale activities during this period and various marketing promotions.

As for ordinary merchants who don't have much money, especially on the 10th, the sales volume can be almost the same as before.

After all, there will still be consumption restraint on Double Eleven.

Moreover, because of the large amount of marketing expenses invested by leading merchants, it will further squeeze the consumer market of small and medium-sized merchants.

However, most small and medium-sized businesses do not care too much about this.

Because this year, the domestic consumer market is still in an incremental market and growing at a high speed.

So the result is that if the head eats meat, small and medium-sized businesses can also drink some soup.

At the moment, the working conditions of leading merchants such as Xiaomojia and Liangjia are similar.

The office is brightly lit.

"Let's follow up on the price of the event and the inventory. It's the last day. I know everyone has worked hard. After Double Eleven is over, everyone will take three days off alternately."

"Let's sprint again. As long as the rhythm is under control, we will still be number one in China this year." The boss of Little Mouse's family encouraged him in the office.

"Okay." Everyone in the office responded loudly.

Responding to the boss is also encouraging yourself.

After the turnover of Qiaofei’s Tmall store was divided into three, although the total performance has been rising, the growth of single store performance has slowed down a lot.

In fact, the pressure on Little Mice’s family was not so great before the Double Eleven event started.

Because up to now, the total online and offline sales of little mice is about 82 billion. In November, we can finally sprint for seven or eight billion yuan without any problems. In the end, we will sprint for a wave of New Year gift box distribution in December. It is not a big problem to sell 11 billion yuan this year.

Qiao Feijia currently only sells products through mainstream channels, and there are not many products, but they distribute goods through all channels.Mainstream and non-mainstream e-commerce channels, and even some bank apps and supermarkets are available.

And this year, after its listing, offline mainstream supermarkets, large convenience stores, mouse-themed stores, etc., will distribute goods on a large scale across the country.

So far, as of the end of last month, offline sales have reached 8.1 million. If there is no accident, this year, offline sales can contribute at least 10 billion+ in sales.

It is very possible to expand to more second- and third-tier cities next year, and an additional 10 billion increments.

After all, the largest domestic market share is still offline.

Therefore, in the Tmall store alone, although Qiao Fei's family surpassed them, the total amount of the little mouse still surpassed Qiao Fei's family.

The data analysts in the company have been following up, calculating, and snacks. As of October, Qiao Fei's snacks are about 10 billion.

There is still a big gap between them.

It's just that after Double Eleven went on sale.

Qiao Fei's house suddenly sold for 18 billion, a figure that no one expected.

Later, the operation department resumed the review and came to the conclusion that the shaking hands channel brought many new fans from passers-by. Many videos of Qiao Fei’s family became popular, and the brand search terms began to soar at the end of October. .

Although Qiao Feijia's performance was also growing during that time, it was far behind the growth rate of brand hot searches.

Originally thought that it was a wave of Internet celebrity traffic, but in fact it was constantly reducing the traffic conversion of Qiaofei's family.

Unexpectedly, in the last wave of traffic, most of them seemed to be turned into additional purchases. These popular traffic actually added products to the shopping cart.

Therefore, this is the reason why Qiao Fei's performance has exploded far beyond its peers during Double Eleven.
They also want to copy, but after seeing the content, it is too difficult to copy
At most, it is to shoot more videos of product ingredients, and what international awards a certain snack has won.

However, after these videos were sent out, the splash was very small, and even if money was invested, not many people watched them.

On the last day of Double Eleven, Qiao Fei's house, even if it hasn't started yet, it is estimated that the guaranteed sales will be three to four hundred million, or even more.

In the remaining 19 days, sell another [-] to [-] million?

In other words, in November, Qiao Fei’s single snacks are estimated to sell about 11 billion?
If this trend continues in December,
In the past 2 months, only through online, have you made a big comeback?

This year is their first year on the market. They are known as the first snacks stock. It has only been listed for a few months, and the first one is gone?
At that time, how many floor limits will the stock have?
Therefore, during Double Eleven, their marketing expenses have been increased.

The strength has also been expanded again and again.

The reason is, to give it a go, not to lose.
As for the good family
"Everyone, let's put down the work at hand. Now, most of the backstage has been locked, and there are very few things we can do.

"On the last day of Double Eleven, I know that everyone is very concerned about the growth of Qiao Fei's family during this period. It is also very stressful."

"Actually, during this period of time, I was also thinking about how to deal with it. In the end, I got a little gain and would like to share it with you."

"As for us, let's have a bigger vision. Don't regard Qiao Fei's family as just an opponent. In fact, we should be more grateful to Qiao Fei's family."

"The market for casual snacks is huge, and it needs a lot of brands to fill in. We just need to be ourselves. In fact, we don't have too much direct competition with Qiaofei's. After all, their products are indeed too expensive. "

"Of course, expensive is not a derogatory term. In fact, we also know that their products are really good. But the price is there, and there are actually only a few who can afford that price."

"In fact, the consumers who are ignored by Qiao Fei's family are the real majority?"

"Also, have you noticed that because of the popularity of Qiao Fei's, the overall unit price of snacks has been increasing. Many top items, the low-priced and low-quality products before, have disappeared."

"This is our chance."

"Qiaofeijia's products are mainly aimed at the daily high-frequency purchases of high-income groups."

"As for us, for those middle- and high-income groups, this is the best consumer group in China."

"Around us, there are actually many examples. For example, some luxury cars that boys like, or some cosmetics that girls like, the parent companies are all parity companies or were acquired by parity companies."

"So, we must also have confidence, grasp our own rhythm, and do a good job in every product in our hands. Don't mess up. The future outcome is uncertain, and everything is possible."

The boss calmly spoke seductively on the stage.

Let the employees present, at least at the moment, be more active at once.

Also saw the direction of work.

"The future is promising."

Some people even clamored that Qiao Fei's family would be acquired in the future.

The boss of Liangjia walked over with a smile, patted the person who said these words, and said, "Young man, I am optimistic about you, come on."

As for the Baicao family.

In comparison, there is nothing to say. Although it is the third in the industry, it depends on others.And among the current online brands, if Xiaomouse and Liangjia can still compete, they may not lose if they compare with Qiaofeijia in terms of omni-channel sales.

As for their family, this time it is absolutely certain that they will fall out of the top three echelons.

Even the current parent company has given 'great strength' support
But the gap is still obvious.

And recently I heard that someone is negotiating again, and the brand may change hands again.

Therefore, the company's operating department must not only focus on operations at the moment, but also consider the future.

If it's the new owner, why don't they get rid of those veterans who are 'incompetent'.

People are panicked and their minds are confused.

But no matter how panicked people are, e-commerce merchants and double eleven need to work overtime.

They are no exception.

(End of this chapter)