I have a flow system

Chapter 12 How Private Labels Do It

Zhou Jian didn't think there was anything wrong with him.

He just started working, just thinking about wasting his time, and he didn't have a better choice.

It's just that after joining the job, seeing Wu Zhou, a junior who is a year younger than him, become his boss, it is impossible to say that he is not envious.

'When I was still worrying about employment, he was already a boss. "

During the subsequent working hours, he could be regarded as watching the sales of the store, which increased day by day. In less than a month, the sales had doubled several times.

After a rough calculation, he calculated a profit figure that made him jealous.

He was immediately moved, and he felt that this was an opportunity to get rich that God had placed in front of him.

If you don't seize it, you will be sorry for the opportunity God gave you, and you will definitely regret it in the future.

It's just that after starting to act, it will cost money to register the company, office location, etc. He is just a student, so how can he get so much money.

So I found a good friend and partner.

Relying on the work experience of "Wu Zhou" company and the actual "operation" achievements, yes, to the outside world, he said that Wu Zhou's store is operated by him.

In the end, he contributed 2+ technology shares, and his friend contributed 8 shares, and the two each took 50% of the shares.

After that, my friend directly bought a company and rented a place. Zhou Jian recruited people, bought goods, and copied Wu Zhou's store products one-to-one.

E-commerce is not a new thing now, but Wu Zhou chose a product, and as soon as it was listed, it was sold directly, and Wu Zhou did not see any expenses at all.

So even though I don't know why the products selected by Wu Zhou's shop sell well, I already feel that those are gold mines in front of me.

Make exactly the same picture, so that consumers can directly feel that the products are exactly the same, and now that Zhou Jian’s products are cheaper, consumers are not fools, and they will definitely choose him.

And Wu Zhou's store does not have any paid investment, and sells goods easily, that is to say, these products still enjoy a very large traffic bonus period.

etc. . .

After Zhou Jian saw the opportunity, he also did some analysis.Even for this reason, I have been trying to supplement e-commerce knowledge, and I have read a lot of e-commerce masters' Shaking accounts.

Otherwise, it is impossible to fool friends.

In fact, even if Wu Zhou doesn't dismiss him, he will leave his job. His own company has been set up. Why should he be an employee when he can be his own boss?

It's just that it blows too well, but now there are some problems.

"Why are there no sales at all, shouldn't it? What's wrong?" Zhou Jian scratched his hair vigorously, his eyes were bloodshot, and he was already anxious.

Seeing that it has been on the shelves for almost a week, a total of 8 orders have been issued, of which 7 orders are made by myself.

Obviously Wu Zhou's products will be sold as soon as they are launched. . .

Since there is no traffic, buy traffic through the train. . .

Zhou Jian started his journey as a 'driver' on this day.

Wu Zhou didn't know about Zhou Jian's troubles, and he wouldn't waste his time dealing with them.

Even Zhou Jian's master map was almost completely copied from his own, but Wu Zhou didn't pay much attention to it.

In fact, if Wu Zhou complained, his products would have to be removed from the platform.

However, there is no sales at all now, why complain?Is there anything to lose?
Waste of time and energy, no effect.

And during this period of time, Wu Zhou's focus is not on this cup, but on the full launch of his own brand.

Own brand, own design, and then do a good job in brand building.

After the product is selected, during this period of time, I am contacting the processing factory, the packaging material warehouse, and the design company.

After this set, the cost of each product needs to be at least 1w+, which is only a few days of profit.

And after the product is put on the shelves, because Wu Zhou has his own controllable traffic, he doesn't have to worry about the product not being sold, and he doesn't have to worry about the inventory problem.

On this point alone, Wu Zhou has killed 99% of similar businesses in seconds.

For example, Apple mobile phone and Xiaomi mobile phone, assuming the premise, the profits of both mobile phones are 50%.

But Apple's mobile phone supply chain can achieve almost zero inventory, so 0% of the profits are completely pocketed.

As for Xiaomi, if 100 million mobile phones are sold, 50 thousand units are sold, and the remaining 50 thousand units, the profit is equal to 0.

But Xiaomi is not the only one, the vast majority of manufacturers are like this.

If you don't want to, you can't.

But Wu Zhou is different from Apple.

Apple is strong in its handling of suppliers, and its "inventory" risk is not without it, it is just transferred to suppliers.

Wu Zhouqiang has traffic, so the goods can be sold, and of course there is an inventory risk.

Of course, there are other ways to solve the inventory problem, but it is so difficult.

In terms of branding, since it is called Qiao Fei’s, Wu Zhou’s idea is, “Like a family member, give the best love”

Therefore, the product must be good, and will not cut corners and use secondary materials. It is best to find materials that are better than the top brands in the industry.

Secondly, products must be designed on the basis of user pain points to solve consumer problems,

Products that cannot solve consumers' problems are waste products and rubbish.

Furthermore, appearance must pass the test, and everyone has a love for beauty.Analyze the consumer group of the product, find out their consumption preferences, and then find other categories of products based on the same consumption preferences, analyze their consumption preferences, and finally find elements that can be integrated into your own products across borders.After this set, Wu Zhou's talent value has been upgraded, otherwise, he may not be able to figure it out if his head is blown.

The last is the packaging. The packaging is the first direct contact with the product for consumers. This is the first image of the product. It must not be used poorly. You can refer to Apple’s packaging, which is minimalist, textured, and unified.

The outer packaging of all cups, even if the capacity is different, is at most the difference in the size of the inside.But the external packaging specifications are unified.

In this way, the company can also print packaging materials in batches, which can be generalized and save the loss of packaging materials to the greatest extent.

For other details, Wu Zhou will explore and optimize them bit by bit in the follow-up.

You can only do what you think of first and do your best.

During this period of time, Wu Zhou also set up the company's official account and Shaking Hand account by the way.

Since it is to be a brand, there must be a window for consumers to understand the brand.

Let consumers trust the brand and like the product, and then they can become loyal users.

So, make good content.

There are many types of content presentation.

But at the beginning, what Wu Zhou wanted was authoritative endorsement to improve consumer trust.

For example, in 20xx, the xxx Research Institute took xx years to develop xx new materials, which were 82% lower than traditional xx materials and xx heavy metal residues (this is called sales anxiety), and 15% lighter in weight (this is an optimized experience. ). .

Introduce the most acceptable highlights to consumers. Of course, this point is best not available in the industry, or very few.Otherwise, if there is no difference between the material and the mainstream product, Wu Zhou would be doing publicity for his peers.

Use the leading high-quality brands in the same industry for comparison, and use the "poor" of high-level competitors to compare the quality of your own products.

This is called touch porcelain marketing.

Of course, it is impossible for Wu Zhou to do this video by himself, and he still has to find a professional agency company outside.

Professional things still have to be done by professional people.

(End of this chapter)