I have a flow system

Chapter 180 Food Review Blogger, Live Unboxing

The final sales volume on the first day was 3.8 copies, with a total revenue of 719 million.

From a revenue point of view, it's fine.

But it's true that for many netizens, it's good for others, but for Qiao Fei's products, this first sales performance is actually Waterloo.

Some people even openly came to Wu Zhou's account and started mocking mode.

"The public's eyes are discerning. If you treat consumers like leeks like this, your conscience won't hurt."

"I originally wanted to buy a copy to try, but seeing the price, I was persuaded to quit."

"Thank you, Mr. Wu, for saving me at least 99 yuan and saving my poor wallet."

"My wife originally added it to the collection, and she was going to buy it as soon as it was on the shelves. After seeing the price, she hesitated, and then I persuaded her a little bit, and she didn't buy it again. Thank you."

"Mr. Wu, you are obviously a Chinese company, why are the prices so low? Is it true for capitalists? I thought you were not like this."

There are many comments of this kind in the comments. It seems that this high-priced product has lost both Qiao Fei's family and Wu Zhou's good reputation.

As the most popular brand on all major platforms at present, there is also the boss.

The popularity of Qiao Fei's online search can be described as ridiculously high.

Just like before the mask, less than half of the traffic of Wu Zhou's store had to be pushed by Wu Zhou's precise traffic. During the big promotion, if you want to sell more, the proportion of distribution is higher.

And after the mask incident happened.

The performance of the entire store has doubled, not to mention the increase in traffic, which has increased by dozens of times. Now the conversion rate of Qiao Fei's store is even slightly lower than that of businesses of the same level, mainly because of the high traffic.

There is no way, most of the traffic is passer-by fan traffic, and the proportion of buying is of course not as high as the precise traffic at the beginning.

During this period of time, in Wu Zhou's Tmall store, the food category has the lowest monthly sales of more than one million, and the department store category is less, but the best monthly sales are also 10+.

As the heated discussion increased, this high-priced product was quickly noticed by many food review accounts.

Inside an office building in Hangzhou.

A shaking hand operation, the first time I noticed the news.

After doing some data analysis, he immediately got up and walked to the boss's office.

As for the boss, he was leaning on the office chair and fiddling with his mobile phone. He even put his feet on the desk, but after watching the operation come in, he put his feet and mobile phone down.

"What's the matter?" The boss asked indifferently. The whole company just shook hands and didn't make money through channels, so the attitude was of course normal.

Thinking back to when my friends said shaking hands was a trend, it was just like Taobao at the beginning. As long as you find a little way, you will definitely make money by then.

He just believed in this nonsense, so he recruited Shaker's operations and photography in the company.

I even bought tens of thousands of various photography equipment, professional lights, and various shooting props and so on.

Anyway, miscellaneous, in the past six months, it cost almost 20 yuan, but the actual output can be called almost zero.

The number of followers on the account has just exceeded [-].

But that’s not enough, the daily output is several hundred, not to mention the profit, the sales are not enough to cover the wages of one employee.

"Boss, Qiao Fei's family has released a new product, which is very popular on the Internet. The food review account just opened by the company has been lukewarm. Let's buy this and try it." Shaking Hands said directly, but actually he was also anxious. , but the company is short of manpower, and he is actually a half-baked guy.

It is really not very good to start the account from zero.

"Qiao Fei's family, what is it?" The boss still knows the name of Qiao Fei's family, or in other words, as long as they are engaged in Internet channels, there are only a few people who don't know about Qiao Fei's family.

"Prefabricated dishes, I see many netizens say that this thing is an IQ tax, and that the boss of Qiao Fei's family is cutting leeks. I think this thing is an opportunity, it is very controversial, and there will be traffic if there is controversy. Shangqiaofei’s stuff is a big ip in our snack evaluation industry.” When the operator was talking, he switched the phone screen to the product interface of pre-made dishes, and then told the boss the reason for choosing this product.

And the boss glanced at the price.

"Try it." Although the price starting from 99 is expensive, it's okay.

"Which price do you want to choose? I suggest which package." The operator continued, but glanced at the boss after speaking.

But the boss gave him a blank look.

"The popularity of this product is very good, and it is indeed very suitable for us to shoot videos, but do you think, how many food bloggers have noticed this product? Is it just us, or there are hundreds or even thousands of peers."

After the boss finished speaking, the operator lowered his head slightly, he didn't know about this, of course he also agreed with what the boss said in his heart.

After all, he saw this video when he was using Douyin. It was a comment account, and it was mainly ridiculed by Qiao Fei’s product. The video received more than 100 million likes and 10,000+ comments.

The popularity is so high, there must be a lot of people who noticed this video.

"First of all, we have to put ourselves in the right position. Our account is a small account, a non-current account. What we want to compare is the first level, or the second level, such as those with a level of 2 or hundreds of thousands. As for accounts with a million-level and above, don’t be too ambitious for the time being. After determining the direction, the videos we shoot must be staggered with the videos of the top accounts.”

"And what price do you think top accounts usually buy for product testing? Have you done any analysis on this?"

After the boss finished asking, the operation was a little awkward and he didn't know what to say.

He sighed helplessly. "Forget it, you can make an evaluation plan, think about the copywriting, I will place an order for these, and I will test them once when the time comes."

Early the next morning, the cold chain arrived.

Everyone in the company surrounded them.

Hot news, everyone has seen it from the shaking hands channel.

Everyone is also very curious about what is going on with such an expensive item.

The outermost white hard board shell has almost no logo on it. The only logo is the brand logo and a courier label.

When unpacking the courier.

"What a big box."

"This cardboard box alone costs 30 to [-] yuan. The quality looks good."

However, when I opened the carton, I found that there was another opaque plastic package inside.

There are buckles on all four sides. After opening, you can open it by holding the handle directly.

After that, you can directly feel the cool air inside.

"This packaging is really luxurious.

The big plastic package inside is more like a storage box, and it is made of very good material.

Just this storage box, if you buy it in an offline store normally, it may not be worth one or two hundred.Of course, this is the selling price. The actual cost is actually half and half.

But even so, the cost of this set of packaging, and the cost of all the packaging before and after it is also over a hundred.

Of course, part of the reason is also because the customer list is high, and if you buy more things, if you have fewer things, you will not need so much.

"If all the things bought at 99 are packaged like this, then I will definitely buy it. This is a storage box for free when you buy vegetables." Someone joked.

"For 99, you should be able to get this small storage box inside."

"That's fine too. This small storage box looks very delicate. I feel like it can be used as a cosmetic box."

The whole packaging looks very good and high-end.

"It looks really good, but I don't know how it tastes."

"Well, don't spend all the money on the packaging, so the price is so expensive."

"Yes, if I really want a storage box, I can just buy it separately."

"Xiao Liu, how much did you spend on these?"

Seeing the exquisitely packaged dishes being taken out of the box, someone asked.

"These are single dishes, this one is 199. This one is 99, this one is 199, this one is 999 set meals, this one is a set meal. These all add up to 3000 yuan."

"Ahem, it's so expensive."

"These things are enough for the whole family to eat."

"I can't afford it. Our family's monthly food expenses are less than three thousand."

The entire unpacking process, as well as the staff chatting, was recorded by a photographer not far away, and not only the video recording, but also the live broadcast.

This is requested by the boss. In fact, the employees are not very willing to appear on the screen, but the boss strongly requested it, and they can't help it.

At most, just talk to the photographer and try to avoid your own big face.

At the moment, the title of the live broadcast room is "Live broadcast of the unboxing process of Qiao Fei's pre-made dishes."

(End of this chapter)