I have a flow system

Chapter 381 Human joys and sorrows are not the same

Apple's global market share is falling rapidly like a 'free fall'! Countless people are a little unbelievable and can't imagine that this is true!

On the Chinese side, Juchang is rapidly encroaching on the high-end market! I was beaten by Nexa mobile phone in Europe and was unable to fight back! Defeated steadily! Some third-party organizations even said that Nexa mobile phones have become the sales champion in certain weeks or even months! ! !

Then, although the Nasdaq stock market is dragged down by NVIDIA's "AI core stock", the successive plummets of Apple stocks still make the Mi stock market not so good! ! !

It even once became the market with the largest decline in the world!

In 22, due to excessive inflation, the United States has been raising interest rates intensively since the first half of the year, with continuous increases of 50 basis points and 75 basis points. In just about half a year, the United States has raised interest rates from 0 to 3.75. %, but the inflation in the United States has not been alleviated much by this rate of interest rate increase!

Inflation remains severe!

The original plan of the United States was to take back the US dollars released around the world by raising interest rates!

One is U.S. bond interest, the other is U.S. stocks

But in recent years, most of the world's major countries have been selling U.S. bonds and buying gold!

Therefore, the focus of the United States is still to push up the U.S. stock market. It hopes that through a beautiful U.S. stock market, it can tell the outside world that the United States is very good and come back quickly!

After all, in such a wave of interest rate hikes, there will be no better capital market in other parts of the world than 'our United States'! ! !

But reality has slapped the United States hard!

China's foreign trade exports are rising steadily! First, the domestic chip-related industry chain is rapidly revitalizing! According to the financial reports of listed companies, in the second quarter of 22, many Chinese chip companies actually turned losses into profits at the same time on the premise of a substantial increase in R&D funds!

In addition, the Chinese domestic mobile phone supply chain related manufacturers that Apple eliminated in the past few years were about to go bankrupt. The stock market has fallen less than one-tenth of its peak, and the company's business has suffered losses for two consecutive years. I don't know when I will be completely finished! However, with the hot sales of Juchang mobile phones and Nexa, they immediately began to turn losses into profits, and even survived the crisis! It also released public information stating that due to business needs, further 'expansion' will be carried out.

Turning to the automobile industry, which is known as the world's first industry, in 2022, the sales of domestically produced cars in China will also grow by leaps and bounds. The domestic market share has nearly doubled, and the same is true for foreign markets! It has directly driven the performance improvement of a large number of domestic automobile-related industrial chains! It is conservatively estimated that in 2021, domestic auto parts companies will add 10+ new related companies due to the hot sales of domestically produced cars! A conservative estimate of one million+ jobs!

In 2022, domestically produced cars will further explode, and the needs of related companies and jobs will also further increase! In just the past six months, related industries have conservatively estimated that nearly one million more high-paying jobs have been created in China.

Of course, in this world, human joys and sorrows are not connected!

The physical retail industry has been affected by the repeated use of masks and changes in consumer habits. Offline physical stores, especially small and medium-sized stores and shopping malls, are under pressure, and many have closed down. In many places, the downstairs businesses in communities can be seen this year. Lots for sale with sublease!

Then there is the real estate industry. As a pillar industry, this industry has also entered a period of deep adjustment! Property sales drop further! ! ! Companies in related industries have also been affected a lot!

For this industry, it’s just a matter of survival now! There is such a phenomenon in the international market. Nine out of ten financial crises are caused by real estate!

The 08 U.S. financial crisis was caused by bad debts on real estate subprime mortgages, which caused a liquidity crisis in the financial market and affected related industries such as real estate companies, mortgage lenders, investment banks, insurance companies, and commercial banks, leading to the U.S. economic recession.

China's domestic side has taken advantage of the global financial crisis in the past two years, as well as the domestic and foreign trade industry's continuous record highs, coupled with the rapid rise of domestic high-tech companies, and the obvious problems with the real estate situation, etc. Consider multiple factors! During this time window, we are trying our best to resolve this crisis!

After all, this is almost a stack of buffs, it can make money, and it has new industries to fill it! But the pain of transformation is inevitable!

And everything has cycles. If real estate experiences overheating, there is a high probability that it will enter an underestimation stage!

These two are big heads! Of course, that’s not all. For example, in the education and training industry, due to the intervention of capital, domestic education has been turned into a mess! They were directly put under compulsory control, leading to widespread unemployment! ! !

Even in the e-commerce field! It is also a world of ice and fire!

In 2022, traditional e-commerce channels, such as China’s number one e-commerce platform Alibaba! The merchants are so miserable!

Even Aiying Group has faced a sharp decline! And this kind of decline is still the kind of 'powerless'! Last year, because of the quality platform, Aiying’s traffic on various Alibaba platforms was severely restricted! But it’s still number one by a long way!

However, Aiying's cliff-shattering number one still fell by more than 21.7% year-on-year after the limited sales last year.

This is true for the Aiying Group, which is the leader in the industry, not to mention other businesses.

Many small and medium-sized businesses were directly cut off!

Another result of the sharp decline in performance is the rapid increase in the proportion of platform activity expenses!

For example, Alibaba's waiter will directly force the merchant to increase promotion efforts because of the decline in merchant performance. If he doesn't agree, he will directly 'help' the merchant to participate in the event!

Even secretly let merchants participate! All kinds of outrageous operations make small and medium-sized businesses miserable! Almost all the profits of the entire company were invested in it!

For example, Jinyang E-Commerce Co., Ltd., the company where Zhou Jian works! In the past, the boss Qian Tao had always followed the product route of Aiying Group, but in 21, Wu Zhou suddenly announced that he would invest heavily in the field of technology in the future. After taking the technology route, their family could no longer follow!

After all, the technology industry is a bottomless pit. Although their family has made some money, if they want to engage in the technology field, the money is not enough to fill their teeth. What's more, the technology field is too risky.

Qian Tao didn't have the courage either.

And as long as I can save the money I earn now, I can live comfortably. There is no need to

But then.

Performance in 2021 fell 2020% compared to 11. Although the decline is not too much, the key point is the weakness in the second half of the year! He has repeatedly urged the operating staff in the company to work harder in 22! Can't fall any further.

The performance in the first eight months of 2022 fell again by 8% compared to the same period in 2021. This is a month-on-month decline in overall performance! The actual situation is even more serious. The performance in August was cut in half year-on-year, down 23% year-on-year. Compared with the peak, it was already less than 8%!

Qian Tao has also started to "come to work on time" in the company these days, focusing on performance every day, and the original relaxed atmosphere in the company has disappeared.

The recruitment plan was immediately stopped, and more and more people resigned and were persuaded to quit!

As for the salary of each operation, of course it will be cut in half directly like the performance.

However, employees' wages were cut in half, but the company's net profit plummeted by 78% year-on-year because many costs are fixed!

As a senior operator of the company, Zhou Jian has been in business for 20 years and has an annual income of 40+, after tax. That year he bought a house and a car! Driving my own blue sky and white clouds to work every day, I feel like a successful person!

Life has reached its peak!

In the first half of 21, everything went smoothly and steadily. The daily work was to maintain the old popular products and find some new products to put on the shelves!

I was very lucky, and I discovered 2 new hot items in the first half of the year!

This also made his performance hit a new high! Then, in order to commend his outstanding performance, the company had to praise him in public. At the same time, he was promoted to a higher position and his salary was increased.

June's salary was paid in July, which was salary + performance + bonus. He received more than 7 yuan.

He planned to repay his boss's loan, but later, under the instigation of his boss, he saw that local housing prices continued to rise. In addition, he just needed a two-bedroom apartment. After living in it for the past six months, he felt a little uncomfortable and not spacious.

So he replaced it with a 150-square-meter third-bedroom apartment.

I managed to save a small 80 yuan in the first half of the year, but it was gone again, and I owed the company more money, an extra yuan.

But according to my income at that time, it was only less than 2 years’ salary.

But after entering the second half of the year, the performance suddenly began to take a sharp turn!

6月份还卖了600多万，7月份直接450w不到，8月份再掉到380多出头.再到9月份320多.10月不到300多，11月双十一，想着好好冲一冲.但最后的业绩却是只有390出头，仅仅比10月略微好了一点点而已！

In December, it was still just over 12 million! ! ! But December is the month of all-month sales. In previous years, January, June, November, and December were all months of explosive performance!

And now, the outbreak month is only 370 million. The most important thing is that it has fallen too fast and too hard! ! !

He's already 21 years old, which is bad enough. But he's starting to get into 22 years old.

The speed of performance decline has not slowed down at all!

In June 22, during the 6 promotion, the project he was responsible for only sold 618 yuan, which was directly cut in half compared to last year!

In this process, he is trying his best to restore his performance, so the intensity of his activities is even greater than last year!

In other words, the activity expense ratio is higher, but the performance is still cut in half, and his income is linked to performance and profit!

However, because some positions were raised, the salary for the positions increased by 2000! It can barely keep his salary at about 2

Qian Tao also complained many times that he was poor when he was holding middle- and high-level meetings in the company during this period!

"The company has more than 60 people, and the monthly expenses are at least more than 70! In addition to some fixed expenses of the company every month, it is at least hundreds of thousands! In other words, the company's profit and loss line must be at least more than Just get up!"

"You are the company's management. You have a heavy responsibility. What kind of cooperation do you need? Tell the company that as long as you can produce results and bring profits, the company will definitely cooperate with you!"

"Unless I have to, I don't want to save the company's expenses by cutting salaries and laying off employees! It's only a few dollars. Only when you make more money can I really make money!"

"There are only a few months left in the second half of the year. Think carefully about what to do and plan carefully!"

As one of the company's "middle and senior management", Zhou Jian was also in the meeting room. In the end, he was kept by the leader for a while! To have a good chat alone!!!

"With the last four months left, we are still more than 4% short of the goal you set at the beginning of the year! I don't expect you to achieve the performance target, so I'll find a way to keep the profits! If we continue to lose money, there's nothing I can do. Understand?"

After leaving the office, I sat on my desk dejectedly!

He opened the browser on his computer and looked at the business consultant data on Alibaba's backend. He found the data rankings, and among the top ten, 5 of them were familiar names from his "old club"!

'Will the future be okay? 'Zhou Jian picked up the mobile phone not far to the left of the computer keyboard, opened Shakehand, entered the words 'Wu Zhou' in the search bar, and found his account!

Wu Zhou’s Douishou account has very little sharing! However, there are only a dozen or so videos, but his number of fans is very high!

Among them, the one with the highest number of comments and likes is concentrated on the hand-shaking post at the beginning of 21!

At the top of the comments, there is a screenshot, which is the entire content of Wu Zhou's "internal open letter" in early 21.

"Gravedigger, when Mr. Wu said that the economic environment in the future would be bad and everyone might have to live a hard life, he asked me to save some money. I naively thought that Mr. Wu was joking! He didn't take it seriously! And I always felt arrogantly that I would be better in the future! After all, after graduating from college, I was working and starting a business, and my income had been increasing! "

"So, I still buy luxury goods, cars, watches, and houses unscrupulously. I believe that my future will be better! Even if the market gets worse, I don't believe it will get much worse!"

"But in the past year or so, reality has hit me hard in the face! If I had listened to Mr. Wu, with the little money I made in 20, even if the market is not good now, I think I can still do it now Life is very fulfilling! But the reality is that when I was in high spirits, I expanded my company’s business and bought luxury cars and mansions. These stupid actions have made me deeply in debt now. Everything is gone!”

"I'm the same as the brother above. Alas, it's hard to describe! I've always heard that people will pay for their own knowledge. People without knowledge can't keep their money. When I heard this, I just glanced at it. ! But now that I think about it, it makes so much sense!”

"I couldn't understand it before. I thought Mr. Wu was deliberately making it a gimmick! Now, I understand it, but my wallet is also empty!"

"I shouldn't be smart. It's obvious that Mr. Wu is so much smarter than me! It's obvious that Mr. Wu has almost told me very straightforwardly that I need to save some money, but why do I owe so much."

"Yeah, I just blame myself for being so smart. Mr. Wu has said it bluntly. Countries are going to raise interest rates in the next year or two! We are going to have a hard time, but I didn't take it seriously. I regret it!"

"Please tell me, Mr. Wu, when will this miserable life end!"

(End of this chapter)