I have a flow system

Chapter 386: ‘Preferred Domestic Products’ of Quality Manufacturing Platform

Similar renderings by foreign media were thought to be able to damage China's international image!

But the actual result is completely different!

"Wow, when did a live broadcast by a young entrepreneur directly represent the policies of the entire country? Do entrepreneurs in China have such great authority?"

"If I remember correctly, our president has publicly advocated bringing manufacturing back to our country more than once! And he has enacted a lot of relevant laws, so what about us? How should we describe it!"

"When our country's Tesla is about to go bankrupt, it is reborn in distant China! But China's Juchang, DJI, and the company to which this young entrepreneur Wu Zhou belongs, the Aiying Group, have It is expressly prohibited and shut out, so who is practicing trade protectionism?”

"I think you should first understand the background before reporting Wu Zhou's remarks in public. He is the chairman of Aiying Group, and Aiying Group has suffered a situation similar to that of Juchang in the past two years. Stressing, so he would say such a thing in public. Is there any accident?

"This is really a big joke"

There are various headlines in the media, but the reality is that the first wave of netizens who saw these news were unexpectedly rational and gave very objective evaluations!

Wu Zhou is indeed a well-known entrepreneur, not only in China, but also internationally! But after all, he is just an entrepreneur! And he is an entrepreneur who was severely bullied by the United States and other countries!

So, combined with this prerequisite, is it wrong to say something like this?

Isn't this how it should be?

After being bullied, do you still want to say that you love the products of the country that bullied him?

As long as you are not a Stockholm patient,

Therefore, although many foreign media want to hype up the popularity of this matter, and even find experts to provide "in-depth interpretation" in those video programs, when it comes to new media, the Internet is full of cynicism!

Finally the news passed quickly.

At the same time, things are different here in China. Wu Zhou publicly stands for domestic products.

Later, the quality manufacturing platform created a special column called "Quality Manufacturing Domestic Products".

This small column activity is dedicated to selecting all the domestic products with the best quality!

Hongyu (edited) brand is an old domestic toiletry brand in China with more than 40 years of history. In the early years, the domestic consumer market was in a state of short supply, and Hongyu was born at that time!

At that time, you can sell as much as you produce! Therefore, Hongyu developed very quickly and violently in the initial stage!

Even later, with the opening of the domestic market, foreign capital and brands poured in in large numbers, and domestic competition continued to intensify! Although Hongyu’s market share has declined, its total revenue is still rising!

Moreover, Chairman Hongyu also sees clearly that the Chinese market is very large and their company cannot possibly eat it all! Blind expansion is likely to lead to confusion in corporate management, and it is difficult to guarantee quality! ! ! Therefore, Hongyu has always been in a very Buddhist state when it comes to competition from the outside world.

But later, in China, major media and news suddenly started flying with rumors, saying that Hongyu's toiletry products would cause hair loss after use, cause facial allergies, and even cause a

These rumors instantly brought a devastating blow to the ruby ​​sales market! Dealers also began to return a large number of products due to poor market conditions!

Although Hongyu Group later spent a lot of effort, money, and found media and experts to give itself a platform and prove it for itself!

But authoritative proof cannot restore the confidence of ordinary consumers.

Since then, Hongyu has been in a state of decline and has gradually become the leader in the toiletry market! ! !

It has even gradually disappeared from the national market, and only a few consumers in some regions still insist on using their products.

Since then, the Ruby brand has become a nationally known brand and turned into a small local brand! ! !

The factory can barely keep inventory, but the number of employees has been reduced to ten!

All the changes came from the beginning of 22, after a Hongyu e-commerce dealer put their products on the quality manufacturing platform of Aiying Group.

Through the quality manufacturing platform, Hongyu’s monthly sales finally exceeded the one million mark again! The daily revenue of its two flagship products, soap and shampoo, fluctuates between 3 and 5! Later, due to the hot sales of the quality manufacturing platform, Hongyu finally officially entered other online brands, JD.com self-operated, Tmall flagship store, and Tmall supermarket.

Although Quality is a new platform, it has always been famous for the 'excellent quality' of its products!

Joining the quality manufacturing platform is a disguised form of telling everyone that their products are absolutely fine! Outstanding quality! Those well-known foreign cleaning and care brands! When I first wanted to put it on the quality manufacturing platform, I was almost completely wiped out. Only a few products were qualified to be put on the shelves. Later, after constantly adjusting the formula according to the platform's suggestions, I started to put on the shelves one after another exclusive "new products"!

But still very few! Because the quality manufacturing platform does not accept completely homogeneous products being put on the shelves multiple times! It must have some innovative features!

All in all, because of the quality platform, Hongyu can be regarded as having a second spring as a brand, and this time.

After being selected by the platform for the event selection of the domestic high-quality product column, the platform immediately provided 13 times the order volume requirement of the past!

When he saw this order volume, the Hongyu dealer was first shocked, and then he was so happy that he almost jumped up! Hurry up and contact Hongyu’s factory for production and delivery!

"Isn't this a bit too much?" The docking salesperson at Hongyu was a little worried when he saw this order. This was more than the total orders in the previous three months combined! ! !

But in the end the order was arranged!

Many production lines in the factory have been in a state of unsaturated production. Although this batch of orders is large, it will only take a week to produce at full capacity!

After that!

"Brother Liu, let me tell you in advance that the quantity you ordered this time is a bit large, and the company can't give you a payment deadline! And if it's not sold out by then, and you want to return a large batch, there's nothing our company can do. There is so much support! I am the first to say this! After all, we have been working together for so many years!”

"It's okay, just pay. I'll pay you half of the payment within this week, and I'll give you the remaining half within a month. Okay!"

After that, the product will be put on the shelves in the event column!

On the first day of the event, Hongyu Brand’s single-day turnover reached 57 yuan, which was more than 15 times the previous revenue! "Even if we calculate based on the previous net profit of about 15%, we can still get it roughly, about 9, but before it was spread over three months of fixed expenses, but now it is only one month, the actual net profit will definitely be more money!" After roughly estimating the profit situation in his mind, the ruby ​​dealer was very happy! There are many specific profit situations that we will discuss later!

The profits of toiletries are still lower than other categories! Because most of them are heavy goods, the logistics cost is much higher, which can squeeze out a large part of the profits. Even for quality manufacturing platforms, the proportion of cooperative logistics costs for those heavy goods toiletries is higher than that of other companies. Categories are higher, most are around 10%! ! !

The next day, before 6 o'clock in the morning, the Hongyu dealer got up from the bed early, turned on his mobile phone, logged into the backend of the quality merchant, and took a look at the sales situation! The performance is still very gratifying! ! !

At the end of the second day, the final revenue was 61!

On the third day, 68w. On the fourth and fifth days, the total duration of the first event was 5 days, and Hongyu sold a total of 329 million in sales!

After Hongyu's dealer calculated the total revenue and the final estimated net profit, he was ecstatic!

He contacted the AI ​​assistant in the background and asked when he could participate in this event in the next issue!

The answer given is yes!

"The specific event schedule is to be determined and will be determined based on feedback from consumers who purchased the product this time!"

In another 6 days, the preliminary consumer feedback results were released! The overall consumer satisfaction is 98.5%, which is at a medium level among similar products. Merchants can make positive adjustments based on the main feedback from consumers! After the adjustment, you will be given a trial slot, and the estimated activity time is 1 day!

The product mainly has the following 2 problems!

Product packaging and design:

The current product packaging design lacks visual appeal, and the packaging design is relatively ordinary and cannot stand out on the dazzling shelves!

The packaging quality is lacking, and the packaging materials, craftsmanship and texture may appear low-end, affecting consumers’ overall perception of product quality.

2. Product quality and innovation:

The quality shows signs of instability. If a good product does not maintain stable high quality, its reputation and repurchase rate will be affected.

Weak innovation capabilities, failure to follow market trends in a timely manner, slow product updates, or insufficient technological or design innovation highlights.

It is recommended that merchants optimize packaging design and hire professional designers or teams to carry out high-end and personalized packaging designs based on the aesthetics of target consumers to ensure that the packaging is not only beautiful, but also intuitively displays product features.

Recommended packaging material companies, contact information is as follows.

Relevant designer team recommendations, contact information is as follows

It is recommended that merchants continue to innovate and improve, strictly control production raw materials, and upgrade existing production lines! We must also keep pace with the times, constantly develop new products, improve existing products, and meet the changing needs of different consumer groups.

The possible future directions of the product are as follows:

The current hot products in the market are as follows:

(End of this chapter)