I have a flow system

Chapter 59 Small Appliance Brand Progress

The progress of the small household appliances category is relatively slow. It’s not that there are no selections. In fact, there are many, such as daily necessities, such as razors, fans, winter heaters, air purifiers, humidifiers, and so on.

But because Wu Zhou wants to take the boutique route, it's not interesting to be a grocery store.

At least for the time being, that's what Wu Zhou thinks, and he still hopes to make something subversive.

During that time, he thought a lot, so once in a while, another brand popped up in his memory, the brand on the earth, Dyson

Then there is more and more detailed content
There are only three categories of products, vacuum cleaners, hair dryers, and fans.

The first thing that comes to mind is the shape, or a shape that is completely different from most similar products.

The second is the memory of use. Wu Zhou on Earth has bought Dyson hair dryers and vacuum cleaners. Apart from the unique appearance, it seems that the noise is relatively small and the effect is good.

The reason for the low noise is related to the motor?and material?
Does China have a good electric motor R&D center now?
What material can soundproof well?

Wu Zhou doesn't know how much the brand's sales are, but he remembers that the brand's performance is very explosive.

So start working immediately, and the product will land.

At this time, the benefits of a big family and a big business are reflected.

Directly ask the following people to do market research and analysis first to find the best and highest quality hair dryer, vacuum cleaner, and fan on the market.

Then dismantle it, find the motor inside, find the corresponding manufacturer according to the information on the motor, and finally follow the vine to find the research and development institution.

After going down one after another
Except for a small number of companies self-developed, most of the company's motors are in the form of OEM and procurement.

In fact, the core technologies are similar.

However, there are also individual brands and individual products that are doing independent research and development, but because the sales volume cannot keep up, the progress is slowed down.

Wu Zhou also tried to contact these companies, and learned more information during the contact.

Of course, some of them already have a certain volume and market positioning.

Traditional motors are all carbon brush motors, which are in the form of mutual contact to drive the motor to rotate. This kind of motor will continue to wear and tear during use, so the longer it is used, the effect will gradually deteriorate.

Of course, there are of course solutions.

A motor with contact will generate loss, so make a motor without contact.

Kind of like a maglev train.

This type of motor is called a reluctance motor.It has higher speed, low loss and small size.Of course the price is also expensive.

'Such a good thing', how could it be cheap.

The cost alone is many times higher than that of carbon brush motors.

As for why many companies don't use such good things, just look at the consumer market.

Consumers as a whole focus on cheap things and buy the most. Of course, brand manufacturers are thinking about how to reduce costs and sell lower.
Fortunately, Wu Zhou's approach is completely opposite.

He will not be led by the nose by consumers, he prefers to train consumers' shopping habits.

Cheng Wei is a man of science and engineering. He graduated from the University of Science and Technology with a Ph.D. and has been teaching at the school for many years. He has been interested in engineering technologies such as engines and motors during his schooling. Consultants, thus accumulating some wealth.

When he was over forty, he directly gave up the full professor position that was in front of him.He resigned resolutely and started his own business, bringing along a group of his best students.

reason?

It's unfortunate, but it's indisputable to see that there are so many products on the market that use outdated technology, and there is no new progress every year. How can we not be angry.

Then he took out all his family assets over the years, nearly ten million in cash, and brought a dozen students with him, and plunged into the motor project.

In only 2 years, the money was spent, and a number of national and even international patents were obtained. The technology is not only leading domestically, but also leading the world in some fields.

But no matter how good something is, if it can't be sold, what's the use
Of course, such a good thing has 'glowed' many times, and some cooperative companies have contacted them to discuss cooperation.

But mostly when the price is known, it's over.

Some companies also have the idea of ​​attacking high-end products, so they also asked them to get some products, but the sales in the end were very few.

Orders are gradually decreasing.
Now it has entered the stage of making ends meet.

Cheng Wei had been busy all day, and when he got home, it was already dark, and his wife was sitting there in the living room with an unhappy expression on her face.

"Chen, you come back in the middle of the night every day. If you don't know, you think you're recruiting a thief, or you won't be able to stay in the company." Qian Huihui opened her mouth immediately after seeing him come back.

"Okay, okay, I see, is there any food at home? I'll take a few bites." Cheng Wei was a little tired.

When I was teaching at the university, I worked from nine to five in the morning, and my social status was still high.

After I came out to start a business, I became a small entrepreneur, and this status is far behind.

"It's not good to be a good university professor, but you want to start a business and stay away from home all day. How old are you, and you still think you are young."

Although Qian Huihui was talking, she walked into the kitchen. The food was still warm in the pot.

"Recently, a big company happened to be in contact with our company. If the order is completed, it will be fine later. I will try to come back as soon as possible in the future."

Cheng Wei just said that he was a little happy about this.

"Mr. Wu, how much goods do you buy in a year? If the quantity is large, the price can be negotiated again." Cheng Wei looked at Wu Zhou with some expectation, and rubbed his hands slightly shaking his body.

"How much to measure depends on the market, but I'd rather buy Mr. Cheng's company."

Cheng Wei's eyes widened, and he raised his eyebrows slightly to look at Wu Zhou, full of surprise.

"Buy our company?"

Wu Zhou nodded.

"What price can Mr. Wu offer?" Cheng Wei thought for a while, and then he had an idea in his mind.

Although it has only been two short years, the company is now unable to make ends meet and is on the verge of bankruptcy.

rare
"Before I came, I learned about your production and sales situation, and now there is only tens of millions of revenue a year, and the net profit." I must have done an analysis before I came here.

When Chen Wei heard about Wu Zhou during this period, he no longer had much hope in his heart. Not to mention the low turnover, the profit was not even enough to maintain the employees' continuous research and development expenses, so there was no net profit.

"The company's net assets, including patents, are estimated at about 3000 million by my financial side."

"However, I think the company's greatest wealth is Mr. Chen. If you are willing to continue to serve as the company's R&D director. I can add another 2000 million to this purchase price as your signing fee."

"As for the employees who can stay in the end, there is no need to worry about the treatment. I am willing to pay for talents and give them matching salary and treatment. However, the company does not support idlers."

Cheng Wei pondered for a moment. It would be a lie to say that the price is not exciting, and it can be said to be far more than expected.

Other companies negotiated purchase prices with him, but the most they offered was 2600 million.Wu Zhou added 400 million more on that basis, and gave himself 2000 million signing fees.

Not only the price is given, but also respect.

"Mr. Wu, do you have a vision for our company's future development?" At this moment, Cheng Wei had already made a decision in his mind.

"Make products that lead the world and sell products to the world."

"One last request, can I get off work before eight o'clock?"

"Of course, I even hope that you can get off work earlier. For a scientific researcher like you, if you get off work blindly and have no time to rest, no matter how smart your brain is, it will become dull. That is the real waste of talent."

"Happy cooperation!"

"Happy cooperation!"

(End of this chapter)