America's Road to Wealth

Chapter 102 A Good Boss Who Cares About Employee Health
Elizabeth Back Garden is a newly registered company.

The main business is underwear, and the deputy business is star packaging.

Soon after the company was established, it was injected with [-] million US dollars of start-up capital by the BOSS behind the scenes.

The start-up capital of [-] million US dollars was used to acquire three small and medium-sized underwear brand companies.

Not long ago, he was a caa "partner".

Michael Levine, a senior Hollywood agent, resigned from his job at CAA.

Then he quickly became the CEO of Elizabeth's back garden, responsible for the operation and management of the company.

After successfully acquiring three small and medium-sized underwear brands

In the back garden of Elizabeth, she established her own lingerie modeling company of the same name.

The follow-up boss injected another [-] million US dollars as the company's future development funds.

And Michael Levine also did a good job, he activated his connections and abilities in CAA.

Started to dig up the underwear models who signed with Victoria's Secret.

Today's Victoria's Secret has not even started the first official Victoria's Secret show.

Although it is already a successful underwear brand, its appeal to models is actually that.

It has attracted these models by relying on relatively generous salaries within the industry.

Backed by Michael Levine waving checks, bigger paychecks, and the lure of entering showbiz.

In just ten days, Michael Levine dug most of the underwear models signed by Victoria's Secret to Elizabeth's back garden.

The point is, there is basically no need to pay liquidated damages.

This is because Victoria's Secret's brand is not loud enough now, when it is signing contracts with those big-name models.

In order to increase attractiveness, in order to let the models have no worries.

Victoria's Secret sets the model's unilateral liquidated damages for breach of contract by its own company to an extremely low level.

In this way, within the contract period, Victoria's Secret cannot arbitrarily terminate these big-name contracts it signed.

Otherwise, the liquidated damages are very high and cannot be afforded.

But in turn, these big names who have signed with Victoria's Secret can easily breach the contract.

Because the liquidated damages are not high.

Don't say that Victoria's Secret is so stupid, it has nothing to do.

Without this provision, those top supermodels will have worries.

They are not willing to be tied to death by Victoria's Secret at this time.

That's how this loophole came about.

This loophole also doubled the success rate of Michael Levine's hoe.

Followed by Gisele Bundchen and Carmen Keith.

These two new big-name supermodels who have a contract with Victoria's Secret, or have an agreement, all ran to Elizabeth's back garden.

"First of all, the preparations for Isa's show."

Abel, who was lazily lying on the recliner with a large bath towel on, said to Michael Levine.

"Victoria's Secret is going to Cannes, let it go."

"And we Elizabeth, I'm going to hold it in New York."

Michael Levine nodded quickly, the CEO knew about the preparations for Isa Show.

At this time, the Victoria's Secret Show was not very famous, and the concept of "Victoria's Secret Show" did not even exist.

Even before this, Victoria's Secret has held several shows every year.

The concept of the Victoria's Secret Show really took shape only after the show in Cannes this year.

It exploded in 2003, and in 2005 it started to go out of the circle.

Compared with Victoria's Secret, which has no future vision, Abel is much more direct.

He intends to directly use Victoria's Secret's most grand show model on the first show in Elizabeth's back garden.

He looked at Michael Levine and said, "Michael, what do you think of Elizabeth's back garden debut in Times Square?"

"Times Square?" Michael Levine asked with some uncertainty.

"That's right. Times Square, New York. How about a big lingerie show when we're in Times Square this Christmas or Christmas Eve?" Abel said.

"Um..." Michael Levin understood what Abel meant.

"It's going to be difficult," Michael Levine said. "That's Times Square. It's going to be very, very difficult to have a show there."

Times Square, New York, covers an area of ​​only 0.78 square kilometers.

Such a small place creates a GDP of 1000 billion US dollars every year.

This is a bustling neighborhood in Manhattan, New York City, known as "the crossroads of the world".

It was originally named Longacre Square, but was later renamed Times Square because of the early New York Times headquarters building here.

There are nearly 40 shopping malls and theaters gathered near Times Square, which is a prosperous entertainment and shopping center.

Theaters on Broadway, a large number of dazzling neon tube advertisements, and TV-style promotional boards have deeply become symbols of Manhattan, and even New York.

"I know it's hard," Abel said, "but what if it works?"

Succeeded?
Michael Levine fancied a moment.

He felt that if it was really successful.

The name "Elizabeth's back garden" will soon be known by the whole world.

As long as it can be held well, it may even directly create a successful IP brand.

And it's not limited to the United States like the current Victoria's Secret.

Instead, it will become a global, well-known underwear brand.

Because, that's Times Square.

That is the crossroads of the world!

Thinking of the future in case of success, Michael Levine couldn't help swallowing.

No way, this fantasy future is too attractive and wonderful for FXXK.

"Just tell me. If we want to hold our Isa show in Times Square, what should we do?"

It's not just Michael Levine fantasizing about doing this, and the bright future after success.

Abel thought about it too, otherwise he wouldn't have come up with this bold, somewhat delusional idea.

"Uh" Michael Levine wanted to say, I'm not the mayor of New York, and I'm not the boss, how would I know what to do.

But facing the boss's question, he thought for a while, and then replied softly:

"First of all, you should get the consent of the New York City government, right?"

It is certain that Times Square is the core of the core area of ​​New York.

To hold an event here, it is natural to obtain permission from the relevant departments of New York.

Abel nodded, this is needless to say.

"Secondly, the New York police should also be approved. After all, if it is going to be held there, there must be many, many people. A large number of New York police are needed to maintain order."

This problem, Abel thinks is the best solution.

After donating so much money, it's a big deal to donate another sum at that time.

Based on my relationship with New York PD, this is the easiest.

Michael Levine racked his brains and finally said:

"Perhaps the consent of those surrounding buildings may also be required?"

This may also be needed, because Times Square is actually very small.

If it is held there, it will occupy or affect the area of ​​​​the surrounding skyscrapers.

If they oppose and protest, even if the New York City government agrees, it will probably be very troublesome.

"These three aspects are the only things I can think of." Michael Levin said.

"Okay. Actually, I don't know how to do it myself." Abel said.

Michael Levine smiled wryly.

Yo, this boss is really whimsical.

But
In case it does work.

You can really hold a catwalk show for lingerie brands in Times Square.

That... the future of Elizabeth's back garden, Michael Levine could hardly even think about it.

Just thinking about it is daydreaming!

"I'll try," Abel said to Michael Levine:

"It may not be successful, but it is possible.

After all, the annual New Year's Eve show is allowed in Times Square.Why can't you walk the catwalk? "

"A beautiful model in beautiful underwear, everyone would be happy to see it, right?"

Michael Levine smiled wryly again.

Boss, can this be compared?
The New Year's Eve show in Times Square has become a classic show for New York to show its beauty to the world and attract leeks.

It was a large-scale public welfare entertainment program, which belonged to the "Spring Festival Gala" in New York.

But what you want is a catwalk for a fledgling lingerie brand.

How does this compare?

Abel himself felt a little unreliable, so he had to skip this topic.

"How's the chain store consolidation going?"

Abel asked,

It is Elizabeth's back garden, after the acquisition of three medium-sized underwear companies.

The integration of the chain stores of these three medium-sized underwear companies.

The three companies have almost one hundred underwear stores in the United States.

This number is a little bit more than the current Victoria's Secret.

It's just that most of the Victoria's Secret stores are in downtown areas, and they are all in lively commercial centers.

These stores of Yisha are located in relatively remote places.

"The integration work has already started. However, with the retraining of personnel and the redecoration of the store, it is expected to take about two to three months." Michael Levin said.

"It can be opened after the Yisha show is over, then it will be no problem." Abel paused after speaking, and asked him again:
"What about the processing factory? Our time is too urgent, and now it seems that we have to find an OEM."

"Yes." Michael Levine said: "The three companies we acquired don't have their own factories either, they are all OEMs."

Abel nodded, and suddenly said: "Maybe we can contact Huaxia and let the foundry over there do the work.

I believe that in this way, the cost can be greatly reduced and the competitiveness of our products can be improved. "

Hearing what the boss said, Michael Levine was stunned.

"What about Huaxia? In terms of quality, will it have any impact. It is doubtful that the factory over there is here."

Abe felt that there was nothing to say about this stereotype of Michael Levine.

These days, the invincible old America looks down on Europe.

What's more, Huaxia is still a little poor.

"Send someone to investigate. See if it can be done. If it can't be done, just ignore it."

Only Abel knows that the light industry over there at this time is already very developed.

Especially in the textile area, it is very good.

I can't get any big brands, but high-quality OEM, if it's just underwear, it should be fine.

Estimated to be able to achieve good quality, while the price is cheap.

This is a good choice for the newly established Elizabeth back garden.

The big deal is to be stricter in quality inspection.

Presumably, as long as there is foreign exchange to make money over there, even if the requirements here are higher, they should agree.

After chatting about the store and the foundry, the two talked about the core underwear model.

In the back garden of Elizabeth, who is taking the Victoria's Secret route, underwear models are really the core.

If it weren't for the Victoria's Secret show, the world's LSPs would know about Victoria's Secret.

"Currently, in the company's model agency, there are already 11 contracted models.

Miss Carmen Keith and Miss Gisele Bundchen have both signed contracts with the company. "

"According to your request, the boss, the company provides a series of benefits for contracted models."

Including but not limited to N shows every year, and the remuneration for these shows.

At the same time, compared to Victoria's Secret, Isa also used the fact that Abel is now the chairman of CAA as a bait to attract and seduce these supermodels.

Simply put, it is to use Hollywood to attract them.

This is also a supermodel of the level of Gisele Bundchen and Carmen Kess, who is willing to give up Victoria's Secret.

One of the key factors in switching to Isha.

"In addition, we also attach great importance to the physical health of the contracted models."

When talking about this, Michael Levine took a peek at Abel, who showed a playful smile.

Michael Levine hurriedly withdrew his gaze, and said solemnly:
"We set the rules. The rules stipulate that every four months, the company will provide an advanced full-body medical examination for the company's contracted models."

"Make sure that our models don't have any hidden diseases, and don't have any hidden health problems."

"Make sure their bodies are safe."

The following sentence of Michael Levine is a bit explicit.

But Abe loves to hear that, even if it does, the modeling agency could be spending millions more a year on it.

Abel even suggested: "Checking every four months is too long.

I would suggest changing to bimonthly, maybe once a month for key models. "

Michael Levine was startled, then smiled immediately:

"This is a very wonderful suggestion, which reveals our company's care and love for its employees.

You are such a good boss, BOSS. "

"Of course." Abel accepted Michael Levine's flattery with a smile, and he glanced not far away from the corner of his eye.

Carmen Kath and Gisele Bundchen, who have already changed into bikinis, are two young supermodels walking towards the swimming pool.

"Oh~ they came out." Abel smiled.

Michael Levine was stunned for a moment, and soon the former Hollywood elite manager also discovered the arrival of the two supermodels after changing their costumes.

Michael Levine stood up immediately, smiled and said, "Then I won't bother you."

"The helicopter will take you back. Goodbye, Michael. Have a nice night."

"Goodbye, sir. Have a nice evening too!!"

Michael Levine was gone soon, when he was gone.

Gisele Bundchen and Carmen Kath also entered the glass-roofed swimming pool.

Seeing their appearance, Abel stood up from the recliner, and the big towel covering him fell down.

His white stripes were exposed, not even a trace of cloth, and his body was as fit as a Roman marble statue.

Carmen Keith and Gisele Bundchen were shocked when they saw this scene.

Then Abel said to them: "Come on, ladies, let's swim in the clear water under the starry sky!"

After finishing speaking, he jumped down naked first.

On the shore were two young supermodels in bikinis.

Carmen Kath hesitated, just about to go into the water.

Then she saw that not only did Gisele Bundchen not go into the water right away.

Instead, he stretched his hand behind his back, and then in the surprised eyes of Carmen Kath.

The future Empress Ji untied the little bow on her back.

Abby and Aki and Ani, they fell down.

(End of this chapter)