America's Road to Wealth

Chapter 104 The State of the Newspaper Industry in the United States 910
Arthur Carter, the former owner of the New York Observer, specializes in real estate.

The national conditions of Laomei and China are different, and the real estate developers here can produce rich people.

But he couldn't be the richest man, not even in the top [-].

In Laomei, there is no such national real estate company.

A successful real estate businessman is usually only in a few big cities.

Or simply only have influence in the state where he is located, and no one knows about it outside his own territory.

Except for D. Ted Lerner.

This character loves to show off, except for this real estate developer.

He is also a TV businessman, especially in love with being a judge on a show.

This is because the national conditions of the two countries are different.

The result is that real estate developers are nothing in the United States.

After all, the real estate industry in the United States has been counted since the Gilded Age.

It has been developed for more than 100 years and has experienced all stages.

On Huaxia's side, when the real estate industry appeared.

It was not 30 years before Abel was born again.

Immature markets and distinctive markets naturally tend to create different situations.

So don't think that real estate developer Carter is very rich. In fact, Arthur Carter's capital chain has been very tight.

Otherwise, he would have always wanted to sell "The New York Observer", and the price was getting cheaper and cheaper.

"Arthur Carter, his money is tight."

Looking at the two editor-in-chiefs, Abel said, "I am your boss now. You don't have to worry about funding anymore."

"Although you are right, Dylan. But I think the "New York Observer" has to make some changes."

"For example, in each issue, how about adding a [Celebrity Interview] column?"

"What do you mean?" Dylan asked uncertainly.

"As the name suggests."

Abel said, "In each issue of the newspaper, a famous person is interviewed and the content of the interview is published."

In the United States, where the media industry is particularly mature, celebrity interviews are nothing new.

It has appeared more than 100 years ago.

The "New York Observer" had a similar column before, but it was not a permanent column.

Occasionally, some famous people are interviewed by the "New York Observer".

And most of them are real estate businessmen, and a few are other celebrities.

What Abel means now is to make this column permanent.

Celebrities in various industries are used to use their exclusive interviews to enhance the attractiveness of the "New York Observer" to the social elite.

"I see what you mean, Mr. Smith."

Editor-in-chief Dylan smiled wryly: "But this may not be so easy. We don't have so many celebrities to visit."

"The New York Observer" is still somewhat famous in New York, but only a little bit.

It has not reached the level of the New York Times or the Wall Street Journal.

Many people are willing to accept the exclusive interview of the "New York Observer", but there are also many people who don't really care.

But those who are willing to accept are just so-so in terms of status and reputation.

The New York Observer didn't like that much.

For example, D. Ted Lerner does not matter which newspaper interviews him, as long as it is not an unknown tabloid.

This gentleman who knows everything will agree with him and cooperate very much.

Over time, there are no real media now, willing to interview this cannon-loving Mr. Dao.

Abe also understood the difficulty of The New York Observer and Dylan.

If this trick worked, it is estimated that Arthur Carter had already used it before.

"Let's do this first. I will give you a list, and I will specially invite the people on this list."

"After my invitation, there is a high probability that these people will be willing to accept interviews."

Abel thought for a while, and thought that if he made a good start first, the situation in the future might be better.

He planned to let the "New York Observer" interview Bloomberg first.

Bloomberg is now preparing to run in next year's New York election, exactly when he needs exposure most.

Although Bloomberg himself has a powerful Bloomberg

But for politicians, the more positive exposure, the better.

Coupled with a little favor from himself and him, Bloomberg should not refuse.

After Bloomberg, you can find LaPierre of the NRA.

Lapierre is now because Abel wants to donate, and the donation is very large.

It is estimated that it will not be rejected.

After Lapierre.
Aren't there still giants from those big companies?

For example, Charlie Schaff and others, if Smith Capital is asked to come forward, it should be possible to invite a few.

After that, you can also invite someone like the head of the New York Police Department.

Like Lapierre, for the sake of so many donations.

Presumably will not refuse.

There are also several bigwigs from the IRS behind, and you can also find opportunities to invite them.

After the interviews with these people are finished, it will be almost ten episodes, or even longer.

By that time, the "New York Observer" interview column should also have a reputation.

At that time, inviting celebrities from other industries also has a certain appeal.

This virtuous circle can continue as long as it starts.

It will develop better and better in the future, and most programs are like this.

For an elite-oriented newspaper like the "New York Observer", Abel can currently think of a solution.

That's all for now.

He is not an elite publisher, nor is he familiar with the industry.

It is possible to go to the Internet in the follow-up, but that will probably be next year and the year after.

Now the American Internet is devastated, and there are countless bankruptcies.

Those future giants are still falling and falling.

This slump will not improve until the middle of next year.

In September next year, there is a high probability that that special event will happen again.

Two big blows in two years.

The Internet in the United States will not really recover until 03, or even 04.

In other words, the current Nasdaq has not really bottomed out.

This is also the reason why Abel hasn't shot them yet.

The end of next year is the best time.

After talking about the "New York Observer", the next is the daily "New York Sun".

"The Sun needs to change its name first." Looking at the editor-in-chief Louis, Abel said directly: "Cancel the word New York, and change the name of the New York Sun to the American Sun."

With the name The Sun, there are many newspapers with this name around the world.

For example, there is a Sun newspaper in the UK, a Sun newspaper in India, and a Sun newspaper in Australia.

Even Spain has a newspaper called The Sun.

In the United States, there are actually several Sun newspapers.

It's just that most of them are regional newspapers, like the New York Sun.

Among them, the New York Sun is already quite famous.

Facing Abel's request, editor-in-chief Louis was not too persistent.

The name "New York Sun" has not been used for more than 20 years.

It was only used a few years ago, and it has not seen much effect.

Now that he changed his name, Louis felt that there was nothing wrong with it.

"No problem, I can ask someone to change it later." Louis answered very simply.

"In addition, the new "American Sun", in addition to the main newspaper. I ask for another tabloid, and this tabloid must be free."

Abel came up with another idea of ​​his own.

That is a free newspaper.

The United States is a big newspaper country in the world, but the earliest free newspapers did not appear in the United States, but in Sweden.

Even before 2000, there were free newspapers in the United States.

But these free newspapers, mostly small newspapers with small circulation and facing the community, have not formed a climate.

Looking at Louis who was hesitant to speak after he proposed a free tabloid.

Abel said directly:
"I have data here. The data comes from Wall Street, which is real and reliable. Here are some data about the newspaper industry in the United States."

"These figures show that in 1999, the proportion of people aged 18 to 34 who regularly read a daily daily newspaper fell to 36 percent in 28 from [-] percent three years earlier."

"And the percentage of 18- to 29-year-olds who read a newspaper every day dropped from 47 per cent to 18 per cent."

"In an age of declining circulation, any newspaper is concerned about the loss of its readership."

"Even newspapers like the New York Times and the Washington Post and the Los Angeles Times, all of them."

"Even these giants are like this, how can the Sun newspaper stay out of it?"

"Louis, you told me that young people don't like reading newspapers more and more, don't you know that?"

Facing the boss's questioning, Louis was speechless.

As an old man in the industry, how could Louis not know about this.

This is a concern for the entire industry.

It's just that the Louisians are small and humble, and the Sun is just a small and medium-sized newspaper.

He thinks it's better to let giants like Dow Jones worry about this kind of industry crisis.

But now, the boss directly presents the data to clarify the crisis.

There was no way for Louis to get by, and there was no way not to answer.

"Then what do you mean, boss, to run free newspapers?" Louis asked.

Abel nodded and said, "As I said, there will be another free newspaper besides the main newspaper, The Sun."

"This free newspaper must first target the target group. The target readers are young people between the ages of 18 and 25."

"In the early stage, it can be set as a weekly magazine. The content and theme must all revolve around what suits the tastes of young people and can interest them."

“Such as sports, entertainment, outdoor sports, fashion, etc.”

Unlike the New York Observer, Abe made this request to the soon-to-be-renamed New York Sun.

It's not a way to think of it out of scratching his head, but he asked Smith Capital to do related investigations.

And in his last life, he happened to read an article about free newspapers in the United States.

Whether it is the investigation data or the memory of the previous life.

Both show the new generation of free newspapers in the United States, after appearing again.

The momentum of development is very fierce, and the giants of the newspaper industry will follow.

Such as Gannett Company, New York Times Company, Washington Post Company, Tribune Company, Nat Reed Company, etc.

These largest newspaper companies in the United States have successively launched their own free newspapers in the next few years.

These giants can do this, there is no reason why the newly established AB Smith newspaper cannot.

In the face of the boss's request, the editor-in-chief of "The Sun" Louis did not have the slightest intention to insist.

"Understood. Boss, we will start research immediately, and we will definitely add such a free tabloid before next month."

Anyway, the company is not its own, and one more tabloid will increase some funds accordingly.

This is not a bad thing for Louis, the editor-in-chief.

Abel nodded, offering his last thought for The Sun.

This idea surprised both Louis and Dylan.

Because in history, no newspaper in the United States has ever acted like a boss.

Both Louis and Dylan expressed doubts on the spot.

But Abel insisted on the order and let them carry it out.

He also said that even if he loses money, it is his business.

Dylan and Louis had no choice but to go down and prepare.

Then Abel let the two go out to work, leaving him and Merio in the office.

After there were no outsiders, Merio showed a slightly flattering smile on his face that would not make people feel sick and greasy:

"Boss, I didn't expect you to have such expertise outside of the capital market.

I believe that next, these two newspapers will definitely surprise the market. "

"Okay. Merio." Abel liked Merio quite a bit. After all, there must be one or two courtiers who can flatter next to a faint king, right?

David Mellon is capable and can crack a joke.

But Mellon will not flatter.Merio can, and is good at it.

It's still the ability to make the subject happy with just a simple tone of voice and movements.

This can be regarded as Merio's specialty and his ability to survive in the workplace.

"How did you get in touch with what I asked you to do yesterday?" Abel said seriously.

Seeing the boss's expression, Merio quickly became serious.

"As I told you yesterday."

"The New York Times, the Wall Street Journal and other big newspapers, they all rejected it."

"However, the Los Angeles Times, the Washington Post, and several other major newspapers outside of New York have indicated that they will give it a relatively remote corner."

"Besides these big newspapers, those small and medium-sized newspapers are very interested. It's just that these guys, they need to pay for their pen."

Abel nodded, expressing approval, "We want to hire someone to do something, of course it will cost some money. As for the New York Times and the Wall Street Journal, it is normal for them to refuse."

Their headquarters is in Manhattan, in the area that Robert Morgenthau can influence.

Although these giants are not afraid of Robert, they should give some face.

It is normal for them not to cooperate when the interests are not great.

If the benefits are relatively large, it is attractive.

Not to mention Robert, even those who live in the white house can do it!

Capital is pragmatic, and favors only depend on whether the benefits are enough.

"That's what I mean too. So I have already contacted those editors and columnists with better writing skills."

"Many of them said they had already written the article," Melio said.

"Just wait for my announcement, and they will post the article."

"It's done well." Abel expressed his satisfaction with Merio's way of doing things and the speed of doing things.

"Wait another two days. Wait for Caroline to give feedback, and then release it together." Abel said.

"Understood, everything is up to you." Merio said respectfully.

(End of this chapter)