America's Road to Wealth

Chapter 173
Among the three founders of IDEO.

The most senior and most famous is David Kelly, the founder of the Stanford University School of Design.

David Kelly is also a member of the National Academy of Engineering.

Another partner, Bill Morgridge, was the designer of the world's first laptop computer, the GRiD Compass.

He was also one of the first to develop interaction design as an independent discipline.

Even Mike Nato, the least famous among the three, is also a leader in the industrial design industry.

The three handed over such an answer, which really made Abel dissatisfied.

Facing the cold eyes of the super rich.

Stanford professor David Kelly smiled wryly, then tried to explain:
"Mr. Smith, here's the thing. It's just the first draft of the design. It's not even official."

"You are not satisfied with it, that's very normal. We will make a formal revision next, and after the second edition, we will definitely satisfy you!"

If the second edition is not satisfactory, you can still use the third edition, the fourth edition, and the fifth edition.
Party A is not satisfied, as long as the price is right.

Then Party B will also cooperate with the change until the end of time.

Abel was not satisfied with David Kelly's statement.

But after thinking about it, he also knew such things as design style and popular style.

It is limited by the times and vision, as well as the real-time technological level and metallurgical level.

Some designs that are more than 20 years later are brought out at this time.

In terms of production, it may be very difficult to adapt.

I asked the trio of IDEO to design things, in addition to having to look good and aesthetically pleasing.

It is also required that it can be mass-produced on the basis of the current industry.

The simple beauty in front is actually easier to say.

It can be designed in the direction of science fiction, and Hollywood has done a good job in this regard.

But if these design drawings are required, they can be produced, or mass-produced.

The requirements and the gold content of the design will be much higher.

But this is also the basis for the existence of a company like IDEO.

Simply draw good-looking, full of sci-fi, eye-catching design drawings.

There is no need to find an industrial design company like IDEO at all.

Find a few high-achieving students from the Academy of Fine Arts and let them watch more science fiction movies and novels.

The drawings drawn may look better than those designed by IDEO.

The latter does not need to consider the issue of mass production.

There is no need to consider whether the current science and technology can match the problem.

Considering this, Abel was barely so angry.

He thought for a while and said softly:

"Without pencil and paper, I want to draw an outline of what I want."

The three of David Kelly were a little surprised.

The youngest, Mike Nutto, reacted the fastest.

He thought of the super rich in front of him, who seemed to be a graduate of the Rice University School of Fine Arts in Texas.

The reason why I know this is that it was often reported in the newspapers some time ago.

Also because in IDEO company.

There are two employees who are graduates of this university, and both graduated from the Academy of Fine Arts.

They are Abel's seniors.

After Abel became famous, the two were proud of Abel in the company.

Mike Nutto heard it and took it down by the way.

Mike Nutto thought of this, and immediately ordered:

"Hurry up, bring the design paper, the design pencil, and the design ruler!"

This is IDEO's basic design room, and these raw materials are everywhere.

Soon there were staff members who brought what Abel needed.

After the paper was laid out, Abel selected some basic needle pens, as well as pencils of HB and 2B models.

He took off his suit jacket and rolled up his shirt sleeves.

Standing in front of the blueprints, he tried hard to recall before his rebirth.

The cutting-edge new energy models I saw on the Internet or even on the street.

That's right, what he's going to draw next is a sketch of a car's exterior.

The design he gave to IDEO is also a car that can be mass-produced and must have a car-like appearance.

Try to recall the memory.

What impressed Abel the most was a seal model and a Han model that BYD produced more than 20 years later.

And Tesla.

Even after rebirth, he still has some memories of these new energy cars.

This is also related to Yuan Shen being an art genius.

Let Abel's memory have a bonus in this regard.

It has strengthened his ability in artistic aesthetics, allowing him to have a better aesthetic in this area.

and better memory.

Try to remember for a few minutes and think for a few minutes.

In the end, Abel was under the watchful eyes of the big three of IDEO, several of his entourage, and several designers of IDEO.

Start waving the pencil and needle pen in your hand.

At first, IDEO's big three were a little bit skeptical.

Even if they know that they all know that Abel is a graduate of Rice University's School of Fine Arts.

This is industrial design. Industrial design and art are indeed related, but they are not completely related.

It's like getting the most basic driver's license, but it doesn't mean you can drive F!

They don't think that Abel is such a young giant from Wall Street.

Will there be any good ideas in terms of industrial design.

Just with Abel's continued work on the white paper.

A crude one with only rough lines.

But the sketch of the car's appearance with beautiful lines and streamlined lines was drawn by Abel.

After about ten minutes, it took a total of half an hour.

A sketch of a car that combines BYD's Han, Seal, and Tesla cars appears on the white paper.

By this time, David Kelly and the other three had gotten serious.

Because let’s not talk about other aspects.

Abel is already able to hold a position as a designer in IDEO just by doing quick drawing.

Not to mention the appearance of this car in the draft, let alone whether it can be produced.

In terms of appearance alone, they are really beautiful.

It is more than 20 years ahead of the times and integrates the designs of hundreds of industrial design elites.

It is still a successful model that has been verified by the market.

That kind of industrial atmosphere, industrial temperament, and industrial beauty.

It was just a sketch, and the three leaders in industrial design felt that it was not simple.

Abel threw all the pens in his hand on the table.

"Look at what I drew, and then look at what you drew."

Abe rolled down the sleeves of his own shirt as he asked David Jones to help him put on his suit jacket.

"I won't say much about the rest. Just like this, I hope to see a rough sample in half a year."

"I don't expect the sample to move right away. But I ask that when you create it, except for the power system, everything else must be perfect."

It means to have a car shell.

In fact, when the drawing was halfway through, Abel already felt that he was a bit overpowering.

Whether it's BYD's Han, Seal or Tesla's sports car.

Not counting the internal new energy technology, but only the appearance of the car shell.

These are all products that can only be mass-produced after 20 years of technology.

Now in 2000, it may be impossible to do it in terms of production technology.

His subsequent request was changed to let IDEO design the shell and interior.

In terms of motivation and other aspects, Abel will find another way by himself.

When I left IDEO and sat in a black Cadillac STS.

Abel was still thinking about it.

That is.
He was thinking years ahead.

Produce future Tesla/BYD new energy vehicles.

This was the last time he was passing through Palo Alto.

After seeing the sketch of an abandoned car designed by IDEO for Mercedes-Benz, the idea suddenly sprouted.

Because he remembers that Tesla has always been here in Palo Alto since its inception.

Wait until it develops into a new energy giant later.

Tesla just relocated to Austin, Texas.

At that time, he thought, why not just take a look when they are here.

Then I went to IDEO company, and Xing Zhizhi became a shareholder of IDEO company.

He also left a list, asking IDEO to design the industrial design appearance of the new energy vehicle that Abel wanted.

Almost two months later, he suddenly remembered this incident.

I found it today.

It turned out that IDEO's design made him very dissatisfied.

It was exactly on the blueprint of the abandoned Mercedes-Benz car that Abel had seen.

Some sci-fi modifications were made, and a defective product was produced.

Able, who was a little angry, roughly figured out the shape of the new energy vehicle in his memory.

To be honest, his initial thoughts on this aspect were just whimsical.

After experiencing such a thing today.

In his mind, the idea of ​​getting Tesla out a few years earlier has already come into being.

When it comes to Tesla, one must not mention the old horse on the American side.

Tesla made the old horse, and made the old American the richest man in the world for a time.

It has also achieved Lao Ma's reputation as "King of Science and Technology" and "Iron Man".

But to be honest, Lao Ma really can't afford such praise.

In terms of technology, Lao Ma can only do some programming at best.

Musk is better at marketing and creating traffic.

Tesla's initial design and production were entirely in the charge of Tesla's founders.

Make no mistake, Musk isn't even the founder of Tesla Motors.

Abe remembered that the founder of Tesla Motors was one or two PhDs.

Musk joined in later, and kicked out the founder within two years.

Abe remembers that at first, Tesla seemed to be founded in 03 or 04.

The key is that Abel before his rebirth, for Tesla, only remembers one Musk.

Abel doesn't remember the name of its actual founder.

In the carriage, Abel thought about it honestly for a while.

I found that I couldn't remember the name of the memory I had strengthened.

That was me before rebirth, and I didn't try hard to remember the names of these people.

But Musk remembers clearly that this old American horse is too good at playing traffic.

But Abel thought again.

Since the parallel time and space, the original founder of Tesla Motors can start the company in 03-04.

Then why couldn't I also set up such a company in 2000?
This is the year 2000, not the more distant 1990s or 1980s.

Three to four years of technology generation gap is not considered a generation gap at all.

During this period of time, the technology at this time should have allowed the emergence of early versions of new energy cars.

And compared to fuel vehicles with strict patent barriers, new energy vehicles can be said to be completely blank.

Abel still remembered.

Regardless of whether it was Tesla during the founder period.

It's still an early Tesla in the Musk era.

They are all very short of money, and there is not much money to burn.

But in the end, the product was burned out.

And money is something that happens to be what Abel lacks the most.

From Tesla and new energy vehicles, Abel thought of a deeper level.

He thought of a outlet, a new industry track that will have the most market in ten years.

The industrial track of new energy vehicles!

Abel remembers how the track came about and was able to succeed.

Even in the later stages of the parallel time and space, it becomes a truly broad road.

It was because of the two most powerful countries in the world at that time.

They teamed up tacitly and silently chose to overtake on the curve.

The two giants no longer compete with Germany and Neon on the old track of fuel vehicles.

They don't talk about martial arts, when Neon enthusiastically applied for the patented technology of hydrogen energy.

The two who really had the right to speak did not play with Nihong anymore.

They chose the new energy track of electric vehicles.

Since then, the two countries have agreed to vigorously support new energy.

With the support of the world's strongest two giants, the new energy vehicle driveway, which is not new at all, was created abruptly in this way.

Perhaps Abel thought more and more deeply.

The more he felt himself, maybe he could be the one to guide this new track.

Others want to be a pig on the trend, but now he wants to be the one who creates the trend.

He also knew that it was not at all difficult to become this person.

It's just that if it can be successful, the profit is also very terrifying.

There will be more than just monetary gains.

In terms of fame and influence, it will also be very impressive.

In the end, he simply decided.

Go back later and write down your own thoughts.

Then pass this idea to the think tank team to perfect.

Let the think tank team evaluate the feasibility and make a final decision.

Before that, let's set up a Tesla car of our own.

First throw tens of millions of dollars into the pit for research.

Tens of millions of dollars, for the founder of Tesla and Musk in parallel time and space.

It is already an investment in the early stage of start-up, and they need to sue their grandparents everywhere.

But for Abel, tens of millions of dollars is not as expensive as a yacht he gave to Ikana.

Abel also learned from Tesla and new energy vehicles.

I even thought of Musk's work in another field.

That is "SpaceX", space travel in space.

Later generations of Musk are highly respected by many fans around the world who do not know the truth.

The reason is that the persona he created was succeeded by him.

Whether it is Tesla or SpaceX, they have all come up with something that can be used, or the industry's top level.

Since I got Tesla out ahead of time.

It also seems to be no problem to get SpaceX out.

In this way, you can add another "Technology King" personality to the personality you created.

Combined with one's own age, it is not bad to have such an extra label.

"Iron Man" in the real world, this is a very deceiving name.

The initial investment is tens of millions of dollars anyway.

Similar to Tesla's early stage, the two companies only need [-] to [-] million US dollars.

It will allow these two start-ups to exist for a long time.

This little money should not come too easily for me.

Thinking of this, Abel's think tank team has added another task.

That is outside the consideration of building a new energy track.

We will also cooperate with NASA to create an unprecedented space navigation company.

Fortunately, his think tank has been recruiting people since its establishment.

In less than half a month, under the power of dollar bills exuding the smell of ink.

The staff has expanded from seven people at the beginning to almost twenty people now.

The team will continue to grow in the future.

Only in this way can we accommodate Abel's more and more wild ideas.

"Whoo~"

Gently exhaling foul air, Abel looked out the car window at the sunny beach and sea in the Bay Area.

He lowered the car window, and the fresh sea breeze blew in, which made him feel better.

The convoy is driving on California Highway 1.

This highway has a certain reputation in the United States and even the world.

It is located north of Los Angeles and south of San Francisco. It is a very famous scenic road.

It winds along the Pacific Ocean, from Los Angeles to San Francisco.

Since this is not a main road, there is less traffic.

In some parts along the way, many protruding loess roads are also designed for vehicles to stop and enjoy the scenery.

If you have seen the "Iron Man" movie, you will have a little impression of this road.

It's been featured multiple times in the Iron Man movies, and it's been featured in many Hollywood films as well.

The National Geographic magazine of the United States even called this road the 50 places that must be visited in a lifetime.

Even Abel, now in the setting sun, thought the place was beautiful.

The convoy continued to move forward, approaching San Francisco, which is the top of San Simeon Hill in San Francisco.

Abel saw a large and beautiful European castle building on the top of Mount San Simeon.

Abel said casually, "David, is that a tourist attraction?"

After coming to the west coast, he became Edward as Abel's driver.

David Jones, Abel's life steward, usually sits in the passenger cab.

Hearing the boss's question, David looked in the direction the boss pointed.

David said, "Oh, boss. That's Hearst Castle. It's a house built by William Rudolph Hearst."

"William Rudolph Hearst?" Abel raised his straight eyebrows, and he said softly, "The founder of the Hearst family?"

"Yes."

David said softly.

Reminded by David, Abel also remembered something about Hearst Castle.

This castle has a certain reputation in the United States.

It was originally built at the expense of William Rudolph Hearst.

But before it was even built, William Rudolph Hearst died.

After the death of William Rudolph Hearst, his descendants were unable to continue to invest in the construction.

Finally in 1957, the castle had just been built for a few years.

The Hearst family, unable to repay the loan, donated the house to the California government
Since then, the state government has been responsible for maintaining and repairing the mansion.

But this house is also used as a tourist attraction by the California government and is free for tourists to visit.

However, as far as Abel knew, the Hearst family still had the right to use part of the castle.

Certain areas in the castle are not accessible to tourists.

It seems to be the Hearst family, who occasionally stay here when they come here.

Speaking of the Hearst family, Abel had a headache thinking of Amanda Hearst.

This little girl.

I don't know where, but I got his private number one mobile phone number.

Since then, I have been texting him almost every day, and occasionally calling him.

While thinking like this.

The number one cell phone in his pocket rang.

He took it out to take a look.

Yahweh is above.

Ah closed the door.

It's Amanda's call.

(End of this chapter)