The god of the world

Chapter 246 What a dutiful son!
"Ding, congratulations on obtaining 100% shares of Hermes Group!"

This time the system's New Year's gift came a little late.

Fortunately, the weight of the gift is enough.

The name of Hermes does not need to be repeated at all.

Don't you see, various brands are calling "Hermes in toothpaste/tea/ice cream".

In the hearts of ordinary people, "Hermes" is synonymous with quality excellence.

In terms of market value alone, Hermès is a luxury group with dozens of brands under its umbrella, such as Kaiyun and Richemont.

Only the LVMH group can barely win a position.

In China, many Hermes stores have to distribute goods.

Even on the surface, everyone scolds their mothers in various ways.

But once the sale reveals that there is a spot in stock, I resolutely reluctantly buy, buy, buy, just to buy a bag that I have been looking forward to for a long time.

After all, this is also a way of screening consumers.

Just like the LV internal conference call, individuals and families with an annual income of less than 300 million, including students and white-collar workers, are listed as no-income earners.

When the news came out, it rushed to the hot search for a while, triggering heated discussions across the Internet.

Looking at the essence through the phenomenon is nothing more than a way for luxury brands to consolidate themselves and cater to ultra-high-net-worth individuals.

The products of luxury brands can be sold at high prices, relying on the high quality of their own brands.

Blindly catering to the middle class can certainly improve performance, but it is also easy to lose one's luxury status.

Therefore, it is also racking our brains for LV to continue to swing between middle-class and high-net-worth groups.

Compared with LV, Hermes understands the distribution of goods.

Relying on bags that are super attractive to women, the performance of multiple business lines such as ready-to-wear, watches, and make-up has taken off.

To be honest, many people buy these distributed products, and they may send them in after changing hands, all they want is the bag.

The workmanship of other brands of bags may not lose to Hermes.

But the brand value is completely crushed by Hermes.

Lin Shen, who originally held Kering and Richemont Group, has the right to speak in the field of luxury goods, which is no less than that of the Arnault family behind LVMH Group.

Now Hermes also surrenders at Lin Shen's feet.

Another top luxury brand in the world has become Lin Shen's private asset.

This feeling...

Of course it was cool.

Lin Shen was in a good mood, so he wanted to continue sharing the joy with Shen Han.

Shen Han directly wrapped himself up tightly and kicked someone under the bed.

Damn, this guy is the kind who can't die.

In terms of actual age, I'm afraid it's almost 50.

But now Shen Han, when he went out and said that he was in his early 20s, everyone believed him.

The temperament of a lady, the figure of a mature woman, the face of a young woman...

Two words, superb!

Fortunately, the sound insulation of their villa is good, even if the head is broken inside, no sound can be heard outside.

More than an hour later, Lin Shen held a cigar in his left hand.

Shen Han didn't dislike Lin Shen smoking cigars, but felt that Lin Shen was very attractive at this time.

Thinking of the two being together is also through some kind of indescribable coincidence.

Until now, Shen Han still feels ashamed and flustered after being teased by Du Jie and the others.

If you want to blame it, you can only blame someone for being too old, and he is also surprisingly courageous.

Lin Shen asked Shen Han casually: "The listing procedures of Youliang Apartment have been approved, and there may be a road show in a while. Lu Lin asked me to ask you, do you want to show up sometime?"

"I won't show up."

Shen Han shook her head and refused, she was not interested in showing her face in public.

"That's fine, I'll let him take full responsibility later on."

Lin Shen was not surprised either.

Youliang Apartment was listed, and its market value barely exceeded [-] billion.

Not to mention comparing with Guanhai Group, even Hermès is enough to abuse it into scum.

Of course, the selling point of Youliang Apartment is zero formaldehyde.

This is really unique in long-term rental apartments.

In other apartments, tenants move in with trepidation, and they have to buy green radishes and ventilate frequently, otherwise they don't know why they don't have them.

In Arura Apartment, there is absolutely no need to worry about this.

From check-in, a third-party inspection report is provided.

The real profitable business does not rely on earning the rent difference, but relies on the apartment brand to expand the formaldehyde removal business. This is the cash cow.

Lin Shen doesn't bother to earn ordinary people's money.

As for the high-net-worth class who have quality of life requirements, for a newly renovated house, they will spend 10,000+ to remove formaldehyde from the whole house in exchange for the safety of the family, and they are absolutely willing to pay.

Lu Lin's plan to go public was so easily approved because of the business in their hands.

With the formaldehyde removal business as a moat, and relying on long-term rental apartments to scale up, the prospects are still very good.

But only good.

Compared with the speed at which Hermès makes money, you can't even see the shadow of the former.

Hermes has a net profit of at least 35 billion euros in one year, not to mention more.

Coupled with Kering and Richemont, it is not a dream for Lin Shen to make a net profit of tens of billions of euros every year in terms of luxury goods.

The more luxury brands there are, the more benefits it will bring to Guanhai Group.

Now that high-end shopping malls are opening, there is no row of top luxury to help out. Let's see if consumers are not interested in them?

Except for a few such as SKP in Beijing, Shanghai Hang Lung, and Nanjing Deji Plaza, such leading shopping malls with an annual turnover of more than [-] billion yuan have a very high degree of social recognition.

Most shopping malls have to rely on luxury brands to raise their style.

Needless to say, rent subsidies, decoration subsidies, various advertising spaces and the like.

In the past two years in Shanghai, the turnover of Guanhai Plaza has increased rapidly.

Previously, without Lin Shen's help.

Shen Wan relied on his super negotiating ability to win several top luxury brands.

After receiving strong support from Kering and Richemont Group, Shen Wan became even more confident.

To attract foreign investment, there is no need to use advertising space and rent subsidies as bargaining chips.

As soon as the news of Richemont and Kering’s entry came out, a long list of designer brands voluntarily joined them, even willing to pay entry fees, which shows the influence of the two major groups.

This kind of influence is entirely based on money.

Lin Shen has seen Kering's financial report, and the annual marketing budget for advertising and promotion is 300 billion RMB.

LVMH Group is more, in the form of 400 billion.

Even if it is as noble as Hermès, it has to spend more than 20 billion to give it a sense of presence.

In recent years, the online marketing budget of luxury brands has increased year by year.

Before that, Douyin's mouth was full of oil.

Since Kering and Richemont became the owners of Lin Shen, the online advertising orders of the two major groups have all been placed on Weibo and Happy Planet, causing heavy losses to Douyin.

……

get up early.

Lin Shen ran around the villa area.

The air in the suburbs is not worth much to many migrant workers in Shanghai.

Because they don't have time to breathe the air without too much pollution, they have to commute for nearly an hour and a half.

In this private villa area covering an area of ​​113 mu, there is no disturbance from outsiders.

Except for Lin Shen's family, there are only occasional servants who are responsible for repairing the lawn and branches, and security personnel who patrol around the villa area 24 hours a day.

When they saw Lin Shen who was jogging in the morning, they would stop and bow respectfully before continuing with the work in hand.

21 villas, with many more empty.

Any building covers an area of ​​more than 4 acres and has eight or nine rooms.

Unless you are very brave, if you live alone, you will not be able to sleep well in the second half of the night.

In the center of the villa area, on a piece of green natural turf, there is a small football field.

Children are more energetic than adults.

Early in the morning, a group of little guys who were about five years old, under the care of the nanny, were dressed tightly and had a great time playing on the court.

Lin Shen stopped and walked over.

"Dad~"

Several little guys wrapped in buns by the side threw themselves into Lin Shen's arms one after another.

Among them, there are a few who are of mixed race.

With big watery blue eyes, Kaba Kaba is super cute.

Before, Lin Shen had lied that his hidden physical illness had been cured.

In fact, he just let the system adjust the vitality of his body to be the same as that of a normal person.

Since then, there have been many happy news in the family.

Even Mahraha, who joined the big family later, and sister Talia Ryder, were also recruited.

Even, for a while, Lin Shen simply ordered a small hospital to be built behind the community. It has an operating room and a blood bank, and is equipped with a group of elite doctors and nurses all year round.

Whether it's having a baby or having a headache.

It can be solved in the community without leaving home.

"mua~"

Lin Shen kissed the cheeks of several babies one by one, and then handed them over to the nanny.

Don't look at the little ones, they are only five or six years old, but they play football with style, completely inheriting their father's excellent genes.

Lin Shen will not ask too much for his child's future career.

As long as there are a few qualified successors, even if the others are prodigal sons, he, the father, can definitely afford to support them.

Seeing Dad supervise the battle, one by one naturally became more excited.

Normally, their father would either accompany this aunt or stay overnight in that aunt's villa, so how could they have time to play with them.

Among them, Lin Zixian, the boss, took advantage of his height and long legs, and was the first to poke the ball into the reduced version of the goal.

"Dad, I scored a goal~!"

Lin Zixian ran over excitedly, begging for praise with a proud face.

"Good job, keep going."

Lin Shen smiled and rubbed Lin Zixian's head, which made the younger brothers beside him very envious.

For boys like them, Lin Shen, the father, would always be stricter.

Unlike their sister, they are simply too spoiled.

If there are disobedient ones, they will be served directly on the belt.

To be praised by their father is a hundred times happier than when the teacher usually praises them.

Watching a group of little guys playing football, Lin Shen suddenly thought of it in a wicked way.

If these little guys grow up in the future, without the outside world knowing their true relationship with him, they will lead the national football team to win the championship trophy.

Then he, as a father, is afraid that he will be blown out of the sky.

And, it's not too difficult.

Just like those superstar templates that he cherishes in his hands, he will naturally not feel distressed when he arranges them for his own children.

Playing football well does not mean you have to follow the path of a player.

After watching for a while, Lin Shen stopped directly: "Okay, let's all go back to take a shower, and then go to class after eating."

"Know it."

Hearing his father's words, the boss, Lin Zixian, skillfully put the football into the net pocket, and led a few follower siblings back to their respective villas.

Lin Shen couldn't help shaking his head and smiling wryly when he saw the little guys who were led by the nanny and greeted each other at the door of their respective villas.

When outsiders see it for the first time, it may be really easy to mistake them for playmates who live in the same community.

As everyone knows, they are both a father.

This means that their father is in good health, otherwise he would have died young.

……

Under normal circumstances, where did Lin Shen sleep last night?

For breakfast the next day, I will not change places.

After Lin Zixian was taken by the nanny to take a shower, he changed into clean clothes and went downstairs.

Seeing that my parents had already sat down, I quickly and obediently climbed onto the stool and sat down, eating the breakfast in front of me and drinking hot milk to grow my body.

However, Lin Zixian was secretly looking at Shen Han while eating.

"Mom, you look so beautiful today."

Lin Zixian thought about it for a long time, but the vocabulary in his mind was still not enough, so he simply praised him.

"Speak up, eat your meal."

Shen Han glared at Lin Zixian, but he was obviously not angry, instead he seemed in a good mood.

"Oh……"

Lin Zixian pursed his lips and kept silent.

Every time my dad comes back, my mom will be prettier the next day.

Although he didn't know the specific reason, it had already become a rule.

He discussed this magical law with several younger brothers, and even secretly asked those nanny aunts.

But they just laughed, but refused to tell them why.

Only last night, when he got up in a daze to go to the bathroom in the middle of the night, he heard his mother sobbing secretly in the room.

Out of curiosity, he only saw a little bit along the gap in the door.

Before he could see clearly, he was carried back to the room by a passing nanny.

"Dad, can I ask you one thing?"

Lin Zixian looked at his father who was eating breakfast at the main seat, and spoke hesitantly.

"Ok?"

Lin Shen was stunned for a moment, then nodded with a smile: "Say it."

"That is, every time you come back in the future, can you not beat your mother, my mother will cry for a long time every time, if you are not happy, you can beat me."

Lin Zixian plucked up his courage, and pleaded weakly.

"Cough... who said I beat your mother?"

Lin Shen couldn't hold it back, milk got into the air duct, coughed a few times before he recovered, and looked at Lin Zixian dumbfounded.

"Don't talk nonsense, your father didn't beat your mother."

Shen Han was also baffled, but he was very moved.

Knowing how to protect her mother at this point almost melted her warm heart.

"There is!"

Seeing that his father didn't seem angry, Lin Zixian became more courageous: "I clearly saw my father beat my mother with a belt, and my mother cried very hard, just like beating me."

"cough……"

Lin Shen froze for a moment, not knowing how to answer.

Is that the same thing?
Shen Han's emotion just now was instantly thrown into the Java Kingdom, and he wished he could get into the ground.

Fortunately, the nannies are not nearby.

Otherwise, she, the hostess, would really be ashamed to face others.

Shen Han looked at Lin Shen, unable to hide his shame and anger.

It wasn't that he had to say that the door was closed and the air was not circulating, so how could he be seen by the child.

Seeing Shen Han's eyes wanting to stab himself, Lin Shen hastened to remedy it.

Now that the child is older, he often needs to avoid it.

Du Jie and Du Qingying usually come to visit Shen Han.

But if Lin Shen came back, they would basically go back to another villa.

Can be together before, how happy that is!
Bewitched by Lin Shen, Shen Han reluctantly agreed to go to Du Qingying's room.

As a result, the temperature of the air conditioner in the room was turned on too high.

Lin Shen felt a little bored, so he opened the door a little.

Who would have thought that Lin Zixian would see it by such a coincidence.

Fortunately, after Lin Shen's cliché, both of them heaved a sigh of relief.

The boy didn't see anything, he just heard the sound of the belt being whipped. He thought that Lin Shen had beaten Shen Han, so he was taken back to the room by the nanny.

Lin Zixian's eyeballs rolled around, and he couldn't understand why his mother was so happy when she was beaten by a belt.

Every time he was served by Lin Shen on a belt, the feeling was so painful.

On the contrary, those younger sisters never enjoyed this kind of paternal love.

Even if I make a mistake occasionally, my father will say a few words.

This gap, don't be too big.

Every time they were unconvinced, my father said that you are the heirs, and the younger sisters will marry in the future, so they all be honest.

Under the education of their teachers, they have long known the importance of family inheritance.

Everything they enjoy now was created for them by their father.

If their children are to be like them in the future, the family must be passed on from generation to generation.

Although Shen Han never instilled in him the idea of ​​inheriting the family business, in Lin Zixian's heart, he must be the first successor in his father's heart.

Whether it's outsiders or your own family.

Whoever sees him, does not boast that he really looks like his father.

Although it is tiring to be a qualified heir, he enjoys it very much.

In the words of their teachers, many children dream of becoming them.

Since they were born, they have won 99.99% of the people in this world.

And as long as he works a little harder, he will add a few more digits after the decimal point.

(End of this chapter)