Huayu's I am destiny

Chapter 148 Airborne Milan
I just turned it on yesterday, and I will take a day off today.

Lin Huang's right to speak in Cehua's internal self-made drama crew can really cover the sky with one hand!

Leaving Shanghai, the destination is Milan.

This time Lin Qingyuan will attend Milan Fashion Week in Italy, one of the four major fashion weeks in the world.

As Bulgari's spokesperson for Huaguo District, which has been certified and promoted on the official website, Lin Qingyuan naturally has official foreign media come to interview.

So as soon as he walked out of the airport, Lin Qingyuan saw several foreign media surrounding him.

Frankly speaking, compared with the ostentation of some domestic idols abroad, this scene is a bit shabby
But the truth lies in the truth, and Lin Qingyuan's interviews are all well-known foreign media that can be found on the Internet at the touch of a finger, so there are still some interviews.

Since the false "quantity" cannot be compared because of not spending money, let's compare "quality"!

After all, the current Lin Huang is no longer the carpet star salesman who took Fan Xiaopang's route last year
After accepting the media interview calmly and fluently, Lin Qingyuan then boarded the car and headed to the hotel where he was staying, surrounded by a crowd of local fans who picked him up from the airport in Milan.

"Will Li Jiaheng attend Fashion Week this year?" Lin Qingyuan asked casually, and their relationship became more and more tense as Li Jiaheng took the initiative to attack.

"No, he didn't renew his contract with Burberry this year, and he's just waiting to get Louis Vuitton's endorsement." Li Jiaheng is obviously very ambitious, but he still doesn't like Burberry's aggressiveness.

In other words, he didn't intend to stay with Burberry for a long time, but just wanted to use Burberry to prove his ability to carry goods, so as to jump to a larger platform for development.

And Louis Vuitton, one of the six blue bloods, is undoubtedly his goal.

"How is the talk at LV going?"

"It seems that they intend to let us and Li Jiaheng be the brand spokespersons together." Yan Jun replied.

"Where is the global title?" Lin Qingyuan is actually most concerned about this issue, because it is likely to determine the suppression relationship of coffee positions for a long time in the future.

"It's the same as one or two. The commercial value of the two of you has not widened the gap, so it is not appropriate for anyone to take the global spokesperson. Louis Vuitton simply asks you not to take it. Anyway, it does not open the global spokesperson. The title has no effect on the brand itself."

"Then I have to make an official announcement before him. Has LV explained the specific order of official announcements?"

Lin Qingyuan is quite aware that the order of official brand spokespersons is also a very important marketing point.

Just imagine, if Li Jiaheng made the official announcement earlier than Lin Qingyuan, then Li Jiaheng's fans would probably be so arrogant on their faces, sweeping away the past decline.

What can you say that Lin Qingyuan has worked hard for so long since he was a close friend, and it is not even as good as Li Jiaheng directly and seamlessly connecting with the airborne LV brand spokesperson without an inspection period.

This is the gap between the locust and the god, and also the gap between the locust sister and the salamander sister
As the name suggests, Phyllin Locust added a mouth next to Lin, implying that Lin Qingyuan’s team likes to play mouth marketing, and replaced the original Huang with Locust, implying that Lin Qingyuan is a resource pest who harvests the fruits of other people’s labor in the entertainment industry.

So the so-called sister locust is easy to understand, fans of the locust are called sister locust by the fans of the opponent
Moreover, the title of the first Asian brand spokesperson in LV's history is also an honor that the two companies need to compete for.

"There is no guarantee for us yet, but we have a great advantage now. After all, it is not two years ago when Li Jiaheng was in full swing. His current traffic, fan purchasing power, and artist image are far inferior to yours. We can accept the same situation at this stage. He is a high-ranking coffee, but there is no reason to be overwhelmed by this airborne." Yan Jun's attitude is also very tough, which stems from his confidence.

"Isn't "Want to See You" broadcasting soon? It's best to make an official announcement during the broadcast, and it can also attract traffic in both directions, bringing some heat to the TV series."

"Well, we will continue to follow up."

On the second day, a group of people attended the Bulgari 2019 spring and summer accessories series conference, but he came to see the show, and Yan Jun went to discuss cooperation.

"Hello, sister Jolin." Lin Qingyuan met Jolin Tsai, another Bulgari spokesperson for Greater China, at the show, and took the initiative to say hello to her senior.

"Hi, Lin Qingyuan, hello, I know you! You are also very popular in Taiwan recently!" Jolin Tsai seemed to be very enthusiastic about Lin Huang, an exceptionally handsome guy.

But Lin Qingyuan is not surprised, after all, there is such a sentence in Jolin Tsai's lyrics, "The male god bends his bow and shoots a six-pack row, and the mermaid line is more important than money."

Lin Qingyuan happened to have everything.
After greeting her compatriot Jolin Tsai, she entered into a period of social time. Lin Qingyuan took photos with Bulgari Global CEO, Bulgari Accessories Department Managing Director, and Bulgari Global Sales Executive Vice President in turn.

After watching the show, it was the media interview session.

"I think today's show is very cool. From the wild WILD POP theme to the unique BLACK GLAM, it all reflects the unique bold, colorful and charming Bulgari style."

"Yes, I really like the Bulgari brand, and I also value this endorsement cooperation with Bulgari very much, because Bulgari's products, whether it is jewelry, bags or other products, can inspire my heart. Enthusiastic and ever-changing style, it can also match every one of my different looks."

Lin Qingyuan, who had already made sufficient preparations, talked eloquently in front of the constantly flashing lights. His elegant and calm appearance really looked like a fashion celebrity!
"We value the cooperative relationship between Bulgari and Mr. Lin Qingyuan, and at the same time hope that our cooperation will last for a long time. Therefore, in May this year, we skipped the brand ambassador and directly announced the official announcement of Mr. Lin Bulgarihua. The identity of the spokesperson of the country”

May was the period when Lin Qingyuan developed rapidly through "Legend of Yun Xi" and "Hua Shao 3".

The popularity flow of the whole person, commercial value, including cafe resources have all made a qualitative leap.

Therefore, the purchasing power of fans naturally increases with the increase of fans, and the cohesion of fans increases.

In other words, Bulgari actually took a fancy to Lin Qingyuan's increasingly exaggerated fans' purchasing power, and was willing to invest in him with more favorable treatment.

In fact, the treatment given by Bulgari is indeed the best. The other luxury brands that came to the door were either less competitive and less influential, or they gave Lin Qingyuan less endorsement title and endorsement fee.
In short, each has its own shortcomings, so a one-time endorsement contract like Bulgari's spokesperson for the Huaguo region is undoubtedly the best one.

But at the same time, more and more big-name luxury goods have noticed the vast Huaguo market in recent years.

And I gradually realized that the key to bringing the brand back to its ancestral glory is to do a good job on the basis of the product itself, coupled with the popularity blessing of traffic stars. In fact, it is to use the popularity of endorsement stars to expand brand awareness. Only by further stimulating consumers' desire to buy can more revenue be obtained.

Therefore, under the general trend, Tiffany approached Lin Qingyuan, trying to poach him into his camp, so that the top of Huaguo would turn against Bulgari's star matrix.

Bulgari naturally has its own news channel, and both parties are well aware of this, so when Lin Qingyuan and the others came to Milan this time, they also felt that they were using Tiffany to stimulate Bulgari to upgrade the contract and raise the price.

After all, among the world's three top luxury jewelry brands, Bulgari and Tiffany are fighting the most fiercely. As for the other Cartier, it is firmly occupying the top spot, quietly watching the second and third two fight each other .

"However, according to the mid-year financial report, we found that during the few months of Mr. Lin's tenure, Bulgari's total turnover in the Asia-Pacific region has increased significantly year-on-year. It is obvious that Mr. Lin is undoubtedly our Bulgari leader. It is an important part of expanding the scope of brand influence in the Asia-Pacific region, so we unanimously decided to upgrade Mr. Lin's endorsement contract."

Yan Jun nodded, his ice-cold appearance gave him an advantage at the negotiating table: "Through these few months of endorsement, in view of Lin Qingyuan's social influence and fans' purchasing power, including those that have not yet been discovered And the commercial value visible to the naked eye, I believe you will give corresponding treatment and resources."

Yan Jun's attitude is very simple: Lin Huang has worked hard for you Bulgari for so long, not only for his credit but also for his hard work, and he is now the spokesperson for the Huaguo region. If you choose a spokesperson for the Greater China region this time Come to fool us, you are not kind.

What's more, even Li Jiaheng took the title of your global spokesperson, so during his term of office, he didn't have such a high turnover increase!

"We will internally make a comprehensive and detailed judgment on the market performance and brand vitality that Mr. Lin has brought to Bulgari in the past few months. The specific details of the endorsement contract will be released and officially announced in the near future."

"May I take the liberty to ask, what kind of endorsement title will Bulgari give Lin Qingyuan?"

"Brand spokesperson."

Yan Jun was silent, not dissatisfied, but too satisfied.

Bulgari's brand spokesperson plus the upcoming YSL skin care line spokesperson and Louis Vuitton brand spokesperson, one blue one red one top jewelry
With these three extravagant blessings on his body, Lin Qingyuan was afraid that he would become a TOP0 fashion male star in domestic entertainment.

It can only be said that Tiffany put too much pressure on Bulgari!Forcing them to upgrade Lin Qingyuan.

"If Mr. Lin can withstand the long-term market test, there may be a higher-level endorsement contract in the future." Bulgari executives continued. Pushed his head and got angry.

"Of course!" Yan Jun was very confident, not only for himself, but also for Lin Qingyuan and the whole behind-the-scenes team standing behind Lin Qingyuan who supported him.

The cooperation was pleasant. Both parties got up and shook hands, showing satisfied smiles at the same time.






(End of this chapter)