1993 Glamour at a Glance

Chapter 115 League Advertising Agency
Sweeping the floor, cleaning windows, setting tables, moving cabinets...

Yao Peihua, who is 1.7 meters and [-] meters tall, is as busy as a man in the office, and he doesn't pay attention at all.

At the beginning of November, although the weather was a bit cooler, she was sweating on her forehead and face after finishing all the work.After raising his hand to wipe, a strand of black hair fell out.

Shen Qingxue stayed here in the afternoon and saw Yao Peihua's appearance with her own eyes.

After dinner and left at night, Song Yang and Shen Qingxue went home holding hands.

"... She was so powerful before, you asked her to help sweep the floor..."

When Shen Qingxue said this suddenly, Song Yang laughed: "What? You can't bear it, do you think I did it for you?"

"No." Shen Qingxue shook her head, then sighed softly, "I just feel that she just experienced such a big family change, and you said it was in person..."

Song Yang squeezed her hand tightly: "What she experienced before has nothing to do with me. Since she is going to come to work with me, then I have to see if she is useful. When your cousin comes, I will not They will take special care of them because they are relatives."

"Ah."

Dai Can was also on his way to send Yao Peihua back to the hotel first.

Since Yao Peihua left his house last time, and yesterday has passed, Dai Can is getting more and more uncomfortable with Yao Peihua's quiet appearance.

"...Sister, Dad said you want to do something, so I can introduce you to a place." He looked at Yao Peihua's hand, "I know Song Yang, he has a lot of ideas, and now that there are few people, he will be very tired and busy."

Yao Peihua smiled slightly at him: "Xiao Can, I'm quite satisfied with what I'm doing now, it's much more relaxed. Uncle will help me take care of my mother first, and it's enough to finish her divorce with Yao Jianian."

"Are you busy on purpose so that you won't be sad?"

"You still don't understand." Yao Peihua shook his head, "If it weren't for the Dai family, Yao Jianian wouldn't have married my mother. If it weren't for the Dai family, my brother and I wouldn't have studied here in Yanjing when we were young. Although I have given up on Yao Jianian , but I understand him. So now, I won’t rely on Dai’s family anymore. The company is still small, but just like me, it’s a new start. Mr. Song is also very good, he didn’t think about clinging to your family.”

Dai Can was speechless and meditated silently.

"Uncle taught you from an early age not to rely on your family background outside, lest you get into trouble, this is right. But if you press hard, it may not be a good thing." Yao Peihua's eyes were briefly in a trance, "When you graduate and enter the society, the colorful world It's heart-touching. Whether you can grow up smoothly to the point where you don't flinch and know how to measure, that's too difficult."

After being silent for a while, she looked at Dai Can with a smile again: "My brother was bullied by your brother when he was a child, and I beat you all the time when I was a child. I won't do it in the future, thank you for not avoiding me before. You complained, but You will always think about me. Xiaocan, be friends with Mr. Song, don’t feel inferior just because he is great, and don’t be reserved and proud because of how your family is. Before graduation, you still have the last few years to try to be more frank and cheerful. .”

"... Sis, you seem to be a different person."

"I started to change very early." Yao Peihua looked out the window with a faint smile, "It's just that in front of you, I still miss the carefree appearance when I was a child."

……

In order to do a good job in the professional league, the Football Association has a five-member team in charge of investment promotion.

Now, the business negotiation has been going on for nearly two months.

A few days ago, the negotiating team had no idea how much the signboard of the upcoming Huaguo Football Professional League was worth.The opinions for internal discussion cannot be less than 500 million.

The results were quite unexpected.

Not to mention the quotations from Dentsu and several other agents, IMG quoted a high price of 100 million US dollars.

According to the exchange rate at this time, the price is almost 830 million.

According to the Football Association's "Suggestions on Naming Negotiations" and other documents, the five-person team proposed a naming standard of US$120 million, and IMG actually agreed, but put forward new requirements.

The league needs to be broadcast by CCTV and local stations, and the schedule must be adjusted according to their suggestions.

"CCTV has no practice of paying for the broadcast of sports events! There is no pressure to not spend money, so unless we pay, we can guarantee to broadcast as many games as possible." Zheng Wu of the negotiating team said, "IMG must know about this. Yes, now this is definitely a retreat. Adjust the schedule. Some games are held during working hours. Who will go to see them? How much revenue from ticket sales will be lost if a game ticket costs 20 yuan and played during working hours? ?”

There will be 12 teams and 132 games next year.

Raising the price of ball game tickets to 20 yuan a ticket is a bold move, and it is also the key to the smooth operation of professional leagues financially.

Now, the ball for investment negotiations has returned to the Football Association.

Wang Junning, the secretary-general of the Football Association, nodded at the table: "You can't just watch the game live. It's normal to have a TV broadcast. This is something that will be discussed sooner or later. Xiao Xu, why don't you get in touch with it first?"

"I've made preliminary inquiries." One of the audience shook his head, "They refuse. Besides, according to the current schedule, there will be conflicts with the broadcast of the Asian Games next year."

Zheng Wu suggested: "Isn't IMG the advertising agent who still wants to get all the billboards in the stadium? We can play this card!"

Several people continued to discuss. After a staff member came in to report, Wang Jun stood up: "You continue to discuss. Director Cao of the Lu Provincial Sports Commission is here. I'll go."

When they came to the reception room, Cao Xuecheng and He Ruo were there.

After exchanging pleasantries, Cao Xuecheng said: "Our Lu Province team has been determined to be called the Lu Province Taishan Team. This is Mr. Li Ping, the chairman of the club. Secretary-General Wang, Mr. Li is very committed to football and is also very professional. We In Shandong province, the site selection for the professional football training base and football school has been preliminarily completed, and the preliminary approval process is under way. If it will start soon, the construction will start within this year. At that time, I would like to invite Secretary-General Wang and the leaders of the association and the General Administration to attend the foundation laying ceremony. "

"Oh?" Wang Jun knew the situation of the Lu provincial team. He was surprised at the turn of events. He shook hands with Li Ping and said with a smile, "With Li Dong joining, the success of the league next year will be a little more certain. The team will do well next year.”

Li Ping has become more particular since he came back from Lu Province, or maybe the weather has finally turned cold, so he also put on a suit and leather shoes today.

Cao Xuecheng introduced again: "This is Song Yang from Scorching Sun Advertising. Director Li also sponsored our Lu Provincial Sports Committee to organize the Lu Provincial City Football League. We want to hand over the advertising agency of this league to Mr. Song. This time, I also want to ask him to learn from the Football Association."

"City Football League?" Wang Jun's eyes lit up, and he said approvingly, "It's very thoughtful. Mr. Song, it's a pleasure to meet you."

Song Yang said it was a pleasure to meet him, shook hands with him, and handed over his business card: "The scale of the city league is smaller, and it will take time to establish the organization of the local team. But at present, I have done some investment promotion Work, and I have some interested clients. Everyone is very optimistic about the future of football matches, and this time I also want to use the platform of the league to see if I can get on the field advertisements of the A-League and even the advertising space during the CCTV broadcast.”

"...President Song puts the work first." Wang Jun's heart moved, "President Song's clients still want to advertise on CCTV during the broadcast?"

"Yes, there are two customers whose intentions are very clear now."

Wang Jun nodded slowly, and then asked: "Currently, the investment promotion work for the league has not been completed. Is Mr. Song interested in participating in the investment promotion as the agent of the billboards in the stadium?"

Song Yang was a little surprised: "Isn't the agency investment done yet? The billboards on the field..."

He looked at Wang Jun.

The advertising agency for the entire league should be won by IMG.It has been 5 months since I left the game, and now this matter is still not finished.

If they paid the naming fee, wouldn't they earn some money from the advertising agency?
Song Yang thought about it roughly, and he understood the truth a little bit.

Is it being regarded as an accompanying bid, or is it raising the price?

So he said with a smile: "If there is still a chance, then of course I hope to give it a try."

"Okay." Wang Jun called someone to call Zheng Wu over, introduced Song Yang and said, "Mr. Song, I will arrange for Xiao Zheng to contact you. The time should be faster."

Song Yang suppressed the doubts in his heart and smiled all over his face: "Definitely."

After finishing speaking, he quickly asked Zheng Wu about the agency work of the billboards in the arena, and went to his office with Zheng Wu first.

Zheng Wu specifically asked about the price of advertising on CCTV, and Zheng Wu's heart moved: "Are you really willing to pay for advertising on CCTV?"

Seeing that he didn't seem to be very old, Song Yang tricked him in surprise: "The agency of the billboards in the arena has not started yet, and the negotiation with the CCTV broadcast plan has not started yet, right?"

"...We're talking, it's the first year, there are so many things going on."

Song Yang was immediately happy: "Section Chief Zheng, Secretary-General Wang wants me to come up with a plan quickly, so I have to find out the price tag of CCTV to make a decision. How about you introduce it?"

(End of this chapter)