1993 Glamour at a Glance

Chapter 117

"I said it!" Song Yang was categorical, "In addition to the customized business of the group, Proflex will definitely add a big retail business segment! Mr. Yuan, I will give you a big gift package at the end of the year!"

"It's your event?" Yuan Kun became curious, "You have been refusing to say what event you will hold at the end of the year."

"It's all discussed now, but it's best not to talk about it." Song Yang smiled mysteriously. "The more sudden this matter is publicized, the better the effect. All in all, at least half of the people in Yanjing will talk about it." Proficiency's suit."

Yuan Kun clicked his tongue: "You plan this for your mother-in-law's specialty store, right? You put so much effort into it."

"...To be honest, when planning this event, there was no such thing as a mother-in-law."

"While studying, I worked as an advertising company, and I even got involved with the football team. By the way, I talked about my relationship and called my mother-in-law." Yuan Kun looked him up and down, "I really admire your energy..."

"You are young, you have a lot of energy." Song Yang took reassurance and was in a good mood.

Yuan Kun then left and joined Cao Xuecheng and the others to return to Lu Province. Song Yang returned to the office and began to work.

"The contract has to wait for the registration process of the Provis group company to be completed, and then sign it when there is a chapter, but things can be done first. Since this order is no problem, then the recruiting thing should be more courageous." Song Yang instructed Yao Peihua, "Those people I mentioned before are all about advertising planning and customer marketing. Now I also need to organize a team to make TV commercials. This is a big business!"

For a TV commercial, from creative planning to actor shooting and completion of production, the advertising company's quotation is hundreds of thousands.

In the past, most of these businesses were done by TV stations.

But the times are different now. The sooner you accumulate expertise in this area, the more you can eat later.

……

Lin Jin thought that when he went back to resign, he would be able to complete the necessary procedures in one day.

But even if he was just a temporary worker, it took two days.

He missed the process of receiving the first big order for the scorching sun commercial. When he arrived in Yanjing, Song Yang and Zheng Wu had already arrived at CCTV.

In this round of meeting, the inquiry is fake, but the acquaintance is real.

The advertising department of CCTV has been established for more than ten years, and has been enjoying a good life with its unique resources.

But at present, reform is also brewing.

This reform will eventually take the full implementation of the agency system to contract business as a new system, and the activity of marking the king will become a memory of the times.

Song Yang came early now, just in time to get on the line first, and later strive to become the first batch of external advertising agencies of CCTV.

What he saw right now was just a small person in the advertising department, who politely and with a sense of distance said the price of the advertisement on CCTV.

"Brother Zheng, this is not easy to do."

In just two days, Song Yang had already established a personal relationship with Zheng Wu.

It's also a coincidence that Zheng Wu was a senior in the English Department of Yanda's 85th grade, and he was also the captain of Yanda's football team when he was in school.

With this relationship, many things can be said easily: "Can't customers like me who want to use the league platform to place some advertisements enjoy a little discount? And now, it has not yet been decided whether to broadcast the game or not."

"...Today is Tuesday, can you not go to class?" Zheng Wu is numb now, he was still calling Mr. Song yesterday, and today he knows that he is a junior at the school, and he just came to Yanda to study this year.

Song Yang also weighed it, and felt that the benefits of exposing his identity as a student would be greater.

How can society care about this?As long as you are strong enough.

"I introduced a friend who donated 500 million yuan to the school before, so now it is considered a bit of preferential treatment." Song Yang smiled, "Brother, you are in charge of these things now, so please tell me if you have any troubles. Now there are four in CCTV. The advertisements of the channel are all in charge of the advertising department, and the sports department doesn’t have much of its own right to speak, so it is of course dispensable for broadcasting the league. With so many programs squeezed in, how can we guarantee that all games can be completely broadcasted?”

"...What do you mean by this?"

Zheng Wu is very clever.

He has just graduated four years ago, and now he has become a "capable backbone" who can handle affairs in the unit.Because I am good at English, and IMG came to negotiate with foreigners, so I was transferred to the negotiating team for league investment.

Negotiate a good price, and then you will be able to go further and more smoothly.

Song Yang said: "I think this is an opportunity! Football holds a professional league, 12 teams, 132 matches, and points changes every week, and next year will be the Asian Games. When I met Minister Li just now, brother, you didn't catch it Is it? Their sports department is planning to set up a dedicated sports channel. A single channel will have a lot of voice, and the league broadcast can be set up as a separate program section, and many things will be solved!"

"...such a big move?"

The level of CCTV is not low, and a new channel is established internally, which can be regarded as a huge change.

"The process will definitely not be able to catch up with the league, but it can be tested first. Now there is internal motivation, and the sports department lacks external support. The professional league is such a big event, and now the association is engaged in advertising and investment, so there must be media support. There is no way to guarantee this, so how will it develop in the future? Please help the leaders of the General Administration of Sports to coordinate, and work together with the CCTV Sports Department inside and outside, this will definitely be done!"

Zheng Wu was thoughtful, and this line of thinking and pattern was really opened up.

"On my side, at least two clients are stable. The Taishan team can cast image advertisements, and one of the sponsors of the Taishan team has also confirmed that it will. I am also relatively sure about the other two. However, I The clients here need a stable period of time to expose their advertisements." Song Yang explained, "Broadcasting the league will definitely bring more advertising revenue to CCTV. According to normal logic, CCTV has to spend money to buy broadcasting rights. !"

"...Do you know that there is no precedent for CCTV to pay for broadcasting sports events?"

"Now is the era of creating precedents!" Song Yang patted his chest, "If this can be done, I am willing to sign an advertising agency with the Sports Department and the Advertising Department for the time period of the league broadcast. Throughout the season, I dare not say too much. 2000 million advertising business can be brought in.”

Zheng Wu looked at his eyes and said uncertainly: "I have to go back and think about it."

"If you need help from me, just talk!" Song Yang assured him, "When you have time, go back to school and have a look. Let's communicate more about the feelings of brothers and sisters outside of business."

"...Your junior brother, I am so impressed." Zheng Wu thought for a while and said, "I'll go back and report this idea to the secretary-general. The explanation brought is complete."

"I made it into my plan!"

Song Yang gained a lot of useful information during this trip and was full of energy.

IMG and the Chinese Football Association just talked about a naming fee of 120 million yuan, and asked CCTV to broadcast it.

CCTV does not have a dedicated sports channel now, so it is difficult to have enough time and resources to broadcast every game.

The sports department wants to have its own independent channel.

The advertising department is discussing the introduction of an agency system to increase advertising revenue.

This is a rare good opportunity and timing, Song Yang has already taken advantage of Li Ping's opportunity to join the Taishan team.

When Lin Jin first arrived, she saw that Sunshine Advertisement was already thriving.

There are currently three people in the company, plus a non-staff Dai Can.

Miscellaneous were beaten by that big beauty, and the first task assigned to Lin Jin was to learn to type.

The one who taught him was Shen Qingxue, and she also happened to practice here.

Within two days, people from the company began to come for interviews.

From the boiler factory to the advertising company, Lin Jin felt that he was the most useless, but now the things he learned are very advanced.

He doesn't understand, but he can learn.

……

The time soon came to the end of November, and Liu Zhi, who had been "studying hard" for more than a month, finally "graduated" by means of various off-the-job means.

Things are different, he went directly to the Haidian Sports Center not far away.

Finally, I can continue to lick the master.

But Li Ping gave him an appointment: "The training base and football school in Lu Province are ready to start. You go there and report to General Manager He Ming."

"……What do we do?"

"Supervise the account on my behalf."

"What about Chunya Investment?"

"You don't understand that either, let Song Yang take care of it for me."

"..." Liu Zhi could not refute, nor could he refute.

He can't stay with the master, and he can't always be in charge of Chunya Investment and the football club.

There are people on both sides!

Liu Zhi looked back three times at a step, and saw the master watching the players training from the sidelines, shouting excitedly: "Come on! Come on!"

He looked at the master, but the master didn't see him.

How did the relationship between master and servant that was getting stronger and stronger break down?
Song Yang!

(End of this chapter)