1993 Glamour at a Glance

Chapter 130 Money Printing Level Business

Among the people who came, the most were from Yanjing.

Liu Qiangdong shook his head: "Yanjing does not have a general agent, but only district and county agents. If you want to be a district and county general agent, no matter whether you develop distributors or open exclusive stores, there are sales requirements. According to This sales volume requires a corresponding deposit. The machine is easy to sell, and the payment period cannot be so long, and the longest payment period is to settle the payment every quarter.”

"What about the general agent of Hebei Province?"

"Provincial general agent, you have to set up a special company. For Hebei Province, the sales target for next year is to reach 15000 units."

"... Isn't that a deposit of 150 million?"

"Mr. Fei, Bodao has confirmed that it will invest 300 million yuan next year. Advertising will be spread across the country, including CCTV." Liu Qiangdong has gained a bit of momentum after practicing for so long, "The provincial general agent will get the goods at 650 yuan. For one set, the general agent at the municipal level will get the price of 950 sets. If you have completed the goal of 15000 sets, you will earn 450 million next year. The payment of tens of millions, a deposit of this proportion is necessary, and Xinke Trading will not pay for this money. If you don’t want to do this business, the contract expiration fee can be withdrawn.”

While speaking, someone came to the store again, holding a shopping coupon.

Liu Qiangdong said to Lin Jin: "Brother Lin, please welcome me."

Lin Jin nodded, someone came over so soon.

People in Yanjing who wanted to become agents saw that the people over there paid 1000 yuan, took a BP machine, and then took two coupons, and then went to the Shenzhou paging station to apply for network access.

"...Manager Liu, does your direct store only sell 1000?"

Liu Qiangdong shook his head: "I'm mainly in charge of after-sales here. This batch is part of the reservation for the previous event, the quantity is very small, and it's mainly for giving away."

After finishing the point, he continued: "Being the agent of our wave channel BP machine, in addition to the manufacturer's great investment in publicity, there is another benefit. Take a look at this!"

After all, he took out the channel marketing strategy guidebook that Sunshine Advertising helped to make: "You guys are the regional agents, and our general agent is the marketing guide to help you plan the event. Just like this event, how to expand Influence, how to promote, you don't just rely on your own network to do it..."

This is the difference between Song Yang's general agent in North China and other product agents.

The marketing strategy and publicity material supply that are guided uniformly from top to bottom will save a lot of effort for local agents who lack marketing and publicity skills.

This set of models will not become more mature until many years later.

And Song Yang has his own specialized advertising company, and he is well aware of this set of skills.

Throughout the 90s, there were many cases where many small places got rich as agents of a certain product.What they did back then was extremely extensive, nothing more than just opening a store and slowly guarding it, without much publicity.The promotion of manufacturers at the top level will sink to the end market, and the conversion rate is really worrying.

But even so, when the CCTV standard king appeared, there were still reckless heroes from all over the country who took the money and went directly to the manufacturer to sign the agency.

The approach taken by Xinke Trading at this time can be regarded as considerate and thoughtful.

Liu Qiangdong talked with them confidently, strictly adhering to the policies formulated by Song Yang.

Shinco Trading is the party that takes the initiative.

Regarding the regulations on the prohibition of cross-selling of goods in each agency area, the management method, the process of picking up goods and paying the payment... many contents are very complete.

Extensiveness has the benefits of extensiveness, and norms have the charm of norms.

Now the Bodao manufacturer has made it clear that the major regions only recognize the general agent, and they have no choice but to come and talk directly with Shinco.

Judging from the current situation: able to operate and manage in an orderly manner, Xinke Trading is a reliable general agent who can lead everyone to make money together.

Seeing that people kept coming and the phone in the office kept ringing, Lin Jin felt that Xinke Trading had started to recruit people.

Now that it's a holiday, Manager Liu, who is still studying at the National University of Minnesota, can stand up to him, but he seems to be going on a business trip to various provinces soon.

What about when he starts school?

Lin Jin is not yet capable of doing many things well, but at least there must be people who sell machines in the store like now.

In the evening, Liu Qiangdong called Xu Guang who had already returned to Zhejiang Province.

"Mr. Xu, don't suspend work during the Chinese New Year." Liu Qiangdong said, "Now the dealers in North China are very enthusiastic, we have to sell the goods as soon as possible!"

"...The new workshop that started in October will take two months to start production, and now it has a production capacity of less than 10 units a month."

"I suggest finding a way to expand production capacity as soon as possible." Liu Qiangdong said, "After the Chinese New Year, it will appear on the CCTV advertisement, but there must be no out of stock situation. Mr. Song said, judging from the current situation, 10 units really need In less than three years, maybe you will soon prepare for million-level annual shipments.”

"Million level..." Xu Guang had a complicated tone on the phone.

One million units a year, isn't the output value hundreds of millions?

"In Hebei Province, the sales volume is 15000 units. Now I am full of confidence in choosing the general agent. I will start to go to other provinces and cities tomorrow. If we need 10 units next year, you can't supply it. what."

"...I see. Don't worry, let's find a way!"

Liu Qiangdong hung up the phone, looking forward to the business trip starting tomorrow.

Calling Song Yang to report today's situation, he told instead: "Dongzi, if you go to someone else's reception, you should be the receptionist. You still have to look at the other party's strength and character. Don't be dazed by the reception."

"...Ah?" Liu Qiangdong thought to himself, could it be that I went to find someone else?Places like the Mongolian District of Shanxi Province do not necessarily keep an eye on Yanjing as closely as Hebei Province.

"May I ask you, was the girl pretty at the Buckingham Baths last time?"

"...beautiful." Liu Qiangdong didn't know why he asked this.

"What about Yao Peihua?"

"...What exactly do you want to ask?"

"It's nothing." Song Yang's tone on the phone was overjoyed, "Don't drop the price when you go, you don't need to ask others. After you arrive, stay in a hotel. According to what I said, first find the office of the provincial and city government and sponsor the BP machine. The cost of 100 sets is only Tens of thousands, but the value is nearly 20. The provincial representative must have strength and connections. After showing off his strength, he will ask someone to help you introduce someone. Know people. Remember, you are a wealthy businessman from Yanjing, and the business behind you represents hundreds of millions."

After Liu Qiangdong put down the phone, his mood fluctuated.

This price... Can you afford it by yourself?It seems impossible to have his mental quality.

In the courtyard of Li Rujia, Song Yang put down his big brother.

This was given by Tong Gang. Today is a celebration banquet.

When he asked Liu Qiangdong like that, besides reminding him not to be dazed by the drunken offensive and agreeing to something after he passed by, he also wanted to confirm whether Brother Dong was really face-blind.

Of course not.

It can only be said that Dongzi has experienced a lot. After seeing all kinds of charms, he really doesn't worry about whether he is beautiful or not when he looks at other people.

Because they are all beautiful.

"Come from behind!" Tong Gang was very excited, "Although it has only been open for a few days, 5000 people have joined the network all of a sudden, and other people have listened to our radio programs and have also gone to our Shenzhou TV network to join the network. Among these private stations , Our number of customers climbed to the top. Prepaying for two years of paging fees will free the network access fee, and three people will come to the network together and prepay for one year to get free of the network access fee. This is a good move!"

"The main thing is to grab the market!" Song Yang is also in a good mood, because after Tong Gang and the others received the credit loan, they also paid for the advertising expenses, "Brother Tong, immediately recruit more Miss Paging just like Brother Li did in the beauty pageant. , Expand the scale of the chat room. Don’t worry, answering quickly, sending calls in a timely manner, and people with a sweet voice are very important. Try to erect some big billboards in the city before the Chinese New Year!”

"It's all thanks to Mr. Song's help to expand the popularity!"

Li Ru looked at him and asked, "Is it worth it? Just ask Yang Ying to be the spokesperson for the paging station?"

"You have a beautiful voice and a sweet voice." Song Yang said seriously, "Brother Li, momentum is very important. Big platform, good service, and many activities. Later, paging stations with a large number of users will definitely open up cross-provincial operations! The market potential of BP machines is at least a few Tens of millions of units, if there is a tenth of the market share, how much is the annual paging fee?"

Tong Gang took a deep breath: "Tens of millions? How many people can afford it?"

"So the big money is still for you to earn." Song Yang toasted, "The price of BP machines will come down, and the paging fee will come down sooner or later after the competition is opened up, so the foundation must be laid well. Not to mention, I will try to help you all next year. The number of users has reached 10!"

With 10 users, the annual paging fee can be reduced to tens of millions.

Tong Gang thought about it, and after drinking the wine, he said: "Mr. Song, why don't you give us the agency of Yanjing here in Bodao? Anyway, you have to open outlets. Why do you bother yourself? Provide good goods Just do it."

Song Yang looked at him, and then smiled: "Then Yanjing must achieve at least 3 sales, and the deposit must not be less!"

"With you advertising, why worry?"

Song Yang raised his thumb: "Brother Tong will definitely make Shenzhou TV bigger!"

It is natural for paging stations and BP machines to be sold in bundles.

Song Yang knew that after he got to know Xu Lihua and Xu Guang from Bodao, he had secretly contacted them.

But Song Yang's ability to easily bring funds to Bodao, as well as the "energy" behind him that Xu Lihua couldn't figure out, made Bodao hand over the general agent of North China to Song Yang.

Now, Shinco Commerce, Wave Channel, and Cage Communications are all starting to print money.

(End of this chapter)