1993 Glamour at a Glance

Chapter 132 What a big game of chess
When talking about business, Li Ru and Zhu Ziqiang stopped looking outside.

After Song Yang introduced to Zhu Ziqiang what VCD is, Zhu Ziqiang was shocked.

No wonder he kept telling himself not to worry, so there was such a big key that he didn't say.

It is likely to completely replace the VCR in the next two or three years, and the VCD disc will completely replace the videotape.

"We can't just produce VCD players and sell them. This is an industrial chain!" Song Yang said. The number of the first batch to be launched will definitely not be many. But the potential of this machine can be seen by anyone.”

"Our advantages. First, sufficient funds. Second, the follow-up technical support is supported by Yanda's scientific research strength. Third, we have a comprehensive plan. Fourth, I will at least get through the channels in North China with the help of the Channel BP machine. It is not difficult to open up national channels through them. Fifth, Brother Zhu has already done some preparatory work before, and the distribution channels for tapes and video tapes also have a foundation. Sixth, Brother Li, you used Xiangdao to speculate in foreign exchange before. friend."

Li Ru couldn't help asking, "What about the disadvantages?"

"The disadvantage is that you don't know much about this thing now, but it's not difficult. I can teach you. Another disadvantage is that the production management of this factory is a little different from the clothing city you opened before. The clothing factory you supply, It is also different from the production logic of this electronic product.”

Song Yang raised his finger: "The first important thing is that we need to get in touch with the import of core components. Movement, decoding chip, these two things, Brother Li, you have to ask your friends in Xiangdao to contact Philips and the decoding in the United States. Chip manufacturers. The second most important thing is to quickly find a chief technical engineer, and anyone with technical experience in this type of product can be recruited with a high salary."

He stretched out his third finger: "Third, when their products are on the market in April, we will organize and put them into production as soon as possible after we come to disassemble them for research. After our products are designed, the suppliers of various other spare parts must first Find a good one. Fourth, if we are well prepared and the first batch of products can be launched in the second half of the year, then the decoding chip supplier will have to place new orders at a higher price, which will inevitably make Wan Yan vigilance."

"Fifth, as the same sentence, if you have a machine, you must have a CD. So for this matter, we need to find a few film and television publishing companies to cooperate in the production of CDs, which will be distributed by Yinhe Audio and Video. In the mainland, Xiangdao, There must be ones from Bay Island. There is the issue of importing audio-visual products.”

There was a lot of information, and Li Ru tried his best to digest it, but Zhu Ziqiang was a little bit blind.

After all, Li Ru is well-informed, so he said first: "CDs, as you said, cost much less than videotapes, are easy to carry, and can be sold at a high price. Isn't that huge profit? Two problems, piracy and smuggling , how to solve it then?"

Zhu Ziqiang immediately looked at Song Yang nervously.

"We don't care about those." Song Yang said decisively, "or, the market is big enough. The genuine business can be done, and the most important thing is not the CD itself, but the future film and television industry. Lao Li, my opinion is , use the connections in Brother Li's circle to set up a film and television production company. Film and TV series production, film and television copyright purchase, VCD disc publishing... rely on others as you rely on yourself. Now there are very few people who know about VCD discs, rushing for time , as long as you get the VCD disc publishing rights of other people’s movies and TV series.”

He looked at Li Ru: "The four major film and television companies in Xiangdao have the same principle. The information there is more developed than ours, and they will definitely not give copyright. That's okay, they need mainland channels. There have been in the past. Some publishers have joined, and those who can cooperate will cooperate, and those who can win will be won. I have another bargaining chip."

"What chips?"

Song Yang laughed and said: "My advertising company. Now I have customers like Provis, Wave Channel, and Cage Communications, and there will be more next year. I can only buy some of their movies, The screens of TV dramas use copyright, but the characters in them can be used to advertise. This kind of gameplay should be new to Xiangdao.”

"For one-tenth of the money, you can have the effect of inviting the most famous celebrity in Xiangdao to be the advertising spokesperson. For the film and television production company, this is a new source of income, and they will be willing."

The way Song Yang said actually appeared a lot later.A certain brand and a certain movie jointly promote, only using the portrait right of a character played by a certain actor in the movie and the right to use the movie itself.But for consumers, there is actually no difference, all they see is a certain celebrity.

After explaining to them in detail, Song Yang said: "Lao Li, this is just the beginning. It can save money and do big things, and it will always be available in the future. Let's not hide it from them, let us make their VCD discs. Distributors, in this way, we can also expand the sales of CDs, and they can get an extra income. In fact, they can’t ban this, and it’s very troublesome to sue for infringement.”

"On the contrary, I only use those pictures and images to make print advertisements. If I want to expand the publicity influence and invite celebrities to attend commercial activities, it can bring them a lot of income. For our related companies, It’s doing big things with little money.”

Li Ru stroked his bald head: "You let me stroke..."

It took him a long time before he spoke: "That is to say, on the one hand, we have to produce the machine well, and on the other hand, we have to prepare the CD so that others can watch it after buying the machine. After we finish preparing the CD, we will take the opportunity to get the CD." Copyrights of as many film and television drama CDs as possible, or at least let Xiao Zhu be in charge of distribution and distribution. Finally, your advertising company will sign an authorization with them to use the pictures of those film and television dramas and the characters in them to advertise?"

Song Yang raised his thumb: "That's right, that's the logic."

Li Ru stared at him blankly for a while, then looked at Li Ping: "Brother Ping, he is going to ask you to pay again. I can't afford that much money now."

Li Ping's eyes brightened: "So, we can deal with many female stars in the future?"

"..." Li Ru was speechless for a moment, glanced at the girl playing in the pool outside and said, "Brother Ping, you weren't so coquettish before!"

After Zhu Ziqiang listened to Song Yang's analysis, his heart and liver were already agitated.

No wonder I was so determined at the time that I had the opportunity to become a distributor of film and television audio-visual products. It turns out that there are such things as VCD discs.

All things are most likely to be underestimated when they first appear.

If you take the lead, as long as you do well later, your financial resources and strength will be rolled up.

Song Yang said at this time: "It really doesn't cost that much money. This matter is not complicated. This kind of copyright should be very cheap to negotiate now. The worst is the worst. We just get the distribution rights and help them make money, isn't it good? As for the production For the money for CDs, it’s okay to find a factory that can do this, and let them try to make a batch of gifts as our VCD players at the beginning, this is a necessary initial investment.”

"In short, when we come out, we will have one more competitive advantage than Wanyan. In addition to machines, we also have content! At that time, with the distribution channels of machines and CDs that we have already established, customers will be able to use them as quickly as possible. It's good to enjoy VCD."

After Song Yang finished speaking, Li Ru murmured after a long time: "My lord...it's a big game of chess. Do you want to make movies and TV shows by yourself in the future?"

"You wanted to act in the first place, so don't you want to try it in the future? I don't understand these things. It's up to you whether you want to toss in the future. All in all, if you can get as many film and television drama copyrights as possible, there will always be value in the future. Nothing else It is said that VCD players and color TVs will be able to enter thousands of households in the future."

It also includes the Internet age in the future. Didn't the man who "suffocated his dreams" start from the copyright of film and television dramas?It's just that what he hoarded at the time was the online copyright of film and television dramas.

So now, why not start by hoarding the copyright of VCD discs?
Now there is no need to tell them what ecology is not, but VCD is indeed an initial small ecology.

There are core hardware and content, and simple peripherals such as family karaoke can be added in the future.

Throughout the 90s and the beginning of the new millennium, one or two generations' memories of movies and TV series, and even some aspects of enlightenment, were shaped by VCD.

He told Li Ru that he would earn back [-] million yuan in two to three years because he was afraid that he would be looked down upon if he said too much.

Before the wave of VCD suddenly set off, Wan Yan herself did not expect that the final market size of this thing would be so huge!
(End of this chapter)