1993 Glamour at a Glance

Chapter 146 Preparations for Bidding King

In the eyes of these "old Jianghu" in Sunshine Advertisement, Song Yang is too powerful.

Although he is still in school, he can always easily win so many orders with his skills and "creativity".

Provis added an additional 180 million in advertising investment, and Yuezhou Xiaobawang even gave a big order of 2500 million.

2500 million!

Other advertising companies do small projects one by one.Today I help design the logo, tomorrow I make a print advertisement, and the day after tomorrow I think about ad words or something. If there is such a monthly income of tens of thousands, the business is considered to be booming.

An advertising company that can get TV commercials is considered a big company in the industry.

Scorching Sun Advertisement is good, it can always get other people's overall advertising plan.

From creativity, to production, plus delivery.

"I will take care of this project myself. Director Yao will be your assistant, and you, Duan Hui, will be in charge of content planning." Song Yang said, "In the next month, at least half of the interns will be assigned to this project. Filming commercials, are you looking forward to it?"

The producer of the creative department, Ke Guangming, put on a pretense, "I'm used to it. I've shot Yang Ying's commercials, even though they were for Director Zhao."

Song Yang laughed: "Prepare well in advance. The best time is to complete all the materials before the summer vacation, and put them together during the summer vacation! In addition, I will communicate with CCTV again. The plan only says to name CCTV Quiz show, that kind of show is too old. This time, I helped plan a new kind of quiz show."

Shows like "Lucky 52" that became popular later on are not unconditional now.

Plan the format of the program, and now there are ready-made title sponsors.If you want to join the link of "Lucky 52" raising education public welfare funds for various remote areas, isn't there also a Li Ping who loves to donate money?
The most important thing is that this can strengthen Xiaobawang's "learning machine" attribute.

As for those game cards, they were all copied by game makers from foreign games. What does it have to do with Xiaobawang?

……

In Yao Peihua's eyes, Song Yang's efficiency was always frighteningly high, and those ideas seemed to take no time to think about, and he quickly turned them into plans.

I met with people from CCTV again. This time, in addition to Tong Xiaofeng from the advertising department, there was also the deputy director and program director of CCTV 2.

"This is the educational program plan we planned." Song Yang handed over a brochure, "It's just a draft and a rough idea of ​​the program format. This program is based on families, and there are not only links for children to compete in basic knowledge, but also Parents compete for knowledge. Knowledge, entertainment, competition, these elements are all there, and the value orientation of public welfare, education, and parent-child companionship has also been added."

"...The name of Xiaobawang?" Yan Jianyue, the deputy director of CCTV 2, looked at it and frowned first.

"Whether it is title or sponsorship, the form can be discussed, mainly to reduce the production cost of the program." Song Yang said, "In the past, the puzzle programs were too serious. This program format is more novel and relaxed. At the same time , each episode of the program raises some public welfare funds for a school in a remote area, whether it is funds or in kind, it is very meaningful."

The program director's eyes lit up when he saw the program format that had been described in detail.

Tong Xiaofeng also said: "After the sports channel starts broadcasting, there will be some time slots for one channel and two channels. I watch this program very well, and it also conforms to the guidance of the above who asked me to advocate education! Although it is an idea proposed by outsiders, but Cooperating with programs is also a new direction set by the station."

Song Yang had a smile on his face: "We don't want to cooperate in the production of the program. Of course, the production of this program is still in the station. I just provide an idea. If the program is completed, we will have more advertising resources as an advertising agency." Can you recommend it to clients?"

Yan Jianyue couldn't help laughing: "Mr. Song, are you creating new advertising space resources?"

"It's a win-win. Director Yan, if there is a stage for students, how many parents in our country want their children to have such an experience? If the children appear on CCTV programs, both the parents of the students and the local school will have face. This is It is a program that connects CCTV and local education."

Yan Jianyue's heart skipped a beat.

This is true.

CCTV is a public institution and is also within the system.

This program format can not only find ways to support local education, but also mobilize schools in various places to select students to participate in the program.

The relationship between Taili and the local government is very important.

It is not an example that high-level TV stations like them have not flowed to administrative editors.

Thinking of this, Yan Jianyue nodded slightly: "In principle, we can study the feasibility. Mr. Song, I heard from Old Tong that this little overlord has entrusted you to plan and execute this year's advertisements. It's amazing!"

Tong Xiaofeng smiled openly.

Sunshine Advertising is his "exploitation" agency, and it will bring nearly [-] million yuan of business to CCTV at once.

Song Yang said a few words modestly: "It's also Taili's restructuring this year, which gave us the opportunity to be an agent. Mr. Duan felt that our proposal was valuable, and it was troublesome to connect with various media, so he simply handed it over to us. .”

"Xiao Ba Wang can indeed sponsor with money, but there is no requirement for time planning, right? Even if the program is feasible, it will take time to prepare and try to produce it."

"Of course there will be no such requirements, but it would be best if it can be broadcast within this year. This year has achieved results, so we will have the confidence to continue talking with them next year." Song Yang added, "Director Yan is also involved in public welfare and charity. Don't worry, I don't talk about others, I can express it personally. Although it is a public welfare donation, since it is broadcast on CCTV programs, it is actually an advertisement. The ratings of the program have increased. In the future, this kind of public welfare donation will definitely become A virtuous circle."

Yan Jianyue nodded, and his smile brightened: "President Song is amazing. The reputation of Sunshine Advertising in our station is getting bigger and bigger. Old Tong, Director Tan is still preparing to take some important advertising spots by the end of this year. Come out to bid? I think you should find Mr. Song more and ask him to introduce powerful customers to participate in the bidding."

"Of course." Tong Xiaofeng laughed all his eyes, "Mr. Song, you still need to find someone to support you. This is Director Tan's most important attempt this year."

Song Yang promised: "We will definitely not disappoint Taili when the time comes!"

The king of the first year.

The price/performance ratio is the highest.

And at this point in time, among Song Yang's current clients, there are those who are capable of winning.

However, if they spend tens of millions, it also depends on how their business is doing this year, and whether they have the courage to spend the money.

This year's bid king, in my memory, fell into the hands of a winery in Lu Province.The originally little-known winery will sell hundreds of millions next year.The production capacity couldn't keep up, and I bought other wine packages everywhere to sell them, which quickly messed up the word of mouth.

If it wasn't for the fact that the VCD market still needs some time to brew, Song Yang would definitely not miss this year.

But it’s okay, isn’t this another area where the market is exploding?
On the way back to the company, Song Yang and Yao Peihua called Xu Lihua from the Bodao side: "Now it's just a song by Yang Ying, how's the effect?"

"It's too difficult!" Xu Lihua was tangled, "Little Liu under you calls Xu Guang from time to time to urge goods. I said, do you let Mr. Tong take it easy? I recruited you, although the name It is to buy a BP machine and a paging fee package, but my agents in other districts have some complaints, saying that your North China district has rotted the price draft."

"Yanjing is the only place that does this. Who told Mr. Tong to be my Yanjing general agent?" Song Yang didn't care, "The cost of BP machines is decreasing, and it's natural for the price to go down slowly. Isn't this helping you to ship more when the price is relatively high?"

"I can't produce enough! Of the 500 million credit loan, 300 million was spent on you. If I expand the production capacity, I feel a little guilty and short of money. It's only the end of April, and the payment will not be so fast."

"Expansion!" Song Yang said, "I called you to suggest that you expand your production capacity. Mr. Xu, you have to reach a million-level production capacity next year. Today I got an important news. If you grasp this opportunity Live, and next year we can look forward to a billion-level production value."

"How much?" Xu Lihua was stunned.

"Annual output value of billions, as I said, the premise is that your production capacity can keep up." Song Yang said, "Whether it is taking an order as a mortgage, or you are willing to accept new investment and expand production capacity! This is an opportunity at the end of the year , Need 5000 million funds. In addition to expanding production capacity, if you don’t have enough profits to return the balance, I will lend you some of the money!”

Yao Peihua couldn't help looking at his young profile.

Why do you think it is an opportunity with a billion-level annual output value?

Why didn't she hear it just now?

(End of this chapter)