1993 Glamour at a Glance

Chapter 172

The full name of mpeg is the Moving Picture Experts Group. This organization has been established for 6 years. The mpeg2 standard to be determined now is an important moment for this organization to really achieve results.

Because the VCD player uses the mpeg1 standard, the resolution is worse than that of VHS tapes.

The next-generation standard hopes to improve the resolution and transmission rate as much as possible while being compatible with the mpeg1 standard, in order to exceed the effect of VHS video tapes.

Now, the mpeg organization needs to discuss the research results of mpeg2 during this period of time, and is going to announce the first batch of mpeg2 standards next month.

The results are gratifying.Not only the image quality can reach 720p resolution, but also the sound quality of CD can be achieved through the left, center, right and two surround channels, and one bass-heavy channel.

This means that mpeg2 can be used to provide broadcast-level digital video for broadcasting, cable TV networks, satellite live broadcasting, etc., and is expected to change the global ecology in this field.

Many universities and enterprises participated in this conference.

No one knows about Yenching University from Huaguo and this so-called Sanyou Electronics.

However, the other party's research results in encoding and decoding algorithms should not be underestimated, especially when it has involved some aspects of decoding chip design.

This is a very core area of ​​the future.

For academic discussions and disputes over the interests of all parties, Song Yang can't intervene for the time being.

He is actually not sure whether he will be recognized this time around.

After all, when it comes to the division of interests in the future, how could these people be willing to have a small piece of cake taken away by the power of Huaguo?
But it's important to be here.

If you've been here, there's a record.

The release of academic achievements is open and queryable.

On this point, since the now invincible West wants to publicize certain "values" and "rules", it has to put on a show.

Fortunately, there is no need to make a conclusion yet. The preliminary announcement of the standard also needs to test the applicability through specific application plans.There are many solutions proposed at the meeting, and the ultimate goal is to select the most efficient and most acceptable solution by the market.

For example, in terms of video coding, discrete cosine variation and motion compensation technologies store information more compactly through algorithms that reduce space and time redundancy, thereby saving storage space and transmission bandwidth.

In Song Yang's impression, the country has actually developed digital audio and video codec technology standards with completely independent intellectual property rights.But in the end, we still have to compromise with the market: a large amount of content and equipment are all mpeg2 standard, and the whole set is replaced, so don't think about import and export.

Furthermore, the patent cost of equipment may be lower, but overall, it is still not as efficient and economical as mpeg2.

Now, Wang Yuan went to the meeting with relevant leaders, but Song Yang made an appointment with their boss through the representative of the mpeg1 standard decoding chip supplier Scooper who also attended the meeting.

This is a Chinese, named Sun Yan.

Wan Yan's name was taken from Jiang Wan and Sun Yan.

But now, Sun Yan did not reject Song Yang.

Jiang Wan named the company Wanyan, more like being "inspired" by Sun Yan at the beginning, and it feels like the two sides are working together to enter the future.

As a result, until now, the decoding chip has little to do with Wan Yan, and Sun Yan also accepts customers from all over the world, and the one with the highest price wins.

"It turns out that the boss ordered 2 pieces of Sanyou Electronics from us before, and the boss is so young." Sun Yan saw Song Yang himself, thinking about the news that the person in charge of the company's technology department uploaded from the mpeg[-] standard academic seminar, he was in a bad mood. It's very complicated, "Your company has a lot of ambitions in this field, and it's even directly penetrated into the standard level!"

Song Yang came here by taking advantage of this momentum, so he said with a smile: "Mr. Sun, we have planned to do this for a long time. You can imagine how much we have invested in advance to be invited to this meeting. .”

Being able to appear here does represent the strength that Song Yang already possesses.

Sun Yan smiled meaningfully and asked: "Sanyou Electronics, contacted us about the chip order before, did Mr. Song come here to talk about it in person? Now I can only say, make it early and get it early."

"Mr. Sun is so confident?" Song Yang replied calmly, "Although Skopper's decoding chip was the first to appear, Samsung and Toshiba who want to enter the VCD machine are not small players. They all have their own semiconductors. Company, Mr. Sun is not afraid that they will also launch their own decoding chip?"

The mpeg1 standard has been made public. Sun Yan, a small company, can produce a decoding chip by itself, but Samsung and Toshiba can't?
Sun Yan didn't take it seriously, and replied with a smile on her face: "I know their situation very well. They are making decoding chips, but they are all designed based on the mpeg2 standard that is currently being discussed. When this standard matures and replaces mpeg1 Standards, at least three to five years away. For them, it doesn’t make much sense to invest money and manpower in such a short life cycle on a product that will soon be obsolete.”

Song Yang got his own answer, and asked with a smile: "So, Mr. Sun doesn't want to try to eat the cake of the mpeg2 standard in the future?"

Sun Yan is actually only a little bit "ambitious" about the young people from the "mother country", but now, the strength may not be worthy of this ambition.

He just said casually: "Mr. Song, although you have some of your own research results, we can only eat a little bit of the cake after the market matures. How can you say that I don't want to try it? Aren't we also participating in this market?" Will you meet?"

"I understand." Song Yang nodded, "Since Sun always wants to use this precious time to earn more money, then I wonder if we can talk about a cooperation that is different from the order?"

"What kind of cooperation?" Sun Yan was very interested.

Song Yang looked at him.

Although this person made the earliest mpeg decoding chip, the company he founded has only stayed in this field, and has not made any progress since then.

The decoding chips of mpeg1 and mpeg2 have indeed been produced.However, it did not further develop to a higher level, which is undoubtedly related to his vision and pattern.

After he found out that other people came to buy decoding chips, he quickly realized that selling chips would be more profitable and easier than selling machines.

But now that he knows that Song Yang may obtain a small number of mpeg2 standard patents, he has no intention of actively cooperating with him. Instead, he only wants to take advantage of the current opportunity to make more money.

For the standard of mpeg2, many giants are investing in it.In their eyes, mpeg1 is just a semi-finished product with an extremely short life cycle, and it is an experimental product.

Now Sun Yan only wants to make money for this experimental product that others look down on.

So Song Yang said: "Since Mr. Sun can't increase the production capacity for the time being, is it possible to authorize the chip design to us? Let's find a chip factory to cooperate in production."

Sun Yan was dumbfounded for the first time, and then she seemed to have heard a big joke: "Mr. Song, are you kidding me?"

Song Yang raised his lips: "I don't know what the price is for the authorization for one year? Of course, since the authorization is granted to us, Mr. Sun must allow us to make appropriate optimization and modification."

Hearing that he was so serious, Sun Yan was surprised: "Mr. Song, who are you going to find to give birth?"

"I heard that there is a foundry model now, and I want to give it a try."

Song Yang's words made Sun Yan even more surprised. After looking at Song Yang, she said: "It seems that Song is always serious."

Being able to tell about the foundry model proves that he not only came prepared, but also did not look for the so-called state-owned chip factories in Huaguo to produce as he thought.

However, the current chip foundry model has just been proven by the market.Bay Semiconductor in Wandao just went public this year, but it is really supported by the strong local support of Wandao.

From the process to production capacity, quality, and cost price, it is still far from the mature IDM model that integrates design, manufacturing, and packaging.

Seeing that Song Yang was still waiting for his answer, Sun Yan fell silent.

He didn't think about it.

He did not expect that he would meet a customer from mainland China and ask him if he could license the chip design plan to them.

This is the core achievement of Scooper.

"Mr. Sun, since you also think that mpeg1's cake can only be eaten for three to five years, why don't you eat two more? You are also looking for more funds now, hoping to expand production capacity? You have invested too much, and the production capacity is too high, so you have to worry The market size of this transitional product is not large enough; the investment is too little, and the order cannot be taken over, wasting a lot of money that can be earned."

After Song Yang finished talking about this situation, he persuaded: "Now, we can't wait for Mr. Sun's line to ship until June next year, and if Mr. Sun innovates the cooperation model, he can also reduce the burden of looking for money from outside to improve The capital cost of production capacity, why not do it? On my side, I am also making two-handed preparations. If the chips made by the foundry are not good, I still have to purchase them from Mr. Sun.”

Sun Yan looked at him strangely: "President Song, you are very optimistic about the market prospect of VCD."

Song Yang let out a long sigh: "Mr. Sun, you and Jiang are old acquaintances. You should know our current competitive state. There is no way to do this. You have already entered the poker table, so you can't let so much investment go in vain, right?" ? We didn't expect that Mr. Jiang ordered [-] pieces directly, which was too ruthless."

Sun Yan has enjoyed the thrill of being a monopoly supplier of core spare parts, but now she feels Song Yang's helplessness, and feels that the price she set before is still too low.

In this way, when he looked at Song Yang with twinkling eyes, he felt that he might be able to make more money.

The mpeg1 standard decoding chip cannot be said to be low-tech, but those giants really disdain to make such low-end products first.Even if they purchase chips from Skoop for production, they only want to have products in this category.When the mpeg2 standard and technology mature, it will naturally be upgraded to the next generation of products.

Now, only those ignorant people in Huaguo regard this thing as a treasure, right?
Mr. Song was able to propose the model of chip design authorization. I don't know whether to say that he has experience or courage.

He also wanted to get involved in the mpeg2 standard... Sun Yan felt that he was thinking too much.

"Authorization... I really haven't thought about it." Sun Yan asked with a slight smile, "Since Mr. Song proposed it himself, I don't know how he wants to cooperate?"

"It is to sign a one-time three-year contract, authorizing us to optimize and modify our products and commission production based on your chip design architecture plan. The chips we commission to produce are only used for our own products and will never be sold. "Song Yang asked after talking about the plan, "As for the authorization fee, that's what we need to talk about."

"President Song doesn't have a number in mind?" Sun Yan asked with a smile.

After Song Yang was silent for a while, he said, "50 dollars a year."

(End of this chapter)